Daily KPI Report
Hyde & Hare
Saturday, 26 September 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — September 2026 Shopify Shopify Triple Whale Triple Whale

Day 26 of 30 (87% of month)

Revenue £109,734 of £159,551
Paced target: £138,278 -20.6% vs pace
Projected EOM: £126,616
Ad Spend £17,915 of £20,563
Paced target: £17,821 +0.5% vs pace
Projected EOM: £20,672
MTD Blended ROAS
6.71x
MTD Orders
669
View Full Forecast Dashboard →
Yesterday

Saturday

Daily performance snapshot. Deltas vs previous day (Fri 25 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£6,189
-20.7% vs prev
Orders Shopify
38
+15.2% vs prev
AOV Shopify
£162.86
-31.1% vs prev
Blended ROAS Triple Whale
7.45x
-15.2% vs prev
Ad Spend Triple Whale
£831
-6.4% vs prev
NC CPA Triple Whale
£29.66
-33.2% vs prev
NC ROAS Triple Whale
5.40x
-23.0% vs prev
Meta ROAS TW Linear
3.98x
+187.1% vs prev
Google ROAS TW Linear
4.78x
-41.2% vs prev
Meta Spend Triple Whale
£434
-15.1% vs prev
Google Spend Triple Whale
£388
+5.5% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC3.5%3.6%-0.1pp
ATC → Purchase48.7%41.8%+6.9pp
Session → Purchase1.7%1.5%+0.2pp
Sessions
2,188
Add to Cart
76
Purchases
37
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
2,188
+28.1% vs prev
Unique Visitors Triple Whale
1,486
+29.6% vs prev
Bounce Rate Triple Whale
63.9%
+1.7% vs prev
7d Avg Sessions Triple Whale
2,214
+0.0% vs prev
3,1322,7702,4082,0451,683SunMonTueWedThuFriSat1,6833,0821,9293,1321,7781,7082,188
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Sun 20 Sept1,6831,09919£4,4401.13%
Mon 21 Sept3,0822,53540£6,3201.30%
Tue 22 Sept1,9291,30426£4,6211.35%
Wed 23 Sept3,1322,46224£3,6360.77%
Thu 24 Sept1,7781,21233£5,7261.86%
Fri 25 Sept1,7081,14733£7,8011.93%
Sat 26 Sept (today)2,1881,48638£6,1891.74%
7d Total15,50011,245213£38,7331.37%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

4 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£4,221£5,533£6,189£12,454
Orders25.730.438-
Ad Spend£689£773£831-
Blended ROAS6.71x7.16x7.45x-
7-Day Revenue Trend
09-20£4,44009-21£6,32009-22£4,62109-23£3,63609-24£5,72609-25£7,80109-26£6,189
Customers

New vs Returning Shopify Shopify

New 71%
Returning 29%
SegmentOrdersvs Prev
New27+35.0%
Returning11+22.2%
Total38+15.2%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 30%
Meta Ads 28%
Klaviyo 21%
Organic/Social 20%
2%
Google Ads: £1,852
Meta Ads: £1,728
Klaviyo: £1,281
Organic/Social: £1,213
Influencers: £115
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£1,852£3884.78x29.9%22-38.0%
Meta Ads£1,728£4343.98x27.9%20+143.9%
Klaviyo£1,281--20.7%12+387.2%
Organic/Social£1,213--19.6%16+5.7%
Influencers£115--1.9%4+481.4%
Total£6,189£8317.45x100%38
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Fri 25 Sept).

