Daily KPI Report
Hyde & Hare
Monday, 24 August 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — August 2026 Shopify Shopify Triple Whale Triple Whale

Day 24 of 31 (77% of month)

Revenue £149,848 of £224,679
Paced target: £173,945 -13.9% vs pace
Projected EOM: £193,554
Ad Spend £18,842 of £20,430
Paced target: £15,817 +19.1% vs pace
Projected EOM: £24,338
MTD Blended ROAS
8.23x
MTD Orders
875
View Full Forecast Dashboard →
Yesterday

Monday

Daily performance snapshot. Deltas vs previous day (Sun 23 Aug). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£6,845
-4.3% vs prev
Orders Shopify
37
-11.9% vs prev
AOV Shopify
£185.01
+8.6% vs prev
Blended ROAS Triple Whale
6.51x
-5.2% vs prev
Ad Spend Triple Whale
£1,051
+0.9% vs prev
NC CPA Triple Whale
£38.94
+42.0% vs prev
NC ROAS Triple Whale
4.52x
-28.0% vs prev
Meta ROAS TW Linear
3.73x
+5.5% vs prev
Google ROAS TW Linear
5.01x
+31.8% vs prev
Meta Spend Triple Whale
£442
+33.4% vs prev
Google Spend Triple Whale
£600
-14.4% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC3.4%4.4%-1.0pp
ATC → Purchase39.0%39.0%+0.0pp
Session → Purchase1.3%1.7%-0.4pp
Sessions
2,394
Add to Cart
82
Purchases
32
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
2,394
+21.5% vs prev
Unique Visitors Triple Whale
1,695
+26.0% vs prev
Bounce Rate Triple Whale
68.4%
-1.3% vs prev
7d Avg Sessions Triple Whale
2,124
+0.0% vs prev
2,3942,2882,1832,0771,971TueWedThuFriSatSunMon2,1302,1912,0342,0632,0881,9712,394
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Tue 18 Aug2,1301,43536£6,0241.69%
Wed 19 Aug2,1911,56222£3,5531.00%
Thu 20 Aug2,0341,45436£4,4431.77%
Fri 21 Aug2,0631,53731£5,1581.50%
Sat 22 Aug2,0881,41639£8,1311.87%
Sun 23 Aug1,9711,34542£7,1522.13%
Mon 24 Aug (today)2,3941,69537£6,8451.55%
7d Total14,87110,444243£41,3071.63%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

7 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£6,244£5,901£6,845£10,690
Orders36.534.737-
Ad Spend£785£958£1,051-
Blended ROAS8.23x6.16x6.51x-
7-Day Revenue Trend
08-18£6,02408-19£3,55308-20£4,44308-21£5,15808-22£8,13108-23£7,15208-24£6,845
Customers

New vs Returning Shopify Shopify

New 70%
Returning 30%
SegmentOrdersvs Prev
New26-31.6%
Returning11+175.0%
Total37-11.9%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 44%
Meta Ads 24%
Klaviyo 16%
Organic/Social 9%
3%
2%
2%
2%
Google Ads: £3,006
Meta Ads: £1,652
Klaviyo: £1,066
Organic/Social: £600
Pinterest Ads: £184
Direct: £119
Non-attributed: £112
Influencers: £107
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£3,006£6005.01x43.9%23+12.9%
Meta Ads£1,652£4423.73x24.1%13+40.7%
Klaviyo£1,066--15.6%11+104.8%
Organic/Social£600--8.8%5-73.1%
Pinterest Ads£184--2.7%1+2098.1%
Direct£119--1.7%1-49.8%
Non-attributed£112--1.6%1-
Influencers£107--1.6%2-66.5%
Total£6,845£1,0516.51x100%37
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sun 23 Aug).

