DATA SOURCES:
Shopify
Triple Whale
Meta
Google
Klaviyo Monthly Pace
Forecast vs Actual — August 2026 Shopify Triple Whale
Day 13 of 31 (42% of month)
Revenue
£86,867 of £224,679
Paced target: £94,220
-7.8% vs pace
Projected EOM: £207,145
Ad Spend
£8,716 of £21,650
Paced target: £9,079
-4.0% vs pace
Projected EOM: £20,785
Yesterday
Thursday
Daily performance snapshot. Deltas vs previous day (Wed 12 Aug). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£5,000
+2.4% vs prev
Orders
27
-25.0% vs prev
AOV
£185.17
+36.5% vs prev
Blended ROAS
7.65x
+7.0% vs prev
Ad Spend
£654
-3.3% vs prev
NC CPA
£29.72
+5.5% vs prev
NC ROAS
6.16x
+13.2% vs prev
Meta ROAS
5.09x
+196.3% vs prev
Google ROAS
4.93x
-18.0% vs prev
Meta Spend
£305
+2.7% vs prev
Google Spend
£340
-8.1% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
| Stage | Today | 30d Avg | Delta |
|---|
| Session → ATC | 3.8% | 4.5% | -0.7pp |
| ATC → Purchase | 43.6% | 39.6% | +4.0pp |
| Session → Purchase | 1.7% | 1.8% | -0.1pp |
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
1,448
+6.0% vs prev
Unique Visitors
956
+7.2% vs prev
Bounce Rate
72.2%
+4.1% vs prev
7d Avg Sessions
1,592
+0.0% vs prev
| Day | Sessions | Visitors | Orders | Revenue | Conv Rate |
|---|
| Fri 7 Aug | 1,532 | 1,009 | 31 | £5,636 | 2.02% |
| Sat 8 Aug | 1,517 | 914 | 35 | £5,661 | 2.31% |
| Sun 9 Aug | 1,772 | 1,216 | 41 | £5,979 | 2.31% |
| Mon 10 Aug | 2,139 | 1,350 | 44 | £8,191 | 2.06% |
| Tue 11 Aug | 1,371 | 885 | 35 | £6,428 | 2.55% |
| Wed 12 Aug | 1,366 | 892 | 36 | £4,884 | 2.64% |
| Thu 13 Aug (today) | 1,448 | 956 | 27 | £5,000 | 1.86% |
| 7d Total | 11,145 | 7,222 | 249 | £41,779 | 2.23% |
Run Rate
Daily Averages Shopify Triple Whale
18 days remaining in month. How today's pace compares to what's needed.
| Metric | MTD Daily Avg | 7-Day Avg | Yesterday | Needed / Day |
|---|
| Revenue | £6,682 | £5,968 | £5,000 | £7,656 |
| Orders | 38.4 | 35.6 | 27 | - |
| Ad Spend | £670 | £726 | £654 | - |
| Blended ROAS | 10.27x | 8.22x | 7.65x | - |
7-Day Revenue Trend
Customers
New vs Returning Shopify
| Segment | Orders | vs Prev |
|---|
| New | 22 | -4.3% |
| Returning | 5 | -44.4% |
| Total | 27 | -25.0% |
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Google Ads 34%
Meta Ads 31%
Organic/Social 19%
Klaviyo 14%
2%
Google Ads: £1,677
Meta Ads: £1,551
Organic/Social: £957
Klaviyo: £686
shop_app: £89
Influencers: £40
| Channel | Revenue | Spend | ROAS | % of Rev | Orders | vs Prev |
|---|
| Google Ads | £1,677 | £340 | 4.93x | 33.5% | 17 | -24.6% |
| Meta Ads | £1,551 | £305 | 5.09x | 31.0% | 18 | +204.3% |
| Organic/Social | £957 | - | - | 19.1% | 15 | +5.8% |
| Klaviyo | £686 | - | - | 13.7% | 10 | +113.1% |
| shop_app | £89 | - | - | 1.8% | 2 | - |
| Influencers | £40 | - | - | 0.8% | 1 | +17.6% |
| Excluded | £0 | - | - | 0.0% | 1 | -100.0% |
| Total | £5,000 | £654 | 7.65x | 100% | 27 | |
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Wed 12 Aug).
Meta Spend
£305
+2.7% vs prev
TW Orders
18
+80.0% vs prev
TW Revenue
£1,551
+204.3% vs prev
TW ROAS
5.09x
+196.2% vs prev
CPA
£16.94
-42.9% vs prev
CTR
2.60%
+9.3% vs prev
| Campaign | Spend | TW Orders | TW Revenue | TW ROAS | CPM | CTR |
|---|
| CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26 | £132 | 3 | £340+27.1% | 2.58x | £11.61 | 2.71% |
| CS | Cold/Warm/Hot | Purchases | Evergreen | £126 | 9 | £593+532.2% | 4.71x | £12.47 | 2.47% |
| CS | Sales | Cold & Warm | Test 14/4/26 | £27 | 2 | £312+364.6% | 11.70x | £21.69 | 3.01% |
| CS | Warm | Sales | Remarketing | Interiors | £11 | 1 | £29 | 2.57x | £15.98 | 3.14% |
| CS | Warm | Sales | Remarketing | DPA | Interiors | £9 | 0 | £0-100.0% | - | £12.61 | 1.37% |
| Total | £305 | 18 | £1,551 | 5.09x | £12.64 | 2.60% |
Email
Klaviyo Campaigns Klaviyo
1 campaign sent yesterday.
