Daily KPI Report
Hyde & Hare
Sunday, 2 August 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — August 2026 Shopify Shopify Triple Whale Triple Whale

Day 2 of 31 (6% of month)

Revenue £25,493 of £224,679
Paced target: £14,495 +75.9% vs pace
Projected EOM: £395,143
Ad Spend £1,183 of £21,650
Paced target: £1,397 -15.3% vs pace
Projected EOM: £18,344
MTD Blended ROAS
21.54x
MTD Orders
111
View Full Forecast Dashboard →
Yesterday

Sunday

Daily performance snapshot. Deltas vs previous day (Sat 1 Aug). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£9,340
-42.2% vs prev
Orders Shopify
52
-11.9% vs prev
AOV Shopify
£179.62
-34.4% vs prev
Blended ROAS Triple Whale
14.15x
-54.1% vs prev
Ad Spend Triple Whale
£660
+26.1% vs prev
NC CPA Triple Whale
£18.86
+18.9% vs prev
NC ROAS Triple Whale
9.10x
-49.8% vs prev
Meta ROAS TW Linear
6.30x
-33.0% vs prev
Google ROAS TW Linear
8.05x
-40.7% vs prev
Meta Spend Triple Whale
£258
+42.0% vs prev
Google Spend Triple Whale
£393
+18.2% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC6.7%4.2%+2.5pp
ATC → Purchase46.2%37.6%+8.6pp
Session → Purchase3.1%1.6%+1.5pp
Sessions
1,560
Add to Cart
104
Purchases
48
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,560
-40.2% vs prev
Unique Visitors Triple Whale
933
-24.9% vs prev
Bounce Rate Triple Whale
70.3%
+1.8% vs prev
7d Avg Sessions Triple Whale
1,532
+0.0% vs prev
2,6072,2091,8101,4121,013MonTueWedThuFriSatSun1,0251,0131,1281,1882,2012,6071,560
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Mon 27 Jul1,02567718£3,1701.76%
Tue 28 Jul1,01371326£3,9142.57%
Wed 29 Jul1,12877816£3,2041.42%
Thu 30 Jul1,18870215£2,4981.26%
Fri 31 Jul2,20195318£2,9770.82%
Sat 1 Aug2,6071,24359£16,1532.26%
Sun 2 Aug (today)1,56093352£9,3403.33%
7d Total10,7225,999204£41,2561.90%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

29 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£12,747£5,894£9,340£6,868
Orders55.529.152-
Ad Spend£592£493£660-
Blended ROAS21.54x11.96x14.15x-
7-Day Revenue Trend
07-27£3,17007-28£3,91407-29£3,20407-30£2,49807-31£2,97708-01£16,15308-02£9,340
Customers

New vs Returning Shopify Shopify

New 67%
Returning 29%
SegmentOrdersvs Prev
New35+6.1%
Returning15-46.4%
Total52-11.9%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 34%
Klaviyo 25%
Organic/Social 18%
Meta Ads 17%
4%
1%
Google Ads: £3,164
Klaviyo: £2,374
Organic/Social: £1,649
Meta Ads: £1,626
Influencers: £394
Non-attributed: £133
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£3,164£3938.05x33.9%33-29.8%
Klaviyo£2,374--25.4%32-59.0%
Organic/Social£1,649--17.7%23-55.2%
Meta Ads£1,626£2586.30x17.4%25-4.8%
Influencers£394--4.2%6-7.5%
Non-attributed£133--1.4%1-
Total£9,340£66014.15x100%52
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sat 1 Aug).

