Daily KPI Report
Hyde & Hare
Sunday, 5 July 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — July 2026 Shopify Shopify Triple Whale Triple Whale

Day 5 of 31 (16% of month)

Revenue £16,423 of £106,910
Paced target: £17,244 -4.8% vs pace
Projected EOM: £101,822
Ad Spend £2,398 of £14,896
Paced target: £2,403 -0.2% vs pace
Projected EOM: £14,867
MTD Blended ROAS
8.06x
MTD Orders
92
View Full Forecast Dashboard →
Yesterday

Sunday

Daily performance snapshot. Deltas vs previous day (Sat 4 Jul). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£5,017
+47.3% vs prev
Orders Shopify
16
+14.3% vs prev
AOV Shopify
£313.56
+28.9% vs prev
Blended ROAS Triple Whale
9.59x
+53.4% vs prev
Ad Spend Triple Whale
£523
-4.1% vs prev
NC CPA Triple Whale
£40.23
-41.0% vs prev
NC ROAS Triple Whale
8.99x
+111.0% vs prev
Meta ROAS TW Linear
2.15x
+3.6% vs prev
Google ROAS TW Linear
7.51x
+52.3% vs prev
Meta Spend Triple Whale
£147
+17.9% vs prev
Google Spend Triple Whale
£365
-10.5% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC3.9%4.0%-0.0pp
ATC → Purchase41.2%41.8%-0.6pp
Session → Purchase1.6%1.7%-0.0pp
Sessions
861
Add to Cart
34
Purchases
14
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
861
+7.2% vs prev
Unique Visitors Triple Whale
568
+10.9% vs prev
Bounce Rate Triple Whale
71.8%
+6.0% vs prev
7d Avg Sessions Triple Whale
869
+0.0% vs prev
969928886845803MonTueWedThuFriSatSun842887969844879803861
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Mon 29 Jun84257717£3,4462.02%
Tue 30 Jun88756816£1,9491.80%
Wed 1 Jul96959719£1,9971.96%
Thu 2 Jul84454924£4,6022.84%
Fri 3 Jul87956819£3,0652.16%
Sat 4 Jul80351214£3,4061.74%
Sun 5 Jul (today)86156816£5,0171.86%
7d Total6,0853,939125£23,4822.05%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

26 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£3,285£3,355£5,017£3,480
Orders18.417.916-
Ad Spend£480£473£523-
Blended ROAS8.06x7.09x9.59x-
7-Day Revenue Trend
06-29£3,44606-30£1,94907-01£1,99707-02£4,60207-03£3,06507-04£3,40607-05£5,017
Customers

New vs Returning Shopify Shopify

New 88%
Returning 19%
SegmentOrdersvs Prev
New14+75.0%
Returning3-50.0%
Total16+14.3%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 55%
Organic/Social 19%
Influencers 13%
6%
4%
3%
Google Ads: £2,738
Organic/Social: £939
Influencers: £646
Meta Ads: £317
Direct: £219
Klaviyo: £132
shop_app: £26
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,738£3657.51x54.6%10+36.4%
Organic/Social£939--18.7%5+61.4%
Influencers£646--12.9%3+1931.7%
Meta Ads£317£1472.15x6.3%5+22.1%
Direct£219--4.4%1-
Klaviyo£132--2.6%3-54.2%
shop_app£26--0.5%1-
Total£5,017£5239.59x100%16
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sat 4 Jul).

Meta Spend Meta
£147
+18.0% vs prev
TW Orders TW Linear
5
+0.0% vs prev
TW Revenue TW Linear
£317
+22.1% vs prev
TW ROAS TW Linear
2.15x
+3.5% vs prev
CPA TW Linear
£29.48
+18.0% vs prev
CTR Meta
1.08%
-51.3% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£631£66+28.0%1.05x£4.200.71%
CS | Cold & Warm | Sales | GWP Rug | Jul '26£440£0-£20.752.16%
CS | Sales | Cold & Warm | Test 14/4/26£200£0-100.0%-£16.623.24%
CS | Warm | Sales | Remarketing | Interiors£110£0-100.0%-£12.821.24%
CS | Warm | Sales | Remarketing | DPA | Interiors£90£0-£12.922.09%
Total£1475£3172.15x£7.391.08%
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £79.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Nursery Flow - Interiors2259.1%4.5%£79.001
Browse Abandonment - Interiors5746.3%3.6%£0.000
Abandoned Cart Reminder - Interiors - Unveild1151.5%0.0%£0.000
Welcome Flow - Interiors - Unveild1050.0%10.0%£0.000
Abandoned Cart Reminder - Interiors616.7%0.0%£0.000
Loyalty Lion - Tier Reminder (The Fold)1100.0%0.0%£0.000
Browse Abandonment - Fashion - Unveild10.0%0.0%£0.000
Customer Winback - Interiors3129.0%0.0%£0.000
Browse Abandonment - Interiors - Unveild1540.0%0.0%£0.000
Loyalty Lion - Post Purchase1100.0%0.0%£0.000
+ 2 more flows
Total159£79.001
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Beanbags£1,324224.3%
Double Sheepskin Rug£1,272823.4%
Sheepskin Stools£1,202222.1%
Sheepskin Cushions£42467.8%
Single Sheepskin Rug£39557.3%
Cowhide Rug£32516.0%
Icelandic Sheepskins£24124.4%
British Rarebreed Sheepskin Rug£14812.7%
Sheepskin Seat Pads£9921.8%
Brush£1410.2%
Other£060.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
New Zealand Sheepskin Bedstool - Cream20.30.18£1,202Sheepskin Stools
Giant Sheepskin Beanbag - Ivory10.10.13£749Sheepskin Beanbags
Large Sheepskin Beanbag - Cream10.10.241£575Sheepskin Beanbags
Cowhide Rug - Brown & White (220cm x 200cm)10.10.00£325Cowhide Rug
Double Sheepskin Rug - Oyster20.70.4230£318Double Sheepskin Rug
Double Sheepskin Rug - Cream21.00.7230£318Double Sheepskin Rug
Double Sheepskin Rug - Vole20.40.249£318Double Sheepskin Rug
Sheepskin Cushion - Cream42.02.3220£276Sheepskin Cushions
Rarebreed Icelandic Sheepskin - Taupe20.60.410£241Icelandic Sheepskins
Double Shearling Rug - Fawn10.10.130£159Double Sheepskin Rug
Double Sheepskin Rug - Ivory10.60.348£159Double Sheepskin Rug
Sheepskin Rug - Oyster21.00.6454£158Single Sheepskin Rug
Sheepskin Rug - Cream21.61.6454£158Single Sheepskin Rug
Rarebreed British Sheepskin Rug10.70.60£148British Rarebreed Sheepskin Rug
Shearling Rug - Espresso10.10.039£79Single Sheepskin Rug
+ 6 more products
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