Daily KPI Report
Hyde & Hare
Wednesday, 5 August 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — August 2026 Shopify Shopify Triple Whale Triple Whale

Day 5 of 31 (16% of month)

Revenue £41,292 of £224,679
Paced target: £36,239 +13.9% vs pace
Projected EOM: £256,011
Ad Spend £3,010 of £21,650
Paced target: £3,492 -13.8% vs pace
Projected EOM: £18,662
MTD Blended ROAS
13.97x
MTD Orders
215
View Full Forecast Dashboard →
Yesterday

Wednesday

Daily performance snapshot. Deltas vs previous day (Tue 4 Aug). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£4,732
-1.2% vs prev
Orders Shopify
39
+8.3% vs prev
AOV Shopify
£121.34
-8.8% vs prev
Blended ROAS Triple Whale
7.36x
-18.3% vs prev
Ad Spend Triple Whale
£681
+16.2% vs prev
NC CPA Triple Whale
£21.28
-27.4% vs prev
NC ROAS Triple Whale
6.30x
+11.5% vs prev
Meta ROAS TW Linear
3.84x
+53.4% vs prev
Google ROAS TW Linear
4.29x
-50.3% vs prev
Meta Spend Triple Whale
£249
-10.4% vs prev
Google Spend Triple Whale
£423
+41.5% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC5.1%4.3%+0.8pp
ATC → Purchase46.9%38.4%+8.5pp
Session → Purchase2.4%1.7%+0.7pp
Sessions
1,593
Add to Cart
81
Purchases
38
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,593
+8.8% vs prev
Unique Visitors Triple Whale
968
+7.4% vs prev
Bounce Rate Triple Whale
71.2%
-0.5% vs prev
7d Avg Sessions Triple Whale
1,695
+0.0% vs prev
2,6072,2521,8981,5431,188ThuFriSatSunMonTueWed1,1882,2012,6071,5601,2521,4641,593
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Thu 30 Jul1,18870215£2,4981.26%
Fri 31 Jul2,20195318£2,9770.82%
Sat 1 Aug2,6071,24359£16,1532.26%
Sun 2 Aug1,56093352£9,3403.33%
Mon 3 Aug1,25281729£6,2752.32%
Tue 4 Aug1,46490136£4,7922.46%
Wed 5 Aug (today)1,59396839£4,7322.45%
7d Total11,8656,517248£46,7672.09%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

26 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£8,258£6,681£4,732£7,053
Orders43.035.439-
Ad Spend£602£560£681-
Blended ROAS13.97x11.92x7.36x-
7-Day Revenue Trend
07-30£2,49807-31£2,97708-01£16,15308-02£9,34008-03£6,27508-04£4,79208-05£4,732
Customers

New vs Returning Shopify Shopify

New 79%
Returning 23%
SegmentOrdersvs Prev
New31+47.6%
Returning9-25.0%
Total39+8.3%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 36%
Organic/Social 22%
Meta Ads 19%
Klaviyo 16%
3%
2%
1%
Google Ads: £1,816
Organic/Social: £1,122
Meta Ads: £955
Klaviyo: £795
Direct: £149
Influencers: £107
Pinterest Ads: £67
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£1,816£4234.29x36.2%23-29.7%
Organic/Social£1,122--22.4%17+42.2%
Meta Ads£955£2493.84x19.1%16+37.4%
Klaviyo£795--15.9%14+93.1%
Direct£149--3.0%1-
Influencers£107--2.1%2-65.7%
Pinterest Ads£67--1.3%3-
Total£5,011£6817.36x100%39
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Tue 4 Aug).

