Daily performance snapshot. Deltas vs previous day (Mon 21 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£4,621
-17.3% vs prev
Orders
26
-35.0% vs prev
AOV
£177.74
+27.2% vs prev
Blended ROAS
6.01x
-34.7% vs prev
Ad Spend
£752
+6.5% vs prev
NC CPA
£44.24
+56.7% vs prev
NC ROAS
5.02x
-11.2% vs prev
Meta ROAS
1.80x
-54.8% vs prev
Google ROAS
8.68x
+42.2% vs prev
Meta Spend
£480
+56.5% vs prev
Google Spend
£263
-32.5% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
Stage
Today
30d Avg
Delta
Session → ATC
3.5%
3.7%
-0.2pp
ATC → Purchase
30.9%
41.4%
-10.5pp
Session → Purchase
1.1%
1.5%
-0.5pp
Sessions
1,929
Add to Cart
68
Purchases
21
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
1,929
-37.4% vs prev
Unique Visitors
1,304
-48.6% vs prev
Bounce Rate
62.5%
-21.9% vs prev
7d Avg Sessions
1,820
+0.0% vs prev
Sessions
Orders
Day
Sessions
Visitors
Orders
Revenue
Conv Rate
Wed 16 Sept
1,288
946
34
£4,265
2.64%
Thu 17 Sept
1,678
1,047
33
£6,106
1.97%
Fri 18 Sept
1,401
962
27
£4,976
1.93%
Sat 19 Sept
1,678
1,112
21
£4,530
1.25%
Sun 20 Sept
1,683
1,099
19
£4,440
1.13%
Mon 21 Sept
3,082
2,535
40
£6,320
1.30%
Tue 22 Sept (today)
1,929
1,304
26
£4,621
1.35%
7d Total
12,739
9,005
200
£35,258
1.57%
Run Rate
Daily Averages Shopify Triple Whale
8 days remaining in month. How today's pace compares to what's needed.
Metric
MTD Daily Avg
7-Day Avg
Yesterday
Needed / Day
Revenue
£3,933
£5,037
£4,621
£9,129
Orders
24.6
28.6
26
-
Ad Spend
£669
£662
£752
-
Blended ROAS
6.58x
7.61x
6.01x
-
7-Day Revenue Trend
Customers
New vs Returning Shopify
New 62%
Returning 27%
Segment
Orders
vs Prev
New
16
-36.0%
Returning
7
-41.7%
Total
26
-35.0%
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Google Ads 51%
Organic/Social 26%
Meta Ads 19%
3%
2%
Google Ads: £2,285
Organic/Social: £1,165
Meta Ads: £866
Klaviyo: £134
Influencers: £73
Channel
Revenue
Spend
ROAS
% of Rev
Orders
vs Prev
Google Ads
£2,285
£263
8.68x
50.5%
15
-4.0%
Organic/Social
£1,165
-
-
25.8%
9
-0.6%
Meta Ads
£866
£480
1.80x
19.1%
11
-29.2%
Klaviyo
£134
-
-
3.0%
5
-78.0%
Influencers
£73
-
-
1.6%
3
-78.8%
Excluded
£0
-
-
0.0%
3
-100.0%
Total
£4,523
£752
6.01x
100%
26
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Mon 21 Sept).
Meta Spend
£480
+56.5% vs prev
TW Orders
11
-35.3% vs prev
TW Revenue
£866
-29.2% vs prev
TW ROAS
1.80x
-54.8% vs prev
CPA
£43.64
+141.9% vs prev
CTR
2.79%
+20.5% vs prev
Campaign
Spend
TW Orders
TW Revenue
TW ROAS
CPM
CTR
CS | Cold/Warm/Hot | Purchases | Evergreen
£264
4
£134-50.2%
0.51x
£15.09
2.31%
CS | Cold & Warm | Purchases | Seat Pads
£192
5
£665-15.1%
3.47x
£28.30
4.10%
CS | Warm | Sales | Remarketing | DPA | Interiors
£13
0
£0
-
£14.63
2.02%
CS | Warm | Sales | Remarketing | Interiors
£11
1
£39
3.49x
£22.75
3.26%
Total
£480
11
£866
1.80x
£18.71
2.79%
Google
Google Ads: First Click vs Linear
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.