Daily KPI Report
Hyde & Hare
Saturday, 3 October 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — October 2026 Shopify Shopify Triple Whale Triple Whale

Day 3 of 31 (10% of month)

Revenue £18,708 of £201,140
Paced target: £19,465 -3.9% vs pace
Projected EOM: £193,314
Ad Spend £2,274 of £29,286
Paced target: £2,834 -19.8% vs pace
Projected EOM: £23,494
MTD Blended ROAS
8.68x
MTD Orders
99
View Full Forecast Dashboard →
Yesterday

Saturday

Daily performance snapshot. Deltas vs previous day (Fri 2 Oct). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£5,520
-31.6% vs prev
Orders Shopify
32
-5.9% vs prev
AOV Shopify
£172.49
-27.3% vs prev
Blended ROAS Triple Whale
6.34x
-48.8% vs prev
Ad Spend Triple Whale
£870
+27.5% vs prev
NC CPA Triple Whale
£36.27
+27.5% vs prev
NC ROAS Triple Whale
4.45x
-57.0% vs prev
Meta ROAS TW Linear
2.60x
-24.3% vs prev
Google ROAS TW Linear
4.88x
-22.5% vs prev
Meta Spend Triple Whale
£356
-3.2% vs prev
Google Spend Triple Whale
£505
+65.4% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC4.4%3.4%+1.0pp
ATC → Purchase33.8%40.0%-6.3pp
Session → Purchase1.5%1.4%+0.1pp
Sessions
1,827
Add to Cart
80
Purchases
27
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,827
-1.7% vs prev
Unique Visitors Triple Whale
1,251
+2.0% vs prev
Bounce Rate Triple Whale
66.8%
+1.2% vs prev
7d Avg Sessions Triple Whale
2,054
+0.0% vs prev
2,7622,5112,2592,0081,756SunMonTueWedThuFriSat2,7621,8582,1892,1261,7561,8591,827
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Sun 27 Sept2,7621,84645£8,2401.63%
Mon 28 Sept1,8581,30834£6,4051.83%
Tue 29 Sept2,1891,49737£6,4541.69%
Wed 30 Sept2,1261,38652£7,1712.45%
Thu 1 Oct1,7561,15233£5,6321.88%
Fri 2 Oct1,8591,22634£8,2591.83%
Sat 3 Oct (today)1,8271,25132£5,5201.75%
7d Total14,3779,666267£47,6821.86%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

28 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£6,236£6,812£5,520£6,515
Orders33.038.132-
Ad Spend£758£817£870-
Blended ROAS8.68x8.34x6.34x-
7-Day Revenue Trend
09-27£8,24009-28£6,40509-29£6,45409-30£7,17110-01£5,63210-02£8,25910-03£5,520
Customers

New vs Returning Shopify Shopify

New 72%
Returning 28%
SegmentOrdersvs Prev
New23+0.0%
Returning9+0.0%
Total32-5.9%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 45%
Organic/Social 24%
Meta Ads 17%
6%
5%
3%
1%
Google Ads: £2,463
Organic/Social: £1,301
Meta Ads: £926
Influencers: £336
Klaviyo: £252
shop_app: £173
Direct: £69
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,463£5054.88x44.6%17+28.1%
Organic/Social£1,301--23.6%11-70.5%
Meta Ads£926£3562.60x16.8%13-26.8%
Influencers£336--6.1%4-9.9%
Klaviyo£252--4.6%6-31.2%
shop_app£173--3.1%2+275.0%
Direct£69--1.3%1-11.5%
Total£5,520£8706.34x100%32
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Fri 2 Oct).

