Daily KPI Report
Hyde & Hare
Saturday, 5 September 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — September 2026 Shopify Shopify Triple Whale Triple Whale

Day 5 of 30 (17% of month)

Revenue £20,787 of £159,551
Paced target: £26,592 -21.8% vs pace
Projected EOM: £124,724
Ad Spend £3,976 of £19,336
Paced target: £3,223 +23.4% vs pace
Projected EOM: £23,857
MTD Blended ROAS
5.70x
MTD Orders
116
View Full Forecast Dashboard →
Yesterday

Saturday

Daily performance snapshot. Deltas vs previous day (Fri 4 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£2,805
-53.2% vs prev
Orders Shopify
21
-4.5% vs prev
AOV Shopify
£133.57
-51.0% vs prev
Blended ROAS Triple Whale
3.54x
-53.1% vs prev
Ad Spend Triple Whale
£791
-0.3% vs prev
NC CPA Triple Whale
£52.77
-0.3% vs prev
NC ROAS Triple Whale
2.44x
-57.7% vs prev
Meta ROAS TW Linear
0.62x
-86.2% vs prev
Google ROAS TW Linear
2.37x
-37.2% vs prev
Meta Spend Triple Whale
£117
-1.2% vs prev
Google Spend Triple Whale
£665
-0.2% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC2.8%4.3%-1.5pp
ATC → Purchase43.6%41.6%+2.0pp
Session → Purchase1.2%1.8%-0.6pp
Sessions
1,414
Add to Cart
39
Purchases
17
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,414
+14.9% vs prev
Unique Visitors Triple Whale
921
+8.7% vs prev
Bounce Rate Triple Whale
69.7%
-0.3% vs prev
7d Avg Sessions Triple Whale
1,606
+0.0% vs prev
2,2942,0281,7631,4971,231SunMonTueWedThuFriSat1,8512,2941,3761,7791,2951,2311,414
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Sun 30 Aug1,8511,23944£7,9342.38%
Mon 31 Aug2,2941,45473£12,5173.18%
Tue 1 Sept1,37687327£6,7131.96%
Wed 2 Sept1,7791,12627£4,3711.52%
Thu 3 Sept1,29587619£2,4011.47%
Fri 4 Sept1,23184722£5,9921.79%
Sat 5 Sept (today)1,41492121£2,8051.49%
7d Total11,2407,336233£42,7332.07%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

25 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£4,157£6,105£2,805£5,551
Orders23.233.321-
Ad Spend£795£845£791-
Blended ROAS5.70x7.22x3.54x-
7-Day Revenue Trend
08-30£7,93408-31£12,51709-01£6,71309-02£4,37109-03£2,40109-04£5,99209-05£2,805
Customers

New vs Returning Shopify Shopify

New 76%
Returning 29%
SegmentOrdersvs Prev
New16+6.7%
Returning6+0.0%
Total21-4.5%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 56%
Organic/Social 16%
Klaviyo 16%
6%
3%
2%
Google Ads: £1,573
Organic/Social: £457
Klaviyo: £456
Direct: £158
Meta Ads: £73
shop_app: £51
Pinterest Ads: £23
Non-attributed: £14
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£1,573£6652.37x56.1%17-37.3%
Organic/Social£457--16.3%7-37.3%
Klaviyo£456--16.2%7-56.3%
Direct£158--5.6%1-86.3%
Meta Ads£73£1170.62x2.6%2-86.4%
shop_app£51--1.8%2-
Pinterest Ads£23--0.8%1-12.7%
Non-attributed£14--0.5%1-
Total£2,805£7913.54x100%21
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Fri 4 Sept).

