Daily KPI Report
Hyde & Hare
Saturday, 22 August 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — August 2026 Shopify Shopify Triple Whale Triple Whale

Day 22 of 31 (71% of month)

Revenue £135,851 of £224,679
Paced target: £159,450 -14.8% vs pace
Projected EOM: £191,426
Ad Spend £16,760 of £20,430
Paced target: £14,499 +15.6% vs pace
Projected EOM: £23,617
MTD Blended ROAS
8.42x
MTD Orders
796
View Full Forecast Dashboard →
Yesterday

Saturday

Daily performance snapshot. Deltas vs previous day (Fri 21 Aug). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£8,131
+57.7% vs prev
Orders Shopify
39
+25.8% vs prev
AOV Shopify
£208.50
+25.3% vs prev
Blended ROAS Triple Whale
7.99x
+43.4% vs prev
Ad Spend Triple Whale
£1,018
+4.5% vs prev
NC CPA Triple Whale
£30.84
-30.3% vs prev
NC ROAS Triple Whale
6.01x
+76.2% vs prev
Meta ROAS TW Linear
2.91x
-31.4% vs prev
Google ROAS TW Linear
4.16x
+3.2% vs prev
Meta Spend Triple Whale
£379
+18.7% vs prev
Google Spend Triple Whale
£630
-2.3% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC4.1%4.5%-0.4pp
ATC → Purchase41.9%38.8%+3.0pp
Session → Purchase1.7%1.7%-0.0pp
Sessions
2,088
Add to Cart
86
Purchases
36
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
2,088
+1.2% vs prev
Unique Visitors Triple Whale
1,416
-7.9% vs prev
Bounce Rate Triple Whale
66.6%
-6.1% vs prev
7d Avg Sessions Triple Whale
2,025
+0.0% vs prev
2,2682,0521,8361,6201,404FriMonTueWedThuFriSat1,4042,2682,1302,1912,0342,0632,088
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Fri 14 Aug1,40482027£5,2801.92%
Mon 17 Aug2,2681,62045£8,3051.98%
Tue 18 Aug2,1301,43536£6,0241.69%
Wed 19 Aug2,1911,56222£3,5531.00%
Thu 20 Aug2,0341,45436£4,4431.77%
Fri 21 Aug2,0631,53731£5,1581.50%
Sat 22 Aug (today)2,0881,41639£8,1311.87%
7d Total14,1789,844236£40,8941.66%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

9 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£6,175£5,842£8,131£9,870
Orders36.233.739-
Ad Spend£762£880£1,018-
Blended ROAS8.42x6.64x7.99x-
7-Day Revenue Trend
08-14£5,28008-17£8,30508-18£6,02408-19£3,55308-20£4,44308-21£5,15808-22£8,131
Customers

New vs Returning Shopify Shopify

New 85%
Returning 15%
SegmentOrdersvs Prev
New33+50.0%
Returning6-33.3%
Total39+25.8%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 32%
Organic/Social 30%
Klaviyo 15%
Meta Ads 14%
4%
4%
1%
Google Ads: £2,617
Organic/Social: £2,439
Klaviyo: £1,183
Meta Ads: £1,103
Influencers: £354
Direct: £330
Non-attributed: £106
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,617£6304.16x32.2%19+0.8%
Organic/Social£2,439--30.0%19+160.1%
Klaviyo£1,183--14.5%13+216.7%
Meta Ads£1,103£3792.91x13.6%16-18.6%
Influencers£354--4.3%3+351.1%
Direct£330--4.1%2+746.9%
Non-attributed£106--1.3%2-
Total£8,131£1,0187.99x100%39
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Fri 21 Aug).