Meta Spend Meta
£434
-15.1% vs prev
TW Orders TW Linear
20
+100.0% vs prev
TW Revenue TW Linear
£1,728
+143.9% vs prev
TW ROAS TW Linear
3.98x
+187.1% vs prev
CPA TW Linear
£21.69
-57.5% vs prev
CTR Meta
3.41%
+25.1% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£2309£1,052+101.7%4.57x£15.823.12%
CS | Cold & Warm | Purchases | Seat Pads£18810£632+328.1%3.35x£24.134.10%
CS | Warm | Sales | Remarketing | DPA | Interiors£91£44+12.0%4.93x£12.921.73%
CS | Warm | Sales | Remarketing | Interiors£70£0-£20.883.14%
Total£43420£1,7283.98x£18.583.41%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £195 6 £183 £1,095 5.61x 6 £115 £690 3.54x
CS | Search | Sheepskin Rugs £77 2 £79 £158 2.04x 4 £51 £204 2.64x
CS | Performance Max | Zombie/Dead SKUs £45 0 £0 £0 - 2 £28 £56 1.25x
CS | Performance Max | Interiors | Sheepskin | UK £21 3 £119 £356 17.06x 2 £99 £197 9.44x
CS | Shopping | High | Interiors | Dupe Feed £20 1 £256 £256 12.67x 1 £64 £64 3.17x
CS | Performance Max | Interiors | Cowhide | UK £18 0 £0 £0 - 0 £0 £0 -
CS | Shopping | Low | Interiors £0 0 £0 £0 - 0 £0 £0 -
Total £377 12 £155 £1,865 4.95x 15 £81 £1,212 3.21x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £10 0 £0 £0 - 6 £97 £582 58.92x
CS | Search | Brand | Worldwide £1 0 £0 £0 - 0 £0 £0 -
Total £10 0 £0 £0 - 6 £97 £582 55.54x
Email

Klaviyo Campaigns Klaviyo Klaviyo

1 campaign sent yesterday.

CampaignRecipientsOpen RateClick RateCTORRevenueConv
Our Favourite Autumn Rugs (E clone)10,22943.3%1.3%3.0%£317.003
Total10,229£317.003

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £847.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Welcome Flow - Interiors - Unveild9937.4%2.0%£395.001
Abandoned Checkout - Interiors - Unveild1650.0%6.3%£256.001
Abandoned Cart Reminder - Interiors1741.2%11.8%£117.001
Welcome Flow - Interiors26834.1%1.1%£79.001
Loyalty Lion - Birthday250.0%0.0%£0.000
Abandoned Checkout - Interiors1030.0%0.0%£0.000
Browse Abandonment - Interiors16651.8%6.6%£0.000
Loyalty Lion - Tier Reminder (The Flock)10.0%0.0%£0.000
Customer Winback - Interiors7451.4%2.7%£0.000
Browse Abandonment - Interiors - Unveild2864.3%0.0%£0.000
+ 9 more flows
Total769£847.004
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Seat Pads£2,5154536.8%
Single Sheepskin Rug£1,1061416.2%
Sheepskin Cushions£7991111.7%
Sexto Sheepskin Rug£790211.6%
Sheepskin Beanbags£749111.0%
Cowhide Rug£32514.8%
Double Sheepskin Rug£31824.7%
British Rarebreed Sheepskin Rug£14512.1%
Hot Water Bottles£6911.0%
Brush£1410.2%
Other£0110.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Padded Sheepskin Seat Pad - Cream158.94.332£885Sheepskin Seat Pads
Giant Sheepskin Beanbag - Cream10.10.230£749Sheepskin Beanbags
Sheepskin Rug - Cream94.94.2826£711Single Sheepskin Rug
Padded Shearling Seat Pad - Mist104.31.4259£590Sheepskin Seat Pads
Padded Sheepskin Seat Pad - Taupe72.71.577£413Sheepskin Seat Pads
Sexto Sheepskin Rug - White10.10.20£395Sexto Sheepskin Rug
Sexto Sheepskin Rug - Vole10.10.113£395Sexto Sheepskin Rug
Padded Shearling Seat Pad - Cream63.61.7210£354Sheepskin Seat Pads
Cowhide Rug - Tricolour (220cm x 200cm)10.10.00£325Cowhide Rug
Double Sheepskin Rug - Oyster21.00.7432£318Double Sheepskin Rug
Shearling Cushion - Mist41.30.558£276Sheepskin Cushions
Shearling Cushion - Moonlight31.11.7217£237Sheepskin Cushions
Sheepskin Seat Pad - Taupe65.42.9199£234Sheepskin Seat Pads
Sheepskin Cushion - Cream31.30.7373£207Sheepskin Cushions
Sheepskin Rug - Oyster22.42.0826£158Single Sheepskin Rug
+ 8 more products
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