Daily performance snapshot. Deltas vs previous day (Tue 25 Aug). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£5,744
-19.6% vs prev
Orders
36
+2.9% vs prev
AOV
£159.55
-21.8% vs prev
Blended ROAS
6.80x
-11.1% vs prev
Ad Spend
£845
-9.5% vs prev
NC CPA
£31.29
-26.2% vs prev
NC ROAS
6.23x
+27.7% vs prev
Meta ROAS
3.51x
+22.8% vs prev
Google ROAS
3.73x
-13.2% vs prev
Meta Spend
£381
-5.1% vs prev
Google Spend
£456
-12.8% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
Stage
Today
30d Avg
Delta
Session → ATC
4.6%
4.5%
+0.1pp
ATC → Purchase
34.9%
39.0%
-4.1pp
Session → Purchase
1.6%
1.7%
-0.1pp
Sessions
1,865
Add to Cart
86
Purchases
30
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
1,865
+10.9% vs prev
Unique Visitors
1,205
+3.9% vs prev
Bounce Rate
64.8%
-1.7% vs prev
7d Avg Sessions
2,014
+0.0% vs prev
Sessions
Orders
Day
Sessions
Visitors
Orders
Revenue
Conv Rate
Thu 20 Aug
2,034
1,454
36
£4,443
1.77%
Fri 21 Aug
2,063
1,537
31
£5,158
1.50%
Sat 22 Aug
2,088
1,416
39
£8,131
1.87%
Sun 23 Aug
1,971
1,345
42
£7,152
2.13%
Mon 24 Aug
2,394
1,695
37
£6,845
1.55%
Tue 25 Aug
1,681
1,160
35
£7,141
2.08%
Wed 26 Aug (today)
1,865
1,205
36
£5,744
1.93%
7d Total
14,096
9,812
256
£44,615
1.82%
Run Rate
Daily Averages Shopify Triple Whale
5 days remaining in month. How today's pace compares to what's needed.
Metric
MTD Daily Avg
7-Day Avg
Yesterday
Needed / Day
Revenue
£6,256
£6,374
£5,744
£5,780
Orders
36.4
36.6
36
-
Ad Spend
£793
£959
£845
-
Blended ROAS
8.15x
6.64x
6.80x
-
7-Day Revenue Trend
Customers
New vs Returning Shopify
New 75%
Returning 14%
Segment
Orders
vs Prev
New
27
+22.7%
Returning
5
-61.5%
Total
36
+2.9%
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Google Ads 30%
Meta Ads 23%
Non-attributed 21%
Organic/Social 10%
Klaviyo 8%
4%
4%
Google Ads: £1,700
Meta Ads: £1,334
Non-attributed: £1,190
Organic/Social: £568
Klaviyo: £477
Direct: £237
Influencers: £236
Channel
Revenue
Spend
ROAS
% of Rev
Orders
vs Prev
Google Ads
£1,700
£456
3.73x
29.6%
19
-24.3%
Meta Ads
£1,334
£381
3.51x
23.2%
16
+16.5%
Non-attributed
£1,190
-
-
20.7%
1
+48.8%
Organic/Social
£568
-
-
9.9%
9
-58.5%
Klaviyo
£477
-
-
8.3%
9
-30.6%
Direct
£237
-
-
4.1%
1
-
Influencers
£236
-
-
4.1%
3
-7.7%
Excluded
£0
-
-
0.0%
4
-100.0%
Total
£5,744
£845
6.80x
100%
36
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Tue 25 Aug).
Meta Spend
£381
-5.1% vs prev
TW Orders
16
+14.3% vs prev
TW Revenue
£1,334
+16.5% vs prev
TW ROAS
3.51x
+22.7% vs prev
CPA
£23.79
-17.0% vs prev
CTR
3.11%
+10.1% vs prev
Campaign
Spend
TW Orders
TW Revenue
TW ROAS
CPM
CTR
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26
£240
10
£885-1.5%
3.69x
£16.97
3.95%
CS | Cold/Warm/Hot | Purchases | Evergreen
£92
4
£196+22.3%
2.14x
£11.84
1.73%
CS | Sales | Cold & Warm | Test 14/4/26
£31
2
£254+426.0%
8.08x
£25.91
2.39%
CS | Warm | Sales | Remarketing | Interiors
£10
0
£0
-
£15.17
1.69%
CS | Warm | Sales | Remarketing | DPA | Interiors
£8
0
£0
-
£13.63
3.98%
Total
£381
16
£1,334
3.51x
£15.66
3.11%
Google
Google Ads: First Click vs Linear
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
Shopify