Daily KPI Report
Hyde & Hare
Wednesday, 30 September 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — September 2026 Shopify Shopify Triple Whale Triple Whale

Day 30 of 30 (100% of month)

Revenue £137,241 of £159,551
Paced target: £159,551 -14.0% vs pace
Projected EOM: £137,241
Ad Spend £21,379 of £20,563
Paced target: £20,563 +4.0% vs pace
Projected EOM: £21,379
MTD Blended ROAS
6.94x
MTD Orders
837
View Full Forecast Dashboard →
Yesterday

Wednesday

Daily performance snapshot. Deltas vs previous day (Tue 29 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£7,171
+11.1% vs prev
Orders Shopify
52
+40.5% vs prev
AOV Shopify
£137.91
-20.9% vs prev
Blended ROAS Triple Whale
9.74x
+25.5% vs prev
Ad Spend Triple Whale
£736
-11.5% vs prev
NC CPA Triple Whale
£26.29
-27.3% vs prev
NC ROAS Triple Whale
5.60x
-2.3% vs prev
Meta ROAS TW Linear
1.88x
-18.9% vs prev
Google ROAS TW Linear
12.10x
+29.7% vs prev
Meta Spend Triple Whale
£428
-15.4% vs prev
Google Spend Triple Whale
£299
-5.6% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC3.7%3.3%+0.4pp
ATC → Purchase50.6%41.1%+9.5pp
Session → Purchase1.9%1.4%+0.5pp
Sessions
2,126
Add to Cart
79
Purchases
40
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
2,126
-2.9% vs prev
Unique Visitors Triple Whale
1,386
-7.4% vs prev
Bounce Rate Triple Whale
61.0%
-3.9% vs prev
7d Avg Sessions Triple Whale
2,087
+0.0% vs prev
2,7622,4992,2351,9721,708ThuFriSatSunMonTueWed1,7781,7082,1882,7621,8582,1892,126
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Thu 24 Sept1,7781,21233£5,7261.86%
Fri 25 Sept1,7081,14733£7,8011.93%
Sat 26 Sept2,1881,48638£6,1891.74%
Sun 27 Sept2,7621,84645£8,2401.63%
Mon 28 Sept1,8581,30834£6,4051.83%
Tue 29 Sept2,1891,49737£6,4541.69%
Wed 30 Sept (today)2,1261,38652£7,1712.45%
7d Total14,6099,882272£47,9861.86%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

0 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterday
Revenue£4,575£6,855£7,171
Orders27.938.952
Ad Spend£713£844£736
Blended ROAS6.94x8.12x9.74x
7-Day Revenue Trend
09-24£5,72609-25£7,80109-26£6,18909-27£8,24009-28£6,40509-29£6,45409-30£7,171
Customers

New vs Returning Shopify Shopify

New 52%
Returning 37%
SegmentOrdersvs Prev
New27+17.4%
Returning19+35.7%
Total52+40.5%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 50%
Organic/Social 17%
Meta Ads 11%
Klaviyo 11%
7%
2%
Google Ads: £3,621
Organic/Social: £1,249
Meta Ads: £806
Klaviyo: £802
Excluded: £535
Influencers: £159
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£3,621£29912.10x50.5%31+22.5%
Organic/Social£1,249--17.4%16+0.4%
Meta Ads£806£4281.88x11.2%13-31.4%
Klaviyo£802--11.2%16-0.6%
Excluded£535--7.5%11-
Influencers£159--2.2%4+707.1%
Total£7,171£7369.74x100%52
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Tue 29 Sept).

