Daily KPI Report
Hyde & Hare
Saturday, 19 September 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — September 2026 Shopify Shopify Triple Whale Triple Whale

Day 19 of 30 (63% of month)

Revenue £71,867 of £159,551
Paced target: £101,049 -28.9% vs pace
Projected EOM: £113,475
Ad Spend £12,497 of £20,563
Paced target: £13,023 -4.0% vs pace
Projected EOM: £19,731
MTD Blended ROAS
6.51x
MTD Orders
456
View Full Forecast Dashboard →
Yesterday

Saturday

Daily performance snapshot. Deltas vs previous day (Fri 18 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£4,530
-5.0% vs prev
Orders Shopify
21
-22.2% vs prev
AOV Shopify
£215.72
+22.1% vs prev
Blended ROAS Triple Whale
6.18x
-25.7% vs prev
Ad Spend Triple Whale
£733
+19.9% vs prev
NC CPA Triple Whale
£56.42
+56.8% vs prev
NC ROAS Triple Whale
4.26x
-19.0% vs prev
Meta ROAS TW Linear
6.43x
+216.1% vs prev
Google ROAS TW Linear
3.50x
-19.8% vs prev
Meta Spend Triple Whale
£188
-7.5% vs prev
Google Spend Triple Whale
£536
+34.2% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC3.9%3.9%+0.0pp
ATC → Purchase28.8%42.0%-13.2pp
Session → Purchase1.1%1.6%-0.5pp
Sessions
1,678
Add to Cart
66
Purchases
19
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,678
+19.8% vs prev
Unique Visitors Triple Whale
1,112
+15.6% vs prev
Bounce Rate Triple Whale
63.8%
+0.4% vs prev
7d Avg Sessions Triple Whale
1,542
+0.0% vs prev
1,7971,6701,5431,4151,288SunMonTueWedThuFriSat1,5541,4011,7971,2881,6781,4011,678
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Sun 13 Sept1,5541,08730£5,0591.93%
Mon 14 Sept1,4011,01119£6,6351.36%
Tue 15 Sept1,7971,17729£3,9811.61%
Wed 16 Sept1,28894634£4,2652.64%
Thu 17 Sept1,6781,04733£6,1061.97%
Fri 18 Sept1,40196227£4,9761.93%
Sat 19 Sept (today)1,6781,11221£4,5301.25%
7d Total10,7977,342193£35,5521.79%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

11 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£3,782£5,079£4,530£7,971
Orders24.027.621-
Ad Spend£658£604£733-
Blended ROAS6.51x8.41x6.18x-
7-Day Revenue Trend
09-13£5,05909-14£6,63509-15£3,98109-16£4,26509-17£6,10609-18£4,97609-19£4,530
Customers

New vs Returning Shopify Shopify

New 62%
Returning 38%
SegmentOrdersvs Prev
New13-18.8%
Returning8-20.0%
Total21-22.2%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 41%
Meta Ads 27%
Organic/Social 14%
Influencers 10%
8%
Google Ads: £1,877
Meta Ads: £1,210
Organic/Social: £654
Influencers: £436
Klaviyo: £354
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£1,877£5363.50x41.4%19+7.6%
Meta Ads£1,210£1886.43x26.7%6+192.5%
Organic/Social£654--14.4%11+21.7%
Influencers£436--9.6%6+1544.3%
Klaviyo£354--7.8%9-45.6%
Total£4,530£7336.18x100%21
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Fri 18 Sept).

