Daily KPI Report
Hyde & Hare
Sunday, 11 October 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — October 2026 Shopify Shopify Triple Whale Triple Whale

Day 11 of 31 (35% of month)

Revenue £68,768 of £201,140
Paced target: £71,372 -3.6% vs pace
Projected EOM: £193,800
Ad Spend £9,779 of £29,286
Paced target: £10,392 -5.9% vs pace
Projected EOM: £27,558
MTD Blended ROAS
7.60x
MTD Orders
421
View Full Forecast Dashboard →
Yesterday

Sunday

Daily performance snapshot. Deltas vs previous day (Sat 10 Oct). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£5,773
+0.2% vs prev
Orders Shopify
37
+2.8% vs prev
AOV Shopify
£156.03
-2.5% vs prev
Blended ROAS Triple Whale
5.26x
-17.6% vs prev
Ad Spend Triple Whale
£1,098
+21.7% vs prev
NC CPA Triple Whale
£40.67
+12.6% vs prev
NC ROAS Triple Whale
3.77x
-5.8% vs prev
Meta ROAS TW Linear
1.84x
-31.2% vs prev
Google ROAS TW Linear
4.17x
-25.4% vs prev
Meta Spend Triple Whale
£481
+34.2% vs prev
Google Spend Triple Whale
£608
+13.7% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC4.0%3.6%+0.4pp
ATC → Purchase36.5%41.0%-4.5pp
Session → Purchase1.5%1.5%-0.0pp
Sessions
2,384
Add to Cart
96
Purchases
35
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
2,384
+27.7% vs prev
Unique Visitors Triple Whale
1,616
+20.9% vs prev
Bounce Rate Triple Whale
65.4%
-2.4% vs prev
7d Avg Sessions Triple Whale
2,080
+0.0% vs prev
2,3842,2552,1261,9961,867SunTueWedThuFriSatSun2,0872,0321,8782,0892,2231,8672,384
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Sun 4 Oct2,0871,36846£7,6152.20%
Tue 6 Oct2,0321,33539£7,2651.92%
Wed 7 Oct1,8781,27148£6,9712.56%
Thu 8 Oct2,0891,41753£8,9332.54%
Fri 9 Oct2,2231,47136£5,8071.62%
Sat 10 Oct1,8671,33736£5,7631.93%
Sun 11 Oct (today)2,3841,61637£5,7731.55%
7d Total14,5609,815295£48,1272.03%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

20 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£6,252£6,875£5,773£6,619
Orders38.342.137-
Ad Spend£889£938£1,098-
Blended ROAS7.60x7.33x5.26x-
7-Day Revenue Trend
10-04£7,61510-06£7,26510-07£6,97110-08£8,93310-09£5,80710-10£5,76310-11£5,773
Customers

New vs Returning Shopify Shopify

New 73%
Returning 27%
SegmentOrdersvs Prev
New27+3.8%
Returning10-9.1%
Total37+2.8%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 44%
Organic/Social 21%
Meta Ads 15%
Klaviyo 11%
4%
3%
1%
Google Ads: £2,535
Organic/Social: £1,205
Meta Ads: £885
Klaviyo: £656
Non-attributed: £228
Influencers: £195
Direct: £69
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,535£6084.17x43.9%22-15.2%
Organic/Social£1,205--20.9%15+19.3%
Meta Ads£885£4811.84x15.3%12-7.7%
Klaviyo£656--11.4%11-1.5%
Non-attributed£228--3.9%2-
Influencers£195--3.4%2+745.3%
Direct£69--1.2%1+0.0%
Total£5,773£1,0985.26x100%37
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sat 10 Oct).

