Daily KPI Report
Hyde & Hare
Saturday, 1 August 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — August 2026 Shopify Shopify Triple Whale Triple Whale

Day 1 of 31 (3% of month)

Revenue £16,153 of £224,679
Paced target: £7,248 +122.9% vs pace
Projected EOM: £500,743
Ad Spend £523 of £21,650
Paced target: £698 -25.2% vs pace
Projected EOM: £16,200
MTD Blended ROAS
30.91x
MTD Orders
59
View Full Forecast Dashboard →
Yesterday

Saturday

Daily performance snapshot. Deltas vs previous day (Fri 31 Jul). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£16,153
+612.6% vs prev
Orders Shopify
59
+227.8% vs prev
AOV Shopify
£273.78
+117.4% vs prev
Blended ROAS Triple Whale
30.91x
+386.8% vs prev
Ad Spend Triple Whale
£523
+11.5% vs prev
NC CPA Triple Whale
£15.84
-59.4% vs prev
NC ROAS Triple Whale
18.17x
+270.1% vs prev
Meta ROAS TW Linear
10.15x
+887.5% vs prev
Google ROAS TW Linear
12.52x
+289.2% vs prev
Meta Spend Triple Whale
£181
+3.3% vs prev
Google Spend Triple Whale
£332
+16.7% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC7.5%4.1%+3.4pp
ATC → Purchase28.2%37.3%-9.1pp
Session → Purchase2.1%1.5%+0.6pp
Sessions
2,607
Add to Cart
195
Purchases
55
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
2,607
+18.4% vs prev
Unique Visitors Triple Whale
1,243
+30.4% vs prev
Bounce Rate Triple Whale
69.0%
-11.6% vs prev
7d Avg Sessions Triple Whale
1,475
+0.0% vs prev
2,6072,2091,8101,4121,013SunMonTueWedThuFriSat1,1661,0251,0131,1281,1882,2012,607
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Sun 26 Jul1,16676618£5,1881.54%
Mon 27 Jul1,02567718£3,1701.76%
Tue 28 Jul1,01371326£3,9142.57%
Wed 29 Jul1,12877816£3,2041.42%
Thu 30 Jul1,18870215£2,4981.26%
Fri 31 Jul2,20195318£2,9770.82%
Sat 1 Aug (today)2,6071,24359£16,1532.26%
7d Total10,3285,832170£37,1031.65%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

30 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£16,153£5,300£16,153£6,951
Orders59.024.359-
Ad Spend£523£476£523-
Blended ROAS30.91x11.14x30.91x-
7-Day Revenue Trend
07-26£5,18807-27£3,17007-28£3,91407-29£3,20407-30£2,49807-31£2,97708-01£16,153
Customers

New vs Returning Shopify Shopify

New 56%
Returning 47%
SegmentOrdersvs Prev
New33+200.0%
Returning28+600.0%
Total59+227.8%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Klaviyo 34%
Organic/Social 26%
Google Ads 26%
Meta Ads 11%
3%
Klaviyo: £5,432
Organic/Social: £4,173
Google Ads: £4,158
Meta Ads: £1,842
Influencers: £501
Pinterest Ads: £34
Direct: £14
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Klaviyo£5,432--33.6%44+1544.5%
Organic/Social£4,173--25.8%32+568.7%
Google Ads£4,158£33212.52x25.7%41+354.1%
Meta Ads£1,842£18110.15x11.4%23+920.3%
Influencers£501--3.1%10+1169.4%
Pinterest Ads£34--0.2%1-
Direct£14--0.1%1-98.5%
Total£16,153£52330.91x100%59
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Fri 31 Jul).

