Daily KPI Report
Hyde & Hare
Friday, 11 September 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — September 2026 Shopify Shopify Triple Whale Triple Whale

Day 11 of 30 (37% of month)

Revenue £38,721 of £159,551
Paced target: £58,502 -33.8% vs pace
Projected EOM: £105,601
Ad Spend £7,499 of £20,563
Paced target: £7,540 -0.5% vs pace
Projected EOM: £20,451
MTD Blended ROAS
5.47x
MTD Orders
239
View Full Forecast Dashboard →
Yesterday

Friday

Daily performance snapshot. Deltas vs previous day (Thu 10 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£3,516
+6.6% vs prev
Orders Shopify
24
-25.0% vs prev
AOV Shopify
£146.51
+42.2% vs prev
Blended ROAS Triple Whale
5.96x
-20.2% vs prev
Ad Spend Triple Whale
£592
+24.9% vs prev
NC CPA Triple Whale
£45.53
+72.9% vs prev
NC ROAS Triple Whale
4.69x
-16.7% vs prev
Meta ROAS TW Linear
4.29x
+97.7% vs prev
Google ROAS TW Linear
2.75x
-50.4% vs prev
Meta Spend Triple Whale
£205
+18.3% vs prev
Google Spend Triple Whale
£378
+29.5% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC2.8%4.0%-1.2pp
ATC → Purchase36.6%40.9%-4.3pp
Session → Purchase1.0%1.6%-0.6pp
Sessions
1,464
Add to Cart
41
Purchases
15
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,464
-1.3% vs prev
Unique Visitors Triple Whale
1,074
+0.6% vs prev
Bounce Rate Triple Whale
73.0%
+6.0% vs prev
7d Avg Sessions Triple Whale
1,365
+0.0% vs prev
1,4841,4211,3581,2941,231SatSunMonTueWedThuFri1,4141,3131,3951,2311,2511,4841,464
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Sat 5 Sept1,41492121£2,8051.49%
Sun 6 Sept1,31388021£3,2931.60%
Mon 7 Sept1,39591913£1,0930.93%
Tue 8 Sept1,23184517£4,0511.38%
Wed 9 Sept1,25190316£2,8371.28%
Thu 10 Sept1,4841,06832£3,5542.16%
Fri 11 Sept (today)1,4641,07424£3,5161.64%
7d Total9,5526,610144£21,1481.51%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

19 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£3,520£3,021£3,516£6,360
Orders21.720.624-
Ad Spend£682£616£592-
Blended ROAS5.47x4.90x5.96x-
7-Day Revenue Trend
09-05£2,80509-06£3,29309-07£1,09309-08£4,05109-09£2,83709-10£3,55409-11£3,516
Customers

New vs Returning Shopify Shopify

New 54%
Returning 25%
SegmentOrdersvs Prev
New13-27.8%
Returning6+20.0%
Total24-25.0%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 29%
Meta Ads 25%
Organic/Social 24%
Excluded 16%
5%
Google Ads: £1,038
Meta Ads: £881
Organic/Social: £860
Excluded: £575
Klaviyo: £162
Influencers: £14
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£1,038£3782.75x29.4%11-35.8%
Meta Ads£881£2054.29x25.0%7+133.9%
Organic/Social£860--24.4%7-6.7%
Excluded£575--16.3%8+248.5%
Klaviyo£162--4.6%5+16.0%
Influencers£14--0.4%1-93.2%
Total£3,529£5925.96x100%24
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Thu 10 Sept).

