Daily KPI Report
Hyde & Hare
Thursday, 20 August 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — August 2026 Shopify Shopify Triple Whale Triple Whale

Day 20 of 31 (65% of month)

Revenue £123,861 of £224,679
Paced target: £144,954 -14.6% vs pace
Projected EOM: £191,985
Ad Spend £14,766 of £20,430
Paced target: £13,181 +12.0% vs pace
Projected EOM: £22,888
MTD Blended ROAS
8.64x
MTD Orders
726
View Full Forecast Dashboard →
Yesterday

Thursday

Daily performance snapshot. Deltas vs previous day (Wed 19 Aug). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£4,443
+25.1% vs prev
Orders Shopify
36
+63.6% vs prev
AOV Shopify
£123.43
-23.6% vs prev
Blended ROAS Triple Whale
5.76x
+26.0% vs prev
Ad Spend Triple Whale
£878
+12.9% vs prev
NC CPA Triple Whale
£29.27
-43.6% vs prev
NC ROAS Triple Whale
5.09x
+43.0% vs prev
Meta ROAS TW Linear
4.92x
+208.2% vs prev
Google ROAS TW Linear
3.09x
-7.0% vs prev
Meta Spend Triple Whale
£310
-2.4% vs prev
Google Spend Triple Whale
£560
+24.1% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC3.7%4.5%-0.8pp
ATC → Purchase36.8%39.1%-2.2pp
Session → Purchase1.4%1.8%-0.4pp
Sessions
2,034
Add to Cart
76
Purchases
28
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
2,034
-7.2% vs prev
Unique Visitors Triple Whale
1,454
-6.9% vs prev
Bounce Rate Triple Whale
70.9%
+4.0% vs prev
7d Avg Sessions Triple Whale
1,834
+0.0% vs prev
2,2682,0431,8171,5921,366WedThuFriMonTueWedThu1,3661,4481,4042,2682,1302,1912,034
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Wed 12 Aug1,36689236£4,8842.64%
Thu 13 Aug1,44895627£5,0001.86%
Fri 14 Aug1,40482027£5,2801.92%
Mon 17 Aug2,2681,62045£8,3051.98%
Tue 18 Aug2,1301,43536£6,0241.69%
Wed 19 Aug2,1911,56222£3,5531.00%
Thu 20 Aug (today)2,0341,45436£4,4431.77%
7d Total12,8418,739229£37,4891.78%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

11 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£6,193£5,356£4,443£9,165
Orders36.332.736-
Ad Spend£738£786£878-
Blended ROAS8.64x6.81x5.76x-
7-Day Revenue Trend
08-12£4,88408-13£5,00008-14£5,28008-17£8,30508-18£6,02408-19£3,55308-20£4,443
Customers

New vs Returning Shopify Shopify

New 81%
Returning 11%
SegmentOrdersvs Prev
New29+93.3%
Returning4-42.9%
Total36+63.6%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 34%
Meta Ads 30%
Organic/Social 16%
Non-attributed 10%
5%
3%
Google Ads: £1,728
Meta Ads: £1,526
Organic/Social: £830
Non-attributed: £509
Klaviyo: £257
Excluded: £176
Influencers: £31
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£1,728£5603.09x34.2%18+15.5%
Meta Ads£1,526£3104.92x30.2%20+200.9%
Organic/Social£830--16.4%10-27.3%
Non-attributed£509--10.1%2-
Klaviyo£257--5.1%7-5.7%
Excluded£176--3.5%4-
Influencers£31--0.6%1-77.1%
Total£5,058£8785.76x100%36
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Wed 19 Aug).

