Shopify Shopify Shopify Day 4 of 31 (13% of month)
Daily performance snapshot. Deltas vs previous day (Fri 3 Jul). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
| Stage | Today | 30d Avg | Delta |
|---|---|---|---|
| Session → ATC | 3.4% | 4.0% | -0.6pp |
| ATC → Purchase | 48.1% | 42.3% | +5.8pp |
| Session → Purchase | 1.6% | 1.7% | -0.1pp |
Sessions and visitors from Triple Whale pixel. 7-day trend.
| Day | Sessions | Visitors | Orders | Revenue | Conv Rate |
|---|---|---|---|---|---|
| Sun 28 Jun | 1,060 | 744 | 14 | £1,981 | 1.32% |
| Mon 29 Jun | 842 | 577 | 17 | £3,446 | 2.02% |
| Tue 30 Jun | 887 | 568 | 16 | £1,949 | 1.80% |
| Wed 1 Jul | 969 | 597 | 19 | £1,997 | 1.96% |
| Thu 2 Jul | 844 | 549 | 24 | £4,602 | 2.84% |
| Fri 3 Jul | 879 | 568 | 19 | £3,065 | 2.16% |
| Sat 4 Jul (today) | 803 | 512 | 14 | £3,406 | 1.74% |
| 7d Total | 6,284 | 4,115 | 123 | £20,446 | 1.96% |
Shopify 27 days remaining in month. How today's pace compares to what's needed.
| Metric | MTD Daily Avg | 7-Day Avg | Yesterday | Needed / Day |
|---|---|---|---|---|
| Revenue | £2,851 | £2,921 | £3,406 | £3,537 |
| Orders | 19.0 | 17.6 | 14 | - |
| Ad Spend | £469 | £470 | £541 | - |
| Blended ROAS | 7.63x | 6.22x | 6.30x | - |
Shopify| Segment | Orders | vs Prev |
|---|---|---|
| New | 8 | -27.3% |
| Returning | 6 | +0.0% |
| Total | 14 | -26.3% |
Total Sales revenue attributed by channel using Triple Whale's Linear model.
| Channel | Revenue | Spend | ROAS | % of Rev | Orders | vs Prev |
|---|---|---|---|---|---|---|
| Google Ads | £2,008 | £407 | 4.93x | 58.9% | 11 | +1.6% |
| Organic/Social | £581 | - | - | 17.1% | 4 | +39.6% |
| Klaviyo | £288 | - | - | 8.5% | 4 | -63.3% |
| Meta Ads | £260 | £125 | 2.08x | 7.6% | 5 | +5.9% |
| Non-attributed | £237 | - | - | 7.0% | 1 | - |
| Influencers | £32 | - | - | 0.9% | 1 | -86.8% |
| Total | £3,406 | £541 | 6.30x | 100% | 14 |
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Fri 3 Jul).
| Campaign | Spend | TW Orders | TW Revenue | TW ROAS | CPM | CTR |
|---|---|---|---|---|---|---|
| £67 | 0 | £0 | - | £24.89 | 2.74% | |
| £28 | 2 | £52-63.3% | 1.85x | £8.16 | 1.67% | |
| £11 | 0 | £0 | - | £13.73 | 1.29% | |
| £10 | 1 | £25-61.8% | 2.46x | £18.11 | 3.92% | |
| £9 | 1 | £158 | 17.38x | £15.49 | 2.72% | |
| Total | £125 | 5 | £260 | 2.08x | £15.54 | 2.23% |
No campaigns sent yesterday.
Automated flow revenue yesterday: £206.00 total.
| Flow | Recipients | Open Rate | Click Rate | Revenue | Conv |
|---|---|---|---|---|---|
| 1 | 100.0% | 100.0% | £206.00 | 1 | |
| 9 | 33.3% | 11.1% | £0.00 | 0 | |
| 41 | 48.8% | 2.4% | £0.00 | 0 | |
| 26 | 15.4% | 3.8% | £0.00 | 0 | |
| 5 | 60.0% | 20.0% | £0.00 | 0 | |
| 16 | 56.3% | 0.0% | £0.00 | 0 | |
| 23 | 43.5% | 0.0% | £0.00 | 0 | |
| 8 | 12.5% | 0.0% | £0.00 | 0 | |
| 4 | 75.0% | 0.0% | £0.00 | 0 | |
| 1 | 100.0% | 0.0% | £0.00 | 0 | |
| + 2 more flows | |||||
| Total | 138 | £206.00 | 1 | ||
Shopify| Product Type | Revenue | Units | % of Rev |
|---|---|---|---|
| Sheepskin Beanbags | £749 | 1 | 20.8% |
| Other | £710 | 4 | 19.8% |
| Single Sheepskin Rug | £632 | 8 | 17.6% |
| Sheepskin Stools | £475 | 1 | 13.2% |
| Sheepskin Seat Pads | £436 | 12 | 12.1% |
| Reindeer Hides | £295 | 1 | 8.2% |
| Double Sheepskin Rug | £159 | 1 | 4.4% |
| Sheepskin Cushions | £138 | 2 | 3.8% |
Shopify| Product | Units | 7d Avg/Day | 30d Avg/Day | Stock | Revenue | Type |
|---|---|---|---|---|---|---|
| 1 | 0.1 | 0.0 | 18 | £749 | Sheepskin Beanbags | |
| 1 | 0.1 | 0.0 | 0 | £475 | Sheepskin Stools | |
| 1 | 0.1 | 0.1 | 0 | £425 | Other | |
| 4 | 0.9 | 0.5 | 151 | £316 | Single Sheepskin Rug | |
| 1 | 0.1 | 0.1 | 0 | £295 | Reindeer Hides | |
| 1 | 0.1 | 0.0 | 0 | £285 | Other | |
| 4 | 0.9 | 1.2 | 22 | £236 | Sheepskin Seat Pads | |
| 7 | 1.4 | 2.0 | 203 | £175 | Sheepskin Seat Pads | |
| 1 | 0.4 | 0.4 | 234 | £159 | Double Sheepskin Rug | |
| 2 | 1.3 | 1.7 | 458 | £158 | Single Sheepskin Rug | |
| 2 | 1.6 | 2.3 | 224 | £138 | Sheepskin Cushions | |
| 1 | 0.7 | 0.5 | 458 | £79 | Single Sheepskin Rug | |
| 1 | 0.3 | 0.2 | 19 | £79 | Single Sheepskin Rug | |
| 1 | 1.1 | 0.8 | 202 | £25 | Sheepskin Seat Pads | |
| 2 | 6.0 | 6.8 | 450 | £0 | Other |