Daily performance snapshot. Deltas vs previous day (Sun 5 Jul). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£5,558
+10.8% vs prev
Orders
25
+56.3% vs prev
AOV
£222.33
-29.1% vs prev
Blended ROAS
13.55x
+41.4% vs prev
Ad Spend
£410
-21.7% vs prev
NC CPA
£29.31
-27.3% vs prev
NC ROAS
9.75x
+8.7% vs prev
Meta ROAS
1.76x
-17.7% vs prev
Google ROAS
6.56x
-12.6% vs prev
Meta Spend
£117
-21.1% vs prev
Google Spend
£285
-22.0% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
Stage
Today
30d Avg
Delta
Session → ATC
4.6%
4.0%
+0.6pp
ATC → Purchase
42.5%
41.5%
+1.0pp
Session → Purchase
2.0%
1.7%
+0.3pp
Sessions
865
Add to Cart
40
Purchases
17
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
865
+0.5% vs prev
Unique Visitors
580
+2.1% vs prev
Bounce Rate
68.3%
-4.8% vs prev
7d Avg Sessions
874
+0.0% vs prev
Sessions
Orders
Day
Sessions
Visitors
Orders
Revenue
Conv Rate
Tue 30 Jun
890
568
16
£1,084
1.80%
Wed 1 Jul
974
599
19
£1,997
1.95%
Thu 2 Jul
847
551
24
£4,602
2.83%
Fri 3 Jul
880
568
19
£1,401
2.16%
Sat 4 Jul
804
512
14
£3,406
1.74%
Sun 5 Jul
861
568
16
£5,017
1.86%
Mon 6 Jul (today)
865
580
25
£5,558
2.89%
7d Total
6,121
3,946
133
£23,065
2.17%
Run Rate
Daily Averages Shopify Triple Whale
25 days remaining in month. How today's pace compares to what's needed.
Metric
MTD Daily Avg
7-Day Avg
Yesterday
Needed / Day
Revenue
£3,664
£3,295
£5,558
£3,397
Orders
19.5
19.0
25
-
Ad Spend
£468
£462
£410
-
Blended ROAS
8.86x
7.13x
13.55x
-
7-Day Revenue Trend
Customers
New vs Returning Shopify
New 52%
Returning 32%
Segment
Orders
vs Prev
New
13
+8.3%
Returning
8
+60.0%
Total
25
+56.3%
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Excluded 36%
Google Ads 34%
Organic/Social 19%
5%
4%
2%
1%
Excluded: £1,988
Google Ads: £1,866
Organic/Social: £1,031
Klaviyo: £288
Meta Ads: £206
shop_app: £100
Influencers: £79
Channel
Revenue
Spend
ROAS
% of Rev
Orders
vs Prev
Excluded
£1,988
-
-
35.8%
6
-
Google Ads
£1,866
£285
6.56x
33.6%
11
-31.8%
Organic/Social
£1,031
-
-
18.5%
11
+9.8%
Klaviyo
£288
-
-
5.2%
5
+117.7%
Meta Ads
£206
£117
1.76x
3.7%
3
-35.0%
shop_app
£100
-
-
1.8%
2
+281.6%
Influencers
£79
-
-
1.4%
1
-87.8%
Total
£5,558
£410
13.55x
100%
25
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sun 5 Jul).
Meta Spend
£117
-21.1% vs prev
TW Orders
3
-40.0% vs prev
TW Revenue
£206
-35.0% vs prev
TW ROAS
1.76x
-17.7% vs prev
CPA
£38.96
+31.6% vs prev
CTR
1.77%
+62.8% vs prev
Campaign
Spend
TW Orders
TW Revenue
TW ROAS
CPM
CTR
CS | Cold & Warm | Sales | GWP Rug | Jul '26
£43
2
£184
4.27x
£15.34
2.21%
CS | Cold/Warm/Hot | Purchases | Evergreen
£34
0
£0-100.0%
-
£7.25
1.30%
CS | Sales | Cold & Warm | Test 14/4/26
£17
0
£0
-
£18.92
2.17%
CS | Warm | Sales | Remarketing | Interiors
£13
0
£0
-
£14.67
2.91%
CS | Warm | Sales | Remarketing | DPA | Interiors
£10
0
£0
-
£11.21
1.29%
Total
£117
3
£206
1.76x
£11.54
1.77%
Google
Google Ads: First Click vs Linear
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
Shopify