Daily KPI Report
Hyde & Hare
Sunday, 20 September 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — September 2026 Shopify Shopify Triple Whale Triple Whale

Day 20 of 30 (67% of month)

Revenue £76,308 of £159,551
Paced target: £106,367 -28.3% vs pace
Projected EOM: £114,462
Ad Spend £13,259 of £20,563
Paced target: £13,709 -3.3% vs pace
Projected EOM: £19,888
MTD Blended ROAS
6.47x
MTD Orders
475
View Full Forecast Dashboard →
Yesterday

Sunday

Daily performance snapshot. Deltas vs previous day (Sat 19 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£4,440
-2.0% vs prev
Orders Shopify
19
-9.5% vs prev
AOV Shopify
£233.70
+8.3% vs prev
Blended ROAS Triple Whale
5.83x
-5.5% vs prev
Ad Spend Triple Whale
£762
+3.8% vs prev
NC CPA Triple Whale
£50.78
-10.1% vs prev
NC ROAS Triple Whale
4.91x
+15.5% vs prev
Meta ROAS TW Linear
1.17x
-81.8% vs prev
Google ROAS TW Linear
5.51x
+57.6% vs prev
Meta Spend Triple Whale
£277
+47.3% vs prev
Google Spend Triple Whale
£476
-11.4% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC3.6%3.9%-0.3pp
ATC → Purchase28.3%41.8%-13.4pp
Session → Purchase1.0%1.6%-0.6pp
Sessions
1,683
Add to Cart
60
Purchases
17
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,683
+0.3% vs prev
Unique Visitors Triple Whale
1,099
-1.2% vs prev
Bounce Rate Triple Whale
63.8%
-0.0% vs prev
7d Avg Sessions Triple Whale
1,561
+0.0% vs prev
1,7971,6701,5431,4151,288MonTueWedThuFriSatSun1,4011,7971,2881,6781,4011,6781,683
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Mon 14 Sept1,4011,01119£6,6351.36%
Tue 15 Sept1,7971,17729£3,9811.61%
Wed 16 Sept1,28894634£4,2652.64%
Thu 17 Sept1,6781,04733£6,1061.97%
Fri 18 Sept1,40196227£4,9761.93%
Sat 19 Sept1,6781,11221£4,5301.25%
Sun 20 Sept (today)1,6831,09919£4,4401.13%
7d Total10,9267,354182£34,9331.67%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

10 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£3,815£4,990£4,440£8,324
Orders23.826.019-
Ad Spend£663£611£762-
Blended ROAS6.47x8.17x5.83x-
7-Day Revenue Trend
09-14£6,63509-15£3,98109-16£4,26509-17£6,10609-18£4,97609-19£4,53009-20£4,440
Customers

New vs Returning Shopify Shopify

New 79%
Returning 21%
SegmentOrdersvs Prev
New15+15.4%
Returning4-50.0%
Total19-9.5%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 59%
Non-attributed 12%
Organic/Social 9%
7%
7%
5%
Google Ads: £2,620
Non-attributed: £545
Organic/Social: £409
Meta Ads: £324
Influencers: £315
Klaviyo: £227
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,620£4765.51x59.0%12+39.6%
Non-attributed£545--12.3%1-
Organic/Social£409--9.2%7-37.4%
Meta Ads£324£2771.17x7.3%4-73.3%
Influencers£315--7.1%4-27.7%
Klaviyo£227--5.1%4-35.7%
Total£4,440£7625.83x100%19
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sat 19 Sept).

