Daily performance snapshot. Deltas vs previous day (Fri 17 Jul). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£1,709
-54.3% vs prev
Orders
12
-29.4% vs prev
AOV
£142.43
-35.2% vs prev
Blended ROAS
3.14x
-74.2% vs prev
Ad Spend
£545
+43.4% vs prev
NC CPA
£60.56
+123.0% vs prev
NC ROAS
2.13x
-77.3% vs prev
Meta ROAS
0.99x
+60.4% vs prev
Google ROAS
1.54x
-85.2% vs prev
Meta Spend
£108
-7.7% vs prev
Google Spend
£429
+68.3% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
Stage
Today
30d Avg
Delta
Session → ATC
4.0%
3.9%
+0.1pp
ATC → Purchase
27.8%
40.8%
-13.1pp
Session → Purchase
1.1%
1.6%
-0.5pp
Sessions
898
Add to Cart
36
Purchases
10
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
898
+28.5% vs prev
Unique Visitors
604
+18.0% vs prev
Bounce Rate
71.8%
+2.7% vs prev
7d Avg Sessions
752
+0.0% vs prev
Sessions
Orders
Day
Sessions
Visitors
Orders
Revenue
Conv Rate
Fri 10 Jul
625
437
8
£1,700
1.28%
Sat 11 Jul
657
476
5
£1,670
0.76%
Sun 12 Jul
868
573
14
£3,242
1.61%
Mon 13 Jul
778
542
18
£3,383
2.31%
Tue 14 Jul
739
496
15
£2,687
2.03%
Wed 15 Jul
699
512
9
£1,575
1.29%
Sat 18 Jul (today)
898
604
12
£1,709
1.34%
7d Total
5,264
3,640
81
£15,966
1.54%
Run Rate
Daily Averages Shopify Triple Whale
13 days remaining in month. How today's pace compares to what's needed.
Metric
MTD Daily Avg
7-Day Avg
Yesterday
Needed / Day
Revenue
£2,676
£2,281
£1,709
£4,518
Orders
14.6
11.6
12
-
Ad Spend
£442
£453
£545
-
Blended ROAS
6.67x
5.03x
3.14x
-
7-Day Revenue Trend
Customers
New vs Returning Shopify
New 75%
Returning 25%
Segment
Orders
vs Prev
New
9
-35.7%
Returning
3
+0.0%
Total
12
-29.4%
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Google Ads 39%
Klaviyo 35%
Organic/Social 17%
6%
2%
Google Ads: £659
Klaviyo: £593
Organic/Social: £297
Meta Ads: £107
Non-attributed: £40
Influencers: £13
Channel
Revenue
Spend
ROAS
% of Rev
Orders
vs Prev
Google Ads
£659
£429
1.54x
38.5%
9
-75.0%
Klaviyo
£593
-
-
34.7%
6
+29.0%
Organic/Social
£297
-
-
17.4%
3
-62.6%
Meta Ads
£107
£108
0.99x
6.3%
2
+48.0%
Non-attributed
£40
-
-
2.3%
2
-
Influencers
£13
-
-
0.8%
1
-97.7%
Total
£1,709
£545
3.14x
100%
12
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Fri 17 Jul).
Meta Spend
£108
-7.7% vs prev
TW Orders
2
+100.0% vs prev
TW Revenue
£107
+48.0% vs prev
TW ROAS
0.99x
+60.3% vs prev
CPA
£53.88
-53.8% vs prev
CTR
2.75%
+63.2% vs prev
Campaign
Spend
TW Orders
TW Revenue
TW ROAS
CPM
CTR
CS | Cold & Warm | Sales | GWP Rug | Jul '26
£44
1
£70
1.60x
£20.85
3.26%
CS | Cold/Warm/Hot | Purchases | Evergreen
£34
0
£0
-
£8.54
2.67%
CS | Sales | Cold & Warm | Test 14/4/26
£12
0
£0
-
£16.64
2.75%
CS | Warm | Sales | Remarketing | DPA | Interiors
£11
0
£0
-
£17.53
2.06%
CS | Warm | Sales | Remarketing | Interiors
£7
0
£0-100.0%
-
£11.98
2.24%
Total
£108
2
£107
0.99x
£13.47
2.75%
Google
Google Ads: First Click vs Linear
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
Shopify