Daily KPI Report
Hyde & Hare
Thursday, 3 September 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — September 2026 Shopify Shopify Triple Whale Triple Whale

Day 3 of 30 (10% of month)

Revenue £12,197 of £159,551
Paced target: £15,955 -23.6% vs pace
Projected EOM: £121,972
Ad Spend £2,388 of £19,336
Paced target: £1,934 +23.5% vs pace
Projected EOM: £23,884
MTD Blended ROAS
5.80x
MTD Orders
73
View Full Forecast Dashboard →
Yesterday

Thursday

Daily performance snapshot. Deltas vs previous day (Wed 2 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£2,401
-22.1% vs prev
Orders Shopify
19
-29.6% vs prev
AOV Shopify
£126.36
+10.6% vs prev
Blended ROAS Triple Whale
3.21x
-48.0% vs prev
Ad Spend Triple Whale
£763
-0.0% vs prev
NC CPA Triple Whale
£63.57
+50.0% vs prev
NC ROAS Triple Whale
2.05x
-58.2% vs prev
Meta ROAS TW Linear
1.51x
-58.2% vs prev
Google ROAS TW Linear
1.71x
-25.6% vs prev
Meta Spend Triple Whale
£108
+2.0% vs prev
Google Spend Triple Whale
£646
-0.3% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC3.3%4.4%-1.0pp
ATC → Purchase37.2%41.7%-4.5pp
Session → Purchase1.2%1.8%-0.6pp
Sessions
1,295
Add to Cart
43
Purchases
16
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,295
-27.2% vs prev
Unique Visitors Triple Whale
876
-22.2% vs prev
Bounce Rate Triple Whale
68.0%
+1.2% vs prev
7d Avg Sessions Triple Whale
1,847
+0.0% vs prev
2,3652,0981,8301,5631,295FriSatSunMonTueWedThu2,3651,9661,8512,2941,3761,7791,295
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Fri 28 Aug2,3651,61059£9,7112.49%
Sat 29 Aug1,9661,37045£7,4202.29%
Sun 30 Aug1,8511,23944£7,9342.38%
Mon 31 Aug2,2941,45473£12,5173.18%
Tue 1 Sept1,37687327£6,7131.96%
Wed 2 Sept1,7791,12627£4,3711.52%
Thu 3 Sept (today)1,29587619£2,4011.47%
7d Total12,9268,548294£51,0682.27%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

27 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£4,066£7,295£2,401£5,458
Orders24.342.019-
Ad Spend£796£874£763-
Blended ROAS5.80x8.35x3.21x-
7-Day Revenue Trend
08-28£9,71108-29£7,42008-30£7,93408-31£12,51709-01£6,71309-02£4,37109-03£2,401
Customers

New vs Returning Shopify Shopify

New 58%
Returning 37%
SegmentOrdersvs Prev
New11-38.9%
Returning7-30.0%
Total19-29.6%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 45%
Organic/Social 18%
Klaviyo 10%
Influencers 9%
8%
7%
3%
Google Ads: £1,106
Organic/Social: £434
Klaviyo: £253
Influencers: £222
shop_app: £184
Meta Ads: £164
Pinterest Ads: £82
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£1,106£6461.71x45.2%14-25.8%
Organic/Social£434--17.7%8+12.1%
Klaviyo£253--10.4%9-87.6%
Influencers£222--9.1%2-
shop_app£184--7.5%2+1290.6%
Meta Ads£164£1081.51x6.7%5-57.4%
Pinterest Ads£82--3.4%2-
Total£2,445£7633.21x100%19
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Wed 2 Sept).

