Daily performance snapshot. Deltas vs previous day (Sun 14 Jun). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£1,754
-60.0% vs prev
Orders
11
-50.0% vs prev
AOV
£159.43
-20.0% vs prev
Blended ROAS
2.93x
-53.6% vs prev
Ad Spend
£572
-17.5% vs prev
NC CPA
£63.58
+55.8% vs prev
NC ROAS
2.16x
-56.0% vs prev
Meta ROAS
0.43x
-80.4% vs prev
Google ROAS
2.91x
-51.5% vs prev
Meta Spend
£182
-25.3% vs prev
Google Spend
£381
-13.8% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
Stage
Today
30d Avg
Delta
Session → ATC
3.6%
3.5%
+0.1pp
ATC → Purchase
28.1%
44.0%
-15.9pp
Session → Purchase
1.0%
1.5%
-0.5pp
Sessions
894
Add to Cart
32
Purchases
9
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
894
-8.6% vs prev
Unique Visitors
608
-12.8% vs prev
Bounce Rate
71.7%
-0.4% vs prev
7d Avg Sessions
1,016
+0.0% vs prev
Sessions
Orders
Day
Sessions
Visitors
Orders
Revenue
Conv Rate
Tue 9 Jun
855
586
17
£2,909
1.99%
Wed 10 Jun
1,057
669
22
£4,501
2.08%
Thu 11 Jun
1,117
755
15
£4,039
1.34%
Fri 12 Jun
1,242
792
20
£3,546
1.61%
Sat 13 Jun
966
693
15
£3,382
1.55%
Sun 14 Jun
978
697
22
£4,387
2.25%
Mon 15 Jun (today)
894
608
11
£1,754
1.23%
7d Total
7,109
4,800
122
£24,516
1.72%
Run Rate
Daily Averages Shopify Triple Whale
15 days remaining in month. How today's pace compares to what's needed.
Metric
MTD Daily Avg
7-Day Avg
Yesterday
Needed / Day
Revenue
£3,339
£3,502
£1,754
£3,250
Orders
17.7
17.4
11
-
Ad Spend
£516
£568
£572
-
Blended ROAS
7.09x
6.16x
2.93x
-
7-Day Revenue Trend
Customers
New vs Returning Shopify
New 91%
Returning 18%
Segment
Orders
vs Prev
New
10
-37.5%
Returning
2
-60.0%
Total
11
-50.0%
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Google Ads 66%
Excluded 17%
Organic/Social 12%
5%
Google Ads: £1,109
Excluded: £291
Organic/Social: £196
Meta Ads: £79
Channel
Revenue
Spend
ROAS
% of Rev
Orders
vs Prev
Google Ads
£1,109
£381
2.91x
66.2%
7
-58.2%
Excluded
£291
-
-
17.4%
2
-
Organic/Social
£196
-
-
11.7%
1
-74.0%
Meta Ads
£79
£182
0.43x
4.7%
1
-85.4%
Total
£1,675
£572
2.93x
100%
11
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sun 14 Jun).
Meta Spend
£182
-25.2% vs prev
TW Orders
1
-85.7% vs prev
TW Revenue
£79
-85.4% vs prev
TW ROAS
0.43x
-80.4% vs prev
CPA
£182.05
+423.4% vs prev
CTR
1.83%
-18.5% vs prev
Campaign
Spend
TW Orders
TW Revenue
TW ROAS
CPM
CTR
CS | Cold/Warm/Hot | Purchases | Evergreen
£58
0
£0-100.0%
-
£10.13
0.99%
CS | Cold & Warm | Sales | GWP Cushion | 15/5/26
£58
0
£0-100.0%
-
£20.58
3.10%
CS | Sales | Cold & Warm | Test 14/4/26
£28
0
£0-100.0%
-
£15.17
1.92%
CS | Cold & Warm | Purchases | Testing 11/3
£17
0
£0-100.0%
-
£23.07
2.58%
CS | Warm | Sales | Remarketing | DPA | Interiors
£11
0
£0
-
£14.93
1.96%
CS | Warm | Sales | Remarketing | Interiors
£10
0
£0
-
£19.42
2.70%
Total
£182
1
£79
0.43x
£14.69
1.83%
Google
Google Ads: First Click vs Linear
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
Shopify