Daily KPI Report
Hyde & Hare
Friday, 28 August 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — August 2026 Shopify Shopify Triple Whale Triple Whale

Day 28 of 31 (90% of month)

Revenue £177,996 of £191,568
Paced target: £173,029 +2.9% vs pace
Projected EOM: £197,067
Ad Spend £22,333 of £16,896
Paced target: £15,261 +46.3% vs pace
Projected EOM: £24,726
MTD Blended ROAS
8.28x
MTD Orders
1,043
View Full Forecast Dashboard →
Yesterday

Friday

Daily performance snapshot. Deltas vs previous day (Thu 27 Aug). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£9,711
+41.3% vs prev
Orders Shopify
59
+55.3% vs prev
AOV Shopify
£164.59
-9.0% vs prev
Blended ROAS Triple Whale
10.75x
+23.1% vs prev
Ad Spend Triple Whale
£903
+12.7% vs prev
NC CPA Triple Whale
£24.40
-23.9% vs prev
NC ROAS Triple Whale
7.34x
+33.7% vs prev
Meta ROAS TW Linear
4.16x
+32.6% vs prev
Google ROAS TW Linear
8.90x
+49.4% vs prev
Meta Spend Triple Whale
£383
+0.5% vs prev
Google Spend Triple Whale
£511
+24.4% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC5.8%4.6%+1.3pp
ATC → Purchase42.0%38.9%+3.1pp
Session → Purchase2.5%1.8%+0.7pp
Sessions
2,365
Add to Cart
138
Purchases
58
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
2,365
+24.5% vs prev
Unique Visitors Triple Whale
1,610
+23.6% vs prev
Bounce Rate Triple Whale
63.5%
-7.9% vs prev
7d Avg Sessions Triple Whale
2,038
+0.0% vs prev
2,3942,2162,0381,8591,681SatSunMonTueWedThuFri2,0881,9712,3941,6811,8651,8992,365
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Sat 22 Aug2,0881,41639£8,1311.87%
Sun 23 Aug1,9711,34542£7,1522.13%
Mon 24 Aug2,3941,69537£6,8451.55%
Tue 25 Aug1,6811,16035£7,1412.08%
Wed 26 Aug1,8651,20536£5,7441.93%
Thu 27 Aug1,8991,30338£6,9972.00%
Fri 28 Aug (today)2,3651,61059£9,7112.49%
7d Total14,2639,734286£51,7222.01%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

3 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£6,357£7,389£9,711£4,524
Orders37.340.959-
Ad Spend£798£939£903-
Blended ROAS8.28x7.87x10.75x-
7-Day Revenue Trend
08-22£8,13108-23£7,15208-24£6,84508-25£7,14108-26£5,74408-27£6,99708-28£9,711
Customers

New vs Returning Shopify Shopify

New 63%
Returning 37%
SegmentOrdersvs Prev
New37+48.0%
Returning22+83.3%
Total59+55.3%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 47%
Klaviyo 19%
Organic/Social 17%
Meta Ads 16%
Google Ads: £4,553
Klaviyo: £1,840
Organic/Social: £1,639
Meta Ads: £1,594
Influencers: £69
Pinterest Ads: £17
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£4,553£5118.90x46.9%42+85.8%
Klaviyo£1,840--18.9%36+99.9%
Organic/Social£1,639--16.9%27+0.1%
Meta Ads£1,594£3834.16x16.4%28+33.3%
Influencers£69--0.7%5-72.2%
Pinterest Ads£17--0.2%1-
Total£9,711£90310.75x100%59
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Thu 27 Aug).