Meta Spend Meta
£182
+3.3% vs prev
TW Orders TW Linear
23
+666.7% vs prev
TW Revenue TW Linear
£1,842
+920.3% vs prev
TW ROAS TW Linear
10.15x
+887.4% vs prev
CPA TW Linear
£7.89
-86.5% vs prev
CTR Meta
2.56%
+14.4% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26£764£2613.43x£19.493.02%
CS | Cold/Warm/Hot | Purchases | Evergreen£7514£1,034+1398.6%13.86x£13.922.07%
CS | Sales | Cold & Warm | Test 14/4/26£110£0-100.0%-£23.244.07%
CS | Warm | Sales | Remarketing | DPA | Interiors£91£101.09x£19.572.77%
CS | Warm | Sales | Remarketing | Interiors£70£0-£15.741.59%
CS | Cold & Warm | Sales | GWP Rug | Jul '26£31£252+218.5%79.87x£15.004.76%
Total£18223£1,84210.15x£16.682.56%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £123 9 £206 £1,854 15.10x 6 £198 £1,190 9.70x
CS | Search | Sheepskin Rugs £91 1 £156 £156 1.71x 2 £77 £155 1.69x
CS | Performance Max | Interiors | Cowhide | UK £43 2 £319 £638 15.00x 8 £91 £727 17.08x
CS | Performance Max | Interiors | Sheepskin | UK £33 2 £637 £1,273 38.45x 5 £130 £649 19.61x
CS | Performance Max | Zombie/Dead SKUs £22 2 £756 £1,513 69.56x 3 £179 £537 24.67x
CS | Shopping | High | Interiors | Dupe Feed £9 0 £0 £0 - 0 £0 £0 -
Total £321 16 £340 £5,435 16.92x 24 £136 £3,258 10.14x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £8 7 £161 £1,128 134.07x 15 £58 £868 103.21x
CS | Search | Brand | Worldwide £2 0 £0 £0 - 1 £20 £20 8.16x
Total £11 7 £161 £1,128 103.52x 16 £56 £889 81.55x
Email

Klaviyo Campaigns Klaviyo Klaviyo

1 campaign sent yesterday.

CampaignRecipientsOpen RateClick RateCTORRevenueConv
Summer Sale 1 - Now Live18,49438.5%2.7%6.9%£7,002.0919
Total18,494£7,002.0919

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £3,354.52 total.

FlowRecipientsOpen RateClick RateRevenueConv
Abandoned Cart Reminder - Interiors4761.7%2.1%£1,454.522
Browse Abandonment - Interiors23758.2%3.0%£1,269.903
Welcome Flow - Interiors6636.4%7.6%£293.251
Loyalty Lion - Welcome475.0%25.0%£270.551
Abandoned Checkout - Interiors4472.7%13.6%£66.301
Welcome Flow - Interiors - Unveild3344.1%6.3%£0.000
Browse Abandonment - Interiors - Unveild3557.1%0.0%£0.000
Abandoned Checkout - Interiors - Unveild4245.2%4.8%£0.000
Loyalty Lion - Birthday250.0%0.0%£0.000
Loyalty Lion - Tier Reminder (The Fold)2100.0%50.0%£0.000
+ 7 more flows
Total562£3,354.528
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Beanbags£8,7861245.8%
Cowhide Rug£2,030610.6%
Single Sheepskin Rug£1,659218.7%
Double Sheepskin Rug£1,590108.3%
Sheepskin Seat Pads£1,528458.0%
Sheepskin Pouffe£94334.9%
Quatro Sheepskin Rug£83734.4%
Sheepskin Cushions£710103.7%
Reindeer Hides£52022.7%
Hot Water Bottles£20731.1%
British Rarebreed Sheepskin Rug£12510.7%
Icelandic Sheepskins£11910.6%
Belmont Cowhide Belt£7710.4%
Brush£4130.2%
Other£0100.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Giant Shearling Beanbag - Moonlight40.70.353£3,123Sheepskin Beanbags
Giant Shearling Beanbag - Fawn20.30.16£1,513Sheepskin Beanbags
Large Sheepskin Beanbag - Cream20.40.236£1,150Sheepskin Beanbags
Double Sheepskin Rug - Cream50.70.4221£795Double Sheepskin Rug
Giant Cowhide Beanbag10.10.13£764Sheepskin Beanbags
Giant Shearling Beanbag - Espresso10.10.01£749Sheepskin Beanbags
Giant Sheepskin Beanbag - Cream10.10.120£749Sheepskin Beanbags
Giant Sheepskin Beanbag - Dark Grey10.10.114£738Sheepskin Beanbags
Square Sheepskin Pouffe - Cream20.30.123£650Sheepskin Pouffe
Sheepskin Rug - Cream63.92.8343£474Single Sheepskin Rug
Sheepskin Seat Pad - Cream114.72.5141£429Sheepskin Seat Pads
Sheepskin Cushion - Cream62.01.2199£414Sheepskin Cushions
Sheepskin Rug - Oyster52.11.4343£395Single Sheepskin Rug
Cowhide Rug - Grey & White (210cm x 190cm)10.10.00£365Cowhide Rug
Cowhide Rug - Grey (230cm x 200cm)10.10.00£345Cowhide Rug
+ 40 more products
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