Meta Spend Meta
£428
-15.4% vs prev
TW Orders TW Linear
13
-23.5% vs prev
TW Revenue TW Linear
£806
-31.4% vs prev
TW ROAS TW Linear
1.88x
-18.9% vs prev
CPA TW Linear
£32.91
+10.6% vs prev
CTR Meta
2.60%
-5.3% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£2169£624-10.8%2.89x£14.502.14%
CS | Cold & Warm | Purchases | Seat Pads£1932£113-69.2%0.59x£24.063.60%
CS | Warm | Sales | Remarketing | Interiors£100£0-£20.672.52%
CS | Warm | Sales | Remarketing | DPA | Interiors£90£0-100.0%-£14.420.95%
Total£42813£8061.88x£17.802.60%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £147 9 £183 £1,648 11.24x 6 £191 £1,145 7.81x
CS | Search | Sheepskin Rugs £67 7 £229 £1,605 24.04x 5 £244 £1,219 18.26x
CS | Performance Max | Interiors | Sheepskin | UK £30 4 £133 £532 17.44x 5 £63 £316 10.34x
CS | Shopping | High | Interiors | Dupe Feed £16 1 £177 £177 10.73x 1 £35 £35 2.15x
CS | Performance Max | Interiors | Cowhide | UK £13 0 £0 £0 - 2 £42 £84 6.50x
CS | Performance Max | Zombie/Dead SKUs £12 1 £158 £158 12.97x 2 £113 £226 18.51x
CS | Shopping | Low | Interiors £0 0 £0 £0 - 1 £53 £53 2650.00x
Total £285 22 £187 £4,120 14.43x 22 £140 £3,078 10.78x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £13 3 £107 £322 24.48x 9 £60 £543 41.28x
CS | Search | Brand | Worldwide £1 0 £0 £0 - 0 £0 £0 -
Total £14 3 £107 £322 23.28x 9 £60 £543 39.25x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £529.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Welcome Flow - Interiors - Unveild8037.5%1.2%£236.003
Back In Stock Flow - Standard475.0%50.0%£175.001
Welcome Flow - Interiors33431.1%2.1%£79.001
Cross-sell Unveild Flow5855.2%1.7%£39.001
Browse Abandonment - Interiors21545.4%1.4%£0.000
Loyalty Lion - Birthday250.0%50.0%£0.000
Abandoned Checkout - Interiors666.7%0.0%£0.000
Loyalty Lion - Tier Reminder (The Fold)1100.0%0.0%£0.000
Customer Winback - Interiors20943.1%1.4%£0.000
Browse Abandonment - Interiors - Unveild5054.0%2.0%£0.000
+ 11 more flows
Total1,070£529.006
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Beanbags£3,026433.0%
Sheepskin Seat Pads£1,5503016.9%
Single Sheepskin Rug£1,3431714.7%
Double Sheepskin Rug£1,084711.8%
Throws & Blankets£45134.9%
Tibetan Sheepskin Rug£41424.5%
Sheepskin Cushions£39554.3%
British Rarebreed Sheepskin Rug£29023.2%
Quatro Sheepskin Rug£27913.0%
Other£21692.4%
Icelandic Sheepskins£11911.3%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Giant Sheepskin Beanbag - Cream40.90.327£3,026Sheepskin Beanbags
Double Sheepskin Rug - Cream41.90.5363£636Double Sheepskin Rug
Sheepskin Rug - Cream86.74.2670£632Single Sheepskin Rug
Square Padded Sheepskin Seat Pad - Taupe81.10.383£472Sheepskin Seat Pads
Sheepskin Rug - Oyster43.02.1670£316Single Sheepskin Rug
Circle Padded Sheepskin Seat Pad - Cream50.70.2130£295Sheepskin Seat Pads
Quatro Tibetan Sheepskin Rug - Ivory10.10.16£295Tibetan Sheepskin Rug
Rarebreed British Sheepskin Rug21.10.50£290British Rarebreed Sheepskin Rug
Quatro Sheepskin Rug - Champagne10.40.123£279Quatro Sheepskin Rug
The Fortrose Wool Throw - Cosy Lemon20.30.12£276Throws & Blankets
Square Padded Shearling Seat Pad - Mist40.60.140£236Sheepskin Seat Pads
Square Sheepskin Seat Pad - Taupe50.70.293£195Sheepskin Seat Pads
The Kilbarn Lambswool Throw - Butterscotch10.10.02£175Throws & Blankets
Double Sheepskin Rug - Oyster10.90.8363£159Double Sheepskin Rug
Double Shearling Rug - Cream10.40.338£159Double Sheepskin Rug
+ 20 more products
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