Daily KPI Report
Hyde & Hare
Monday, 7 September 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — September 2026 Shopify Shopify Triple Whale Triple Whale

Day 7 of 30 (23% of month)

Revenue £25,173 of £159,551
Paced target: £37,229 -32.4% vs pace
Projected EOM: £107,884
Ad Spend £5,251 of £19,336
Paced target: £4,512 +16.4% vs pace
Projected EOM: £22,506
MTD Blended ROAS
5.15x
MTD Orders
150
View Full Forecast Dashboard →
Yesterday

Monday

Daily performance snapshot. Deltas vs previous day (Sun 6 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£1,093
-66.8% vs prev
Orders Shopify
13
-38.1% vs prev
AOV Shopify
£84.08
-46.4% vs prev
Blended ROAS Triple Whale
2.19x
-48.7% vs prev
Ad Spend Triple Whale
£499
-35.3% vs prev
NC CPA Triple Whale
£83.24
+72.6% vs prev
NC ROAS Triple Whale
0.96x
-71.8% vs prev
Meta ROAS TW Linear
1.64x
+44.3% vs prev
Google ROAS TW Linear
1.17x
-61.8% vs prev
Meta Spend Triple Whale
£97
-29.3% vs prev
Google Spend Triple Whale
£394
-37.0% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC2.6%4.2%-1.7pp
ATC → Purchase27.8%41.1%-13.4pp
Session → Purchase0.7%1.7%-1.0pp
Sessions
1,392
Add to Cart
36
Purchases
10
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,392
+6.0% vs prev
Unique Visitors Triple Whale
917
+4.2% vs prev
Bounce Rate Triple Whale
68.8%
-5.5% vs prev
7d Avg Sessions Triple Whale
1,400
+0.0% vs prev
1,7791,6421,5051,3681,231TueWedThuFriSatSunMon1,3761,7791,2951,2311,4141,3131,392
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Tue 1 Sept1,37687327£6,7131.96%
Wed 2 Sept1,7791,12627£4,3711.52%
Thu 3 Sept1,29587619£2,4011.47%
Fri 4 Sept1,23184722£5,9921.79%
Sat 5 Sept1,41492121£2,8051.49%
Sun 6 Sept1,31388021£3,2931.60%
Mon 7 Sept (today)1,39291713£1,0930.93%
7d Total9,8006,440150£26,6671.53%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

23 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£3,596£3,810£1,093£5,843
Orders21.421.413-
Ad Spend£750£747£499-
Blended ROAS5.15x5.10x2.19x-
7-Day Revenue Trend
09-01£6,71309-02£4,37109-03£2,40109-04£5,99209-05£2,80509-06£3,29309-07£1,093
Customers

New vs Returning Shopify Shopify

New 46%
Returning 38%
SegmentOrdersvs Prev
New6-57.1%
Returning5-16.7%
Total13-38.1%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 42%
Organic/Social 22%
Meta Ads 15%
7%
5%
5%
4%
Google Ads: £461
Organic/Social: £240
Meta Ads: £160
Influencers: £81
Non-attributed: £53
Direct: £50
Klaviyo: £49
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£461£3941.17x42.2%6-75.9%
Organic/Social£240--21.9%5-68.2%
Meta Ads£160£971.64x14.6%3+2.0%
Influencers£81--7.4%1+315.6%
Non-attributed£53--4.8%1-83.7%
Direct£50--4.6%1-
Klaviyo£49--4.5%2-53.2%
Excluded£0--0.0%2-
Total£1,093£4992.19x100%13
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sun 6 Sept).

Meta Spend Meta
£97
-29.3% vs prev
TW Orders TW Linear
3
+0.0% vs prev
TW Revenue TW Linear
£160
+2.0% vs prev
TW ROAS TW Linear
1.64x
+44.3% vs prev
CPA TW Linear
£32.48
-29.3% vs prev
CTR Meta
1.88%
-11.9% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£841£52-66.8%0.62x£11.911.91%
CS | Warm | Sales | Remarketing | DPA | Interiors£70£0-£11.281.63%
CS | Warm | Sales | Remarketing | Interiors£70£0-£13.411.78%
Total£973£1601.64x£11.961.88%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £139 2 £119 £237 1.71x 1 £26 £26 0.19x
CS | Search | Sheepskin Rugs £87 1 £79 £79 0.91x 1 £79 £79 0.91x
CS | Performance Max | Zombie/Dead SKUs £63 0 £0 £0 - 0 £0 £0 -
CS | Performance Max | Interiors | Cowhide | UK £47 0 £0 £0 - 0 £0 £0 -
CS | Performance Max | Interiors | Sheepskin | UK £40 1 £156 £156 3.92x 1 £52 £52 1.31x
CS | Shopping | High | Interiors | Dupe Feed £8 0 £0 £0 - 0 £0 £0 -
CS | Shopping | Low | Interiors £0 0 £0 £0 - 0 £0 £0 -
Total £383 4 £118 £472 1.23x 3 £52 £157 0.41x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £6 1 £140 £140 24.13x 3 £101 £304 52.33x
CS | Search | Brand | Worldwide £4 0 £0 £0 - 0 £0 £0 -
Total £10 1 £140 £140 13.68x 3 £101 £304 29.67x
Email

Klaviyo Campaigns Klaviyo Klaviyo

1 campaign sent yesterday.

CampaignRecipientsOpen RateClick RateCTORRevenueConv
Room Reset: 5 Pieces that Change the Feel Fast5,92356.3%2.6%4.6%£0.000
Total5,923£0.000

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £69.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Browse Abandonment - Interiors9948.5%4.0%£69.001
Welcome Flow - Interiors - Unveild3246.9%3.1%£0.000
Welcome Flow - Interiors4446.6%16.5%£0.000
Loyalty Lion - Birthday2100.0%100.0%£0.000
Browse Abandonment - Interiors - Unveild3759.5%2.7%£0.000
Cross-sell Unveild Flow6947.8%8.7%£0.000
Loyalty Lion - £20 Discount580.0%40.0%£0.000
Loyalty Lion - £10 Discount580.0%40.0%£0.000
Abandoned Checkout - Interiors560.0%0.0%£0.000
Customer Winback - Interiors2128.6%0.0%£0.000
+ 7 more flows
Total408£69.001
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Seat Pads£3821035.4%
Double Sheepskin Rug£328230.4%
Sheepskin Cushions£209319.4%
Single Sheepskin Rug£160214.8%
Other£030.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Sheepskin Seat Pad - Cream64.16.424£234Sheepskin Seat Pads
Sheepskin Cushion - Taupe30.40.6196£209Sheepskin Cushions
Double Shearling Rug - Moonlight10.60.9168£169Double Sheepskin Rug
Double Shearling Rug - Fawn10.30.242£159Double Sheepskin Rug
Sheepskin Rug - Cream13.75.7142£81Single Sheepskin Rug
Shearling Rug - Oatmeal10.31.3112£79Single Sheepskin Rug
Padded Sheepskin Seat Pad - Taupe12.31.1109£59Sheepskin Seat Pads
Circle Shearling Seat Pad - White20.30.239£50Sheepskin Seat Pads
Sheepskin Seat Pad - Taupe10.42.4124£39Sheepskin Seat Pads
Cushion Inner33.45.3133£0Other
Kova Commerce kovacommerce.ai Confidential