Daily KPI Report
Hyde & Hare
Friday, 25 September 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — September 2026 Shopify Shopify Triple Whale Triple Whale

Day 25 of 30 (83% of month)

Revenue £103,545 of £159,551
Paced target: £132,959 -22.1% vs pace
Projected EOM: £124,255
Ad Spend £17,083 of £20,563
Paced target: £17,136 -0.3% vs pace
Projected EOM: £20,500
MTD Blended ROAS
6.67x
MTD Orders
631
View Full Forecast Dashboard →
Yesterday

Friday

Daily performance snapshot. Deltas vs previous day (Thu 24 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£7,801
+36.2% vs prev
Orders Shopify
33
+0.0% vs prev
AOV Shopify
£236.38
+36.2% vs prev
Blended ROAS Triple Whale
8.80x
+13.5% vs prev
Ad Spend Triple Whale
£886
+20.0% vs prev
NC CPA Triple Whale
£44.32
+26.0% vs prev
NC ROAS Triple Whale
7.02x
+27.6% vs prev
Meta ROAS TW Linear
1.39x
-19.4% vs prev
Google ROAS TW Linear
8.13x
-16.5% vs prev
Meta Spend Triple Whale
£510
+16.7% vs prev
Google Spend Triple Whale
£367
+25.5% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC4.2%3.6%+0.6pp
ATC → Purchase38.9%41.7%-2.8pp
Session → Purchase1.6%1.5%+0.1pp
Sessions
1,708
Add to Cart
72
Purchases
28
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,708
-3.9% vs prev
Unique Visitors Triple Whale
1,147
-5.4% vs prev
Bounce Rate Triple Whale
62.8%
+0.2% vs prev
7d Avg Sessions Triple Whale
2,141
+0.0% vs prev
3,1322,7692,4052,0421,678SatSunMonTueWedThuFri1,6781,6833,0821,9293,1321,7781,708
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Sat 19 Sept1,6781,11221£4,5301.25%
Sun 20 Sept1,6831,09919£4,4401.13%
Mon 21 Sept3,0822,53540£6,3201.30%
Tue 22 Sept1,9291,30426£4,6211.35%
Wed 23 Sept3,1322,46224£3,6360.77%
Thu 24 Sept1,7781,21233£5,7261.86%
Fri 25 Sept (today)1,7081,14733£7,8011.93%
7d Total14,99010,871196£37,0741.31%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

5 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£4,142£5,296£7,801£11,201
Orders25.228.033-
Ad Spend£683£759£886-
Blended ROAS6.67x6.98x8.80x-
7-Day Revenue Trend
09-19£4,53009-20£4,44009-21£6,32009-22£4,62109-23£3,63609-24£5,72609-25£7,801
Customers

New vs Returning Shopify Shopify

New 61%
Returning 27%
SegmentOrdersvs Prev
New20-9.1%
Returning9-18.2%
Total33+0.0%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 38%
Excluded 30%
Organic/Social 15%
Meta Ads 9%
4%
3%
Google Ads: £2,987
Excluded: £2,373
Organic/Social: £1,147
Meta Ads: £708
Direct: £302
Klaviyo: £263
Influencers: £20
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,987£3678.13x38.3%19+4.8%
Excluded£2,373--30.4%5-
Organic/Social£1,147--14.7%10-10.1%
Meta Ads£708£5101.39x9.1%10-5.9%
Direct£302--3.9%2+281.7%
Klaviyo£263--3.4%7-63.4%
Influencers£20--0.3%1-
Total£7,801£8868.80x100%33
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Thu 24 Sept).