Meta Spend Meta
£205
+18.4% vs prev
TW Orders TW Linear
7
-30.0% vs prev
TW Revenue TW Linear
£881
+133.9% vs prev
TW ROAS TW Linear
4.29x
+97.6% vs prev
CPA TW Linear
£29.31
+69.1% vs prev
CTR Meta
2.71%
+22.1% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£1071£250+23.9%2.32x£12.771.91%
CS | Cold & Warm | Purchases | Seat Pads£763£282+377.1%3.69x£24.914.97%
CS | Warm | Sales | Remarketing | DPA | Interiors£120£0-100.0%-£15.142.18%
CS | Warm | Sales | Remarketing | Interiors£101£798.10x£20.273.12%
Total£2057£8814.29x£16.122.71%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £198 1 £285 £285 1.44x 1 £285 £285 1.44x
CS | Search | Sheepskin Rugs £60 1 £154 £154 2.55x 1 £51 £51 0.85x
CS | Performance Max | Zombie/Dead SKUs £54 4 £291 £1,166 21.74x 2 £72 £143 2.67x
CS | Performance Max | Interiors | Cowhide | UK £26 1 £79 £79 3.04x 2 £33 £66 2.53x
CS | Performance Max | Interiors | Sheepskin | UK £15 0 £0 £0 - 1 £7 £7 0.44x
CS | Shopping | High | Interiors | Dupe Feed £9 1 £79 £79 8.70x 1 £79 £79 8.70x
CS | Shopping | Low | Interiors £0 0 £0 £0 - 0 £0 £0 -
Total £363 8 £220 £1,762 4.86x 8 £79 £631 1.74x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £8 1 £79 £79 10.12x 3 £136 £408 52.20x
CS | Search | Brand | Worldwide £8 0 £0 £0 - 0 £0 £0 -
Total £15 1 £79 £79 5.15x 3 £136 £408 26.59x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £380.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Back In Stock Flow - Standard6051.7%10.0%£325.001
Welcome Flow - Interiors4658.3%15.8%£55.001
Welcome Flow - Interiors - Unveild3751.4%0.0%£0.000
Loyalty Lion - Birthday1100.0%0.0%£0.000
Browse Abandonment - Interiors11350.4%3.5%£0.000
Customer Winback - Interiors3941.0%0.0%£0.000
Browse Abandonment - Interiors - Unveild4261.9%9.5%£0.000
Nursery Flow - Interiors4753.2%0.0%£0.000
Cross-sell Unveild Flow2832.1%0.0%£0.000
Abandoned Cart Reminder - Interiors - Unveild2100.0%0.0%£0.000
+ 10 more flows
Total484£380.002
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Beanbags£749117.9%
Sheepskin Stools£595114.2%
Sheepskin Seat Pads£5591313.4%
Double Sheepskin Rug£477311.4%
Single Sheepskin Rug£39559.4%
Sexto Sheepskin Rug£39519.4%
Sheepskin Pouffe£32517.8%
Cowhide Rug£28516.8%
British Rarebreed Sheepskin Rug£14913.6%
Icelandic Sheepskins£11912.8%
Hot Water Bottles£6911.6%
Cashmere Socks£5511.3%
Brush£1410.3%
Other£010.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Giant Sheepskin Beanbag - Cream10.30.232£749Sheepskin Beanbags
New Zealand Sheepskin Bedstool - Cream10.10.14£595Sheepskin Stools
Sexto Shearling Rug - Moonlight10.10.134£395Sexto Sheepskin Rug
Circular Sheepskin Pouffe Circular - Cream10.10.09£325Sheepskin Pouffe
Double Shearling Rug - Cream20.40.744£318Double Sheepskin Rug
Cowhide Rug - Tricolour (180cm x 150cm)10.10.00£285Cowhide Rug
Padded Shearling Seat Pad - Oatmeal41.30.846£236Sheepskin Seat Pads
Sheepskin Seat Pad - Cream53.65.516£195Sheepskin Seat Pads
Double Shearling Rug - Oatmeal10.41.089£159Double Sheepskin Rug
Sheepskin Rug - Cream22.95.2869£158Single Sheepskin Rug
Rarebreed New Zealand Sheepskin Rug10.10.10£149British Rarebreed Sheepskin Rug
Rarebreed Icelandic Sheepskin - Taupe10.10.10£119Icelandic Sheepskins
Shearling Rug - Cream10.31.1164£79Single Sheepskin Rug
Sheepskin Rug - Caramel10.90.562£79Single Sheepskin Rug
Sheepskin Rug - Oyster11.12.4869£79Single Sheepskin Rug
+ 6 more products
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