Daily performance snapshot. Deltas vs previous day (Wed 8 Jul). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£1,408
-2.8% vs prev
Orders
11
+22.2% vs prev
AOV
£128.04
-20.5% vs prev
Blended ROAS
3.59x
-37.6% vs prev
Ad Spend
£392
+27.4% vs prev
NC CPA
£39.23
-49.0% vs prev
NC ROAS
3.29x
+71.4% vs prev
Meta ROAS
3.30x
-21.0% vs prev
Google ROAS
2.68x
-8.0% vs prev
Meta Spend
£107
+1.3% vs prev
Google Spend
£277
+43.1% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
Stage
Today
30d Avg
Delta
Session → ATC
2.9%
3.9%
-1.0pp
ATC → Purchase
50.0%
41.9%
+8.1pp
Session → Purchase
1.5%
1.6%
-0.2pp
Sessions
680
Add to Cart
20
Purchases
10
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
680
-13.2% vs prev
Unique Visitors
461
-14.5% vs prev
Bounce Rate
72.8%
+3.8% vs prev
7d Avg Sessions
817
+0.0% vs prev
Sessions
Orders
Day
Sessions
Visitors
Orders
Revenue
Conv Rate
Thu 2 Jul
847
551
24
£4,602
2.83%
Fri 3 Jul
880
568
19
£1,401
2.16%
Sat 4 Jul
804
512
14
£3,406
1.74%
Sun 5 Jul
861
568
16
£5,017
1.86%
Mon 6 Jul
865
580
25
£5,558
2.89%
Tue 7 Jul
783
539
14
£1,496
1.79%
Thu 9 Jul (today)
680
461
11
£1,408
1.62%
7d Total
5,720
3,779
123
£22,889
2.15%
Run Rate
Daily Averages Shopify Triple Whale
22 days remaining in month. How today's pace compares to what's needed.
Metric
MTD Daily Avg
7-Day Avg
Yesterday
Needed / Day
Revenue
£2,918
£3,270
£1,408
£3,666
Orders
16.8
17.6
11
-
Ad Spend
£437
£448
£392
-
Blended ROAS
7.51x
7.30x
3.59x
-
7-Day Revenue Trend
Customers
New vs Returning Shopify
New 91%
Returning 9%
Segment
Orders
vs Prev
New
10
+150.0%
Returning
1
-80.0%
Total
11
+22.2%
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Google Ads 53%
Meta Ads 25%
Direct 10%
Organic/Social 10%
2%
Google Ads: £741
Meta Ads: £352
Direct: £146
Organic/Social: £141
Klaviyo: £29
Channel
Revenue
Spend
ROAS
% of Rev
Orders
vs Prev
Google Ads
£741
£277
2.68x
52.6%
7
+31.6%
Meta Ads
£352
£107
3.30x
25.0%
4
-20.0%
Direct
£146
-
-
10.3%
1
-
Organic/Social
£141
-
-
10.0%
4
-71.7%
Klaviyo
£29
-
-
2.1%
1
-89.1%
Total
£1,408
£392
3.59x
100%
11
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Wed 8 Jul).
Meta Spend
£107
+1.3% vs prev
TW Orders
4
-20.0% vs prev
TW Revenue
£352
-20.0% vs prev
TW ROAS
3.30x
-21.0% vs prev
CPA
£26.67
+26.6% vs prev
CTR
1.13%
-20.7% vs prev
Campaign
Spend
TW Orders
TW Revenue
TW ROAS
CPM
CTR
CS | Cold/Warm/Hot | Purchases | Evergreen
£37
2
£54-55.0%
1.48x
£3.99
0.86%
CS | Cold & Warm | Sales | GWP Rug | Jul '26
£36
0
£0
-
£17.73
1.86%
CS | Sales | Cold & Warm | Test 14/4/26
£14
1
£140
10.30x
£16.21
1.67%
CS | Warm | Sales | Remarketing | DPA | Interiors
£10
0
£0-100.0%
-
£14.39
1.25%
CS | Warm | Sales | Remarketing | Interiors
£10
1
£158+118.4%
16.01x
£15.54
1.89%
Total
£107
4
£352
3.30x
£7.93
1.13%
Google
Google Ads: First Click vs Linear
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
Shopify