DATA SOURCES:
Shopify
Triple Whale
Meta
Google
Klaviyo Monthly Pace
Forecast vs Actual — June 2026 Shopify Triple Whale
Day 16 of 30 (53% of month)
Revenue
£52,582 of £98,840
Paced target: £52,715
-0.3% vs pace
Projected EOM: £98,592
Ad Spend
£8,392 of £14,745
Paced target: £7,864
+6.7% vs pace
Projected EOM: £15,736
Yesterday
Tuesday
Daily performance snapshot. Deltas vs previous day (Mon 15 Jun). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£2,573
+53.2% vs prev
Orders
12
+9.1% vs prev
AOV
£214.42
+40.4% vs prev
Blended ROAS
3.93x
+34.6% vs prev
Ad Spend
£655
+14.3% vs prev
NC CPA
£109.18
+71.4% vs prev
NC ROAS
1.82x
-15.3% vs prev
Meta ROAS
1.45x
+234.8% vs prev
Google ROAS
1.92x
-34.0% vs prev
Meta Spend
£218
+19.3% vs prev
Google Spend
£428
+12.2% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
| Stage | Today | 30d Avg | Delta |
|---|
| Session → ATC | 3.2% | 3.5% | -0.2pp |
| ATC → Purchase | 36.7% | 43.8% | -7.2pp |
| Session → Purchase | 1.2% | 1.5% | -0.3pp |
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
930
+4.0% vs prev
Unique Visitors
669
+10.0% vs prev
Bounce Rate
68.0%
-5.2% vs prev
7d Avg Sessions
1,026
+0.0% vs prev
| Day | Sessions | Visitors | Orders | Revenue | Conv Rate |
|---|
| Wed 10 Jun | 1,057 | 669 | 22 | £4,501 | 2.08% |
| Thu 11 Jun | 1,117 | 755 | 15 | £4,039 | 1.34% |
| Fri 12 Jun | 1,242 | 792 | 20 | £3,546 | 1.61% |
| Sat 13 Jun | 966 | 693 | 15 | £3,382 | 1.55% |
| Sun 14 Jun | 978 | 697 | 22 | £4,387 | 2.25% |
| Mon 15 Jun | 894 | 608 | 11 | £1,754 | 1.23% |
| Tue 16 Jun (today) | 930 | 669 | 12 | £2,573 | 1.29% |
| 7d Total | 7,184 | 4,883 | 117 | £24,180 | 1.63% |
Run Rate
Daily Averages Shopify Triple Whale
14 days remaining in month. How today's pace compares to what's needed.
| Metric | MTD Daily Avg | 7-Day Avg | Yesterday | Needed / Day |
|---|
| Revenue | £3,286 | £3,454 | £2,573 | £3,304 |
| Orders | 17.3 | 16.7 | 12 | - |
| Ad Spend | £525 | £597 | £655 | - |
| Blended ROAS | 6.84x | 5.79x | 3.93x | - |
7-Day Revenue Trend
Customers
New vs Returning Shopify
| Segment | Orders | vs Prev |
|---|
| New | 5 | -50.0% |
| Returning | 5 | +150.0% |
| Total | 12 | +9.1% |
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Google Ads 32%
Organic/Social 31%
Klaviyo 18%
Meta Ads 12%
6%
Google Ads: £821
Organic/Social: £801
Klaviyo: £472
Meta Ads: £316
Influencers: £164
| Channel | Revenue | Spend | ROAS | % of Rev | Orders | vs Prev |
|---|
| Google Ads | £821 | £428 | 1.92x | 31.9% | 10 | -26.0% |
| Organic/Social | £801 | - | - | 31.1% | 7 | +308.8% |
| Klaviyo | £472 | - | - | 18.3% | 7 | - |
| Meta Ads | £316 | £218 | 1.45x | 12.3% | 5 | +299.4% |
| Influencers | £164 | - | - | 6.4% | 3 | - |
| Excluded | £0 | - | - | 0.0% | 1 | -100.0% |
| Total | £2,573 | £655 | 3.93x | 100% | 12 | |
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Mon 15 Jun).
Meta Spend
£218
+19.3% vs prev
TW Orders
5
+400.0% vs prev
TW Revenue
£316
+299.4% vs prev
TW ROAS
1.45x
+234.7% vs prev
CPA
£43.52
-76.1% vs prev
CTR
1.73%
-5.5% vs prev
| Campaign | Spend | TW Orders | TW Revenue | TW ROAS | CPM | CTR |
|---|
| CS | Cold/Warm/Hot | Purchases | Evergreen | £88 | 2 | £201 | 2.29x | £10.40 | 1.62% |
| CS | Cold & Warm | Sales | GWP Cushion | 15/5/26 | £53 | 1 | £32 | 0.59x | £19.58 | 2.13% |
| CS | Sales | Cold & Warm | Test 14/4/26 | £31 | 0 | £0 | - | £18.35 | 1.14% |
| CS | Cold & Warm | Purchases | Testing 11/3 | £26 | 0 | £0 | - | £23.38 | 1.90% |
| CS | Warm | Sales | Remarketing | Interiors | £12 | 2 | £83 | 6.84x | £16.80 | 2.77% |
| CS | Warm | Sales | Remarketing | DPA | Interiors | £8 | 0 | £0 | - | £13.36 | 1.47% |
| Total | £218 | 5 | £316 | 1.45x | £14.27 | 1.73% |
Email
Klaviyo Campaigns Klaviyo
1 campaign sent yesterday.
