Daily KPI Report
Hyde & Hare
Friday, 31 July 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — July 2026 Shopify Shopify Triple Whale Triple Whale

Day 31 of 31 (100% of month)

Revenue £89,356 of £106,910
Paced target: £106,910 -16.4% vs pace
Projected EOM: £89,356
Ad Spend £14,106 of £14,896
Paced target: £14,896 -5.3% vs pace
Projected EOM: £14,106
MTD Blended ROAS
6.93x
MTD Orders
500
View Full Forecast Dashboard →
Yesterday

Friday

Daily performance snapshot. Deltas vs previous day (Thu 30 Jul). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£2,977
+36.1% vs prev
Orders Shopify
18
+20.0% vs prev
AOV Shopify
£165.38
+13.4% vs prev
Blended ROAS Triple Whale
6.36x
+15.2% vs prev
Ad Spend Triple Whale
£468
+3.5% vs prev
NC CPA Triple Whale
£39.01
-39.6% vs prev
NC ROAS Triple Whale
4.92x
+184.4% vs prev
Meta ROAS TW Linear
1.03x
-34.3% vs prev
Google ROAS TW Linear
3.22x
+28.9% vs prev
Meta Spend Triple Whale
£175
+14.4% vs prev
Google Spend Triple Whale
£285
-1.9% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC4.7%3.7%+1.0pp
ATC → Purchase12.5%39.8%-27.3pp
Session → Purchase0.6%1.5%-0.9pp
Sessions
2,201
Add to Cart
104
Purchases
13
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
2,201
+85.3% vs prev
Unique Visitors Triple Whale
953
+35.8% vs prev
Bounce Rate Triple Whale
78.1%
+4.6% vs prev
7d Avg Sessions Triple Whale
1,248
+0.0% vs prev
2,2011,9041,6071,3101,013FriSunMonTueWedThuFri1,0131,1661,0251,0131,1281,1882,201
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Fri 24 Jul1,01371420£3,5391.97%
Sun 26 Jul1,16676618£5,1881.54%
Mon 27 Jul1,02567718£3,1701.76%
Tue 28 Jul1,01371326£3,9142.57%
Wed 29 Jul1,12877816£3,2041.42%
Thu 30 Jul1,18870215£2,4981.26%
Fri 31 Jul (today)2,20195318£2,9770.82%
7d Total8,7345,303131£24,4891.50%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

0 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterday
Revenue£2,882£3,498£2,977
Orders16.118.718
Ad Spend£455£461£468
Blended ROAS6.93x7.59x6.36x
7-Day Revenue Trend
07-24£3,53907-26£5,18807-27£3,17007-28£3,91407-29£3,20407-30£2,49807-31£2,977
Customers

New vs Returning Shopify Shopify

New 61%
Returning 22%
SegmentOrdersvs Prev
New11+57.1%
Returning4-50.0%
Total18+20.0%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 31%
Direct 30%
Organic/Social 21%
Klaviyo 11%
6%
1%
Google Ads: £916
Direct: £887
Organic/Social: £624
Klaviyo: £330
Meta Ads: £181
Influencers: £40
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£916£2853.22x30.8%9+26.4%
Direct£887--29.8%2-
Organic/Social£624--21.0%7-15.4%
Klaviyo£330--11.1%5-28.8%
Meta Ads£181£1751.03x6.1%3-24.8%
Influencers£40--1.3%1-72.2%
Excluded£0--0.0%3-100.0%
Total£2,977£4686.36x100%18
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Thu 30 Jul).