Meta Spend Meta
£258
+42.0% vs prev
TW Orders TW Linear
25
+19.0% vs prev
TW Revenue TW Linear
£1,626
-4.8% vs prev
TW ROAS TW Linear
6.30x
-33.0% vs prev
CPA TW Linear
£10.32
+19.3% vs prev
CTR Meta
2.28%
-11.2% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£11210£442-50.8%3.95x£10.951.95%
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26£1056£448+71.7%4.27x£15.572.72%
CS | Sales | Cold & Warm | Test 14/4/26£190£0-£24.053.09%
CS | Warm | Sales | Remarketing | Interiors£111£343.08x£16.531.82%
CS | Warm | Sales | Remarketing | DPA | Interiors£112£91+803.4%8.43x£18.892.28%
Total£25825£1,6266.30x£13.572.28%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £174 5 £158 £788 4.53x 5 £113 £566 3.25x
CS | Search | Sheepskin Rugs £94 1 £169 £169 1.80x 2 £113 £226 2.41x
CS | Performance Max | Interiors | Sheepskin | UK £41 4 £199 £796 19.30x 0 £0 £0 -
CS | Performance Max | Interiors | Cowhide | UK £37 3 £322 £967 25.84x 5 £139 £694 18.54x
CS | Shopping | High | Interiors | Dupe Feed £26 0 £0 £0 - 0 £0 £0 -
CS | Performance Max | Zombie/Dead SKUs £16 4 £232 £929 59.77x 2 £188 £376 24.21x
CS | Shopping | Low | Interiors £0 1 £117 £117 3910.00x 0 £0 £0 -
Total £387 18 £209 £3,766 9.72x 14 £133 £1,862 4.80x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £6 3 £182 £545 94.16x 17 £75 £1,268 219.19x
CS | Search | Brand | Worldwide £0 0 £0 £0 - 0 £0 £0 -
Total £6 3 £182 £545 94.00x 17 £75 £1,268 218.82x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £1,730.82 total.

FlowRecipientsOpen RateClick RateRevenueConv
Browse Abandonment - Interiors18357.9%5.5%£512.553
Abandoned Checkout - Interiors - Unveild4348.8%9.3%£428.402
Welcome Flow - Interiors5143.0%4.2%£336.001
Loyalty Lion - £30 Discount3100.0%0.0%£276.251
Abandoned Checkout - Interiors5062.0%10.0%£177.622
Welcome Flow - Interiors - Unveild4551.1%2.2%£0.000
Loyalty Lion - Tier Reminder (The Fold)2100.0%50.0%£0.000
Nursery Flow - Interiors5154.9%5.9%£0.000
Cross-sell Unveild Flow1275.0%16.7%£0.000
Loyalty Lion - Post Purchase2462.5%12.5%£0.000
+ 7 more flows
Total580£1,730.829
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Seat Pads£1,7193716.5%
Sheepskin Beanbags£1,544214.8%
Single Sheepskin Rug£1,3551713.0%
Double Sheepskin Rug£1,133710.9%
Sheepskin Pouffe£97539.3%
Cowhide Rug£93539.0%
Sheepskin Cushions£858128.2%
Quatro Sheepskin Rug£83738.0%
Sexto Sheepskin Rug£39513.8%
Cowhide Cushion£38043.6%
Icelandic Sheepskins£11911.1%
Cashmere Socks£11021.1%
Hot Water Bottles£7110.7%
Other£0140.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Giant Shearling Beanbag - Moonlight10.90.352£795Sheepskin Beanbags
Giant Sheepskin Beanbag - Dark Grey10.30.113£749Sheepskin Beanbags
Circle Shearling Pouffe - Moonlight20.30.146£650Sheepskin Pouffe
Sheepskin Seat Pad - Cream135.02.9128£507Sheepskin Seat Pads
Shearling Rug - Cream61.60.785£474Single Sheepskin Rug
Sheepskin Cushion - Cream62.41.3193£414Sheepskin Cushions
Padded Sheepskin Seat Pad - Cream71.41.2128£413Sheepskin Seat Pads
Sheepskin Rug - Cream54.02.9337£395Single Sheepskin Rug
Sexto Shearling Rug - Moonlight10.40.136£395Sexto Sheepskin Rug
Cowhide Cushion Tricolour - Large41.10.60£380Cowhide Cushion
Double Shearling Rug - Moonlight20.60.3198£338Double Sheepskin Rug
Square Shearling Pouffe - Moonlight10.10.155£325Sheepskin Pouffe
Cowhide Rug - Tricolour (220cm x 220cm)10.10.00£325Cowhide Rug
Double Sheepskin Rug - Oyster20.40.4219£318Double Sheepskin Rug
Cowhide Rug - Light Brown & White (210cm x 180cm)10.10.00£315Cowhide Rug
+ 26 more products
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