Meta Spend Meta
£481
+34.2% vs prev
TW Orders TW Linear
12
-29.4% vs prev
TW Revenue TW Linear
£885
-7.7% vs prev
TW ROAS TW Linear
1.84x
-31.2% vs prev
CPA TW Linear
£40.07
+90.1% vs prev
CTR Meta
2.84%
+0.4% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£46011£745-20.0%1.62x£12.642.85%
CS | Warm | Sales | Remarketing | DPA | Interiors£110£0-£14.432.30%
CS | Warm | Sales | Remarketing | Interiors£100£0-£18.762.92%
Total£48112£8851.84x£12.762.84%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £312 4 £162 £649 2.08x 4 £162 £649 2.08x
CS | Search | Sheepskin Rugs £162 2 £214 £427 2.63x 3 £76 £228 1.41x
CS | Shopping | High | Interiors | Dupe Feed £36 1 £79 £79 2.18x 2 £59 £119 3.27x
CS | Performance Max | Interiors | Sheepskin | UK £33 0 £0 £0 - 0 £0 £0 -
CS | Performance Max | Zombie/Dead SKUs £30 1 £475 £475 15.67x 2 £307 £615 20.27x
CS | Performance Max | Interiors | Cowhide | UK £18 3 £144 £432 23.70x 1 £26 £26 1.44x
CS | Shopping | Low | Interiors £0 1 £248 £248 8266.67x 2 £191 £383 12750.00x
Total £593 12 £192 £2,310 3.90x 14 £144 £2,019 3.41x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £15 1 £79 £79 5.39x 8 £65 £517 35.23x
CS | Search | Brand | Worldwide £1 0 £0 £0 - 0 £0 £0 -
Total £15 1 £79 £79 5.10x 8 £65 £517 33.37x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £1,470.87 total.

FlowRecipientsOpen RateClick RateRevenueConv
Abandoned Cart Reminder - Interiors3043.3%0.0%£963.871
Abandoned Checkout - Interiors650.0%33.3%£269.001
Welcome Flow - Interiors14049.3%5.8%£238.002
Welcome Flow - Interiors - Unveild3158.1%3.2%£0.000
Loyalty Lion - Tier Reminder (The Fold)1100.0%100.0%£0.000
Browse Abandonment - Interiors15646.2%1.9%£0.000
Browse Abandonment - Interiors - Unveild5048.0%6.0%£0.000
Nursery Flow - Interiors5650.0%1.8%£0.000
Cross-sell Unveild Flow6344.4%3.2%£0.000
Loyalty Lion - Post Purchase771.4%14.3%£0.000
+ 8 more flows
Total636£1,470.874
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Double Sheepskin Rug£1,441921.3%
Single Sheepskin Rug£1,1751517.3%
Hot Water Bottles£9001313.3%
Sexto Sheepskin Rug£848212.5%
Sheepskin Cushions£7901011.7%
Quatro Sheepskin Rug£55828.2%
Sheepskin Seat Pads£48187.1%
Sheepskin Stools£47517.0%
Cowhide Cushion£9511.4%
Brush£1410.2%
Other£0100.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Double Sheepskin Rug - Cream41.91.1322£636Double Sheepskin Rug
Sheepskin Rug - Cream76.15.3442£553Single Sheepskin Rug
Sheepskin Stool - Cream10.40.221£475Sheepskin Stools
Sexto Tibetan Sheepskin Rug - White10.10.015£445Sexto Sheepskin Rug
Sexto Shearling Rug - Moonlight10.40.231£403Sexto Sheepskin Rug
Sheepskin Rug - Oyster54.63.0442£395Single Sheepskin Rug
Square Padded Shearling Seat Pad - Cream62.60.9113£363Sheepskin Seat Pads
Double Shearling Rug - Cream20.90.451£318Double Sheepskin Rug
Double Sheepskin Rug - Oyster22.11.1322£318Double Sheepskin Rug
Tibetan Sheepskin Cushion - White40.60.432£316Sheepskin Cushions
Quatro Sheepskin Rug - White10.40.239£279Quatro Sheepskin Rug
Quatro Shearling Rug - Fawn10.10.010£279Quatro Sheepskin Rug
Shearling Hot Water Bottle - Espresso41.00.6104£279Hot Water Bottles
Sheepskin Hot Water Bottle - Cream44.11.6315£276Hot Water Bottles
Shearling Cushion - Moonlight32.31.8192£237Sheepskin Cushions
+ 14 more products
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