Daily performance snapshot. Deltas vs previous day (Tue 21 Jul). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£1,616
-57.5% vs prev
Orders
13
-40.9% vs prev
AOV
£124.31
-28.0% vs prev
Blended ROAS
3.30x
-61.8% vs prev
Ad Spend
£514
-0.1% vs prev
NC CPA
£51.40
+29.9% vs prev
NC ROAS
2.95x
-54.3% vs prev
Meta ROAS
0.30x
-90.4% vs prev
Google ROAS
2.27x
-50.0% vs prev
Meta Spend
£133
-9.4% vs prev
Google Spend
£373
+3.8% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
Stage
Today
30d Avg
Delta
Session → ATC
4.5%
4.0%
+0.5pp
ATC → Purchase
35.1%
41.1%
-6.0pp
Session → Purchase
1.6%
1.6%
-0.1pp
Sessions
820
Add to Cart
37
Purchases
13
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
820
-7.0% vs prev
Unique Visitors
583
-4.1% vs prev
Bounce Rate
68.9%
-3.1% vs prev
7d Avg Sessions
694
+0.0% vs prev
Sessions
Orders
Day
Sessions
Visitors
Orders
Revenue
Conv Rate
Tue 14 Jul
739
496
15
£2,687
2.03%
Wed 15 Jul
699
512
9
£1,575
1.29%
Sat 18 Jul
898
604
12
£1,709
1.34%
Sun 19 Jul
0
0
12
£2,257
0.00%
Mon 20 Jul
823
549
17
£2,446
2.07%
Tue 21 Jul
882
608
22
£4,436
2.49%
Wed 22 Jul (today)
820
583
13
£1,616
1.59%
7d Total
4,861
3,352
100
£16,726
2.06%
Run Rate
Daily Averages Shopify Triple Whale
9 days remaining in month. How today's pace compares to what's needed.
Metric
MTD Daily Avg
7-Day Avg
Yesterday
Needed / Day
Revenue
£2,646
£2,389
£1,616
£5,410
Orders
14.9
14.3
13
-
Ad Spend
£457
£424
£514
-
Blended ROAS
6.36x
5.64x
3.30x
-
7-Day Revenue Trend
Customers
New vs Returning Shopify
New 77%
Returning 23%
Segment
Orders
vs Prev
New
10
-23.1%
Returning
3
-50.0%
Total
13
-40.9%
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Google Ads 50%
Organic/Social 36%
7%
5%
2%
Google Ads: £848
Organic/Social: £611
Klaviyo: £119
Influencers: £79
Meta Ads: £40
Channel
Revenue
Spend
ROAS
% of Rev
Orders
vs Prev
Google Ads
£848
£373
2.27x
50.0%
11
-48.1%
Organic/Social
£611
-
-
36.0%
4
-45.9%
Klaviyo
£119
-
-
7.0%
1
-84.6%
Influencers
£79
-
-
4.7%
1
-49.5%
Meta Ads
£40
£133
0.30x
2.3%
1
-91.3%
Total
£1,696
£514
3.30x
100%
13
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Tue 21 Jul).
Meta Spend
£133
-9.3% vs prev
TW Orders
1
-85.7% vs prev
TW Revenue
£40
-91.3% vs prev
TW ROAS
0.30x
-90.4% vs prev
CPA
£132.56
+534.6% vs prev
CTR
2.23%
-3.3% vs prev
Campaign
Spend
TW Orders
TW Revenue
TW ROAS
CPM
CTR
CS | Cold & Warm | Sales | GWP Rug | Jul '26
£64
1
£40-83.1%
0.62x
£17.70
2.82%
CS | Cold/Warm/Hot | Purchases | Evergreen
£35
0
£0-100.0%
-
£8.86
1.83%
CS | Sales | Cold & Warm | Test 14/4/26
£14
0
£0
-
£18.30
2.10%
CS | Warm | Sales | Remarketing | DPA | Interiors
£10
0
£0
-
£19.23
1.78%
CS | Warm | Sales | Remarketing | Interiors
£10
0
£0
-
£14.07
1.92%
Total
£133
1
£40
0.30x
£13.87
2.23%
Google
Google Ads: First Click vs Linear
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
Shopify