Daily performance snapshot. Deltas vs previous day (Thu 9 Jul). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£1,700
+20.7% vs prev
Orders
8
-27.3% vs prev
AOV
£212.44
+65.9% vs prev
Blended ROAS
4.56x
+27.0% vs prev
Ad Spend
£373
-5.1% vs prev
NC CPA
£93.17
+137.3% vs prev
NC ROAS
3.39x
+3.0% vs prev
Meta ROAS
0.02x
-99.5% vs prev
Google ROAS
4.26x
+59.2% vs prev
Meta Spend
£112
+4.8% vs prev
Google Spend
£252
-9.1% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
Stage
Today
30d Avg
Delta
Session → ATC
2.9%
3.9%
-1.0pp
ATC → Purchase
33.3%
41.9%
-8.6pp
Session → Purchase
1.0%
1.6%
-0.7pp
Sessions
625
Add to Cart
18
Purchases
6
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
625
-8.1% vs prev
Unique Visitors
437
-5.2% vs prev
Bounce Rate
71.0%
-2.4% vs prev
7d Avg Sessions
785
+0.0% vs prev
Sessions
Orders
Day
Sessions
Visitors
Orders
Revenue
Conv Rate
Fri 3 Jul
880
568
19
£1,401
2.16%
Sat 4 Jul
804
512
14
£3,406
1.74%
Sun 5 Jul
861
568
16
£5,017
1.86%
Mon 6 Jul
865
580
25
£5,558
2.89%
Tue 7 Jul
783
539
14
£1,496
1.79%
Thu 9 Jul
680
461
11
£1,408
1.62%
Fri 10 Jul (today)
625
437
8
£1,700
1.28%
7d Total
5,498
3,665
107
£19,986
1.95%
Run Rate
Daily Averages Shopify Triple Whale
21 days remaining in month. How today's pace compares to what's needed.
Metric
MTD Daily Avg
7-Day Avg
Yesterday
Needed / Day
Revenue
£2,796
£2,855
£1,700
£3,759
Orders
15.9
15.3
8
-
Ad Spend
£431
£442
£373
-
Blended ROAS
7.26x
6.47x
4.56x
-
7-Day Revenue Trend
Customers
New vs Returning Shopify
New 63%
Returning 50%
Segment
Orders
vs Prev
New
5
-50.0%
Returning
4
+300.0%
Total
8
-27.3%
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Google Ads 63%
Direct 19%
Organic/Social 13%
2%
2%
Google Ads: £1,073
Direct: £325
Organic/Social: £219
shop_app: £41
Klaviyo: £40
Meta Ads: £2
Channel
Revenue
Spend
ROAS
% of Rev
Orders
vs Prev
Google Ads
£1,073
£252
4.26x
63.1%
7
+44.7%
Direct
£325
-
-
19.1%
1
+123.3%
Organic/Social
£219
-
-
12.9%
4
+55.6%
shop_app
£41
-
-
2.4%
2
-
Klaviyo
£40
-
-
2.3%
1
+35.0%
Meta Ads
£2
£112
0.02x
0.1%
1
-99.5%
Total
£1,700
£373
4.56x
100%
8
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Thu 9 Jul).
Meta Spend
£112
+4.8% vs prev
TW Orders
1
-75.0% vs prev
TW Revenue
£2
-99.5% vs prev
TW ROAS
0.02x
-99.5% vs prev
CPA
£112.18
+319.3% vs prev
CTR
1.28%
+12.7% vs prev
Campaign
Spend
TW Orders
TW Revenue
TW ROAS
CPM
CTR
CS | Cold/Warm/Hot | Purchases | Evergreen
£40
0
£0-100.0%
-
£6.13
1.07%
CS | Cold & Warm | Sales | GWP Rug | Jul '26
£37
0
£0
-
£19.59
1.83%
CS | Sales | Cold & Warm | Test 14/4/26
£15
0
£0-100.0%
-
£17.41
2.19%
CS | Warm | Sales | Remarketing | DPA | Interiors
£10
0
£0
-
£12.67
1.23%
CS | Warm | Sales | Remarketing | Interiors
£9
0
£0-100.0%
-
£14.00
0.61%
Total
£112
1
£2
0.02x
£10.38
1.28%
Google
Google Ads: First Click vs Linear
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
Shopify