Meta Spend Meta
£442
+33.4% vs prev
TW Orders TW Linear
13
-23.5% vs prev
TW Revenue TW Linear
£1,652
+40.7% vs prev
TW ROAS TW Linear
3.73x
+5.5% vs prev
CPA TW Linear
£34.04
+74.5% vs prev
CTR Meta
2.89%
-2.1% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26£2859£616-31.6%2.16x£15.923.45%
CS | Cold/Warm/Hot | Purchases | Evergreen£1053£1,033+2057.3%9.85x£12.501.80%
CS | Sales | Cold & Warm | Test 14/4/26£301£3-97.3%0.09x£21.752.72%
CS | Warm | Sales | Remarketing | DPA | Interiors£120£0-100.0%-£18.053.33%
CS | Warm | Sales | Remarketing | Interiors£100£0-100.0%-£15.391.51%
Total£44213£1,6523.73x£15.242.89%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £270 7 £168 £1,174 4.34x 5 £103 £515 1.91x
CS | Search | Sheepskin Rugs £92 3 £124 £372 4.02x 4 £106 £423 4.57x
CS | Performance Max | Interiors | Sheepskin | UK £67 0 £0 £0 - 2 £516 £1,032 15.50x
CS | Performance Max | Zombie/Dead SKUs £57 1 £141 £141 2.49x 2 £138 £275 4.87x
CS | Shopping | High | Interiors | Dupe Feed £50 1 £79 £79 1.57x 0 £0 £0 -
CS | Performance Max | Interiors | Cowhide | UK £40 1 £14 £14 0.33x 2 £56 £113 2.79x
Total £577 13 £137 £1,780 3.09x 15 £157 £2,358 4.09x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £8 2 £143 £285 34.65x 8 £81 £648 78.69x
CS | Search | Brand | Worldwide £3 0 £0 £0 - 0 £0 £0 -
Total £11 2 £143 £285 25.49x 8 £81 £648 57.87x
Email

Klaviyo Campaigns Klaviyo Klaviyo

1 campaign sent yesterday.

CampaignRecipientsOpen RateClick RateCTORRevenueConv
This Seasons' Edit22,55137.6%0.9%2.4%£777.754
Total22,551£777.754

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £644.60 total.

FlowRecipientsOpen RateClick RateRevenueConv
Welcome Flow - Interiors - Unveild11551.3%4.3%£370.601
Abandoned Checkout - Interiors1353.8%15.4%£274.002
Abandoned Checkout - Interiors - Unveild1450.0%7.1%£0.000
Welcome Flow - Interiors7148.7%5.8%£0.000
Loyalty Lion - Birthday1100.0%0.0%£0.000
Loyalty Lion - Tier Reminder (The Fold)1100.0%100.0%£0.000
Browse Abandonment - Interiors13151.1%1.5%£0.000
Browse Abandonment - Interiors - Unveild3240.6%3.1%£0.000
Customer Winback - Interiors771.4%0.0%£0.000
Nursery Flow - Interiors7851.3%3.8%£0.000
+ 8 more flows
Total533£644.603
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Seat Pads£2,0094725.4%
Sheepskin Beanbags£1,590220.1%
Single Sheepskin Rug£1,5642019.8%
Double Sheepskin Rug£954612.1%
Sheepskin Pouffe£65028.2%
Arlingham Overnight Bag£42515.4%
Quatro Sheepskin Rug£27913.5%
Sheepskin Cushions£15822.0%
Hot Water Bottles£13821.7%
Tibetan Sheepskin Rug£11911.5%
Brush£2720.3%
Other£020.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Giant Shearling Beanbag - Moonlight20.60.565£1,590Sheepskin Beanbags
Circle Shearling Pouffe - Moonlight20.40.449£650Sheepskin Pouffe
Sheepskin Rug - Cream86.35.9241£626Single Sheepskin Rug
Sheepskin Seat Pad - Cream136.96.2155£515Sheepskin Seat Pads
Double Sheepskin Rug - Oyster31.00.9175£477Double Sheepskin Rug
Padded Shearling Seat Pad - Cream81.31.4168£472Sheepskin Seat Pads
The Arlingham Overnight Bag10.10.01£425Arlingham Overnight Bag
Sheepskin Seat Pad - Taupe92.62.7296£351Sheepskin Seat Pads
Double Shearling Rug - Oatmeal21.00.7106£318Double Sheepskin Rug
Quatro Shearling Rug - Oatmeal10.70.425£279Quatro Sheepskin Rug
Sheepskin Rug - Oyster32.42.2241£237Single Sheepskin Rug
Padded Sheepskin Seat Pad - Cream41.30.8111£236Sheepskin Seat Pads
Double Sheepskin Rug - Cream11.30.9175£159Double Sheepskin Rug
Sheepskin Rug - White20.40.3342£158Single Sheepskin Rug
Shearling Cushion - Moonlight21.11.8270£158Sheepskin Cushions
+ 15 more products
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