Meta Spend Meta
£175
+14.5% vs prev
TW Orders TW Linear
3
+0.0% vs prev
TW Revenue TW Linear
£181
-24.8% vs prev
TW ROAS TW Linear
1.03x
-34.3% vs prev
CPA TW Linear
£58.43
+14.5% vs prev
CTR Meta
2.24%
+3.1% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold & Warm | Sales | GWP Rug | Jul '26£931£79-46.4%0.85x£14.762.59%
CS | Cold/Warm/Hot | Purchases | Evergreen£421£69+48.4%1.65x£10.551.64%
CS | Sales | Cold & Warm | Test 14/4/26£171£331.92x£22.592.40%
CS | Warm | Sales | Remarketing | DPA | Interiors£120£0-£21.323.00%
CS | Warm | Sales | Remarketing | Interiors£110£0-100.0%-£15.301.65%
Total£1753£1811.03x£14.222.24%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £131 5 £231 £1,155 8.79x 3 £74 £221 1.68x
CS | Search | Sheepskin Rugs £77 0 £0 £0 - 1 £40 £40 0.51x
CS | Performance Max | Interiors | Cowhide | UK £24 1 £79 £79 3.27x 1 £79 £79 3.27x
CS | Performance Max | Interiors | Sheepskin | UK £24 0 £0 £0 - 0 £0 £0 -
CS | Performance Max | Zombie/Dead SKUs £16 0 £0 £0 - 1 £233 £233 14.18x
CS | Shopping | High | Interiors | Dupe Feed £4 0 £0 £0 - 0 £0 £0 -
Total £277 6 £206 £1,234 4.45x 6 £95 £572 2.07x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £5 2 £161 £322 65.03x 3 £114 £343 69.34x
CS | Search | Brand | Worldwide £2 0 £0 £0 - 0 £0 £0 -
Total £7 2 £161 £322 45.11x 3 £114 £343 48.10x
Email

Klaviyo Campaigns Klaviyo Klaviyo

1 campaign sent yesterday.

CampaignRecipientsOpen RateClick RateCTORRevenueConv
Summer Sale Teaser5,12953.2%7.4%13.8%£579.494
Total5,129£579.494

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £0.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Welcome Flow - Interiors - Unveild1947.4%5.3%£0.000
Welcome Flow - Interiors6251.6%3.2%£0.000
Abandoned Checkout - Interiors540.0%0.0%£0.000
Browse Abandonment - Interiors7549.3%2.7%£0.000
Abandoned Checkout - Interiors - Unveild785.7%0.0%£0.000
Customer Winback - Interiors3129.0%0.0%£0.000
Browse Abandonment - Interiors - Unveild2259.1%4.5%£0.000
Nursery Flow - Interiors1631.2%0.0%£0.000
Cross-sell Unveild Flow2356.5%0.0%£0.000
Loyalty Lion - Post Purchase666.7%0.0%£0.000
+ 5 more flows
Total303£0.000
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Single Sheepskin Rug£8691128.0%
Sexto Sheepskin Rug£806226.0%
Sheepskin Seat Pads£5881218.9%
Cowhide Rug£315110.1%
Hot Water Bottles£13924.5%
Sheepskin Cushions£13824.4%
Double Sheepskin Rug£13014.2%
Tibetan Sheepskin Rug£11913.8%
Other£020.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Sexto Shearling Rug - Moonlight20.30.137£806Sexto Sheepskin Rug
Sheepskin Rug - Oyster51.41.3354£395Single Sheepskin Rug
Padded Shearling Seat Pad - Cream62.00.744£354Sheepskin Seat Pads
Cowhide Rug - Tricolour (230cm x 200cm)10.10.00£315Cowhide Rug
Sheepskin Seat Pad - Cream63.12.496£234Sheepskin Seat Pads
Shearling Rug - Cream20.90.592£158Single Sheepskin Rug
Shearling Rug - Oatmeal20.90.6138£158Single Sheepskin Rug
Sheepskin Cushion - Taupe21.10.4175£138Sheepskin Cushions
Double Shearling Rug - Moonlight10.30.2200£130Double Sheepskin Rug
Tibetan Sheepskin Rug - White & Brown10.30.28£119Tibetan Sheepskin Rug
Sheepskin Rug - Cream13.42.6354£79Single Sheepskin Rug
Shearling Rug - Espresso10.10.139£79Single Sheepskin Rug
Sheepskin Hot Water Bottle - White10.10.01£70Hot Water Bottles
Sheepskin Hot Water Bottle - Taupe10.10.062£69Hot Water Bottles
Cushion Inner24.63.3352£0Other
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