Daily KPI Report
Hyde & Hare
Friday, 7 August 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — August 2026 Shopify Shopify Triple Whale Triple Whale

Day 7 of 31 (23% of month)

Revenue £51,488 of £224,679
Paced target: £50,734 +1.5% vs pace
Projected EOM: £228,017
Ad Spend £4,235 of £21,650
Paced target: £4,889 -13.4% vs pace
Projected EOM: £18,756
MTD Blended ROAS
12.51x
MTD Orders
281
View Full Forecast Dashboard →
Yesterday

Friday

Daily performance snapshot. Deltas vs previous day (Thu 6 Aug). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£5,636
+15.5% vs prev
Orders Shopify
31
-11.4% vs prev
AOV Shopify
£181.82
+30.4% vs prev
Blended ROAS Triple Whale
9.52x
+15.3% vs prev
Ad Spend Triple Whale
£622
+3.3% vs prev
NC CPA Triple Whale
£29.64
-1.6% vs prev
NC ROAS Triple Whale
6.43x
+60.0% vs prev
Meta ROAS TW Linear
3.16x
+25.7% vs prev
Google ROAS TW Linear
6.99x
-1.0% vs prev
Meta Spend Triple Whale
£215
-12.1% vs prev
Google Spend Triple Whale
£398
+13.9% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC3.9%4.3%-0.5pp
ATC → Purchase42.4%38.7%+3.7pp
Session → Purchase1.6%1.7%-0.0pp
Sessions
1,532
Add to Cart
59
Purchases
25
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,532
-1.7% vs prev
Unique Visitors Triple Whale
1,009
+0.9% vs prev
Bounce Rate Triple Whale
72.1%
+2.7% vs prev
7d Avg Sessions Triple Whale
1,652
+0.0% vs prev
2,6072,2681,9301,5911,252SatSunMonTueWedThuFri2,6071,5601,2521,4641,5931,5581,532
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Sat 1 Aug2,6071,24359£16,1532.26%
Sun 2 Aug1,56093352£9,3403.33%
Mon 3 Aug1,25281729£6,2752.32%
Tue 4 Aug1,46490136£4,7922.46%
Wed 5 Aug1,59396839£4,7322.45%
Thu 6 Aug1,5581,00035£4,9772.25%
Fri 7 Aug (today)1,5321,00931£5,6362.02%
7d Total11,5666,871281£51,9052.43%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

24 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£7,355£7,415£5,636£7,216
Orders40.140.131-
Ad Spend£605£604£622-
Blended ROAS12.51x12.28x9.52x-
7-Day Revenue Trend
08-01£16,15308-02£9,34008-03£6,27508-04£4,79208-05£4,73208-06£4,97708-07£5,636
Customers

New vs Returning Shopify Shopify

New 68%
Returning 23%
SegmentOrdersvs Prev
New21+5.0%
Returning7-41.7%
Total31-11.4%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 47%
Excluded 16%
Organic/Social 12%
Meta Ads 11%
5%
4%
2%
2%
Google Ads: £2,781
Excluded: £950
Organic/Social: £724
Meta Ads: £679
Klaviyo: £282
Influencers: £249
Direct: £136
Pinterest Ads: £125
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,781£3986.99x46.9%14+12.7%
Excluded£950--16.0%5+1932.4%
Organic/Social£724--12.2%8-23.0%
Meta Ads£679£2153.16x11.5%8+10.5%
Klaviyo£282--4.8%5-54.8%
Influencers£249--4.2%4+313.9%
Direct£136--2.3%2-39.6%
Pinterest Ads£125--2.1%1-
Total£5,926£6229.52x100%31
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Thu 6 Aug).