Meta Spend Meta
£188
-7.5% vs prev
TW Orders TW Linear
6
-14.3% vs prev
TW Revenue TW Linear
£1,210
+192.5% vs prev
TW ROAS TW Linear
6.43x
+216.1% vs prev
CPA TW Linear
£31.37
+8.0% vs prev
CTR Meta
2.86%
-1.0% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£1072£934+233.9%8.74x£15.482.55%
CS | Cold & Warm | Purchases | Seat Pads£643£271+247.7%4.22x£24.203.77%
CS | Warm | Sales | Remarketing | DPA | Interiors£91£5-83.1%0.56x£13.242.50%
CS | Warm | Sales | Remarketing | Interiors£80£0-£17.112.70%
Total£1886£1,2106.43x£17.572.86%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £295 3 £327 £982 3.33x 3 £92 £275 0.93x
CS | Search | Sheepskin Rugs £84 3 £185 £554 6.56x 2 £66 £133 1.57x
CS | Performance Max | Zombie/Dead SKUs £45 3 £83 £250 5.55x 2 £59 £117 2.60x
CS | Performance Max | Interiors | Cowhide | UK £44 1 £177 £177 3.98x 1 £35 £35 0.80x
CS | Shopping | High | Interiors | Dupe Feed £31 0 £0 £0 - 0 £0 £0 -
CS | Performance Max | Interiors | Sheepskin | UK £28 2 £427 £854 30.94x 4 £109 £435 15.74x
CS | Shopping | Low | Interiors £0 1 £79 £79 1975.00x 3 £230 £689 17212.50x
Total £527 13 £223 £2,896 5.50x 15 £112 £1,683 3.19x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £8 1 £165 £165 20.59x 4 £49 £194 24.25x
CS | Search | Brand | Worldwide £0 0 £0 £0 - 0 £0 £0 -
Total £8 1 £165 £165 20.47x 4 £49 £194 24.10x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £1,224.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Welcome Flow - Interiors - Unveild5850.0%5.2%£454.001
Welcome Flow - Interiors20135.5%2.0%£454.001
Abandoned Checkout - Interiors757.1%0.0%£316.001
Abandoned Checkout - Interiors - Unveild887.5%12.5%£0.000
Loyalty Lion - Birthday475.0%25.0%£0.000
Loyalty Lion - Tier Reminder (The Fold)1100.0%0.0%£0.000
Browse Abandonment - Interiors14246.5%2.8%£0.000
Customer Winback - Interiors4852.1%4.2%£0.000
Browse Abandonment - Interiors - Unveild4452.3%4.5%£0.000
Nursery Flow - Interiors4655.7%0.0%£0.000
+ 9 more flows
Total646£1,224.003
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Seat Pads£9471919.4%
Sexto Sheepskin Rug£790216.2%
Double Sheepskin Rug£636413.0%
Single Sheepskin Rug£632812.9%
Sheepskin Beanbags£575111.8%
Quatro Sheepskin Rug£558211.4%
Sheepskin Cushions£21734.4%
Winslow Purse£12512.6%
British Rarebreed Sheepskin Rug£12512.6%
Tibetan Sheepskin Rug£11912.4%
Hot Water Bottles£6911.4%
Cashmere Socks£5511.1%
Calcot Coin Purse£4010.8%
Other£040.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Sexto Sheepskin Rug - Cream20.60.354£790Sexto Sheepskin Rug
Large Sheepskin Beanbag - Cream10.40.435£575Sheepskin Beanbags
Sheepskin Rug - Cream53.34.4832£395Single Sheepskin Rug
Padded Sheepskin Seat Pad - Taupe51.01.287£295Sheepskin Seat Pads
Padded Sheepskin Seat Pad - Cream54.02.845£295Sheepskin Seat Pads
Quatro Sheepskin Rug - Vole10.10.168£279Quatro Sheepskin Rug
Quatro Sheepskin Rug - Oyster10.40.5244£279Quatro Sheepskin Rug
Double Shearling Rug - Fawn10.30.241£159Double Sheepskin Rug
Double Sheepskin Rug - Grey10.10.135£159Double Sheepskin Rug
Double Sheepskin Rug - Vole10.40.374£159Double Sheepskin Rug
Double Sheepskin Rug - Oyster10.70.7442£159Double Sheepskin Rug
Sheepskin Seat Pad - Taupe42.32.6121£156Sheepskin Seat Pads
Sheepskin Cushion - Light Grey20.30.1180£138Sheepskin Cushions
The Winslow Purse10.10.00£125Winslow Purse
Rarebreed British Sheepskin Rug10.70.30£125British Rarebreed Sheepskin Rug
+ 13 more products
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