Daily KPI Report
Hyde & Hare
Thursday, 23 July 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — July 2026 Shopify Shopify Triple Whale Triple Whale

Day 23 of 31 (74% of month)

Revenue £61,755 of £106,910
Paced target: £79,320 -22.1% vs pace
Projected EOM: £83,236
Ad Spend £10,452 of £14,896
Paced target: £11,052 -5.4% vs pace
Projected EOM: £14,088
MTD Blended ROAS
6.56x
MTD Orders
348
View Full Forecast Dashboard →
Yesterday

Thursday

Daily performance snapshot. Deltas vs previous day (Wed 22 Jul). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£4,193
+336.4% vs prev
Orders Shopify
21
+61.5% vs prev
AOV Shopify
£199.67
+170.1% vs prev
Blended ROAS Triple Whale
11.66x
+254.4% vs prev
Ad Spend Triple Whale
£406
-21.2% vs prev
NC CPA Triple Whale
£36.88
-28.4% vs prev
NC ROAS Triple Whale
6.38x
+116.3% vs prev
Meta ROAS TW Linear
6.03x
+1936.9% vs prev
Google ROAS TW Linear
7.85x
+245.3% vs prev
Meta Spend Triple Whale
£136
+2.0% vs prev
Google Spend Triple Whale
£260
-30.2% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC4.0%3.8%+0.2pp
ATC → Purchase56.8%42.2%+14.5pp
Session → Purchase2.3%1.6%+0.6pp
Sessions
929
Add to Cart
37
Purchases
21
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
929
+13.3% vs prev
Unique Visitors Triple Whale
624
+7.0% vs prev
Bounce Rate Triple Whale
66.8%
-3.0% vs prev
7d Avg Sessions Triple Whale
722
+0.0% vs prev
9296974652320WedSatSunMonTueWedThu6998980823882820929
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Wed 15 Jul6995129£1,5751.29%
Sat 18 Jul89860412£1,7091.34%
Sun 19 Jul0012£2,2570.00%
Mon 20 Jul82354917£2,4462.07%
Tue 21 Jul88260822£4,4362.49%
Wed 22 Jul82058313£1,6161.59%
Thu 23 Jul (today)92962421£4,1932.26%
7d Total5,0513,480106£18,2322.10%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

8 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£2,685£2,605£4,193£5,644
Orders15.115.121-
Ad Spend£454£420£406-
Blended ROAS6.56x6.20x11.66x-
7-Day Revenue Trend
07-15£1,57507-18£1,70907-19£2,25707-20£2,44607-21£4,43607-22£1,61607-23£4,193
Customers

New vs Returning Shopify Shopify

New 52%
Returning 48%
SegmentOrdersvs Prev
New11+10.0%
Returning10+233.3%
Total21+61.5%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 43%
Organic/Social 25%
Meta Ads 17%
Klaviyo 9%
5%
Google Ads: £2,044
Organic/Social: £1,184
Meta Ads: £821
Klaviyo: £445
Influencers: £235
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,044£2607.85x43.2%18+141.1%
Organic/Social£1,184--25.0%11+93.7%
Meta Ads£821£1366.03x17.4%12+1978.6%
Klaviyo£445--9.4%8+275.4%
Influencers£235--5.0%3+196.9%
Total£4,729£40611.66x100%21
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Wed 22 Jul).

