Daily KPI Report
Hyde & Hare
Friday, 18 September 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — September 2026 Shopify Shopify Triple Whale Triple Whale

Day 18 of 30 (60% of month)

Revenue £67,544 of £159,551
Paced target: £95,731 -29.4% vs pace
Projected EOM: £112,574
Ad Spend £11,764 of £20,563
Paced target: £12,338 -4.6% vs pace
Projected EOM: £19,607
MTD Blended ROAS
6.53x
MTD Orders
435
View Full Forecast Dashboard →
Yesterday

Friday

Daily performance snapshot. Deltas vs previous day (Thu 17 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£4,976
-11.8% vs prev
Orders Shopify
27
-18.2% vs prev
AOV Shopify
£184.29
+7.8% vs prev
Blended ROAS Triple Whale
8.35x
-21.2% vs prev
Ad Spend Triple Whale
£609
+5.8% vs prev
NC CPA Triple Whale
£35.85
+12.0% vs prev
NC ROAS Triple Whale
5.28x
-19.9% vs prev
Meta ROAS TW Linear
2.05x
-57.7% vs prev
Google ROAS TW Linear
4.37x
-24.6% vs prev
Meta Spend Triple Whale
£202
+8.3% vs prev
Google Spend Triple Whale
£399
+4.8% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC4.1%3.9%+0.2pp
ATC → Purchase39.7%42.2%-2.6pp
Session → Purchase1.6%1.6%-0.0pp
Sessions
1,401
Add to Cart
58
Purchases
23
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,401
-16.5% vs prev
Unique Visitors Triple Whale
962
-8.1% vs prev
Bounce Rate Triple Whale
63.5%
-9.7% vs prev
7d Avg Sessions Triple Whale
1,521
+0.0% vs prev
1,7971,6701,5431,4151,288SatSunMonTueWedThuFri1,5291,5541,4011,7971,2881,6781,401
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Sat 12 Sept1,5291,06324£4,0371.57%
Sun 13 Sept1,5541,08730£5,0591.93%
Mon 14 Sept1,4011,01119£6,6351.36%
Tue 15 Sept1,7971,17729£3,9811.61%
Wed 16 Sept1,28894634£4,2652.64%
Thu 17 Sept1,6781,04733£6,1061.97%
Fri 18 Sept (today)1,40196227£4,9761.93%
7d Total10,6487,293196£35,0591.84%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

12 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£3,752£5,008£4,976£7,667
Orders24.228.027-
Ad Spend£654£607£609-
Blended ROAS6.53x8.25x8.35x-
7-Day Revenue Trend
09-12£4,03709-13£5,05909-14£6,63509-15£3,98109-16£4,26509-17£6,10609-18£4,976
Customers

New vs Returning Shopify Shopify

New 59%
Returning 37%
SegmentOrdersvs Prev
New16+0.0%
Returning10-28.6%
Total27-18.2%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 34%
Excluded 33%
Klaviyo 13%
Organic/Social 11%
Meta Ads 8%
Google Ads: £1,744
Excluded: £1,692
Klaviyo: £651
Organic/Social: £537
Meta Ads: £414
Influencers: £27
DM Brochure: £26
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£1,744£3994.37x34.3%20-21.0%
Excluded£1,692--33.2%3-
Klaviyo£651--12.8%7-56.3%
Organic/Social£537--10.6%7-55.2%
Meta Ads£414£2022.05x8.1%7-54.2%
Influencers£27--0.5%1-68.6%
DM Brochure£26--0.5%1-
Total£5,090£6098.35x100%27
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Thu 17 Sept).