Meta Spend Meta
£310
-2.4% vs prev
TW Orders TW Linear
20
+150.0% vs prev
TW Revenue TW Linear
£1,526
+200.9% vs prev
TW ROAS TW Linear
4.92x
+208.2% vs prev
CPA TW Linear
£15.50
-60.9% vs prev
CTR Meta
3.68%
-10.2% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26£17710£738+122.0%4.16x£17.374.55%
CS | Cold/Warm/Hot | Purchases | Evergreen£936£561+278.1%6.05x£14.712.52%
CS | Sales | Cold & Warm | Test 14/4/26£222£1918.49x£29.042.71%
CS | Warm | Sales | Remarketing | DPA | Interiors£91£202.17x£16.023.55%
CS | Warm | Sales | Remarketing | Interiors£80£0-100.0%-£16.602.19%
Total£31020£1,5264.92x£16.883.68%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £330 4 £103 £412 1.25x 4 £127 £508 1.54x
CS | Performance Max | Zombie/Dead SKUs £60 0 £0 £0 - 1 £164 £164 2.73x
CS | Search | Sheepskin Rugs £60 1 £164 £164 2.73x 0 £0 £0 -
CS | Shopping | High | Interiors | Dupe Feed £36 0 £0 £0 - 0 £0 £0 -
CS | Performance Max | Interiors | Sheepskin | UK £31 1 £177 £177 5.72x 3 £32 £95 3.06x
CS | Performance Max | Interiors | Cowhide | UK £28 2 £184 £367 13.21x 2 £114 £228 8.19x
CS | Shopping | Low | Interiors £0 0 £0 £0 - 1 £39 £39 1950.00x
Total £545 8 £140 £1,120 2.06x 11 £94 £1,033 1.89x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | Worldwide £8 0 £0 £0 - 0 £0 £0 -
CS | Search | Brand | UK & US £6 0 £0 £0 - 7 £99 £695 121.78x
Total £14 0 £0 £0 - 7 £99 £695 50.79x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £244.15 total.

FlowRecipientsOpen RateClick RateRevenueConv
Back In Stock Flow - Standard862.5%50.0%£177.001
Welcome Flow - Interiors - Unveild9541.4%5.3%£67.151
Welcome Flow - Interiors5844.8%5.2%£0.000
Browse Abandonment - Interiors16546.6%2.5%£0.000
Browse Abandonment - Interiors - Unveild4653.4%6.8%£0.000
Abandoned Cart Reminder - Interiors1827.8%5.6%£0.000
Abandoned Checkout - Interiors - Unveild1540.0%6.7%£0.000
Loyalty Lion - £10 Discount2100.0%50.0%£0.000
Cross-sell Unveild Flow3046.7%0.0%£0.000
Abandoned Checkout - Interiors2050.0%0.0%£0.000
+ 8 more flows
Total550£244.152
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Single Sheepskin Rug£1,4121824.0%
Double Sheepskin Rug£1,119719.1%
Sexto Sheepskin Rug£798213.6%
Cowhide Rug£650211.1%
Sheepskin Seat Pads£540129.2%
Sheepskin Cushions£45467.7%
Sheepskin Pouffe£32515.5%
Tibetan Sheepskin Rug£29515.0%
Quatro Sheepskin Rug£27914.8%
Other£060.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Sexto Sheepskin Rug - Cream20.70.464£798Sexto Sheepskin Rug
Sheepskin Rug - Cream66.05.2281£474Single Sheepskin Rug
Double Shearling Rug - Moonlight20.90.8182£338Double Sheepskin Rug
Square Sheepskin Pouffe - Cream10.30.221£325Sheepskin Pouffe
Cowhide Rug - Tricolour (230cm x 210cm)10.10.10£325Cowhide Rug
Cowhide Rug - Exotic Grey (230cm x 210cm)10.10.00£325Cowhide Rug
Double Sheepskin Rug - Cream21.00.8185£318Double Sheepskin Rug
Quatro Tibetan Sheepskin Rug - Ivory10.10.17£295Tibetan Sheepskin Rug
Quatro Shearling Rug - Oatmeal10.60.327£279Quatro Sheepskin Rug
Sheepskin Rug - Oyster32.32.0281£237Single Sheepskin Rug
Sheepskin Rug - Caramel30.70.576£237Single Sheepskin Rug
Padded Sheepskin Seat Pad - Taupe41.00.3116£236Sheepskin Seat Pads
Sheepskin Seat Pad - Cream54.75.5130£195Sheepskin Seat Pads
Double Shearling Rug - Oatmeal11.30.6110£159Double Sheepskin Rug
Double Shearling Rug - Cream10.90.558£159Double Sheepskin Rug
+ 12 more products
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