Daily performance snapshot. Deltas vs previous day (Sun 2 Aug). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£6,275
-32.8% vs prev
Orders
29
-44.2% vs prev
AOV
£216.39
+20.5% vs prev
Blended ROAS
11.26x
-20.3% vs prev
Ad Spend
£557
-15.7% vs prev
NC CPA
£25.32
+34.1% vs prev
NC ROAS
10.12x
+11.5% vs prev
Meta ROAS
9.77x
+55.6% vs prev
Google ROAS
8.03x
-0.2% vs prev
Meta Spend
£215
-16.9% vs prev
Google Spend
£333
-15.3% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
Stage
Today
30d Avg
Delta
Session → ATC
4.5%
4.2%
+0.2pp
ATC → Purchase
48.2%
37.8%
+10.4pp
Session → Purchase
2.2%
1.6%
+0.6pp
Sessions
1,252
Add to Cart
56
Purchases
27
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
1,252
-19.7% vs prev
Unique Visitors
817
-12.4% vs prev
Bounce Rate
71.2%
+1.2% vs prev
7d Avg Sessions
1,564
+0.0% vs prev
Sessions
Orders
Day
Sessions
Visitors
Orders
Revenue
Conv Rate
Tue 28 Jul
1,013
713
26
£3,914
2.57%
Wed 29 Jul
1,128
778
16
£3,204
1.42%
Thu 30 Jul
1,188
702
15
£2,498
1.26%
Fri 31 Jul
2,201
953
18
£2,977
0.82%
Sat 1 Aug
2,607
1,243
59
£16,153
2.26%
Sun 2 Aug
1,560
933
52
£9,340
3.33%
Mon 3 Aug (today)
1,252
817
29
£6,275
2.32%
7d Total
10,949
6,139
215
£44,361
1.96%
Run Rate
Daily Averages Shopify Triple Whale
28 days remaining in month. How today's pace compares to what's needed.
Metric
MTD Daily Avg
7-Day Avg
Yesterday
Needed / Day
Revenue
£10,589
£6,337
£6,275
£6,890
Orders
46.7
30.7
29
-
Ad Spend
£580
£502
£557
-
Blended ROAS
18.24x
12.63x
11.26x
-
7-Day Revenue Trend
Customers
New vs Returning Shopify
New 76%
Returning 24%
Segment
Orders
vs Prev
New
22
-35.3%
Returning
7
-56.3%
Total
29
-44.2%
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Google Ads 43%
Meta Ads 33%
Klaviyo 12%
Organic/Social 9%
2%
Google Ads: £2,674
Meta Ads: £2,102
Klaviyo: £728
Organic/Social: £592
Influencers: £122
Direct: £43
Excluded: £14
Channel
Revenue
Spend
ROAS
% of Rev
Orders
vs Prev
Google Ads
£2,674
£333
8.03x
42.6%
16
-15.5%
Meta Ads
£2,102
£215
9.77x
33.5%
9
+29.3%
Klaviyo
£728
-
-
11.6%
9
-69.3%
Organic/Social
£592
-
-
9.4%
9
-64.1%
Influencers
£122
-
-
1.9%
3
-69.1%
Direct
£43
-
-
0.7%
1
-
Excluded
£14
-
-
0.2%
2
-
Total
£6,275
£557
11.26x
100%
29
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sun 2 Aug).
Meta Spend
£215
-16.8% vs prev
TW Orders
9
-64.0% vs prev
TW Revenue
£2,102
+29.3% vs prev
TW ROAS
9.76x
+55.4% vs prev
CPA
£23.93
+131.1% vs prev
CTR
2.07%
-9.3% vs prev
Campaign
Spend
TW Orders
TW Revenue
TW ROAS
CPM
CTR
CS | Cold/Warm/Hot | Purchases | Evergreen
£101
3
£1,701+284.5%
16.79x
£9.68
1.67%
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26
£81
3
£241-46.3%
2.96x
£12.60
2.62%
CS | Sales | Cold & Warm | Test 14/4/26
£17
1
£68
3.92x
£21.12
3.92%
CS | Warm | Sales | Remarketing | DPA | Interiors
£8
0
£0-100.0%
-
£14.02
1.81%
CS | Warm | Sales | Remarketing | Interiors
£8
0
£0-100.0%
-
£11.53
1.05%
CS | Cold & Warm | Sales | GWP Rug | Jul '26
£0
0
£0
-
£0.00
0.00%
Total
£215
9
£2,102
9.76x
£11.36
2.07%
Google
Google Ads: First Click vs Linear
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
Shopify