Shopify Shopify Shopify Day 14 of 30 (47% of month)
Daily performance snapshot. Deltas vs previous day (Sat 13 Jun). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
| Stage | Today | 30d Avg | Delta |
|---|---|---|---|
| Session → ATC | 3.6% | 3.5% | +0.1pp |
| ATC → Purchase | 54.3% | 44.0% | +10.3pp |
| Session → Purchase | 1.9% | 1.5% | +0.4pp |
Sessions and visitors from Triple Whale pixel. 7-day trend.
| Day | Sessions | Visitors | Orders | Revenue | Conv Rate |
|---|---|---|---|---|---|
| Mon 8 Jun | 990 | 685 | 21 | £5,145 | 2.12% |
| Tue 9 Jun | 855 | 586 | 17 | £2,909 | 1.99% |
| Wed 10 Jun | 1,057 | 669 | 22 | £4,501 | 2.08% |
| Thu 11 Jun | 1,117 | 755 | 15 | £4,039 | 1.34% |
| Fri 12 Jun | 1,242 | 792 | 20 | £3,546 | 1.61% |
| Sat 13 Jun | 966 | 693 | 15 | £3,382 | 1.55% |
| Sun 14 Jun (today) | 978 | 697 | 22 | £4,387 | 2.25% |
| 7d Total | 7,205 | 4,877 | 132 | £27,908 | 1.83% |
Shopify 16 days remaining in month. How today's pace compares to what's needed.
| Metric | MTD Daily Avg | 7-Day Avg | Yesterday | Needed / Day |
|---|---|---|---|---|
| Revenue | £3,452 | £3,987 | £4,387 | £3,157 |
| Orders | 18.1 | 18.9 | 22 | - |
| Ad Spend | £512 | £561 | £693 | - |
| Blended ROAS | 6.75x | 7.10x | - | - |
Shopify| Segment | Orders | vs Prev |
|---|---|---|
| New | 16 | +45.5% |
| Returning | 5 | +25.0% |
| Total | 22 | +46.7% |
Total Sales revenue attributed by channel using Triple Whale's Linear model.
| Channel | Revenue | Spend | ROAS | % of Rev | Orders | vs Prev |
|---|---|---|---|---|---|---|
| Google Ads | £2,654 | £442 | 6.00x | 60.5% | 16 | -8.4% |
| Organic/Social | £753 | - | - | 17.2% | 10 | +149.4% |
| Meta Ads | £540 | £243 | 2.22x | 12.3% | 7 | +258.1% |
| Klaviyo | £239 | - | - | 5.4% | 5 | - |
| Influencers | £140 | - | - | 3.2% | 2 | +339.4% |
| openai-ads | £61 | - | - | 1.4% | 1 | - |
| Excluded | £0 | - | - | 0.0% | 1 | - |
| Total | £4,387 | £693 | 6.33x | 100% | 22 |
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sat 13 Jun).
| Campaign | Spend | TW Orders | TW Revenue | TW ROAS | CPM | CTR |
|---|---|---|---|---|---|---|
| £85 | 3 | £222+86.5% | 2.60x | £12.86 | 1.51% | |
| £65 | 2 | £238 | 3.65x | £23.40 | 3.67% | |
| £39 | 1 | £41+30.2% | 1.07x | £18.08 | 2.38% | |
| £31 | 1 | £39 | 1.27x | £20.72 | 2.98% | |
| £12 | 0 | £0 | - | £21.12 | 1.87% | |
| £11 | 0 | £0 | - | £15.06 | 1.93% | |
| Total | £243 | 7 | £540 | 2.22x | £16.94 | 2.24% |
No campaigns sent yesterday.
Automated flow revenue yesterday: £318.00 total.
| Flow | Recipients | Open Rate | Click Rate | Revenue | Conv |
|---|---|---|---|---|---|
| 54 | 61.1% | 1.9% | £318.00 | 2 | |
| 54 | 48.1% | 3.7% | £0.00 | 1 | |
| 11 | 40.9% | 0.0% | £0.00 | 0 | |
| 11 | 45.5% | 0.0% | £0.00 | 0 | |
| 35 | 65.7% | 2.9% | £0.00 | 0 | |
| 16 | 81.2% | 6.3% | £0.00 | 0 | |
| 24 | 54.2% | 8.3% | £0.00 | 0 | |
| 21 | 38.1% | 4.8% | £0.00 | 0 | |
| 3 | 33.3% | 33.3% | £0.00 | 0 | |
| 4 | 25.0% | 0.0% | £0.00 | 0 | |
| + 4 more flows | |||||
| Total | 242 | £318.00 | 3 | ||
Shopify| Product Type | Revenue | Units | % of Rev |
|---|---|---|---|
| Cowhide Rug | £1,900 | 6 | 39.2% |
| Sheepskin Cushions | £872 | 12 | 18.0% |
| Single Sheepskin Rug | £632 | 8 | 13.0% |
| Double Sheepskin Rug | £477 | 3 | 9.8% |
| Icelandic Sheepskins | £476 | 4 | 9.8% |
| Quatro Sheepskin Rug | £279 | 1 | 5.8% |
| Sheepskin Seat Pads | £195 | 5 | 4.0% |
| Brush | £14 | 1 | 0.3% |
| Other | £0 | 12 | 0.0% |
Shopify| Product | Units | 7d Avg/Day | 30d Avg/Day | Stock | Revenue | Type |
|---|---|---|---|---|---|---|
| 6 | 2.6 | 2.8 | 245 | £418 | Sheepskin Cushions | |
| 1 | 0.1 | 0.0 | 0 | £325 | Cowhide Rug | |
| 1 | 0.1 | 0.0 | 0 | £325 | Cowhide Rug | |
| 1 | 0.1 | 0.0 | 0 | £325 | Cowhide Rug | |
| 1 | 0.1 | 0.0 | 0 | £315 | Cowhide Rug | |
| 1 | 0.1 | 0.0 | 0 | £315 | Cowhide Rug | |
| 1 | 0.1 | 0.0 | 0 | £295 | Cowhide Rug | |
| 1 | 0.3 | 0.3 | 146 | £279 | Quatro Sheepskin Rug | |
| 2 | 0.3 | 0.1 | 18 | £238 | Icelandic Sheepskins | |
| 2 | 0.3 | 0.1 | 9 | £238 | Icelandic Sheepskins | |
| 3 | 2.6 | 2.4 | 90 | £237 | Sheepskin Cushions | |
| 3 | 0.6 | 0.4 | 102 | £237 | Single Sheepskin Rug | |
| 1 | 0.1 | 0.1 | 105 | £159 | Double Sheepskin Rug | |
| 1 | 0.3 | 0.1 | 38 | £159 | Double Sheepskin Rug | |
| 1 | 0.3 | 0.2 | 118 | £159 | Double Sheepskin Rug | |
| + 11 more products | ||||||