Daily KPI Report
Hyde & Hare
Tuesday, 1 September 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — September 2026 Shopify Shopify Triple Whale Triple Whale

Day 1 of 30 (3% of month)

Revenue £6,713 of £159,551
Paced target: £5,318 +26.2% vs pace
Projected EOM: £201,391
Ad Spend £855 of £19,336
Paced target: £645 +32.7% vs pace
Projected EOM: £25,650
MTD Blended ROAS
7.85x
MTD Orders
27
View Full Forecast Dashboard →
Yesterday

Tuesday

Daily performance snapshot. Deltas vs previous day (Mon 31 Aug). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£6,713
-44.5% vs prev
Orders Shopify
27
-63.0% vs prev
AOV Shopify
£248.63
+50.1% vs prev
Blended ROAS Triple Whale
7.85x
-34.4% vs prev
Ad Spend Triple Whale
£855
-21.2% vs prev
NC CPA Triple Whale
£53.44
+151.2% vs prev
NC ROAS Triple Whale
5.45x
-40.8% vs prev
Meta ROAS TW Linear
5.87x
+16.5% vs prev
Google ROAS TW Linear
3.57x
-43.4% vs prev
Meta Spend Triple Whale
£136
-67.7% vs prev
Google Spend Triple Whale
£710
+8.4% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC3.4%4.4%-1.0pp
ATC → Purchase53.2%41.7%+11.4pp
Session → Purchase1.8%1.9%-0.0pp
Sessions
1,376
Add to Cart
47
Purchases
25
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,376
-40.0% vs prev
Unique Visitors Triple Whale
873
-40.0% vs prev
Bounce Rate Triple Whale
69.7%
+10.5% vs prev
7d Avg Sessions Triple Whale
1,945
+0.0% vs prev
2,3652,1181,8711,6231,376WedThuFriSatSunMonTue1,8651,8992,3651,9661,8512,2941,376
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Wed 26 Aug1,8651,20536£5,7441.93%
Thu 27 Aug1,8991,30338£6,9972.00%
Fri 28 Aug2,3651,61059£9,7112.49%
Sat 29 Aug1,9661,37045£7,4202.29%
Sun 30 Aug1,8511,23944£7,9342.38%
Mon 31 Aug2,2941,45473£12,5173.18%
Tue 1 Sept (today)1,37687327£6,7131.96%
7d Total13,6169,054322£57,0372.36%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

29 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£6,713£8,148£6,713£5,270
Orders27.046.027-
Ad Spend£855£891£855-
Blended ROAS7.85x9.15x7.85x-
7-Day Revenue Trend
08-26£5,74408-27£6,99708-28£9,71108-29£7,42008-30£7,93408-31£12,51709-01£6,713
Customers

New vs Returning Shopify Shopify

New 52%
Returning 37%
SegmentOrdersvs Prev
New14-72.5%
Returning10-54.5%
Total27-63.0%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Organic/Social 41%
Google Ads 38%
Meta Ads 12%
7%
2%
Organic/Social: £2,780
Google Ads: £2,537
Meta Ads: £797
Klaviyo: £467
Excluded: £110
Pinterest Ads: £23
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Organic/Social£2,780--41.4%12-17.2%
Google Ads£2,537£7103.57x37.8%15-38.7%
Meta Ads£797£1365.87x11.9%10-62.4%
Klaviyo£467--7.0%9-83.8%
Excluded£110--1.6%2-
Pinterest Ads£23--0.3%1-81.0%
Total£6,713£8557.85x100%27
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Mon 31 Aug).

