Daily KPI Report
Hyde & Hare
Wednesday, 16 September 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — September 2026 Shopify Shopify Triple Whale Triple Whale

Day 16 of 30 (53% of month)

Revenue £61,586 of £159,551
Paced target: £85,094 -27.6% vs pace
Projected EOM: £115,474
Ad Spend £10,572 of £20,563
Paced target: £10,967 -3.6% vs pace
Projected EOM: £19,823
MTD Blended ROAS
6.21x
MTD Orders
375
View Full Forecast Dashboard →
Yesterday

Wednesday

Daily performance snapshot. Deltas vs previous day (Tue 15 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£4,265
+13.8% vs prev
Orders Shopify
34
+17.2% vs prev
AOV Shopify
£125.45
-2.9% vs prev
Blended ROAS Triple Whale
9.38x
+30.6% vs prev
Ad Spend Triple Whale
£494
-11.0% vs prev
NC CPA Triple Whale
£32.96
-11.0% vs prev
NC ROAS Triple Whale
5.45x
+15.5% vs prev
Meta ROAS TW Linear
5.08x
+118.8% vs prev
Google ROAS TW Linear
4.90x
-25.3% vs prev
Meta Spend Triple Whale
£203
+15.5% vs prev
Google Spend Triple Whale
£283
-23.8% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC4.3%3.9%+0.5pp
ATC → Purchase44.6%41.7%+3.0pp
Session → Purchase1.9%1.6%+0.3pp
Sessions
1,288
Add to Cart
56
Purchases
25
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,288
-28.3% vs prev
Unique Visitors Triple Whale
946
-19.6% vs prev
Bounce Rate Triple Whale
69.3%
-4.5% vs prev
7d Avg Sessions Triple Whale
1,502
+0.0% vs prev
1,7971,6701,5431,4151,288ThuFriSatSunMonTueWed1,4841,4641,5291,5541,4011,7971,288
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Thu 10 Sept1,4841,06832£3,5542.16%
Fri 11 Sept1,4641,07424£3,5161.64%
Sat 12 Sept1,5291,06324£4,0371.57%
Sun 13 Sept1,5541,08730£5,0591.93%
Mon 14 Sept1,4011,01119£6,6351.36%
Tue 15 Sept1,7971,17729£3,9811.61%
Wed 16 Sept (today)1,28894634£4,2652.64%
7d Total10,5177,426192£31,0471.83%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

14 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£3,849£4,435£4,265£6,997
Orders23.427.434-
Ad Spend£661£590£494-
Blended ROAS6.21x7.51x9.38x-
7-Day Revenue Trend
09-10£3,55409-11£3,51609-12£4,03709-13£5,05909-14£6,63509-15£3,98109-16£4,265
Customers

New vs Returning Shopify Shopify

New 41%
Returning 32%
SegmentOrdersvs Prev
New14+0.0%
Returning11+0.0%
Total34+17.2%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 30%
Meta Ads 22%
Organic/Social 22%
Klaviyo 19%
5%
1%
Google Ads: £1,383
Meta Ads: £1,032
Organic/Social: £1,016
Klaviyo: £899
Influencers: £215
Excluded: £67
DM Brochure: £26
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£1,383£2834.90x29.8%18-43.1%
Meta Ads£1,032£2035.08x22.2%12+152.7%
Organic/Social£1,016--21.9%14+81.7%
Klaviyo£899--19.4%11+101.6%
Influencers£215--4.6%2+575.6%
Excluded£67--1.4%8-
DM Brochure£26--0.6%1-
Total£4,638£4949.38x100%34
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Tue 15 Sept).