Meta Spend Meta
£136
+2.1% vs prev
TW Orders TW Linear
12
+1100.0% vs prev
TW Revenue TW Linear
£821
+1978.6% vs prev
TW ROAS TW Linear
6.03x
+1936.0% vs prev
CPA TW Linear
£11.34
-91.5% vs prev
CTR Meta
2.02%
-9.1% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold & Warm | Sales | GWP Rug | Jul '26£674£513+1199.6%7.63x£16.952.57%
CS | Cold/Warm/Hot | Purchases | Evergreen£382£501.33x£9.231.39%
CS | Sales | Cold & Warm | Test 14/4/26£130£0-£17.752.97%
CS | Warm | Sales | Remarketing | Interiors£92£616.57x£13.262.01%
CS | Warm | Sales | Remarketing | DPA | Interiors£92£9210.69x£15.911.47%
Total£13612£8216.03x£13.552.02%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £121 1 £78 £78 0.64x 2 £75 £151 1.24x
CS | Search | Sheepskin Rugs £44 1 £138 £138 3.16x 1 £40 £40 0.91x
CS | Performance Max | Interiors | Sheepskin | UK £42 2 £493 £986 23.47x 2 £493 £986 23.47x
CS | Performance Max | Interiors | Cowhide | UK £27 1 £290 £290 10.73x 2 £82 £164 6.08x
CS | Shopping | High | Interiors | Dupe Feed £16 0 £0 £0 - 0 £0 £0 -
CS | Performance Max | Zombie/Dead SKUs £7 2 £600 £1,200 161.01x 2 £44 £89 11.92x
Total £257 7 £385 £2,692 10.47x 9 £159 £1,429 5.56x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £3 2 £122 £244 96.44x 8 £74 £589 232.79x
CS | Search | Brand | Worldwide £1 0 £0 £0 - 1 £26 £26 34.65x
Total £3 2 £122 £244 74.16x 9 £68 £615 187.02x
Email

Klaviyo Campaigns Klaviyo Klaviyo

1 campaign sent yesterday.

CampaignRecipientsOpen RateClick RateCTORRevenueConv
Interiors - Furniture16,49838.3%0.9%2.3%£891.004
Total16,498£891.004

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £0.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Welcome Flow - Interiors - Unveild728.6%0.0%£0.000
Abandoned Cart Reminder - Interiors333.3%0.0%£0.000
Browse Abandonment - Interiors1947.4%0.0%£0.000
Abandoned Cart Reminder - Interiors - Unveild1233.3%8.3%£0.000
Customer Winback - Interiors742.9%0.0%£0.000
Browse Abandonment - Interiors - Unveild850.0%12.5%£0.000
Nursery Flow - Interiors2356.5%4.3%£0.000
Cross-sell Unveild Flow2055.0%0.0%£0.000
Loyalty Lion - Post Purchase1100.0%0.0%£0.000
Abandoned Cart Reminder - Fashion1100.0%0.0%£0.000
+ 1 more flows
Total102£0.000
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Stools£1,190224.4%
Sheepskin Beanbags£749115.4%
Single Sheepskin Rug£723914.8%
Sheepskin Cushions£513710.5%
Sexto Sheepskin Rug£39518.1%
Sheepskin Seat Pads£35197.2%
Cowhide Rug£31516.5%
British Rarebreed Sheepskin Rug£29026.0%
Double Sheepskin Rug£15913.3%
Icelandic Sheepskins£11912.4%
Hot Water Bottles£6911.4%
Other£050.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Giant Sheepskin Beanbag - Dark Grey10.30.115£749Sheepskin Beanbags
New Zealand Sheepskin Bedstool - Cream10.10.17£595Sheepskin Stools
New Zealand Sheepskin Bedstool - White10.10.111£595Sheepskin Stools
Sexto Sheepskin Rug - Cream10.60.370£395Sexto Sheepskin Rug
Sheepskin Seat Pad - Cream93.02.0178£351Sheepskin Seat Pads
Cowhide Rug - Tricolour (210cm x 200cm)10.10.00£315Cowhide Rug
Shearling Cushion - Moonlight31.01.4124£237Sheepskin Cushions
Shearling Rug - Oatmeal30.60.5144£237Single Sheepskin Rug
Shearling Rug - Moonlight20.70.2316£170Single Sheepskin Rug
Double Sheepskin Rug - Ivory10.10.250£159Double Sheepskin Rug
Sheepskin Rug - Cream23.11.8393£158Single Sheepskin Rug
Rarebreed New Zealand Sheepskin Rug10.30.30£145British Rarebreed Sheepskin Rug
Rarebreed British Sheepskin Rug10.10.50£145British Rarebreed Sheepskin Rug
Icelandic Sheepskin Cushion - Grey20.30.113£138Sheepskin Cushions
Rarebreed Icelandic Sheepskin - Taupe10.10.311£119Icelandic Sheepskins
+ 6 more products
Kova Commerce kovacommerce.ai Confidential