Meta Spend Meta
£202
+8.4% vs prev
TW Orders TW Linear
7
-22.2% vs prev
TW Revenue TW Linear
£414
-54.2% vs prev
TW ROAS TW Linear
2.05x
-57.7% vs prev
CPA TW Linear
£28.86
+39.3% vs prev
CTR Meta
2.89%
+29.8% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£1114£280+8.6%2.52x£14.622.52%
CS | Cold & Warm | Purchases | Seat Pads£711£78-75.3%1.10x£22.183.71%
CS | Warm | Sales | Remarketing | Interiors£100£0-£23.353.49%
CS | Warm | Sales | Remarketing | DPA | Interiors£101£303.06x£16.152.68%
Total£2027£4142.05x£17.062.89%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £192 5 £132 £662 3.45x 5 £90 £448 2.34x
CS | Search | Sheepskin Rugs £75 2 £158 £316 4.23x 2 £119 £237 3.17x
CS | Performance Max | Zombie/Dead SKUs £66 6 £72 £431 6.51x 6 £64 £386 5.82x
CS | Performance Max | Interiors | Cowhide | UK £29 0 £0 £0 - 1 £27 £27 0.90x
CS | Performance Max | Interiors | Sheepskin | UK £15 1 £100 £100 6.78x 2 £55 £111 7.51x
CS | Shopping | High | Interiors | Dupe Feed £12 0 £0 £0 - 0 £0 £0 -
CS | Shopping | Low | Interiors £0 0 £0 £0 - 1 £40 £40 987.50x
Total £389 14 £108 £1,509 3.88x 17 £73 £1,248 3.20x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £7 3 £104 £311 47.55x 3 £165 £496 75.84x
CS | Search | Brand | Worldwide £3 0 £0 £0 - 0 £0 £0 -
Total £9 3 £104 £311 32.91x 3 £165 £496 52.49x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £920.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Abandoned Checkout - Interiors966.7%11.1%£920.001
Welcome Flow - Interiors - Unveild4541.6%4.4%£0.000
Welcome Flow - Interiors5841.2%7.2%£0.000
Browse Abandonment - Interiors13445.2%3.0%£0.000
Browse Abandonment - Interiors - Unveild5049.0%4.1%£0.000
Nursery Flow - Interiors5154.9%2.0%£0.000
Cross-sell Unveild Flow4143.9%2.4%£0.000
Abandoned Checkout - Interiors - Unveild966.7%0.0%£0.000
Customer Winback - Interiors4540.0%0.0%£0.000
Abandoned Cart Reminder - Interiors - Unveild1100.0%0.0%£0.000
+ 5 more flows
Total503£920.001
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Beanbags£1,899332.4%
Sheepskin Seat Pads£1,0912518.6%
Single Sheepskin Rug£8591114.7%
Double Sheepskin Rug£776513.2%
Cowhide Rug£650211.1%
Quatro Sheepskin Rug£27314.7%
Icelandic Sheepskins£11912.0%
Other£11822.0%
Belmont Cowhide Belt£7511.3%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Large Sheepskin Beanbag - Cream20.30.336£1,150Sheepskin Beanbags
Giant Sheepskin Beanbag - Cream10.10.232£749Sheepskin Beanbags
Sheepskin Rug - Cream72.94.5838£553Single Sheepskin Rug
Padded Sheepskin Seat Pad - Cream63.62.7169£354Sheepskin Seat Pads
Cowhide Rug - Brown & White (240cm x 220cm)10.10.00£325Cowhide Rug
Cowhide Rug - Brown & White (180cm x 150cm)10.10.00£325Cowhide Rug
Double Shearling Rug - Moonlight20.40.6296£299Double Sheepskin Rug
Padded Shearling Seat Pad - Oatmeal53.31.520£295Sheepskin Seat Pads
Quatro Sheepskin Rug - Oyster10.60.4245£273Quatro Sheepskin Rug
Double Sheepskin Rug - Vole10.30.375£159Double Sheepskin Rug
Double Sheepskin Rug - Taupe10.30.214£159Double Sheepskin Rug
Double Shearling Rug - Mist10.10.173£159Double Sheepskin Rug
Sheepskin Seat Pad - Cream38.46.59£119Sheepskin Seat Pads
Rarebreed Icelandic Sheepskin - White10.30.26£119Icelandic Sheepskins
PADDEDSQUARESHEAR-OATMEAL20.30.1-£118Other
+ 10 more products
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