Daily KPI Report
Hyde & Hare
Wednesday, 23 September 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — September 2026 Shopify Shopify Triple Whale Triple Whale

Day 23 of 30 (77% of month)

Revenue £90,154 of £159,551
Paced target: £122,322 -26.3% vs pace
Projected EOM: £117,592
Ad Spend £15,457 of £20,563
Paced target: £15,765 -2.0% vs pace
Projected EOM: £20,162
MTD Blended ROAS
6.50x
MTD Orders
565
View Full Forecast Dashboard →
Yesterday

Wednesday

Daily performance snapshot. Deltas vs previous day (Tue 22 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£3,636
-21.3% vs prev
Orders Shopify
24
-7.7% vs prev
AOV Shopify
£151.49
-14.8% vs prev
Blended ROAS Triple Whale
4.94x
-17.5% vs prev
Ad Spend Triple Whale
£737
-2.4% vs prev
NC CPA Triple Whale
£40.93
-7.8% vs prev
NC ROAS Triple Whale
3.93x
-21.4% vs prev
Meta ROAS TW Linear
2.26x
+26.0% vs prev
Google ROAS TW Linear
3.55x
-59.1% vs prev
Meta Spend Triple Whale
£465
-3.6% vs prev
Google Spend Triple Whale
£263
-0.0% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC2.1%3.6%-1.5pp
ATC → Purchase32.8%41.2%-8.4pp
Session → Purchase0.7%1.5%-0.8pp
Sessions
3,132
Add to Cart
67
Purchases
22
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
3,132
+62.4% vs prev
Unique Visitors Triple Whale
2,462
+88.8% vs prev
Bounce Rate Triple Whale
76.7%
+22.8% vs prev
7d Avg Sessions Triple Whale
2,083
+0.0% vs prev
3,1322,6992,2671,8341,401ThuFriSatSunMonTueWed1,6781,4011,6781,6833,0821,9293,132
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Thu 17 Sept1,6781,04733£6,1061.97%
Fri 18 Sept1,40196227£4,9761.93%
Sat 19 Sept1,6781,11221£4,5301.25%
Sun 20 Sept1,6831,09919£4,4401.13%
Mon 21 Sept3,0822,53540£6,3201.30%
Tue 22 Sept1,9291,30426£4,6211.35%
Wed 23 Sept (today)3,1322,46224£3,6360.77%
7d Total14,58310,521190£34,6291.30%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

7 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£3,920£4,947£3,636£9,914
Orders24.627.124-
Ad Spend£672£696£737-
Blended ROAS6.50x7.11x4.94x-
7-Day Revenue Trend
09-17£6,10609-18£4,97609-19£4,53009-20£4,44009-21£6,32009-22£4,62109-23£3,636
Customers

New vs Returning Shopify Shopify

New 75%
Returning 21%
SegmentOrdersvs Prev
New18+12.5%
Returning5-28.6%
Total24-7.7%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Meta Ads 29%
Google Ads 26%
Klaviyo 19%
Organic/Social 16%
4%
2%
2%
2%
Meta Ads: £1,052
Google Ads: £934
Klaviyo: £695
Organic/Social: £581
Influencers: £152
Pinterest Ads: £80
Direct: £79
Excluded: £64
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Meta Ads£1,052£4652.26x28.9%11+21.5%
Google Ads£934£2633.55x25.7%7-59.1%
Klaviyo£695--19.1%8+417.8%
Organic/Social£581--16.0%7-50.2%
Influencers£152--4.2%2+109.0%
Pinterest Ads£80--2.2%1-
Direct£79--2.2%1-
Excluded£64--1.8%3-
Total£3,636£7374.94x100%24
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Tue 22 Sept).

