Daily performance snapshot. Deltas vs previous day (Sun 12 Jul). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£3,383
+4.4% vs prev
Orders
18
+28.6% vs prev
AOV
£187.96
-18.8% vs prev
Blended ROAS
6.89x
+0.3% vs prev
Ad Spend
£491
+4.1% vs prev
NC CPA
£81.85
+73.4% vs prev
NC ROAS
1.67x
-69.5% vs prev
Meta ROAS
2.12x
+189.6% vs prev
Google ROAS
3.75x
-35.1% vs prev
Meta Spend
£119
-18.6% vs prev
Google Spend
£363
+14.9% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
Stage
Today
30d Avg
Delta
Session → ATC
3.0%
3.9%
-0.9pp
ATC → Purchase
47.8%
41.8%
+6.0pp
Session → Purchase
1.4%
1.6%
-0.2pp
Sessions
778
Add to Cart
23
Purchases
11
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
778
-10.4% vs prev
Unique Visitors
542
-5.4% vs prev
Bounce Rate
71.5%
-0.6% vs prev
7d Avg Sessions
751
+0.0% vs prev
Sessions
Orders
Day
Sessions
Visitors
Orders
Revenue
Conv Rate
Mon 6 Jul
865
580
25
£5,558
2.89%
Tue 7 Jul
783
539
14
£1,496
1.79%
Thu 9 Jul
680
461
11
£1,408
1.62%
Fri 10 Jul
625
437
8
£1,700
1.28%
Sat 11 Jul
657
476
5
£1,670
0.76%
Sun 12 Jul
868
573
14
£3,242
1.61%
Mon 13 Jul (today)
778
542
18
£3,383
2.31%
7d Total
5,256
3,608
95
£18,458
1.81%
Run Rate
Daily Averages Shopify Triple Whale
18 days remaining in month. How today's pace compares to what's needed.
Metric
MTD Daily Avg
7-Day Avg
Yesterday
Needed / Day
Revenue
£2,771
£2,637
£3,383
£3,938
Orders
15.1
13.6
18
-
Ad Spend
£435
£421
£491
-
Blended ROAS
7.00x
6.27x
6.89x
-
7-Day Revenue Trend
Customers
New vs Returning Shopify
New 33%
Returning 50%
Segment
Orders
vs Prev
New
6
-40.0%
Returning
9
+125.0%
Total
18
+28.6%
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Excluded 40%
Google Ads 40%
7%
6%
3%
2%
1%
Excluded: £1,363
Google Ads: £1,363
Meta Ads: £254
Organic/Social: £188
Direct: £95
Klaviyo: £79
Influencers: £41
Channel
Revenue
Spend
ROAS
% of Rev
Orders
vs Prev
Excluded
£1,363
-
-
40.3%
6
-
Google Ads
£1,363
£363
3.75x
40.3%
11
-25.4%
Meta Ads
£254
£119
2.12x
7.5%
2
+135.6%
Organic/Social
£188
-
-
5.6%
2
-74.3%
Direct
£95
-
-
2.8%
1
+20.3%
Klaviyo
£79
-
-
2.3%
2
-51.5%
Influencers
£41
-
-
1.2%
1
-87.7%
Total
£3,383
£491
6.89x
100%
18
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sun 12 Jul).
Meta Spend
£119
-18.6% vs prev
TW Orders
2
-33.3% vs prev
TW Revenue
£254
+135.6% vs prev
TW ROAS
2.12x
+189.6% vs prev
CPA
£59.66
+22.0% vs prev
CTR
1.87%
+3.6% vs prev
Campaign
Spend
TW Orders
TW Revenue
TW ROAS
CPM
CTR
CS | Cold & Warm | Sales | GWP Rug | Jul '26
£50
0
£0-100.0%
-
£21.73
2.67%
CS | Cold/Warm/Hot | Purchases | Evergreen
£39
1
£145+165.5%
3.76x
£5.55
1.48%
CS | Sales | Cold & Warm | Test 14/4/26
£14
0
£0
-
£15.98
2.89%
CS | Warm | Sales | Remarketing | Interiors
£10
0
£0
-
£14.36
1.64%
CS | Warm | Sales | Remarketing | DPA | Interiors
£6
1
£109
16.98x
£10.87
2.04%
Total
£119
2
£254
2.12x
£10.44
1.87%
Google
Google Ads: First Click vs Linear
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
Shopify