Daily KPI Report
Hyde & Hare
Sunday, 4 October 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — October 2026 Shopify Shopify Triple Whale Triple Whale

Day 4 of 31 (13% of month)

Revenue £26,323 of £201,140
Paced target: £25,954 +1.4% vs pace
Projected EOM: £204,002
Ad Spend £3,220 of £29,286
Paced target: £3,779 -14.8% vs pace
Projected EOM: £24,956
MTD Blended ROAS
8.49x
MTD Orders
145
View Full Forecast Dashboard →
Yesterday

Sunday

Daily performance snapshot. Deltas vs previous day (Sat 3 Oct). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£7,615
+38.0% vs prev
Orders Shopify
46
+43.8% vs prev
AOV Shopify
£165.54
-4.0% vs prev
Blended ROAS Triple Whale
8.06x
+27.3% vs prev
Ad Spend Triple Whale
£945
+8.3% vs prev
NC CPA Triple Whale
£24.22
-33.4% vs prev
NC ROAS Triple Whale
6.16x
+38.7% vs prev
Meta ROAS TW Linear
4.52x
+74.1% vs prev
Google ROAS TW Linear
5.04x
+3.7% vs prev
Meta Spend Triple Whale
£440
+23.3% vs prev
Google Spend Triple Whale
£496
-2.1% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC4.3%3.4%+0.9pp
ATC → Purchase51.1%40.5%+10.6pp
Session → Purchase2.2%1.4%+0.8pp
Sessions
2,087
Add to Cart
90
Purchases
46
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
2,087
+14.2% vs prev
Unique Visitors Triple Whale
1,368
+9.4% vs prev
Bounce Rate Triple Whale
64.8%
-3.0% vs prev
7d Avg Sessions Triple Whale
1,957
+0.0% vs prev
2,1892,0811,9731,8641,756MonTueWedThuFriSatSun1,8582,1892,1261,7561,8591,8272,087
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Mon 28 Sept1,8581,30834£6,4051.83%
Tue 29 Sept2,1891,49737£6,4541.69%
Wed 30 Sept2,1261,38652£7,1712.45%
Thu 1 Oct1,7561,15233£5,6321.88%
Fri 2 Oct1,8591,22634£8,2591.83%
Sat 3 Oct1,8271,25132£5,5201.75%
Sun 4 Oct (today)2,0871,36846£7,6152.20%
7d Total13,7029,188268£47,0561.96%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

27 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£6,581£6,722£7,615£6,475
Orders36.338.346-
Ad Spend£805£800£945-
Blended ROAS8.49x8.40x8.06x-
7-Day Revenue Trend
09-28£6,40509-29£6,45409-30£7,17110-01£5,63210-02£8,25910-03£5,52010-04£7,615
Customers

New vs Returning Shopify Shopify

New 83%
Returning 17%
SegmentOrdersvs Prev
New38+65.2%
Returning8-11.1%
Total46+43.8%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 33%
Meta Ads 26%
Organic/Social 19%
Klaviyo 12%
6%
3%
1%
Google Ads: £2,501
Meta Ads: £1,988
Organic/Social: £1,429
Klaviyo: £922
Influencers: £438
Direct: £235
trustpilot: £77
Pinterest Ads: £26
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,501£4965.04x32.8%29+1.6%
Meta Ads£1,988£4404.52x26.1%22+114.6%
Organic/Social£1,429--18.8%21+9.8%
Klaviyo£922--12.1%13+265.4%
Influencers£438--5.7%6+30.2%
Direct£235--3.1%2+240.6%
trustpilot£77--1.0%1-
Pinterest Ads£26--0.3%1-
Total£7,615£9458.06x100%46
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sat 3 Oct).