Meta Spend Meta
£465
-3.6% vs prev
TW Orders TW Linear
11
+0.0% vs prev
TW Revenue TW Linear
£1,052
+21.5% vs prev
TW ROAS TW Linear
2.26x
+26.0% vs prev
CPA TW Linear
£42.29
-3.6% vs prev
CTR Meta
2.70%
-3.2% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£2583£408+204.7%1.58x£14.492.27%
CS | Cold & Warm | Purchases | Seat Pads£1865£539-18.9%2.90x£30.094.18%
CS | Warm | Sales | Remarketing | Interiors£111£40+1.3%3.64x£22.462.69%
CS | Warm | Sales | Remarketing | DPA | Interiors£110£0-£12.691.06%
Total£46511£1,0522.26x£18.392.70%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £147 4 £262 £1,048 7.11x 3 £191 £572 3.88x
CS | Search | Sheepskin Rugs £52 1 £93 £93 1.77x 1 £93 £93 1.77x
CS | Performance Max | Zombie/Dead SKUs £23 0 £0 £0 - 1 £146 £146 6.23x
CS | Performance Max | Interiors | Cowhide | UK £19 0 £0 £0 - 0 £0 £0 -
CS | Performance Max | Interiors | Sheepskin | UK £9 0 £0 £0 - 0 £0 £0 -
CS | Shopping | High | Interiors | Dupe Feed £5 0 £0 £0 - 0 £0 £0 -
CS | Shopping | Low | Interiors £0 0 £0 £0 - 0 £0 £0 -
Total £256 5 £228 £1,141 4.46x 5 £162 £810 3.17x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £7 0 £0 £0 - 2 £62 £124 17.64x
Total £7 0 £0 £0 - 2 £62 £124 17.64x
Email

Klaviyo Campaigns Klaviyo Klaviyo

1 campaign sent yesterday.

CampaignRecipientsOpen RateClick RateCTORRevenueConv
Officially Autumn (E clone)20,40042.6%1.1%2.5%£390.954
Total20,400£390.954

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £1,015.35 total.

FlowRecipientsOpen RateClick RateRevenueConv
Welcome Flow - Interiors15640.0%2.6%£582.351
Welcome Flow - Interiors - Unveild6241.1%0.0%£256.001
Abandoned Checkout - Interiors1163.6%9.1%£177.001
Browse Abandonment - Interiors16746.7%2.4%£0.000
Browse Abandonment - Interiors - Unveild3053.3%6.7%£0.000
Nursery Flow - Interiors3060.0%6.7%£0.000
Cross-sell Unveild Flow3650.0%2.8%£0.000
Loyalty Lion - Post Purchase875.0%12.5%£0.000
Loyalty Lion - Welcome366.7%66.7%£0.000
Browse Abandonment - Fashion2100.0%50.0%£0.000
+ 10 more flows
Total651£1,015.353
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Seat Pads£9582024.0%
Single Sheepskin Rug£8591121.5%
Quatro Sheepskin Rug£558214.0%
Sheepskin Stools£475111.9%
Sexto Sheepskin Rug£39519.9%
Other£30067.5%
Sheepskin Cushions£27646.9%
Double Sheepskin Rug£15914.0%
Brush£1410.3%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Sheepskin Stool - Cream10.10.124£475Sheepskin Stools
Padded Sheepskin Seat Pad - Cream86.03.6171£472Sheepskin Seat Pads
Sexto Sheepskin Rug - Grey10.10.118£395Sexto Sheepskin Rug
Cowhide Rug - Hereford Brown (230cm x 210cm)10.10.00£295Other
Quatro Shearling Rug - Cream10.30.311£279Quatro Sheepskin Rug
Quatro Sheepskin Rug - Cream10.10.3243£279Quatro Sheepskin Rug
Sheepskin Rug - Oyster31.92.1807£237Single Sheepskin Rug
Sheepskin Rug - Cream34.34.0807£237Single Sheepskin Rug
Sheepskin Seat Pad - Taupe54.32.7110£195Sheepskin Seat Pads
Double Sheepskin Rug - Vole10.40.373£159Double Sheepskin Rug
Shearling Rug - Oatmeal20.70.9104£158Single Sheepskin Rug
Sheepskin Cushion - Cream20.30.8378£138Sheepskin Cushions
Sheepskin Cushion - Taupe20.30.4194£138Sheepskin Cushions
Padded Shearling Seat Pad - Cream22.31.370£118Sheepskin Seat Pads
Sheepskin Rug - Champagne10.40.248£79Single Sheepskin Rug
+ 8 more products
Kova Commerce kovacommerce.ai Confidential