| Campaign | Recipients | Open Rate | Click Rate | CTOR | Revenue | Conv |
|---|
| Interiors - Beanbag Highlight (clone) | 19,115 | 37.2% | 0.6% | 1.5% | £355.25 | 3 |
| Total | 19,115 | | | | £355.25 | 3 |
Klaviyo Flows Klaviyo
Automated flow revenue yesterday: £488.75 total.
| Flow | Recipients | Open Rate | Click Rate | Revenue | Conv |
|---|
| Abandoned Checkout - Interiors | 9 | 77.8% | 11.1% | £488.75 | 1 |
| Abandoned Checkout - Interiors - Unveild | 14 | 85.7% | 7.1% | £0.00 | 0 |
| Welcome Flow - Interiors - Unveild | 70 | 45.7% | 2.9% | £0.00 | 0 |
| Welcome Flow - Interiors | 34 | 44.1% | 8.8% | £0.00 | 0 |
| Browse Abandonment - Interiors | 81 | 38.3% | 1.2% | £0.00 | 0 |
| Nursery Flow - Interiors | 51 | 56.9% | 3.9% | £0.00 | 0 |
| Browse Abandonment - Interiors - Unveild | 15 | 46.7% | 0.0% | £0.00 | 0 |
| Customer Winback - Interiors | 3 | 33.3% | 0.0% | £0.00 | 0 |
| Cross-sell Unveild Flow | 32 | 50.0% | 0.0% | £0.00 | 0 |
| Loyalty Lion - Post Purchase | 7 | 57.1% | 0.0% | £0.00 | 0 |
| + 5 more flows |
| Total | 335 | | | £488.75 | 1 |
Products
Sales by Product Type Shopify
| Product Type | Revenue | Units | % of Rev |
|---|
| Sheepskin Beanbags | £2,474 | 4 | 36.5% |
| Single Sheepskin Rug | £1,155 | 15 | 17.1% |
| Quatro Sheepskin Rug | £837 | 3 | 12.4% |
| Sheepskin Pouffe | £650 | 2 | 9.6% |
| Cowhide Pouffe | £425 | 1 | 6.3% |
| Sheepskin Cushions | £424 | 6 | 6.3% |
| Double Sheepskin Rug | £328 | 2 | 4.8% |
| Sheepskin Seat Pads | £236 | 4 | 3.5% |
| Tibetan Sheepskin Rug | £119 | 1 | 1.8% |
| Hot Water Bottles | £69 | 1 | 1.0% |
| Brush | £54 | 4 | 0.8% |
| Other | £0 | 6 | 0.0% |
Sales by Product Shopify
| Product | Units | 7d Avg/Day | 30d Avg/Day | Stock | Revenue | Type |
|---|
| Large Sheepskin Beanbag - Cream | 3 | 0.7 | 0.3 | 30 | £1,725 | Sheepskin Beanbags |
| Giant Shearling Beanbag - Fawn | 1 | 0.1 | 0.1 | 5 | £749 | Sheepskin Beanbags |
| Sheepskin Rug - Cream | 7 | 6.6 | 4.5 | 338 | £553 | Single Sheepskin Rug |
| Handmade Cowhide Pouffe | 1 | 0.3 | 0.1 | 0 | £425 | Cowhide Pouffe |
| Square Shearling Pouffe - Moonlight | 1 | 0.3 | 0.2 | 53 | £325 | Sheepskin Pouffe |
| Circle Shearling Pouffe - Moonlight | 1 | 0.3 | 0.2 | 42 | £325 | Sheepskin Pouffe |
| Quatro Sheepskin Rug - Taupe | 1 | 0.1 | 0.1 | 18 | £279 | Quatro Sheepskin Rug |
| Quatro Sheepskin Rug - Champagne | 1 | 0.1 | 0.0 | 27 | £279 | Quatro Sheepskin Rug |
| Quatro Shearling Rug - Oatmeal | 1 | 0.3 | 0.3 | 21 | £279 | Quatro Sheepskin Rug |
| Sheepskin Cushion - Cream | 4 | 1.6 | 1.6 | 173 | £276 | Sheepskin Cushions |
| Shearling Rug - Cream | 3 | 2.3 | 1.1 | 56 | £237 | Single Sheepskin Rug |
| Padded Shearling Seat Pad - Cream | 4 | 1.4 | 1.1 | 29 | £236 | Sheepskin Seat Pads |
| Sheepskin Rug - Elderflower | 3 | 0.7 | 0.5 | 106 | £207 | Single Sheepskin Rug |
| Double Shearling Rug - Moonlight | 1 | 1.0 | 0.6 | 188 | £169 | Double Sheepskin Rug |
| Double Sheepskin Rug - Ivory | 1 | 0.4 | 0.2 | 40 | £159 | Double Sheepskin Rug |
| + 7 more products |