Meta Spend Meta
£379
+18.7% vs prev
TW Orders TW Linear
16
+0.0% vs prev
TW Revenue TW Linear
£1,103
-18.6% vs prev
TW ROAS TW Linear
2.91x
-31.4% vs prev
CPA TW Linear
£23.72
+18.7% vs prev
CTR Meta
3.11%
-11.0% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26£23911£859+44.5%3.59x£17.723.69%
CS | Cold/Warm/Hot | Purchases | Evergreen£982£82-54.2%0.84x£14.242.05%
CS | Sales | Cold & Warm | Test 14/4/26£231£32-75.3%1.37x£29.092.63%
CS | Warm | Sales | Remarketing | DPA | Interiors£100£0-£13.822.31%
CS | Warm | Sales | Remarketing | Interiors£91£67-57.8%7.09x£15.683.64%
Total£37916£1,1032.91x£16.883.11%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £401 7 £250 £1,749 4.37x 8 £154 £1,231 3.07x
CS | Search | Sheepskin Rugs £70 2 £231 £462 6.57x 2 £207 £415 5.90x
CS | Performance Max | Zombie/Dead SKUs £62 3 £335 £1,006 16.19x 1 £66 £66 1.07x
CS | Performance Max | Interiors | Cowhide | UK £47 2 £232 £464 9.90x 0 £0 £0 -
CS | Performance Max | Interiors | Sheepskin | UK £29 0 £0 £0 - 1 £92 £92 3.21x
CS | Shopping | High | Interiors | Dupe Feed £13 0 £0 £0 - 0 £0 £0 -
Total £622 14 £263 £3,681 5.92x 12 £150 £1,804 2.90x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £5 0 £0 £0 - 7 £116 £813 164.68x
CS | Search | Brand | Worldwide £3 0 £0 £0 - 0 £0 £0 -
Total £8 0 £0 £0 - 7 £116 £813 101.66x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £501.13 total.

FlowRecipientsOpen RateClick RateRevenueConv
Welcome Flow - Interiors - Unveild11752.1%6.8%£237.151
Loyalty Lion - Welcome366.7%33.3%£202.301
Abandoned Checkout Reminder - Fashion1100.0%0.0%£61.681
Welcome Flow - Interiors6553.8%10.8%£0.000
Abandoned Checkout - Interiors1464.3%7.1%£0.000
Customer Winback - Interiors3727.0%2.7%£0.000
Nursery Flow - Interiors6647.0%4.5%£0.000
Cross-sell Unveild Flow3145.2%9.7%£0.000
Abandoned Checkout - Interiors - Unveild1758.8%5.9%£0.000
Browse Abandonment - Interiors12143.3%0.8%£0.000
+ 8 more flows
Total527£501.133
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Beanbags£2,914431.2%
Single Sheepskin Rug£1,5822017.0%
Double Sheepskin Rug£80558.6%
Sexto Sheepskin Rug£79028.5%
Sheepskin Seat Pads£639156.9%
Cowhide Rug£62626.7%
Cowhide Bedstools£59516.4%
Quatro Sheepskin Rug£55826.0%
Sheepskin Cushions£42064.5%
Sheepskin Pouffe£32513.5%
Belmont Cowhide Belt£7310.8%
Other£050.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Giant Shearling Beanbag - Moonlight20.60.467£1,590Sheepskin Beanbags
Sheepskin Rug - Cream116.95.7260£869Single Sheepskin Rug
Sexto Sheepskin Rug - Cream20.90.462£790Sexto Sheepskin Rug
Giant Sheepskin Beanbag - Cream10.10.310£749Sheepskin Beanbags
Handmade Cowhide Bedstool10.30.10£595Cowhide Bedstools
Large Sheepskin Beanbag - Cream10.60.426£575Sheepskin Beanbags
Cowhide Rug - Black & White (230cm x 180cm)10.10.00£325Cowhide Rug
Circular Shearling Pouffe - Mist10.10.123£325Sheepskin Pouffe
Double Sheepskin Rug - Vole20.40.479£318Double Sheepskin Rug
Padded Sheepskin Seat Pad - Cream50.71.0115£304Sheepskin Seat Pads
Cowhide Rug - Black & White (220cm x 190cm)10.10.00£301Cowhide Rug
Quatro Shearling Rug - Oatmeal10.70.326£279Quatro Sheepskin Rug
Quatro Sheepskin Rug - Oyster11.00.4125£279Quatro Sheepskin Rug
Shearling Rug - Moonlight20.90.8291£170Single Sheepskin Rug
Double Shearling Rug - Moonlight11.10.8180£169Double Sheepskin Rug
+ 18 more products
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