Meta Spend Meta
£117
-1.2% vs prev
TW Orders TW Linear
2
-71.4% vs prev
TW Revenue TW Linear
£73
-86.4% vs prev
TW ROAS TW Linear
0.62x
-86.2% vs prev
CPA TW Linear
£58.69
+245.7% vs prev
CTR Meta
2.74%
+21.5% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£991£33-85.2%0.34x£14.792.77%
CS | Warm | Sales | Remarketing | DPA | Interiors£100£0-100.0%-£13.172.37%
CS | Warm | Sales | Remarketing | Interiors£80£0-£17.942.88%
Total£1172£730.62x£14.812.74%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £295 4 £129 £518 1.76x 4 £48 £192 0.65x
CS | Search | Sheepskin Rugs £141 4 £207 £828 5.87x 2 £187 £374 2.65x
CS | Performance Max | Zombie/Dead SKUs £68 3 £129 £388 5.73x 3 £143 £429 6.35x
CS | Performance Max | Interiors | Cowhide | UK £65 1 £101 £101 1.55x 4 £89 £357 5.48x
CS | Performance Max | Interiors | Sheepskin | UK £58 0 £0 £0 - 1 £79 £79 1.37x
CS | Shopping | High | Interiors | Dupe Feed £27 1 £79 £79 2.92x 1 £79 £79 2.92x
CS | Shopping | Low | Interiors £0 0 £0 £0 - 0 £0 £0 -
Total £653 13 £147 £1,913 2.93x 15 £101 £1,511 2.31x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £9 1 £130 £130 15.14x 2 £31 £63 7.28x
CS | Search | Brand | Worldwide £3 0 £0 £0 - 0 £0 £0 -
Total £11 1 £130 £130 11.37x 2 £31 £63 5.47x
Email

Klaviyo Campaigns Klaviyo Klaviyo

1 campaign sent yesterday.

CampaignRecipientsOpen RateClick RateCTORRevenueConv
End of Summer22,81739.0%0.8%2.0%£445.002
Total22,817£445.002

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £158.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Welcome Flow - Interiors5745.6%3.5%£79.001
Abandoned Cart Reminder - Interiors1533.3%0.0%£79.001
Welcome Flow - Interiors - Unveild6544.0%4.7%£0.000
Nursery Flow - Interiors7145.7%0.0%£0.000
Abandoned Checkout - Interiors - Unveild757.1%0.0%£0.000
Abandoned Checkout - Interiors666.7%0.0%£0.000
Browse Abandonment - Interiors10554.3%2.9%£0.000
Customer Winback - Interiors250.0%0.0%£0.000
Browse Abandonment - Interiors - Unveild3969.2%2.6%£0.000
Cross-sell Unveild Flow3953.8%5.1%£0.000
+ 7 more flows
Total425£158.002
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Single Sheepskin Rug£1,0061333.5%
Cowhide Rug£610220.3%
Sexto Sheepskin Rug£395113.2%
Sheepskin Seat Pads£3731112.4%
Quatro Sheepskin Rug£29519.8%
Double Sheepskin Rug£13014.3%
Cowhide Cushion£9513.2%
Sheepskin Cushions£6912.3%
Brush£2820.9%
Other£010.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Sheepskin Rug - Cream75.06.1145£553Single Sheepskin Rug
Sexto Sheepskin Rug - Vole10.10.114£395Sexto Sheepskin Rug
Cowhide Rug - Brown & White (230cm x 200cm)10.10.10£315Cowhide Rug
Quatro Shearling Rug - Moonlight10.10.0105£295Quatro Sheepskin Rug
Cowhide Rug - Tricolour (190cm x 180cm)10.10.00£295Cowhide Rug
Sheepskin Seat Pad - Pure White72.01.0333£273Sheepskin Seat Pads
Sheepskin Rug - Dark Grey20.30.235£147Single Sheepskin Rug
Double Shearling Rug - Moonlight10.30.8170£130Double Sheepskin Rug
Circle Shearling Seat Pad - Cream41.31.45£100Sheepskin Seat Pads
Cowhide Cushion Tricolour - Large11.00.80£95Cowhide Cushion
Sheepskin Rug - Vole10.30.5267£79Single Sheepskin Rug
Shearling Rug - Fawn10.10.261£79Single Sheepskin Rug
Shearling Rug - Ivory10.10.256£79Single Sheepskin Rug
Sheepskin Rug - Elderflower11.11.277£69Single Sheepskin Rug
Sheepskin Cushion - Cream10.91.3147£69Sheepskin Cushions
+ 2 more products
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