Shopify Shopify Shopify Day 24 of 30 (80% of month)
Daily performance snapshot. Deltas vs previous day (Tue 23 Jun). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
| Stage | Today | 30d Avg | Delta |
|---|---|---|---|
| Session → ATC | 5.6% | 3.8% | +1.8pp |
| ATC → Purchase | 41.7% | 42.3% | -0.6pp |
| Session → Purchase | 2.3% | 1.6% | +0.7pp |
Sessions and visitors from Triple Whale pixel. 7-day trend.
| Day | Sessions | Visitors | Orders | Revenue | Conv Rate |
|---|---|---|---|---|---|
| Wed 17 Jun | 937 | 640 | 15 | £1,832 | 1.60% |
| Thu 18 Jun | 812 | 551 | 20 | £2,240 | 2.46% |
| Sat 20 Jun | 909 | 629 | 9 | £3,061 | 0.99% |
| Sun 21 Jun | 885 | 621 | 15 | £3,324 | 1.69% |
| Mon 22 Jun | 750 | 521 | 13 | £1,662 | 1.73% |
| Tue 23 Jun | 2,131 | 1,327 | 49 | £7,032 | 2.30% |
| Wed 24 Jun (today) | 1,512 | 912 | 40 | £8,056 | 2.65% |
| 7d Total | 7,936 | 5,201 | 161 | £27,206 | 2.03% |
Shopify 6 days remaining in month. How today's pace compares to what's needed.
| Metric | MTD Daily Avg | 7-Day Avg | Yesterday | Needed / Day |
|---|---|---|---|---|
| Revenue | £3,303 | £3,887 | £8,056 | £3,263 |
| Orders | 19.0 | 23.0 | 40 | - |
| Ad Spend | £503 | £460 | £362 | - |
| Blended ROAS | 7.26x | 8.46x | 22.27x | - |
Shopify| Segment | Orders | vs Prev |
|---|---|---|
| New | 20 | +17.6% |
| Returning | 18 | -43.8% |
| Total | 40 | -18.4% |
Total Sales revenue attributed by channel using Triple Whale's Linear model.
| Channel | Revenue | Spend | ROAS | % of Rev | Orders | vs Prev |
|---|---|---|---|---|---|---|
| Google Ads | £2,309 | £211 | 10.92x | 28.7% | 22 | +38.4% |
| Organic/Social | £2,235 | - | - | 27.7% | 21 | +29.3% |
| Klaviyo | £1,758 | - | - | 21.8% | 23 | -31.9% |
| Direct | £749 | - | - | 9.3% | 1 | - |
| Meta Ads | £627 | £141 | 4.44x | 7.8% | 11 | -18.5% |
| Non-attributed | £175 | - | - | 2.2% | 1 | - |
| Influencers | £154 | - | - | 1.9% | 3 | -12.4% |
| Pinterest Ads | £50 | - | - | 0.6% | 1 | -54.3% |
| Excluded | £0 | - | - | 0.0% | 2 | - |
| Total | £8,056 | £362 | 22.27x | 100% | 40 |
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Tue 23 Jun).
| Campaign | Spend | TW Orders | TW Revenue | TW ROAS | CPM | CTR |
|---|---|---|---|---|---|---|
| £50 | 4 | £312-16.9% | 6.25x | £11.97 | 1.18% | |
| £39 | 3 | £204 | 5.18x | £21.00 | 2.19% | |
| £30 | 0 | £0-100.0% | - | £17.87 | 1.81% | |
| £12 | 0 | £0-100.0% | - | £21.32 | 2.54% | |
| £11 | 1 | £28+0.0% | 2.61x | £17.55 | 2.66% | |
| Total | £141 | 11 | £627 | 4.44x | £15.95 | 1.69% |
No campaigns sent yesterday.