Meta Spend Meta
£215
-12.1% vs prev
TW Orders TW Linear
8
-27.3% vs prev
TW Revenue TW Linear
£679
+10.5% vs prev
TW ROAS TW Linear
3.16x
+25.7% vs prev
CPA TW Linear
£26.89
+20.9% vs prev
CTR Meta
2.60%
+0.4% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26£983£402+123.4%4.09x£12.492.98%
CS | Cold/Warm/Hot | Purchases | Evergreen£854£198+27.0%2.34x£12.192.35%
CS | Sales | Cold & Warm | Test 14/4/26£121£80-10.1%6.37x£19.581.72%
CS | Warm | Sales | Remarketing | Interiors£100£0-100.0%-£16.322.09%
CS | Warm | Sales | Remarketing | DPA | Interiors£100£0-£14.072.01%
Total£2158£6793.16x£12.842.60%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £157 5 £138 £691 4.40x 4 £209 £835 5.31x
CS | Search | Sheepskin Rugs £97 3 £373 £1,119 11.50x 3 £278 £833 8.56x
CS | Performance Max | Interiors | Cowhide | UK £51 1 £190 £190 3.72x 2 £151 £302 5.91x
CS | Performance Max | Zombie/Dead SKUs £46 1 £50 £50 1.09x 3 £252 £755 16.42x
CS | Performance Max | Interiors | Sheepskin | UK £32 1 £676 £676 20.80x 0 £0 £0 -
CS | Shopping | High | Interiors | Dupe Feed £6 0 £0 £0 - 0 £0 £0 -
CS | Shopping | Low | Interiors £0 0 £0 £0 - 0 £0 £0 -
Total £390 11 £248 £2,725 7.00x 12 £227 £2,724 6.99x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £5 0 £0 £0 - 2 £28 £57 10.42x
CS | Search | Brand | Worldwide £2 0 £0 £0 - 0 £0 £0 -
Total £7 0 £0 £0 - 2 £28 £57 7.85x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £392.53 total.

FlowRecipientsOpen RateClick RateRevenueConv
Welcome Flow - Interiors - Unveild5837.9%5.2%£325.381
Browse Abandonment - Interiors - Unveild3339.4%6.1%£67.151
Browse Abandonment - Interiors6258.1%1.6%£0.000
Customer Winback - Interiors2634.6%0.0%£0.000
Abandoned Checkout - Interiors - Unveild1241.7%0.0%£0.000
Welcome Flow - Interiors4332.6%4.7%£0.000
Abandoned Checkout - Interiors714.3%28.6%£0.000
Nursery Flow - Interiors2832.1%0.0%£0.000
Cross-sell Unveild Flow4266.7%9.5%£0.000
Abandoned Cart Reminder - Interiors1330.8%0.0%£0.000
+ 5 more flows
Total344£392.532
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Beanbags£2,119334.0%
Other£824513.2%
Double Sheepskin Rug£795512.7%
Single Sheepskin Rug£713911.4%
Sheepskin Pouffe£32515.2%
British Rarebreed Sheepskin Rug£29624.7%
Cowhide Rug£29514.7%
Sheepskin Seat Pads£22693.6%
Sheepskin Cushions£21733.5%
Cowhide Cushion£19023.0%
Hot Water Bottles£13822.2%
Throws & Blankets£8711.4%
Brush£1410.2%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Giant Shearling Beanbag - Moonlight10.90.350£795Sheepskin Beanbags
Giant Sheepskin Beanbag - Vole10.30.122£749Sheepskin Beanbags
Sheepskin Blanket - Taupe 2900mm x 1850mm10.10.0-£745Other
Large Sheepskin Beanbag - Cream10.60.234£575Sheepskin Beanbags
Double Sheepskin Rug - Vole30.60.348£477Double Sheepskin Rug
Circle Shearling Pouffe - Moonlight10.70.243£325Sheepskin Pouffe
Sheepskin Rug - Cream46.03.6294£316Single Sheepskin Rug
Rarebreed New Zealand Sheepskin Rug20.40.30£296British Rarebreed Sheepskin Rug
Cowhide Rug - Brown & White (220cm x 210cm)10.10.10£295Cowhide Rug
Cowhide Cushion Tricolour - Large21.30.7-1£190Cowhide Cushion
Double Sheepskin Rug - Oyster11.30.5210£159Double Sheepskin Rug
Double Sheepskin Rug - Ivory10.30.242£159Double Sheepskin Rug
Square Shearling Seat Pad - Fawn61.60.615£150Sheepskin Seat Pads
Sheepskin Cushion - Cream23.01.3184£138Sheepskin Cushions
The Kilbarn Lambswool Throw - Smoke Herringbone10.10.00£87Throws & Blankets
+ 13 more products
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