Shopify Shopify Shopify Day 21 of 30 (70% of month)
Daily performance snapshot. Deltas vs previous day (Sat 20 Jun). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
| Stage | Today | 30d Avg | Delta |
|---|---|---|---|
| Session → ATC | 4.3% | 3.6% | +0.7pp |
| ATC → Purchase | 36.8% | 43.0% | -6.2pp |
| Session → Purchase | 1.6% | 1.5% | +0.0pp |
Sessions and visitors from Triple Whale pixel. 7-day trend.
| Day | Sessions | Visitors | Orders | Revenue | Conv Rate |
|---|---|---|---|---|---|
| Sun 14 Jun | 978 | 697 | 22 | £4,387 | 2.25% |
| Mon 15 Jun | 894 | 608 | 11 | £1,754 | 1.23% |
| Tue 16 Jun | 930 | 669 | 12 | £2,573 | 1.29% |
| Wed 17 Jun | 937 | 640 | 15 | £1,832 | 1.60% |
| Thu 18 Jun | 812 | 551 | 20 | £2,240 | 2.46% |
| Sat 20 Jun | 909 | 629 | 9 | £3,061 | 0.99% |
| Sun 21 Jun (today) | 885 | 621 | 15 | £3,324 | 1.69% |
| 7d Total | 6,345 | 4,415 | 104 | £19,170 | 1.64% |
Shopify 9 days remaining in month. How today's pace compares to what's needed.
| Metric | MTD Daily Avg | 7-Day Avg | Yesterday | Needed / Day |
|---|---|---|---|---|
| Revenue | £3,003 | £2,739 | £3,324 | £3,976 |
| Orders | 16.8 | 14.9 | 15 | - |
| Ad Spend | £523 | £580 | £467 | - |
| Blended ROAS | 6.43x | 4.72x | 7.11x | - |
Shopify| Segment | Orders | vs Prev |
|---|---|---|
| New | 8 | +60.0% |
| Returning | 7 | +133.3% |
| Total | 15 | +66.7% |
Total Sales revenue attributed by channel using Triple Whale's Linear model.
| Channel | Revenue | Spend | ROAS | % of Rev | Orders | vs Prev |
|---|---|---|---|---|---|---|
| Google Ads | £1,308 | £214 | 6.10x | 39.4% | 11 | -19.6% |
| Organic/Social | £849 | - | - | 25.5% | 6 | +73.7% |
| Klaviyo | £488 | - | - | 14.7% | 6 | +724.1% |
| Direct | £291 | - | - | 8.7% | 2 | - |
| Influencers | £145 | - | - | 4.3% | 2 | -49.3% |
| Meta Ads | £135 | £244 | 0.55x | 4.1% | 3 | -77.5% |
| britishmadeclothing | £108 | - | - | 3.3% | 1 | - |
| Total | £3,324 | £467 | 7.11x | 100% | 15 |
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sat 20 Jun).
| Campaign | Spend | TW Orders | TW Revenue | TW ROAS | CPM | CTR |
|---|---|---|---|---|---|---|
| £82 | 3 | £135-49.0% | 1.64x | £7.41 | 1.01% | |
| £71 | 0 | £0 | - | £18.23 | 2.29% | |
| £36 | 0 | £0-100.0% | - | £17.76 | 1.79% | |
| £30 | 0 | £0 | - | £28.89 | 2.63% | |
| £14 | 0 | £0 | - | £18.32 | 3.77% | |
| £12 | 0 | £0-100.0% | - | £16.30 | 2.51% | |
| Total | £244 | 3 | £135 | 0.55x | £12.52 | 1.60% |
No campaigns sent yesterday.
Automated flow revenue yesterday: £164.95 total.
| Flow | Recipients | Open Rate | Click Rate | Revenue | Conv |
|---|---|---|---|---|---|
| 12 | 33.3% | 8.3% | £164.95 | 1 | |
| 36 | 41.7% | 5.6% | £0.00 | 0 | |
| 58 | 36.2% | 6.9% | £0.00 | 0 | |
| 22 | 63.6% | 4.5% | £0.00 | 0 | |
| 18 | 50.0% | 5.6% | £0.00 | 0 | |
| 14 | 57.1% | 7.1% | £0.00 | 0 | |
| 14 | 35.7% | 0.0% | £0.00 | 0 | |
| 42 | 50.0% | 0.0% | £0.00 | 0 | |
| 13 | 30.8% | 0.0% | £0.00 | 0 | |
| 2 | 50.0% | 0.0% | £0.00 | 0 | |
| + 2 more flows | |||||
| Total | 234 | £164.95 | 1 | ||
Shopify| Product Type | Revenue | Units | % of Rev |
|---|---|---|---|
| Sheepskin Pouffe | £650 | 2 | 18.8% |
| Cowhide Rug | £650 | 2 | 18.8% |
| Single Sheepskin Rug | £632 | 8 | 18.2% |
| Sheepskin Beanbags | £575 | 1 | 16.6% |
| Double Sheepskin Rug | £487 | 3 | 14.1% |
| Icelandic Sheepskins | £238 | 2 | 6.9% |
| Sheepskin Cushions | £148 | 2 | 4.3% |
| Sheepskin Seat Pads | £59 | 1 | 1.7% |
| Brush | £27 | 2 | 0.8% |
| Other | £0 | 2 | 0.0% |
Shopify| Product | Units | 7d Avg/Day | 30d Avg/Day | Stock | Revenue | Type |
|---|---|---|---|---|---|---|
| 1 | 0.1 | 0.2 | 42 | £575 | Sheepskin Beanbags | |
| 1 | 0.1 | 0.2 | 45 | £325 | Sheepskin Pouffe | |
| 1 | 0.1 | 0.0 | 0 | £325 | Cowhide Rug | |
| 1 | 0.3 | 0.1 | 0 | £325 | Cowhide Rug | |
| 1 | 0.1 | 0.0 | 2 | £325 | Sheepskin Pouffe | |
| 4 | 2.6 | 2.1 | 479 | £316 | Single Sheepskin Rug | |
| 1 | 0.3 | 0.8 | 214 | £169 | Double Sheepskin Rug | |
| 1 | 0.1 | 0.1 | 52 | £159 | Double Sheepskin Rug | |
| 1 | 0.3 | 0.4 | 241 | £159 | Double Sheepskin Rug | |
| 2 | 0.3 | 0.2 | 78 | £158 | Single Sheepskin Rug | |
| 1 | 0.3 | 0.2 | 16 | £119 | Icelandic Sheepskins | |
| 1 | 0.3 | 0.1 | 18 | £119 | Icelandic Sheepskins | |
| 1 | 2.3 | 2.7 | 163 | £79 | Sheepskin Cushions | |
| 1 | 0.4 | 0.8 | 479 | £79 | Single Sheepskin Rug | |
| 1 | 0.1 | 0.1 | 376 | £79 | Single Sheepskin Rug | |
| + 4 more products | ||||||