Daily performance snapshot. Deltas vs previous day (Wed 9 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£3,554
+25.3% vs prev
Orders
32
+100.0% vs prev
AOV
£111.05
-37.4% vs prev
Blended ROAS
7.51x
+38.6% vs prev
Ad Spend
£473
-9.5% vs prev
NC CPA
£26.29
-39.7% vs prev
NC ROAS
5.64x
+48.4% vs prev
Meta ROAS
2.18x
+102.6% vs prev
Google ROAS
5.54x
+24.3% vs prev
Meta Spend
£173
+32.2% vs prev
Google Spend
£292
-23.9% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
Stage
Today
30d Avg
Delta
Session → ATC
2.8%
4.1%
-1.3pp
ATC → Purchase
52.4%
40.8%
+11.6pp
Session → Purchase
1.5%
1.7%
-0.2pp
Sessions
1,484
Add to Cart
42
Purchases
22
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
1,484
+18.6% vs prev
Unique Visitors
1,068
+18.3% vs prev
Bounce Rate
68.9%
-4.8% vs prev
7d Avg Sessions
1,331
+0.0% vs prev
Sessions
Orders
Day
Sessions
Visitors
Orders
Revenue
Conv Rate
Fri 4 Sept
1,231
847
22
£5,992
1.79%
Sat 5 Sept
1,414
921
21
£2,805
1.49%
Sun 6 Sept
1,313
880
21
£3,293
1.60%
Mon 7 Sept
1,395
919
13
£1,093
0.93%
Tue 8 Sept
1,231
845
17
£4,051
1.38%
Wed 9 Sept
1,251
903
16
£2,837
1.28%
Thu 10 Sept (today)
1,484
1,068
32
£3,554
2.16%
7d Total
9,319
6,383
142
£23,624
1.52%
Run Rate
Daily Averages Shopify Triple Whale
20 days remaining in month. How today's pace compares to what's needed.
Metric
MTD Daily Avg
7-Day Avg
Yesterday
Needed / Day
Revenue
£3,546
£3,375
£3,554
£6,205
Orders
21.5
20.3
32
-
Ad Spend
£691
£645
£473
-
Blended ROAS
5.43x
5.23x
7.51x
-
7-Day Revenue Trend
Customers
New vs Returning Shopify
New 56%
Returning 19%
Segment
Orders
vs Prev
New
18
+50.0%
Returning
6
+50.0%
Total
32
+100.0%
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Google Ads 45%
Organic/Social 26%
Meta Ads 11%
6%
5%
4%
3%
Google Ads: £1,617
Organic/Social: £922
Meta Ads: £376
Influencers: £202
Excluded: £178
Klaviyo: £139
Direct: £119
Channel
Revenue
Spend
ROAS
% of Rev
Orders
vs Prev
Google Ads
£1,617
£292
5.54x
45.5%
20
-5.4%
Organic/Social
£922
-
-
25.9%
15
+1696.2%
Meta Ads
£376
£173
2.18x
10.6%
10
+168.0%
Influencers
£202
-
-
5.7%
6
+120.1%
Excluded
£178
-
-
5.0%
10
-68.8%
Klaviyo
£139
-
-
3.9%
5
+19.4%
Direct
£119
-
-
3.3%
1
-24.7%
Total
£3,554
£473
7.51x
100%
32
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Wed 9 Sept).