Meta Spend Meta
£203
+15.5% vs prev
TW Orders TW Linear
12
+50.0% vs prev
TW Revenue TW Linear
£1,032
+152.7% vs prev
TW ROAS TW Linear
5.08x
+118.8% vs prev
CPA TW Linear
£16.92
-23.0% vs prev
CTR Meta
2.30%
-13.4% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£1036£359+110.3%3.49x£13.252.11%
CS | Cold & Warm | Purchases | Seat Pads£784£603+629.5%7.76x£24.773.32%
CS | Warm | Sales | Remarketing | DPA | Interiors£121£151.21x£14.810.97%
CS | Warm | Sales | Remarketing | Interiors£100£0-100.0%-£19.431.14%
Total£20312£1,0325.08x£16.572.30%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £128 3 £77 £231 1.81x 3 £60 £180 1.41x
CS | Performance Max | Zombie/Dead SKUs £65 4 £124 £498 7.68x 4 £48 £191 2.95x
CS | Search | Sheepskin Rugs £24 0 £0 £0 - 2 £244 £488 20.61x
CS | Performance Max | Interiors | Cowhide | UK £21 1 £79 £79 3.85x 4 £72 £288 14.04x
CS | Performance Max | Interiors | Sheepskin | UK £16 2 £202 £404 25.30x 3 £55 £164 10.29x
CS | Shopping | High | Interiors | Dupe Feed £15 0 £0 £0 - 0 £0 £0 -
Total £267 10 £121 £1,211 4.53x 16 £82 £1,311 4.90x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £8 2 £242 £483 63.22x 2 £36 £72 9.42x
CS | Search | Brand | Worldwide £5 0 £0 £0 - 0 £0 £0 -
Total £12 2 £242 £483 39.17x 2 £36 £72 5.83x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £815.52 total.

FlowRecipientsOpen RateClick RateRevenueConv
Welcome Flow - Interiors - Unveild4042.5%2.5%£325.001
Browse Abandonment - Interiors11552.2%1.8%£296.001
Welcome Flow - Interiors3759.5%5.4%£79.001
Abandoned Cart Reminder - Interiors2268.2%9.1%£59.001
Little Sign Up Founding Members4100.0%0.0%£56.521
Loyalty Lion - Birthday1100.0%0.0%£0.000
Abandoned Checkout - Interiors728.6%0.0%£0.000
Customer Winback - Interiors2951.7%6.9%£0.000
Browse Abandonment - Interiors - Unveild3141.9%0.0%£0.000
Nursery Flow - Interiors4051.7%0.0%£0.000
+ 8 more flows
Total386£815.525
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Seat Pads£1,1662224.3%
Single Sheepskin Rug£701914.6%
Sheepskin Cushions£691914.4%
Cowhide Rug£640213.3%
Double Sheepskin Rug£481310.0%
Sexto Sheepskin Rug£39518.2%
British Rarebreed Sheepskin Rug£33537.0%
Sheepskin Pouffe£32516.8%
Cashmere Socks£5711.2%
Brush£1410.3%
Other£0100.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Padded Sheepskin Seat Pad - Cream93.02.5179£531Sheepskin Seat Pads
Sexto Sheepskin Rug - White10.10.22£395Sexto Sheepskin Rug
Rarebreed British Sheepskin Rug30.60.20£335British Rarebreed Sheepskin Rug
Cowhide Rug - Brown & White (240cm x 200cm)10.10.00£325Cowhide Rug
Square Sheepskin Pouffe - Cream10.10.228£325Sheepskin Pouffe
Shearling Cushion - Moonlight42.01.7229£316Sheepskin Cushions
Cowhide Rug - Brown & White (230cm x 210cm)10.10.10£315Cowhide Rug
Padded Shearling Seat Pad - Oatmeal53.71.329£295Sheepskin Seat Pads
Double Shearling Rug - Fawn10.10.242£163Double Sheepskin Rug
Double Sheepskin Rug - Oyster10.30.7445£159Double Sheepskin Rug
Double Shearling Rug - Oatmeal10.70.986£159Double Sheepskin Rug
Sheepskin Rug - Cream22.44.5846£158Single Sheepskin Rug
Shearling Rug - Cream20.71.0159£158Single Sheepskin Rug
Sheepskin Cushion - Taupe20.30.3196£138Sheepskin Cushions
Sheepskin Seat Pad - Cream28.76.519£80Sheepskin Seat Pads
+ 17 more products
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