| Campaign | Recipients | Open Rate | Click Rate | CTOR | Revenue | Conv |
|---|
| The Anatomy of Breathability | 5,738 | 53.0% | 1.4% | 2.6% | £1,339.00 | 5 |
| Total | 5,738 | | | | £1,339.00 | 5 |
Klaviyo Flows Klaviyo
Automated flow revenue yesterday: £0.00 total.
| Flow | Recipients | Open Rate | Click Rate | Revenue | Conv |
|---|
| Welcome Flow - Interiors | 36 | 33.3% | 5.6% | £0.00 | 0 |
| Welcome Flow - Interiors - Unveild | 10 | 50.0% | 0.0% | £0.00 | 0 |
| Abandoned Cart Reminder - Interiors | 6 | 0.0% | 0.0% | £0.00 | 0 |
| Loyalty Lion - Tier Reminder (The Fold) | 1 | 100.0% | 100.0% | £0.00 | 0 |
| Browse Abandonment - Interiors | 23 | 43.5% | 4.3% | £0.00 | 0 |
| Abandoned Cart Reminder - Interiors - Unveild | 9 | 66.7% | 11.1% | £0.00 | 0 |
| Customer Winback - Interiors | 45 | 40.0% | 0.0% | £0.00 | 0 |
| Browse Abandonment - Interiors - Unveild | 11 | 45.5% | 0.0% | £0.00 | 0 |
| Nursery Flow - Interiors | 26 | 34.6% | 0.0% | £0.00 | 0 |
| Cross-sell Unveild Flow | 28 | 37.0% | 0.0% | £0.00 | 0 |
| + 5 more flows |
| Total | 203 | | | £0.00 | 0 |
Products
Sales by Product Type Shopify
| Product Type | Revenue | Units | % of Rev |
|---|
| Sheepskin Beanbags | £749 | 1 | 27.9% |
| Sheepskin Cushions | £533 | 7 | 19.9% |
| Sexto Sheepskin Rug | £395 | 1 | 14.7% |
| Cowhide Rug | £325 | 1 | 12.1% |
| Sheepskin Seat Pads | £177 | 3 | 6.6% |
| Double Sheepskin Rug | £159 | 1 | 5.9% |
| British Rarebreed Sheepskin Rug | £145 | 1 | 5.4% |
| Tibetan Sheepskin Rug | £119 | 1 | 4.4% |
| Single Sheepskin Rug | £79 | 1 | 2.9% |
| Other | £0 | 6 | 0.0% |
Sales by Product Shopify
| Product | Units | 7d Avg/Day | 30d Avg/Day | Stock | Revenue | Type |
|---|
| Giant Shearling Beanbag - Fawn | 1 | 0.1 | 0.1 | 10 | £749 | Sheepskin Beanbags |
| Sexto Sheepskin Rug - Cream | 1 | 0.4 | 0.2 | 75 | £395 | Sexto Sheepskin Rug |
| Cowhide Rug - Tricolour (230cm x 210cm) | 1 | 0.1 | 0.1 | 0 | £325 | Cowhide Rug |
| Shearling Cushion - Moonlight | 4 | 2.6 | 2.5 | 89 | £316 | Sheepskin Cushions |
| Double Sheepskin Rug - Cream | 1 | 1.4 | 0.9 | 242 | £159 | Double Sheepskin Rug |
| Rarebreed New Zealand Sheepskin Rug | 1 | 0.6 | 0.1 | 0 | £145 | British Rarebreed Sheepskin Rug |
| Tibetan Sheepskin Rug - White & Black | 1 | 0.1 | 0.1 | 19 | £119 | Tibetan Sheepskin Rug |
| Padded Sheepskin Seat Pad - Cream | 2 | 0.9 | 0.6 | 39 | £118 | Sheepskin Seat Pads |
| Sheepskin Rug - Cream | 1 | 1.4 | 2.4 | 478 | £79 | Single Sheepskin Rug |
| Tibetan Sheepskin Cushion - White & Black | 1 | 0.4 | 0.2 | 46 | £79 | Sheepskin Cushions |
| Icelandic Sheepskin Cushion - Grey | 1 | 0.1 | 0.1 | 15 | £69 | Sheepskin Cushions |
| Sheepskin Cushion - Cream | 1 | 1.6 | 2.6 | 244 | £69 | Sheepskin Cushions |
| Padded Shearling Seat Pad - Cream | 1 | 0.4 | 0.5 | 61 | £59 | Sheepskin Seat Pads |
| Cushion Inner | 6 | 6.6 | 7.6 | 564 | £0 | Other |