Meta Spend Meta
£277
+47.3% vs prev
TW Orders TW Linear
4
-33.3% vs prev
TW Revenue TW Linear
£324
-73.3% vs prev
TW ROAS TW Linear
1.17x
-81.9% vs prev
CPA TW Linear
£69.32
+121.0% vs prev
CTR Meta
2.30%
-19.7% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£1622£59-93.7%0.37x£14.642.09%
CS | Cold & Warm | Purchases | Seat Pads£971£156-42.5%1.60x£27.793.09%
CS | Warm | Sales | Remarketing | Interiors£100£0-£18.852.97%
CS | Warm | Sales | Remarketing | DPA | Interiors£91£108+2066.7%12.25x£13.211.05%
Total£2774£3241.17x£17.652.30%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £204 1 £238 £238 1.17x 2 £173 £346 1.70x
CS | Search | Sheepskin Rugs £110 4 £183 £730 6.62x 4 £96 £384 3.48x
CS | Performance Max | Zombie/Dead SKUs £57 0 £0 £0 - 0 £0 £0 -
CS | Performance Max | Interiors | Cowhide | UK £48 1 £295 £295 6.13x 0 £0 £0 -
CS | Performance Max | Interiors | Sheepskin | UK £25 1 £795 £795 31.84x 2 £471 £943 37.75x
CS | Shopping | High | Interiors | Dupe Feed £23 0 £0 £0 - 0 £0 £0 -
CS | Shopping | Low | Interiors £0 0 £0 £0 - 0 £0 £0 -
Total £466 7 £294 £2,058 4.41x 8 £209 £1,673 3.59x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £9 3 £296 £888 102.30x 4 £237 £948 109.18x
CS | Search | Brand | Worldwide £0 0 £0 £0 - 0 £0 £0 -
Total £9 3 £296 £888 96.94x 4 £237 £948 103.46x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £256.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Welcome Flow - Interiors16232.1%2.5%£177.001
Welcome Flow - Interiors - Unveild5149.0%9.8%£79.001
Customer Winback - Interiors4344.2%2.3%£0.000
Browse Abandonment - Interiors10738.3%0.9%£0.000
Browse Abandonment - Interiors - Unveild1950.5%6.3%£0.000
Cross-sell Unveild Flow3141.9%3.2%£0.000
Loyalty Lion - Post Purchase333.3%33.3%£0.000
Nursery Flow - Interiors7046.4%1.5%£0.000
Abandoned Checkout - Interiors951.9%0.0%£0.000
Abandoned Cart Reminder - Interiors - Unveild540.0%0.0%£0.000
+ 5 more flows
Total530£256.002
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Seat Pads£8831719.4%
Sheepskin Beanbags£795117.5%
Berber Rug£750116.5%
Cowhide Rug£620213.7%
Sheepskin Pouffe£490210.8%
Single Sheepskin Rug£474610.4%
Sheepskin Cushions£23935.3%
Double Sheepskin Rug£15913.5%
Tibetan Sheepskin Rug£11912.6%
Brush£1410.3%
Other£030.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Giant Shearling Beanbag - Moonlight10.60.563£795Sheepskin Beanbags
Zohour Berber Rug - (190cm x 90cm)10.10.0-1£750Berber Rug
Square Sheepskin Pouffe - Cream20.40.241£490Sheepskin Pouffe
Padded Sheepskin Seat Pad - Cream74.33.1157£413Sheepskin Seat Pads
Cowhide Rug - Brown & White (200cm x 200cm)10.10.00£325Cowhide Rug
Cowhide Rug - Tricolour (200cm x 190cm)10.30.10£295Cowhide Rug
Double Shearling Rug - Oatmeal10.30.885£159Double Sheepskin Rug
Sheepskin Rug - Oyster21.32.2829£158Single Sheepskin Rug
Tibetan Sheepskin Cushion - White & Black20.40.2102£158Sheepskin Cushions
Sheepskin Seat Pad - Taupe42.42.6112£156Sheepskin Seat Pads
Tibetan Sheepskin Rug - White & Black10.10.116£119Tibetan Sheepskin Rug
Padded Sheepskin Seat Pad - Taupe21.31.0108£118Sheepskin Seat Pads
Padded Shearling Seat Pad - Cream23.31.382£118Sheepskin Seat Pads
Tibetan Sheepskin Cushion - Birch10.10.1112£81Sheepskin Cushions
Sheepskin Rug - Cream12.44.2829£79Single Sheepskin Rug
+ 6 more products
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