Meta Spend Meta
£440
+23.3% vs prev
TW Orders TW Linear
22
+69.2% vs prev
TW Revenue TW Linear
£1,988
+114.6% vs prev
TW ROAS TW Linear
4.52x
+74.0% vs prev
CPA TW Linear
£19.99
-27.1% vs prev
CTR Meta
2.18%
-20.7% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£41719£1,128+56.3%2.71x£12.342.16%
CS | Warm | Sales | Remarketing | Interiors£120£0-£19.603.55%
CS | Warm | Sales | Remarketing | DPA | Interiors£111£706.37x£15.472.24%
CS | Cold & Warm | Purchases | Seat Pads£01£140+61.3%-£0.000.00%
Total£44022£1,9884.52x£12.542.18%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £185 11 £134 £1,477 7.97x 8 £69 £555 2.99x
CS | Search | Sheepskin Rugs £146 4 £149 £595 4.08x 5 £74 £371 2.54x
CS | Performance Max | Interiors | Sheepskin | UK £61 2 £219 £438 7.12x 1 £79 £79 1.29x
CS | Shopping | High | Interiors | Dupe Feed £33 0 £0 £0 - 0 £0 £0 -
CS | Performance Max | Zombie/Dead SKUs £30 1 £39 £39 1.29x 2 £49 £99 3.26x
CS | Performance Max | Interiors | Cowhide | UK £24 0 £0 £0 - 2 £74 £148 6.23x
CS | Shopping | Low | Interiors £0 0 £0 £0 - 2 £48 £95 1588.33x
Total £480 18 £142 £2,549 5.32x 20 £67 £1,346 2.81x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £13 4 £260 £1,041 78.45x 9 £128 £1,155 87.04x
CS | Search | Brand | Worldwide £3 0 £0 £0 - 0 £0 £0 -
Total £17 4 £260 £1,041 62.27x 9 £128 £1,155 69.09x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £228.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Welcome Flow - Interiors14345.3%8.5%£228.002
Browse Abandonment - Interiors13544.4%5.2%£0.000
Customer Winback - Interiors10942.2%0.9%£0.000
Browse Abandonment - Interiors - Unveild4450.0%4.5%£0.000
Cross-sell Unveild Flow6341.9%3.2%£0.000
Loyalty Lion - Post Purchase650.0%16.7%£0.000
Nursery Flow - Interiors5547.3%1.8%£0.000
Loyalty Lion - Welcome771.4%42.9%£0.000
Loyalty Lion - £10 Discount366.7%33.3%£0.000
Welcome Flow - Interiors - Unveild5547.3%1.8%£0.000
+ 8 more flows
Total662£228.002
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Single Sheepskin Rug£1,8072321.2%
Double Sheepskin Rug£1,7591120.6%
Hot Water Bottles£1,1731713.7%
Quatro Sheepskin Rug£1,116413.1%
Cowhide Rug£965311.3%
Sheepskin Pouffe£65027.6%
Sheepskin Seat Pads£43195.0%
Sheepskin Cushions£38554.5%
Icelandic Sheepskins£11911.4%
Tibetan Sheepskin Rug£11911.4%
Brush£1410.2%
Other£050.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Quatro Sheepskin Rug - Oyster30.60.4233£837Quatro Sheepskin Rug
Sheepskin Rug - Cream106.94.5638£790Single Sheepskin Rug
Square Shearling Pouffe - Moonlight20.40.135£650Sheepskin Pouffe
Double Sheepskin Rug - Cream42.10.7352£636Double Sheepskin Rug
Sheepskin Hot Water Bottle - Cream72.10.7346£483Hot Water Bottles
Double Sheepskin Rug - Vole30.40.370£477Double Sheepskin Rug
Sheepskin Rug - Oyster54.02.2638£395Single Sheepskin Rug
Cowhide Rug - Brown & White (230cm x 210cm)10.10.10£325Cowhide Rug
Cowhide Rug - Tricolour (220cm x 180cm)10.30.10£325Cowhide Rug
Cowhide Rug - Brown & White (220cm x 180cm)10.10.00£315Cowhide Rug
Quatro Shearling Rug - Cream10.10.110£279Quatro Sheepskin Rug
Sheepskin Hot Water Bottle - Taupe41.90.6161£276Hot Water Bottles
Sheepskin Rug - Taupe30.90.799£237Single Sheepskin Rug
Square Padded Sheepskin Seat Pad - Taupe44.00.963£236Sheepskin Seat Pads
Shearling Hot Water Bottle - Cream30.70.2239£207Hot Water Bottles
+ 18 more products
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