Meta Spend
£173
+32.2% vs prev
TW Orders
10
+233.3% vs prev
TW Revenue
£376
+168.0% vs prev
TW ROAS
2.18x
+102.7% vs prev
CPA
£17.25
-60.3% vs prev
CTR
2.22%
-0.1% vs prev
Campaign
Spend
TW Orders
TW Revenue
TW ROAS
CPM
CTR
CS | Cold/Warm/Hot | Purchases | Evergreen
£96
5
£201+158.2%
2.10x
£12.83
2.05%
CS | Cold & Warm | Purchases | Seat Pads
£58
1
£59
1.02x
£23.11
2.75%
CS | Warm | Sales | Remarketing | Interiors
£9
0
£0
-
£19.85
2.11%
CS | Warm | Sales | Remarketing | DPA | Interiors
£9
1
£40-21.0%
4.28x
£13.40
2.18%
Total
£173
10
£376
2.18x
£15.48
2.22%
Google
Google Ads: First Click vs Linear
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
Non-Branded Campaigns
Campaign
Spend
First Click
Linear
Conv
AOV
Revenue
ROAS
Conv
AOV
Revenue
ROAS
CS | Search | Sheepskin Rugs
£90
1
£79
£79
0.88x
1
£40
£40
0.44x
CS | Shopping | High | Interiors
£87
5
£266
£1,329
15.34x
2
£394
£789
9.11x
CS | Performance Max | Zombie/Dead SKUs
£51
4
£103
£413
8.16x
3
£59
£177
3.50x
CS | Performance Max | Interiors | Cowhide | UK
£39
1
£59
£59
1.50x
6
£37
£222
5.63x
CS | Performance Max | Interiors | Sheepskin | UK
£10
2
£122
£243
24.20x
2
£38
£77
7.63x
CS | Shopping | High | Interiors | Dupe Feed
£9
0
£0
£0
-
1
£40
£40
4.35x
Total
£286
13
£163
£2,123
7.43x
15
£90
£1,343
4.70x
Branded Campaigns (Brand Search + Low Shopping)
Campaign
Spend
First Click
Linear
Conv
AOV
Revenue
ROAS
Conv
AOV
Revenue
ROAS
CS | Search | Brand | UK & US
£5
0
£0
£0
-
5
£55
£274
52.44x
CS | Search | Brand | Worldwide
£1
0
£0
£0
-
0
£0
£0
-
Total
£6
0
£0
£0
-
5
£55
£274
44.73x
Email
Klaviyo Campaigns Klaviyo
1 campaign sent yesterday.
Campaign
Recipients
Open Rate
Click Rate
CTOR
Revenue
Conv
Spotlight on: The Pouffe
19,763
41.1%
1.3%
3.1%
£243.90
3
Total
19,763
£243.90
3
Klaviyo Flows Klaviyo
Automated flow revenue yesterday: £295.00 total.
Flow
Recipients
Open Rate
Click Rate
Revenue
Conv
Abandoned Cart Reminder - Interiors
10
40.0%
0.0%
£177.00
1
Welcome Flow - Interiors - Unveild
42
53.1%
10.2%
£118.00
1
Welcome Flow - Interiors
45
47.1%
7.5%
£0.00
0
Browse Abandonment - Interiors
97
33.0%
4.1%
£0.00
0
Browse Abandonment - Interiors - Unveild
28
53.6%
3.6%
£0.00
0
Cross-sell Unveild Flow
41
55.0%
5.0%
£0.00
0
Loyalty Lion - Welcome
1
100.0%
100.0%
£0.00
0
Loyalty Lion - Birthday
2
50.0%
50.0%
£0.00
0
Abandoned Checkout - Interiors
3
33.3%
0.0%
£0.00
0
Customer Winback - Interiors
21
42.9%
0.0%
£0.00
0
+ 7 more flows
Total
349
£295.00
2
Products
Sales by Product Type Shopify
Product Type
Revenue
Units
% of Rev
Sheepskin Seat Pads
£1,079
21
27.2%
Sheepskin Beanbags
£749
1
18.9%
Single Sheepskin Rug
£638
8
16.1%
Throws & Blankets
£350
2
8.8%
Double Sheepskin Rug
£318
2
8.0%
Quatro Sheepskin Rug
£279
1
7.0%
Tibetan Sheepskin Rug
£238
2
6.0%
British Rarebreed Sheepskin Rug
£125
1
3.2%
Icelandic Sheepskins
£119
1
3.0%
Hot Water Bottles
£69
1
1.7%
Sales by Product Shopify
Product
Units
7d Avg/Day
30d Avg/Day
Stock
Revenue
Type
Giant Shearling Beanbag - Fawn
1
0.1
0.1
9
£749
Sheepskin Beanbags
Padded Shearling Seat Pad - Oatmeal
5
0.7
0.7
53
£295
Sheepskin Seat Pads
Quatro Shearling Rug - Oatmeal
1
0.1
0.4
21
£279
Quatro Sheepskin Rug
Tibetan Sheepskin Rug - White & Brown
2
0.6
0.4
19
£238
Tibetan Sheepskin Rug
Sheepskin Rug - Oyster
3
1.1
2.5
133
£237
Single Sheepskin Rug
Padded Shearling Seat Pad - Mist
4
0.9
0.6
81
£236
Sheepskin Seat Pads
Sheepskin Seat Pad - Taupe
6
1.0
2.2
130
£234
Sheepskin Seat Pads
The Kilbarn Lambswool Throw - Spearmint Herringbone
Shopify