Meta Spend Meta
£510
+16.7% vs prev
TW Orders TW Linear
10
-23.1% vs prev
TW Revenue TW Linear
£708
-5.9% vs prev
TW ROAS TW Linear
1.39x
-19.4% vs prev
CPA TW Linear
£50.97
+51.7% vs prev
CTR Meta
2.73%
-6.2% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£2997£521+31.2%1.74x£16.052.42%
CS | Cold & Warm | Purchases | Seat Pads£1902£148-34.3%0.77x£24.953.56%
CS | Warm | Sales | Remarketing | Interiors£110£0-£27.212.99%
CS | Warm | Sales | Remarketing | DPA | Interiors£91£40+132.4%4.19x£16.311.73%
Total£51010£7081.39x£18.722.73%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £186 5 £154 £769 4.13x 4 £148 £591 3.17x
CS | Search | Sheepskin Rugs £52 3 £151 £454 8.71x 2 £79 £158 3.03x
CS | Shopping | High | Interiors | Dupe Feed £42 0 £0 £0 - 0 £0 £0 -
CS | Performance Max | Zombie/Dead SKUs £29 1 £177 £177 6.07x 0 £0 £0 -
CS | Performance Max | Interiors | Cowhide | UK £22 1 £79 £79 3.64x 1 £20 £20 0.91x
CS | Performance Max | Interiors | Sheepskin | UK £15 0 £0 £0 - 0 £0 £0 -
CS | Shopping | Low | Interiors £0 0 £0 £0 - 0 £0 £0 -
Total £346 10 £148 £1,479 4.28x 7 £110 £769 2.22x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £18 3 £525 £1,574 86.67x 12 £185 £2,219 122.17x
CS | Search | Brand | Worldwide £3 0 £0 £0 - 0 £0 £0 -
Total £22 3 £525 £1,574 72.80x 12 £185 £2,219 102.62x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £59.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Welcome Flow - Interiors28229.2%1.4%£59.001
Welcome Flow - Interiors - Unveild7343.8%4.1%£0.000
Loyalty Lion - Birthday250.0%0.0%£0.000
Abandoned Checkout - Interiors633.3%0.0%£0.000
Loyalty Lion - Tier Reminder (The Fold)1100.0%0.0%£0.000
Browse Abandonment - Interiors11050.0%0.9%£0.000
Browse Abandonment - Fashion - Unveild1100.0%0.0%£0.000
Customer Winback - Interiors11341.6%0.9%£0.000
Browse Abandonment - Interiors - Unveild3354.5%12.1%£0.000
Nursery Flow - Interiors4254.8%7.1%£0.000
+ 9 more flows
Total744£59.001
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Beanbags£2,694429.8%
Single Sheepskin Rug£1,4181815.7%
Sheepskin Seat Pads£1,3572515.0%
Sheepskin Cushions£868129.6%
Cowhide Rug£67027.4%
Quatro Sheepskin Rug£55826.2%
Double Sheepskin Rug£46635.1%
Hot Water Bottles£41764.6%
Sexto Sheepskin Rug£39514.4%
Other£158141.7%
Gift Card£5010.6%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Large Sheepskin Beanbag - Cream20.40.421£1,150Sheepskin Beanbags
Padded Sheepskin Seat Pad - Cream147.43.8196£828Sheepskin Seat Pads
Giant Shearling Beanbag - Moonlight10.30.462£795Sheepskin Beanbags
Giant Sheepskin Beanbag - Vole10.30.120£749Sheepskin Beanbags
Sheepskin Rug - Taupe60.90.7110£474Single Sheepskin Rug
Sexto Sheepskin Rug - Grey10.30.117£395Sexto Sheepskin Rug
Sheepskin Rug - Oyster52.32.1837£391Single Sheepskin Rug
Cowhide Rug - Tricolour (240cm x 200cm)10.10.00£345Cowhide Rug
Cowhide Rug - Brown & White (210cm x 200cm)10.10.00£325Cowhide Rug
Quatro Sheepskin Rug - Oyster10.30.3242£279Quatro Sheepskin Rug
Quatro Sheepskin Rug - Taupe10.10.122£279Quatro Sheepskin Rug
Sheepskin Rug - Cream34.34.0837£237Single Sheepskin Rug
Sheepskin Seat Pad - Taupe65.12.9104£234Sheepskin Seat Pads
Double Sheepskin Rug - Ivory10.30.380£159Double Sheepskin Rug
Double Shearling Rug - Oatmeal10.40.784£159Double Sheepskin Rug
+ 20 more products
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