Daily KPI Report
Hyde & Hare
Thursday, 24 September 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — September 2026 Shopify Shopify Triple Whale Triple Whale

Day 24 of 30 (80% of month)

Revenue £95,745 of £159,551
Paced target: £127,641 -25.0% vs pace
Projected EOM: £119,681
Ad Spend £16,194 of £20,563
Paced target: £16,450 -1.6% vs pace
Projected EOM: £20,242
MTD Blended ROAS
6.56x
MTD Orders
598
View Full Forecast Dashboard →
Yesterday

Thursday

Daily performance snapshot. Deltas vs previous day (Wed 23 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£5,726
+63.6% vs prev
Orders Shopify
33
+37.5% vs prev
AOV Shopify
£173.53
+19.0% vs prev
Blended ROAS Triple Whale
7.78x
+57.8% vs prev
Ad Spend Triple Whale
£736
-0.3% vs prev
NC CPA Triple Whale
£35.04
-14.5% vs prev
NC ROAS Triple Whale
5.52x
+40.8% vs prev
Meta ROAS TW Linear
1.73x
-23.5% vs prev
Google ROAS TW Linear
9.78x
+175.7% vs prev
Meta Spend Triple Whale
£436
-6.5% vs prev
Google Spend Triple Whale
£291
+10.7% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC3.6%3.6%-0.0pp
ATC → Purchase46.9%41.5%+5.4pp
Session → Purchase1.7%1.5%+0.2pp
Sessions
1,778
Add to Cart
64
Purchases
30
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,778
-43.2% vs prev
Unique Visitors Triple Whale
1,212
-50.8% vs prev
Bounce Rate Triple Whale
62.7%
-18.2% vs prev
7d Avg Sessions Triple Whale
2,098
+0.0% vs prev
3,1322,6992,2671,8341,401FriSatSunMonTueWedThu1,4011,6781,6833,0821,9293,1321,778
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Fri 18 Sept1,40196227£4,9761.93%
Sat 19 Sept1,6781,11221£4,5301.25%
Sun 20 Sept1,6831,09919£4,4401.13%
Mon 21 Sept3,0822,53540£6,3201.30%
Tue 22 Sept1,9291,30426£4,6211.35%
Wed 23 Sept3,1322,46224£3,6360.77%
Thu 24 Sept (today)1,7781,21233£5,7261.86%
7d Total14,68310,686190£34,2491.29%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

6 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£3,989£4,893£5,726£10,634
Orders24.927.133-
Ad Spend£675£719£736-
Blended ROAS6.56x6.80x7.78x-
7-Day Revenue Trend
09-18£4,97609-19£4,53009-20£4,44009-21£6,32009-22£4,62109-23£3,63609-24£5,726
Customers

New vs Returning Shopify Shopify

New 67%
Returning 33%
SegmentOrdersvs Prev
New22+22.2%
Returning11+120.0%
Total33+37.5%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 50%
Organic/Social 22%
Meta Ads 13%
Klaviyo 13%
1%
Google Ads: £2,850
Organic/Social: £1,276
Meta Ads: £753
Klaviyo: £718
Direct: £79
shop_app: £50
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,850£2919.78x49.8%22+205.3%
Organic/Social£1,276--22.3%15+119.8%
Meta Ads£753£4361.73x13.1%13-28.4%
Klaviyo£718--12.5%10+3.3%
Direct£79--1.4%1+0.0%
shop_app£50--0.9%1-
Excluded£0--0.0%1-100.0%
Total£5,726£7367.78x100%33
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Wed 23 Sept).