Meta Spend Meta
£356
-3.2% vs prev
TW Orders TW Linear
13
-40.9% vs prev
TW Revenue TW Linear
£926
-26.8% vs prev
TW ROAS TW Linear
2.60x
-24.3% vs prev
CPA TW Linear
£27.42
+63.7% vs prev
CTR Meta
2.76%
-4.9% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£33711£722+7.4%2.14x£14.642.76%
CS | Warm | Sales | Remarketing | DPA | Interiors£100£0-100.0%-£16.063.54%
CS | Warm | Sales | Remarketing | Interiors£100£0-100.0%-£21.041.33%
CS | Cold & Warm | Purchases | Seat Pads£01£87-54.9%-£0.000.00%
Total£35613£9262.60x£14.802.76%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £233 5 £167 £833 3.57x 6 £130 £780 3.34x
CS | Search | Sheepskin Rugs £115 3 £122 £365 3.16x 4 £101 £405 3.50x
CS | Performance Max | Interiors | Sheepskin | UK £61 4 £266 £1,064 17.36x 4 £237 £946 15.43x
CS | Performance Max | Zombie/Dead SKUs £29 0 £0 £0 - 1 £24 £24 0.83x
CS | Performance Max | Interiors | Cowhide | UK £28 1 £95 £95 3.42x 0 £0 £0 -
CS | Shopping | High | Interiors | Dupe Feed £22 0 £0 £0 - 0 £0 £0 -
CS | Shopping | Low | Interiors £0 0 £0 £0 - 0 £0 £0 -
Total £489 13 £181 £2,357 4.82x 15 £144 £2,155 4.41x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £14 0 £0 £0 - 2 £154 £308 22.60x
CS | Search | Brand | Worldwide £3 0 £0 £0 - 0 £0 £0 -
Total £16 0 £0 £0 - 2 £154 £308 18.83x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £159.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Browse Abandonment - Interiors17857.0%3.4%£159.001
Welcome Flow - Interiors12049.7%4.3%£0.000
Welcome Flow - Interiors - Unveild6357.1%6.3%£0.000
Customer Winback - Interiors13541.5%0.7%£0.000
Nursery Flow - Interiors5440.7%5.6%£0.000
Cross-sell Unveild Flow5749.1%3.5%£0.000
Loyalty Lion - Welcome580.0%20.0%£0.000
Loyalty Lion - £10 Discount3100.0%33.3%£0.000
Abandoned Checkout - Interiors - Unveild1442.9%0.0%£0.000
Loyalty Lion - Birthday2100.0%0.0%£0.000
+ 7 more flows
Total743£159.001
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Single Sheepskin Rug£1,4021823.8%
Double Sheepskin Rug£984616.7%
Sheepskin Seat Pads£8651514.7%
Sheepskin Beanbags£749112.7%
Sheepskin Cushions£43467.4%
Hot Water Bottles£41467.0%
Quatro Sheepskin Rug£27914.7%
Cowhide Rug£26514.5%
Throws & Blankets£21513.7%
British Rarebreed Sheepskin Rug£12812.2%
Cowhide Cushion£9511.6%
Cashmere Socks£5510.9%
Other£070.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Giant Sheepskin Beanbag - Vole10.10.126£749Sheepskin Beanbags
Double Shearling Rug - Moonlight31.10.6137£507Double Sheepskin Rug
Sheepskin Rug - Cream46.64.3653£316Single Sheepskin Rug
Quatro Shearling Rug - Oatmeal10.10.218£279Quatro Sheepskin Rug
Cowhide Rug - Brown & White (220cm x 210cm)10.10.00£265Cowhide Rug
Shearling Rug - Cream30.90.5151£237Single Sheepskin Rug
Square Padded Shearling Seat Pad - Mist42.00.528£236Sheepskin Seat Pads
Circle Padded Shearling Seat Pad - Cream40.60.152£236Sheepskin Seat Pads
The Plockton Cashmere Blend Throw - Navy10.10.03£215Throws & Blankets
Sheepskin Hot Water Bottle - Cream31.10.4353£207Hot Water Bottles
Square Padded Sheepskin Seat Pad - Ivory31.30.333£177Sheepskin Seat Pads
Double Sheepskin Rug - Oyster10.90.7357£159Double Sheepskin Rug
Double Sheepskin Rug - Cream12.00.6357£159Double Sheepskin Rug
Double Shearling Rug - Oatmeal10.40.481£159Double Sheepskin Rug
Sheepskin Rug - Oyster23.62.1653£158Single Sheepskin Rug
+ 22 more products
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