Daily performance snapshot. Deltas vs previous day (Wed 5 Aug). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£4,977
+12.8% vs prev
Orders
35
-10.3% vs prev
AOV
£142.20
+25.7% vs prev
Blended ROAS
8.29x
+12.9% vs prev
Ad Spend
£600
-12.0% vs prev
NC CPA
£30.02
+40.8% vs prev
NC ROAS
4.04x
-35.8% vs prev
Meta ROAS
2.52x
-34.0% vs prev
Google ROAS
7.09x
+65.2% vs prev
Meta Spend
£244
-2.5% vs prev
Google Spend
£348
-17.8% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
Stage
Today
30d Avg
Delta
Session → ATC
4.2%
4.3%
-0.1pp
ATC → Purchase
43.9%
38.7%
+5.3pp
Session → Purchase
1.9%
1.7%
+0.2pp
Sessions
1,558
Add to Cart
66
Purchases
29
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
1,558
-2.2% vs prev
Unique Visitors
1,000
+3.3% vs prev
Bounce Rate
70.2%
-1.5% vs prev
7d Avg Sessions
1,748
+0.0% vs prev
Sessions
Orders
Day
Sessions
Visitors
Orders
Revenue
Conv Rate
Fri 31 Jul
2,201
953
18
£2,977
0.82%
Sat 1 Aug
2,607
1,243
59
£16,153
2.26%
Sun 2 Aug
1,560
933
52
£9,340
3.33%
Mon 3 Aug
1,252
817
29
£6,275
2.32%
Tue 4 Aug
1,464
901
36
£4,792
2.46%
Wed 5 Aug
1,593
968
39
£4,732
2.45%
Thu 6 Aug (today)
1,558
1,000
35
£4,977
2.25%
7d Total
12,235
6,815
268
£49,246
2.19%
Run Rate
Daily Averages Shopify Triple Whale
25 days remaining in month. How today's pace compares to what's needed.
Metric
MTD Daily Avg
7-Day Avg
Yesterday
Needed / Day
Revenue
£7,658
£7,035
£4,977
£7,149
Orders
41.7
38.3
35
-
Ad Spend
£602
£582
£600
-
Blended ROAS
13.02x
12.09x
8.29x
-
7-Day Revenue Trend
Customers
New vs Returning Shopify
New 57%
Returning 34%
Segment
Orders
vs Prev
New
20
-35.5%
Returning
12
+33.3%
Total
35
-10.3%
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Google Ads 50%
Organic/Social 19%
Klaviyo 13%
Meta Ads 12%
5%
1%
Google Ads: £2,467
Organic/Social: £941
Klaviyo: £623
Meta Ads: £614
Direct: £225
Influencers: £60
Excluded: £47
Channel
Revenue
Spend
ROAS
% of Rev
Orders
vs Prev
Google Ads
£2,467
£348
7.09x
49.6%
25
+35.8%
Organic/Social
£941
-
-
18.9%
10
-16.2%
Klaviyo
£623
-
-
12.5%
12
-21.6%
Meta Ads
£614
£244
2.52x
12.3%
11
-35.7%
Direct
£225
-
-
4.5%
2
+51.5%
Influencers
£60
-
-
1.2%
3
-43.6%
Excluded
£47
-
-
0.9%
4
-
Total
£4,977
£600
8.29x
100%
35
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Wed 5 Aug).
Meta Spend
£244
-2.5% vs prev
TW Orders
11
-31.3% vs prev
TW Revenue
£614
-35.7% vs prev
TW ROAS
2.52x
-34.1% vs prev
CPA
£22.19
+41.8% vs prev
CTR
2.59%
-9.3% vs prev
Campaign
Spend
TW Orders
TW Revenue
TW ROAS
CPM
CTR
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26
£115
3
£180-78.6%
1.57x
£11.70
3.28%
CS | Cold/Warm/Hot | Purchases | Evergreen
£94
4
£156+74.9%
1.67x
£11.07
1.87%
CS | Sales | Cold & Warm | Test 14/4/26
£15
1
£88
6.02x
£23.15
2.21%
CS | Warm | Sales | Remarketing | Interiors
£11
1
£79
7.25x
£18.29
3.19%
CS | Warm | Sales | Remarketing | DPA | Interiors
£10
0
£0-100.0%
-
£13.43
1.45%
Total
£244
11
£614
2.52x
£12.06
2.59%
Google
Google Ads: First Click vs Linear
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.