Daily performance snapshot. Deltas vs previous day (Thu 23 Jul). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£3,539
-14.7% vs prev
Orders
20
-4.8% vs prev
AOV
£176.94
-10.4% vs prev
Blended ROAS
8.42x
-27.7% vs prev
Ad Spend
£421
+3.6% vs prev
NC CPA
£46.73
+26.6% vs prev
NC ROAS
5.75x
-9.7% vs prev
Meta ROAS
3.62x
-39.9% vs prev
Google ROAS
3.27x
-58.3% vs prev
Meta Spend
£145
+6.3% vs prev
Google Spend
£267
+2.4% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
Stage
Today
30d Avg
Delta
Session → ATC
3.8%
3.7%
+0.1pp
ATC → Purchase
38.5%
42.1%
-3.7pp
Session → Purchase
1.5%
1.6%
-0.1pp
Sessions
1,013
Add to Cart
39
Purchases
15
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
1,013
+9.0% vs prev
Unique Visitors
714
+14.4% vs prev
Bounce Rate
67.6%
+1.2% vs prev
7d Avg Sessions
766
+0.0% vs prev
Sessions
Orders
Day
Sessions
Visitors
Orders
Revenue
Conv Rate
Sat 18 Jul
898
604
12
£1,709
1.34%
Sun 19 Jul
0
0
12
£2,257
0.00%
Mon 20 Jul
823
549
17
£2,446
2.07%
Tue 21 Jul
882
608
22
£4,436
2.49%
Wed 22 Jul
820
583
13
£1,616
1.59%
Thu 23 Jul
929
624
21
£4,193
2.26%
Fri 24 Jul (today)
1,013
714
20
£3,539
1.97%
7d Total
5,365
3,682
117
£20,196
2.18%
Run Rate
Daily Averages Shopify Triple Whale
7 days remaining in month. How today's pace compares to what's needed.
Metric
MTD Daily Avg
7-Day Avg
Yesterday
Needed / Day
Revenue
£2,719
£2,885
£3,539
£5,951
Orders
15.3
16.7
20
-
Ad Spend
£453
£412
£421
-
Blended ROAS
6.64x
7.00x
8.42x
-
7-Day Revenue Trend
Customers
New vs Returning Shopify
New 35%
Returning 55%
Segment
Orders
vs Prev
New
7
-36.4%
Returning
11
+10.0%
Total
20
-4.8%
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Excluded 39%
Google Ads 25%
Meta Ads 15%
Organic/Social 11%
Klaviyo 8%
2%
Excluded: £1,379
Google Ads: £872
Meta Ads: £525
Organic/Social: £400
Klaviyo: £289
Non-attributed: £61
Influencers: £13
Channel
Revenue
Spend
ROAS
% of Rev
Orders
vs Prev
Excluded
£1,379
-
-
39.0%
4
-
Google Ads
£872
£267
3.27x
24.7%
11
-57.3%
Meta Ads
£525
£145
3.62x
14.8%
8
-36.1%
Organic/Social
£400
-
-
11.3%
7
-66.2%
Klaviyo
£289
-
-
8.2%
8
-34.9%
Non-attributed
£61
-
-
1.7%
1
-
Influencers
£13
-
-
0.4%
1
-94.4%
Total
£3,539
£421
8.42x
100%
20
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Thu 23 Jul).
Meta Spend
£145
+6.3% vs prev
TW Orders
8
-33.3% vs prev
TW Revenue
£525
-36.1% vs prev
TW ROAS
3.62x
-39.9% vs prev
CPA
£18.13
+59.5% vs prev
CTR
2.43%
+20.5% vs prev
Campaign
Spend
TW Orders
TW Revenue
TW ROAS
CPM
CTR
CS | Cold & Warm | Sales | GWP Rug | Jul '26
£74
3
£163-68.2%
2.20x
£16.12
3.33%
CS | Cold/Warm/Hot | Purchases | Evergreen
£40
4
£340+576.3%
8.56x
£8.79
1.79%
CS | Sales | Cold & Warm | Test 14/4/26
£14
1
£21
1.49x
£20.95
2.50%
CS | Warm | Sales | Remarketing | DPA | Interiors
£9
0
£0-100.0%
-
£17.53
1.50%
CS | Warm | Sales | Remarketing | Interiors
£8
0
£0-100.0%
-
£13.27
1.04%
Total
£145
8
£525
3.62x
£13.30
2.43%
Google
Google Ads: First Click vs Linear
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
Shopify