Daily performance snapshot. Deltas vs previous day (Fri 10 Jul). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£1,670
+14.3% vs prev
Orders
5
-37.5% vs prev
AOV
£334.00
+82.8% vs prev
Blended ROAS
4.34x
-4.6% vs prev
Ad Spend
£384
+2.9% vs prev
NC CPA
£96.09
+2.9% vs prev
NC ROAS
2.80x
-17.2% vs prev
Meta ROAS
3.69x
+21383.9% vs prev
Google ROAS
1.78x
-58.1% vs prev
Meta Spend
£108
-3.6% vs prev
Google Spend
£267
+5.6% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
Stage
Today
30d Avg
Delta
Session → ATC
2.4%
3.9%
-1.4pp
ATC → Purchase
31.3%
41.9%
-10.7pp
Session → Purchase
0.8%
1.6%
-0.9pp
Sessions
657
Add to Cart
16
Purchases
5
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
657
+5.1% vs prev
Unique Visitors
476
+8.9% vs prev
Bounce Rate
73.1%
+2.8% vs prev
7d Avg Sessions
754
+0.0% vs prev
Sessions
Orders
Day
Sessions
Visitors
Orders
Revenue
Conv Rate
Sat 4 Jul
804
512
14
£3,406
1.74%
Sun 5 Jul
861
568
16
£5,017
1.86%
Mon 6 Jul
865
580
25
£5,558
2.89%
Tue 7 Jul
783
539
14
£1,496
1.79%
Thu 9 Jul
680
461
11
£1,408
1.62%
Fri 10 Jul
625
437
8
£1,700
1.28%
Sat 11 Jul (today)
657
476
5
£1,670
0.76%
7d Total
5,275
3,573
93
£20,255
1.76%
Run Rate
Daily Averages Shopify Triple Whale
20 days remaining in month. How today's pace compares to what's needed.
Metric
MTD Daily Avg
7-Day Avg
Yesterday
Needed / Day
Revenue
£2,672
£2,894
£1,670
£3,876
Orders
14.9
13.3
5
-
Ad Spend
£427
£436
£384
-
Blended ROAS
7.02x
6.64x
4.34x
-
7-Day Revenue Trend
Customers
New vs Returning Shopify
New 60%
Returning 20%
Segment
Orders
vs Prev
New
3
-40.0%
Returning
1
-75.0%
Total
5
-37.5%
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Organic/Social 36%
Google Ads 28%
Meta Ads 24%
Klaviyo 12%
Organic/Social: £598
Google Ads: £474
Meta Ads: £400
Klaviyo: £198
Channel
Revenue
Spend
ROAS
% of Rev
Orders
vs Prev
Organic/Social
£598
-
-
35.8%
2
+173.3%
Google Ads
£474
£267
1.78x
28.4%
4
-55.8%
Meta Ads
£400
£108
3.69x
23.9%
1
+20614.8%
Klaviyo
£198
-
-
11.9%
1
+402.1%
Total
£1,670
£384
4.34x
100%
5
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Fri 10 Jul).
Meta Spend
£108
-3.6% vs prev
TW Orders
1
+0.0% vs prev
TW Revenue
£400
+20614.8% vs prev
TW ROAS
3.69x
+21383.9% vs prev
CPA
£108.28
-3.6% vs prev
CTR
1.63%
+27.4% vs prev
Campaign
Spend
TW Orders
TW Revenue
TW ROAS
CPM
CTR
CS | Cold & Warm | Sales | GWP Rug | Jul '26
£43
0
£0
-
£16.04
2.14%
CS | Cold/Warm/Hot | Purchases | Evergreen
£32
0
£0
-
£6.86
1.39%
CS | Sales | Cold & Warm | Test 14/4/26
£13
0
£0
-
£15.35
1.56%
CS | Warm | Sales | Remarketing | DPA | Interiors
£11
1
£400
34.92x
£11.93
1.46%
CS | Warm | Sales | Remarketing | Interiors
£8
0
£0
-
£12.84
1.67%
Total
£108
1
£400
3.69x
£10.99
1.63%
Google
Google Ads: First Click vs Linear
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
Shopify