Daily performance snapshot. Deltas vs previous day (Sun 26 Jul). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£3,170
-38.9% vs prev
Orders
18
+0.0% vs prev
AOV
£176.11
-38.9% vs prev
Blended ROAS
6.40x
-32.6% vs prev
Ad Spend
£495
-9.4% vs prev
NC CPA
£82.50
+66.1% vs prev
NC ROAS
1.71x
-72.3% vs prev
Meta ROAS
2.40x
+5.4% vs prev
Google ROAS
4.16x
-49.1% vs prev
Meta Spend
£164
-14.8% vs prev
Google Spend
£323
-6.6% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
Stage
Today
30d Avg
Delta
Session → ATC
3.4%
3.7%
-0.3pp
ATC → Purchase
31.4%
41.6%
-10.2pp
Session → Purchase
1.1%
1.5%
-0.5pp
Sessions
1,025
Add to Cart
35
Purchases
11
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
1,025
-12.1% vs prev
Unique Visitors
677
-11.6% vs prev
Bounce Rate
69.0%
+1.5% vs prev
7d Avg Sessions
951
+0.0% vs prev
Sessions
Orders
Day
Sessions
Visitors
Orders
Revenue
Conv Rate
Mon 20 Jul
823
549
17
£2,446
2.07%
Tue 21 Jul
882
608
22
£4,436
2.49%
Wed 22 Jul
820
583
13
£1,616
1.59%
Thu 23 Jul
929
624
21
£4,193
2.26%
Fri 24 Jul
1,013
714
20
£3,539
1.97%
Sun 26 Jul
1,166
766
18
£5,188
1.54%
Mon 27 Jul (today)
1,025
677
18
£3,170
1.76%
7d Total
6,658
4,521
129
£24,587
1.94%
Run Rate
Daily Averages Shopify Triple Whale
4 days remaining in month. How today's pace compares to what's needed.
Metric
MTD Daily Avg
7-Day Avg
Yesterday
Needed / Day
Revenue
£2,886
£3,512
£3,170
£7,247
Orders
15.7
18.4
18
-
Ad Spend
£457
£482
£495
-
Blended ROAS
6.90x
7.28x
6.40x
-
7-Day Revenue Trend
Customers
New vs Returning Shopify
New 44%
Returning 50%
Segment
Orders
vs Prev
New
8
-27.3%
Returning
9
+28.6%
Total
18
+0.0%
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Google Ads 42%
Excluded 21%
Organic/Social 13%
Meta Ads 12%
7%
5%
Google Ads: £1,345
Excluded: £667
Organic/Social: £400
Meta Ads: £393
Klaviyo: £216
Direct: £150
Channel
Revenue
Spend
ROAS
% of Rev
Orders
vs Prev
Google Ads
£1,345
£323
4.16x
42.4%
9
-52.4%
Excluded
£667
-
-
21.0%
5
-
Organic/Social
£400
-
-
12.6%
4
-17.0%
Meta Ads
£393
£164
2.40x
12.4%
4
-10.2%
Klaviyo
£216
-
-
6.8%
3
-82.1%
Direct
£150
-
-
4.7%
1
-
Total
£3,170
£495
6.40x
100%
18
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sun 26 Jul).
Meta Spend
£164
-14.8% vs prev
TW Orders
4
+33.3% vs prev
TW Revenue
£393
-10.2% vs prev
TW ROAS
2.40x
+5.4% vs prev
CPA
£40.89
-36.1% vs prev
CTR
2.17%
-0.7% vs prev
Campaign
Spend
TW Orders
TW Revenue
TW ROAS
CPM
CTR
CS | Cold & Warm | Sales | GWP Rug | Jul '26
£84
2
£119-62.8%
1.41x
£14.52
2.80%
CS | Cold/Warm/Hot | Purchases | Evergreen
£41
0
£0-100.0%
-
£8.11
1.61%
CS | Sales | Cold & Warm | Test 14/4/26
£16
0
£0
-
£20.65
1.90%
CS | Warm | Sales | Remarketing | Interiors
£12
1
£147
12.01x
£16.00
1.83%
CS | Warm | Sales | Remarketing | DPA | Interiors
£10
0
£0
-
£15.53
1.61%
Total
£164
4
£393
2.40x
£12.53
2.17%
Google
Google Ads: First Click vs Linear
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
Shopify