Meta Spend Meta
£383
+0.5% vs prev
TW Orders TW Linear
28
+64.7% vs prev
TW Revenue TW Linear
£1,594
+33.3% vs prev
TW ROAS TW Linear
4.16x
+32.5% vs prev
CPA TW Linear
£13.68
-39.0% vs prev
CTR Meta
2.87%
-6.6% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26£2239£612-18.9%2.75x£17.223.53%
CS | Cold/Warm/Hot | Purchases | Evergreen£1108£466+61.9%4.24x£13.991.88%
CS | Sales | Cold & Warm | Test 14/4/26£294£165+146.2%5.62x£23.343.02%
CS | Warm | Sales | Remarketing | DPA | Interiors£112£413.80x£14.512.03%
CS | Warm | Sales | Remarketing | Interiors£102£125+84.3%11.87x£20.412.14%
Total£38328£1,5944.16x£16.452.87%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Sheepskin Rugs £147 5 £121 £603 4.10x 4 £118 £474 3.22x
CS | Shopping | High | Interiors £108 5 £211 £1,053 9.79x 4 £65 £260 2.42x
CS | Shopping | High | Interiors | Dupe Feed £81 1 £79 £79 0.98x 1 £79 £79 0.98x
CS | Performance Max | Interiors | Cowhide | UK £59 0 £0 £0 - 6 £33 £198 3.33x
CS | Performance Max | Interiors | Sheepskin | UK £56 3 £294 £882 15.88x 4 £288 £1,153 20.75x
CS | Performance Max | Zombie/Dead SKUs £51 3 £225 £675 13.12x 2 £264 £528 10.26x
Total £502 17 £194 £3,292 6.56x 21 £128 £2,691 5.36x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £9 7 £131 £918 99.66x 21 £89 £1,862 202.13x
CS | Search | Brand | Worldwide £0 0 £0 £0 - 0 £0 £0 -
Total £9 7 £131 £918 98.37x 21 £89 £1,862 199.53x
Email

Klaviyo Campaigns Klaviyo Klaviyo

1 campaign sent yesterday.

CampaignRecipientsOpen RateClick RateCTORRevenueConv
Summer Sale Final Hours23,19135.9%1.8%5.0%£3,250.8629
Total23,191£3,250.8629

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £1,049.75 total.

FlowRecipientsOpen RateClick RateRevenueConv
Abandoned Checkout - Interiors - Unveild2653.8%3.8%£636.651
Browse Abandonment - Interiors20846.6%1.0%£269.451
Abandoned Checkout - Interiors1560.0%6.7%£143.651
Welcome Flow - Interiors - Unveild10644.8%3.8%£0.000
Welcome Flow - Interiors6850.0%4.4%£0.000
Loyalty Lion - Birthday10.0%0.0%£0.000
Loyalty Lion - Tier Reminder (The Fold)366.7%66.7%£0.000
Customer Winback - Interiors1136.4%0.0%£0.000
Browse Abandonment - Interiors - Unveild5735.1%3.5%£0.000
Nursery Flow - Interiors6741.8%3.0%£0.000
+ 8 more flows
Total658£1,049.753
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Beanbags£2,914425.7%
Double Sheepskin Rug£2,3891521.1%
Single Sheepskin Rug£2,1622819.0%
Sheepskin Seat Pads£1,4764013.0%
Sheepskin Cushions£750106.6%
Sheepskin Stools£47914.2%
Cowhide Rug£33212.9%
Quatro Sheepskin Rug£27912.5%
Hot Water Bottles£20731.8%
Tibetan Sheepskin Rug£16911.5%
Icelandic Sheepskins£11911.0%
Sheepskin Stockings£4510.4%
Brush£2720.2%
Other£0100.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Giant Shearling Beanbag - Moonlight21.10.671£1,590Sheepskin Beanbags
Sheepskin Rug - Cream136.66.0207£1,015Single Sheepskin Rug
Sheepskin Seat Pad - Cream228.06.9119£858Sheepskin Seat Pads
Giant Sheepskin Beanbag - Cream10.30.39£749Sheepskin Beanbags
Double Shearling Rug - Oatmeal41.30.8100£636Double Sheepskin Rug
Large Sheepskin Beanbag - Cream10.30.426£575Sheepskin Beanbags
Sheepskin Stool - Pure White10.10.04£479Sheepskin Stools
Sheepskin Seat Pad - Taupe125.13.0273£468Sheepskin Seat Pads
Double Sheepskin Rug - Cream32.11.3161£461Double Sheepskin Rug
Double Shearling Rug - Moonlight20.70.9176£338Double Sheepskin Rug
Cowhide Rug - Black & White (240cm x 210cm)10.10.10£332Cowhide Rug
Shearling Cushion - Moonlight41.92.0262£316Sheepskin Cushions
Sheepskin Rug - Taupe41.41.2118£316Single Sheepskin Rug
Quatro Sheepskin Rug - Cream10.60.4105£279Quatro Sheepskin Rug
Sheepskin Rug - Elderflower42.01.085£278Single Sheepskin Rug
+ 25 more products
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