Automated flow revenue yesterday: £0.00 total.
| Flow | Recipients | Open Rate | Click Rate | Revenue | Conv |
|---|---|---|---|---|---|
| 4 | 50.0% | 25.0% | £0.00 | 0 | |
| 96 | 55.2% | 2.1% | £0.00 | 0 | |
| 31 | 35.5% | 3.2% | £0.00 | 0 | |
| 33 | 63.6% | 9.1% | £0.00 | 0 | |
| 19 | 57.9% | 15.8% | £0.00 | 0 | |
| 4 | 50.0% | 25.0% | £0.00 | 0 | |
| 20 | 45.0% | 0.0% | £0.00 | 0 | |
| 4 | 0.0% | 0.0% | £0.00 | 0 | |
| 1 | 100.0% | 0.0% | £0.00 | 0 | |
| 25 | 24.0% | 0.0% | £0.00 | 0 | |
| + 4 more flows | |||||
| Total | 267 | £0.00 | 0 | ||
Shopify| Product Type | Revenue | Units | % of Rev |
|---|---|---|---|
| Sheepskin Beanbags | £1,873 | 3 | 22.0% |
| Sheepskin Cushions | £1,278 | 19 | 15.0% |
| Sheepskin Stools | £920 | 2 | 10.8% |
| Quatro Sheepskin Rug | £816 | 4 | 9.6% |
| Cowhide Bedstools | £595 | 1 | 7.0% |
| Single Sheepskin Rug | £438 | 7 | 5.2% |
| British Rarebreed Sheepskin Rug | £430 | 5 | 5.1% |
| Sheepskin Seat Pads | £425 | 17 | 5.0% |
| Double Sheepskin Rug | £378 | 3 | 4.4% |
| Cowhide Rug | £295 | 1 | 3.5% |
| Sexto Sheepskin Rug | £245 | 1 | 2.9% |
| Belmont Cowhide Belt | £225 | 3 | 2.6% |
| Icelandic Sheepskins | £208 | 2 | 2.4% |
| Winslow Purse | £125 | 1 | 1.5% |
| Hot Water Bottles | £98 | 2 | 1.2% |
| Throws & Blankets | £85 | 1 | 1.0% |
| Cowhide Cushion | £65 | 1 | 0.8% |
| Other | £0 | 12 | 0.0% |
Shopify| Product | Units | 7d Avg/Day | 30d Avg/Day | Stock | Revenue | Type |
|---|---|---|---|---|---|---|
| 1 | 0.1 | 0.1 | 9 | £749 | Sheepskin Beanbags | |
| 1 | 0.1 | 0.0 | 0 | £749 | Sheepskin Beanbags | |
| 1 | 0.1 | 0.0 | 0 | £595 | Cowhide Bedstools | |
| 1 | 0.1 | 0.1 | 10 | £595 | Sheepskin Stools | |
| 3 | 0.4 | 0.2 | 0 | £537 | Quatro Sheepskin Rug | |
| 5 | 1.1 | 0.4 | 0 | £430 | British Rarebreed Sheepskin Rug | |
| 1 | 0.1 | 0.0 | 0 | £375 | Sheepskin Beanbags | |
| 1 | 0.1 | 0.0 | 0 | £325 | Sheepskin Stools | |
| 4 | 2.6 | 2.8 | 154 | £316 | Sheepskin Cushions | |
| 1 | 0.1 | 0.0 | 0 | £295 | Cowhide Rug | |
| 1 | 0.6 | 0.3 | 147 | £279 | Quatro Sheepskin Rug | |
| 11 | 1.7 | 0.6 | 220 | £275 | Sheepskin Seat Pads | |
| 4 | 2.4 | 2.7 | 232 | £252 | Sheepskin Cushions | |
| 2 | 0.7 | 0.8 | 211 | £249 | Double Sheepskin Rug | |
| 1 | 0.1 | 0.0 | 0 | £245 | Sexto Sheepskin Rug | |
| + 24 more products | ||||||