Meta Spend Meta
£109
+2.0% vs prev
TW Orders TW Linear
5
-44.4% vs prev
TW Revenue TW Linear
£164
-57.4% vs prev
TW ROAS TW Linear
1.51x
-58.2% vs prev
CPA TW Linear
£21.70
+83.6% vs prev
CTR Meta
2.05%
-22.7% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£924£124-46.5%1.36x£13.462.10%
CS | Warm | Sales | Remarketing | Interiors£90£0-£17.231.57%
CS | Warm | Sales | Remarketing | DPA | Interiors£80£0-100.0%-£11.501.89%
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26£01£40-50.3%-£0.000.00%
Total£1095£1641.51x£13.532.05%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £303 6 £102 £612 2.02x 2 £59 £119 0.39x
CS | Search | Sheepskin Rugs £147 2 £244 £488 3.32x 2 £244 £488 3.32x
CS | Performance Max | Zombie/Dead SKUs £60 1 £39 £39 0.65x 3 £29 £87 1.44x
CS | Performance Max | Interiors | Cowhide | UK £56 0 £0 £0 - 0 £0 £0 -
CS | Performance Max | Interiors | Sheepskin | UK £54 0 £0 £0 - 2 £49 £99 1.83x
CS | Shopping | High | Interiors | Dupe Feed £13 0 £0 £0 - 0 £0 £0 -
CS | Shopping | Low | Interiors £0 0 £0 £0 - 0 £0 £0 -
Total £633 9 £127 £1,139 1.80x 9 £88 £791 1.25x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £8 1 £365 £365 48.15x 5 £63 £314 41.48x
CS | Search | Brand | Worldwide £4 0 £0 £0 - 0 £0 £0 -
Total £11 1 £365 £365 31.91x 5 £63 £314 27.48x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £0.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Welcome Flow - Interiors - Unveild5844.8%5.2%£0.000
Welcome Flow - Interiors5234.6%1.9%£0.000
Abandoned Checkout - Interiors887.5%0.0%£0.000
Browse Abandonment - Interiors15850.6%3.8%£0.000
Customer Winback - Interiors3036.7%0.0%£0.000
Browse Abandonment - Interiors - Unveild5064.0%4.0%£0.000
Nursery Flow - Interiors5841.4%0.0%£0.000
Cross-sell Unveild Flow5259.6%1.9%£0.000
Abandoned Cart Reminder - Interiors1747.1%5.9%£0.000
Abandoned Checkout - Interiors - Unveild683.3%0.0%£0.000
+ 6 more flows
Total510£0.000
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Single Sheepskin Rug£7921033.2%
Sheepskin Cushions£446618.7%
Sexto Sheepskin Rug£395116.6%
Sheepskin Seat Pads£378815.8%
Tibetan Sheepskin Rug£18917.9%
Belmont Cowhide Belt£7513.1%
Hot Water Bottles£7012.9%
Brush£4231.7%
Other£060.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Sheepskin Rug - Cream56.16.2159£397Single Sheepskin Rug
Sexto Sheepskin Rug - Cream10.10.455£395Sexto Sheepskin Rug
Padded Sheepskin Seat Pad - Cream44.71.967£236Sheepskin Seat Pads
Double Tibetan Sheepskin Rug - White & Brown10.30.150£189Tibetan Sheepskin Rug
Sheepskin Rug - Oyster23.42.7159£158Single Sheepskin Rug
Shearling Cushion - Moonlight23.42.3244£158Sheepskin Cushions
Shearling Cushion - Mist20.60.342£138Sheepskin Cushions
Tibetan Sheepskin Cushion - White & Brown10.70.4180£81Sheepskin Cushions
Sheepskin Rug - Chocolate10.40.268£79Single Sheepskin Rug
Shearling Rug - Cream12.01.5162£79Single Sheepskin Rug
Sheepskin Rug - Champagne10.30.333£79Single Sheepskin Rug
Sheepskin Seat Pad - Cream27.76.770£78Sheepskin Seat Pads
The Belmont Cowhide Belt10.10.16£75Belmont Cowhide Belt
Sheepskin Hot Water Bottle - Taupe10.40.2180£70Hot Water Bottles
Sheepskin Cushion - Cream11.11.3148£69Sheepskin Cushions
+ 4 more products
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