Meta Spend Meta
£436
-6.5% vs prev
TW Orders TW Linear
13
+18.2% vs prev
TW Revenue TW Linear
£753
-28.4% vs prev
TW ROAS TW Linear
1.73x
-23.5% vs prev
CPA TW Linear
£33.52
-20.9% vs prev
CTR Meta
2.92%
+8.1% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£2236£397-2.6%1.78x£15.402.43%
CS | Cold & Warm | Purchases | Seat Pads£1924£225-58.4%1.17x£25.513.81%
CS | Warm | Sales | Remarketing | Interiors£100£0-100.0%-£23.012.42%
CS | Warm | Sales | Remarketing | DPA | Interiors£101£171.70x£16.563.81%
Total£43613£7531.73x£18.882.92%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £160 7 £169 £1,184 7.40x 8 £96 £769 4.81x
CS | Search | Sheepskin Rugs £46 1 £338 £338 7.39x 2 £199 £397 8.69x
CS | Performance Max | Zombie/Dead SKUs £25 0 £0 £0 - 1 £70 £70 2.79x
CS | Performance Max | Interiors | Sheepskin | UK £25 1 £177 £177 7.22x 1 £44 £44 1.80x
CS | Performance Max | Interiors | Cowhide | UK £20 1 £279 £279 13.93x 0 £0 £0 -
CS | Shopping | High | Interiors | Dupe Feed £3 0 £0 £0 - 0 £0 £0 -
CS | Shopping | Low | Interiors £0 0 £0 £0 - 0 £0 £0 -
Total £278 10 £198 £1,978 7.12x 12 £107 £1,280 4.60x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £12 3 £371 £1,113 95.04x 9 £167 £1,500 128.10x
CS | Search | Brand | Worldwide £2 0 £0 £0 - 1 £71 £71 40.76x
Total £13 3 £371 £1,113 82.81x 10 £157 £1,571 116.86x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £456.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Browse Abandonment - Interiors17251.2%1.2%£279.001
Welcome Flow - Interiors - Unveild7952.5%6.4%£177.001
Welcome Flow - Interiors21134.3%2.8%£0.000
Browse Abandonment - Interiors - Unveild4146.3%4.9%£0.000
Nursery Flow - Interiors3748.6%2.7%£0.000
Cross-sell Unveild Flow4259.5%2.4%£0.000
Loyalty Lion - Post Purchase875.0%12.5%£0.000
Loyalty Lion - Welcome366.7%33.3%£0.000
Customer Winback - Interiors14251.4%0.7%£0.000
Loyalty Lion - £10 Discount2100.0%50.0%£0.000
+ 6 more flows
Total771£456.002
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Seat Pads£2,1894135.6%
Quatro Sheepskin Rug£1,395522.7%
Sheepskin Beanbags£749112.2%
Single Sheepskin Rug£628810.2%
Double Sheepskin Rug£625410.2%
Sheepskin Cushions£34555.6%
British Rarebreed Sheepskin Rug£12512.0%
Hot Water Bottles£7111.1%
Brush£2720.4%
Other£050.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Padded Shearling Seat Pad - Mist182.91.160£1,072Sheepskin Seat Pads
Giant Sheepskin Beanbag - Vole10.10.121£749Sheepskin Beanbags
Quatro Shearling Rug - Oatmeal20.30.319£558Quatro Sheepskin Rug
Padded Shearling Seat Pad - Cream62.61.5218£355Sheepskin Seat Pads
Double Sheepskin Rug - Cream20.30.6434£318Double Sheepskin Rug
Sheepskin Rug - Cream44.94.1802£316Single Sheepskin Rug
Quatro Sheepskin Rug - Cream10.30.3242£279Quatro Sheepskin Rug
Quatro Sheepskin Rug - Champagne10.10.124£279Quatro Sheepskin Rug
Quatro Sheepskin Rug - Dark Grey10.10.040£279Quatro Sheepskin Rug
Padded Sheepskin Seat Pad - Taupe42.11.281£236Sheepskin Seat Pads
Sheepskin Seat Pad - Taupe64.42.7100£234Sheepskin Seat Pads
Double Shearling Rug - Cream10.30.540£159Double Sheepskin Rug
Double Sheepskin Rug - Ivory10.10.382£148Double Sheepskin Rug
Sheepskin Cushion - Cream20.60.7376£138Sheepskin Cushions
Shearling Cushion - Mist20.40.362£138Sheepskin Cushions
+ 13 more products
Kova Commerce kovacommerce.ai Confidential