Meta Spend Meta
£249
-10.3% vs prev
TW Orders TW Linear
16
+23.1% vs prev
TW Revenue TW Linear
£955
+37.4% vs prev
TW ROAS TW Linear
3.83x
+53.2% vs prev
CPA TW Linear
£15.59
-27.1% vs prev
CTR Meta
2.86%
+4.3% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26£11012£839+68.5%7.63x£11.253.73%
CS | Cold/Warm/Hot | Purchases | Evergreen£1043£89-18.5%0.85x£10.432.13%
CS | Sales | Cold & Warm | Test 14/4/26£140£0-100.0%-£22.182.56%
CS | Warm | Sales | Remarketing | DPA | Interiors£111£27-32.5%2.40x£15.501.66%
CS | Warm | Sales | Remarketing | Interiors£100£0-£16.602.44%
Total£24916£9553.83x£11.482.86%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £148 3 £94 £281 1.90x 4 £60 £240 1.62x
CS | Search | Sheepskin Rugs £105 4 £112 £449 4.28x 8 £86 £691 6.58x
CS | Performance Max | Interiors | Cowhide | UK £81 1 £95 £95 1.17x 1 £20 £20 0.24x
CS | Performance Max | Interiors | Sheepskin | UK £48 3 £35 £104 2.18x 2 £46 £92 1.94x
CS | Performance Max | Zombie/Dead SKUs £24 2 £108 £215 8.98x 2 £43 £86 3.57x
CS | Shopping | High | Interiors | Dupe Feed £12 2 £158 £316 27.26x 2 £158 £316 27.26x
Total £417 15 £97 £1,460 3.50x 19 £76 £1,444 3.46x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £5 2 £262 £525 100.30x 2 £165 £331 63.22x
CS | Search | Brand | Worldwide £1 0 £0 £0 - 2 £21 £41 61.23x
Total £6 2 £262 £525 88.92x 4 £93 £372 62.99x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £472.60 total.

FlowRecipientsOpen RateClick RateRevenueConv
Welcome Flow - Interiors - Unveild4942.9%10.2%£201.451
Welcome Flow - Interiors4663.0%8.7%£143.651
Abandoned Checkout - Interiors - Unveild1154.5%18.2%£127.501
Loyalty Lion - Birthday10.0%0.0%£0.000
Abandoned Checkout - Interiors1030.0%0.0%£0.000
Browse Abandonment - Interiors17556.0%5.1%£0.000
Browse Abandonment - Fashion - Unveild10.0%0.0%£0.000
Abandoned Checkout Reminder - Fashion250.0%0.0%£0.000
Customer Winback - Interiors2748.1%0.0%£0.000
Browse Abandonment - Interiors - Unveild4443.2%2.3%£0.000
+ 7 more flows
Total453£472.603
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Single Sheepskin Rug£1,8172331.3%
Sheepskin Seat Pads£1,4003924.1%
Double Sheepskin Rug£974616.8%
Sheepskin Cushions£592810.2%
Cowhide Rug£32515.6%
Sheepskin Pouffe£32515.6%
British Rarebreed Sheepskin Rug£14512.5%
Cowhide Cushion£9511.6%
Belmont Cowhide Belt£7511.3%
Brush£5540.9%
Other£080.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Sheepskin Rug - Cream135.13.5305£1,027Single Sheepskin Rug
Padded Shearling Seat Pad - Mist61.60.4116£354Sheepskin Seat Pads
Double Shearling Rug - Moonlight20.90.3196£338Double Sheepskin Rug
Cowhide Rug - Brown Exotic (230cm x 190cm)10.10.00£325Cowhide Rug
Circle Shearling Pouffe - Moonlight10.60.244£325Sheepskin Pouffe
Sheepskin Seat Pad - Cream86.73.2112£319Sheepskin Seat Pads
Sheepskin Seat Pad - Taupe103.12.1153£250Sheepskin Seat Pads
Sheepskin Rug - Taupe31.10.587£237Single Sheepskin Rug
Circle Shearling Seat Pad - Cream72.30.832£175Sheepskin Seat Pads
Double Sheepskin Rug - Cream11.40.4212£159Double Sheepskin Rug
Double Sheepskin Rug - Oyster11.00.5212£159Double Sheepskin Rug
Double Shearling Rug - Cream10.40.227£159Double Sheepskin Rug
Double Sheepskin Rug - Vole10.10.251£159Double Sheepskin Rug
Tibetan Sheepskin Cushion - White & Brown20.30.288£158Sheepskin Cushions
Shearling Rug - Oatmeal20.70.6135£158Single Sheepskin Rug
+ 19 more products
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