Meta Spend Meta
£136
-67.7% vs prev
TW Orders TW Linear
10
-68.8% vs prev
TW Revenue TW Linear
£797
-62.4% vs prev
TW ROAS TW Linear
5.87x
+16.5% vs prev
CPA TW Linear
£13.58
+3.2% vs prev
CTR Meta
2.10%
-26.7% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£1127£705+105.9%6.30x£13.492.08%
CS | Warm | Sales | Remarketing | Interiors£110£0-100.0%-£17.382.23%
CS | Warm | Sales | Remarketing | DPA | Interiors£80£0-100.0%-£10.631.67%
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26£53£93-94.2%17.16x£15.773.21%
Total£13610£7975.87x£13.602.10%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £353 3 £193 £579 1.64x 5 £117 £585 1.66x
CS | Search | Sheepskin Rugs £153 4 £238 £954 6.21x 3 £205 £614 4.00x
CS | Performance Max | Zombie/Dead SKUs £63 2 £422 £843 13.29x 2 £444 £889 14.00x
CS | Performance Max | Interiors | Sheepskin | UK £59 0 £0 £0 - 0 £0 £0 -
CS | Performance Max | Interiors | Cowhide | UK £46 0 £0 £0 - 1 £268 £268 5.84x
CS | Shopping | High | Interiors | Dupe Feed £25 1 £358 £358 14.18x 0 £0 £0 -
Total £700 10 £273 £2,733 3.91x 11 £214 £2,355 3.37x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £11 2 £179 £358 33.97x 4 £45 £182 17.26x
CS | Search | Brand | Worldwide £0 0 £0 £0 - 0 £0 £0 -
Total £11 2 £179 £358 33.90x 4 £45 £182 17.23x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £553.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Nursery Flow - Interiors9153.8%4.4%£553.001
Welcome Flow - Interiors6547.5%6.7%£0.000
Browse Abandonment - Interiors - Unveild4561.3%4.4%£0.000
Abandoned Checkout - Interiors - Unveild1942.1%5.3%£0.000
Welcome Flow - Interiors - Unveild6752.2%3.0%£0.000
Abandoned Checkout - Interiors1442.9%14.3%£0.000
Loyalty Lion - Tier Reminder (The Fold)1100.0%100.0%£0.000
Browse Abandonment - Interiors17251.7%2.3%£0.000
Customer Winback - Interiors3633.3%0.0%£0.000
Cross-sell Unveild Flow4353.5%2.3%£0.000
+ 7 more flows
Total612£553.001
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Beanbags£2,914443.6%
Single Sheepskin Rug£1,5562023.3%
Quatro Sheepskin Rug£837312.5%
Sheepskin Seat Pads£637159.5%
Sheepskin Cushions£30844.6%
Double Sheepskin Rug£30324.5%
Sheepskin Stools£12111.8%
Brush£1410.2%
Other£040.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Giant Shearling Beanbag - Moonlight20.90.567£1,590Sheepskin Beanbags
Giant Cowhide Beanbag10.30.10£749Sheepskin Beanbags
Sheepskin Rug - Oyster94.02.7167£711Single Sheepskin Rug
Large Sheepskin Beanbag - Cream10.30.425£575Sheepskin Beanbags
Sheepskin Rug - Cream66.46.4167£474Single Sheepskin Rug
Sheepskin Seat Pad - Cream98.16.868£351Sheepskin Seat Pads
Quatro Shearling Rug - Oatmeal10.60.421£279Quatro Sheepskin Rug
Quatro Sheepskin Rug - Cream11.00.5100£279Quatro Sheepskin Rug
Quatro Shearling Rug - Cream10.90.313£279Quatro Sheepskin Rug
Padded Shearling Seat Pad - Cream40.91.196£236Sheepskin Seat Pads
Sheepskin Rug - Elderflower31.71.179£207Single Sheepskin Rug
Double Shearling Rug - Oatmeal11.41.094£159Double Sheepskin Rug
Shearling Cushion - Moonlight22.62.2248£158Sheepskin Cushions
Double Sheepskin Rug - Oyster10.71.0132£144Double Sheepskin Rug
Tibetan Sheepskin Rug - Charcoal10.10.035£121Sheepskin Stools
+ 7 more products
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