Daily KPI Report
Hyde & Hare
Tuesday, 21 July 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — July 2026 Shopify Shopify Triple Whale Triple Whale

Day 21 of 31 (68% of month)

Revenue £57,239 of £106,910
Paced target: £72,423 -21.0% vs pace
Projected EOM: £84,495
Ad Spend £9,533 of £14,896
Paced target: £10,091 -5.5% vs pace
Projected EOM: £14,073
MTD Blended ROAS
6.52x
MTD Orders
314
View Full Forecast Dashboard →
Yesterday

Tuesday

Daily performance snapshot. Deltas vs previous day (Mon 20 Jul). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£4,436
+86.9% vs prev
Orders Shopify
22
+29.4% vs prev
AOV Shopify
£201.65
+44.5% vs prev
Blended ROAS Triple Whale
8.64x
+72.5% vs prev
Ad Spend Triple Whale
£514
+5.3% vs prev
NC CPA Triple Whale
£39.53
-27.1% vs prev
NC ROAS Triple Whale
6.47x
+110.1% vs prev
Meta ROAS TW Linear
3.13x
+10.8% vs prev
Google ROAS TW Linear
4.55x
+49.4% vs prev
Meta Spend Triple Whale
£146
+4.0% vs prev
Google Spend Triple Whale
£359
+6.0% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC5.1%4.0%+1.1pp
ATC → Purchase37.8%41.3%-3.5pp
Session → Purchase1.9%1.6%+0.3pp
Sessions
882
Add to Cart
45
Purchases
17
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
882
+7.2% vs prev
Unique Visitors Triple Whale
608
+10.7% vs prev
Bounce Rate Triple Whale
71.1%
+0.9% vs prev
7d Avg Sessions Triple Whale
688
+0.0% vs prev
8986744492250MonTueWedSatSunMonTue7787396998980823882
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Mon 13 Jul77854218£3,3832.31%
Tue 14 Jul73949615£2,6872.03%
Wed 15 Jul6995129£1,5751.29%
Sat 18 Jul89860412£1,7091.34%
Sun 19 Jul0012£2,2570.00%
Mon 20 Jul82354917£2,4462.07%
Tue 21 Jul (today)88260822£4,4362.49%
7d Total4,8193,311105£18,4932.18%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

10 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£2,726£2,642£4,436£4,967
Orders15.015.022-
Ad Spend£454£421£514-
Blended ROAS6.52x6.28x8.64x-
7-Day Revenue Trend
07-13£3,38307-14£2,68707-15£1,57507-18£1,70907-19£2,25707-20£2,44607-21£4,436
Customers

New vs Returning Shopify Shopify

New 59%
Returning 27%
SegmentOrdersvs Prev
New13+44.4%
Returning6+0.0%
Total22+29.4%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 37%
Organic/Social 25%
Klaviyo 17%
Meta Ads 10%
6%
4%
Google Ads: £1,634
Organic/Social: £1,129
Klaviyo: £767
Meta Ads: £456
Direct: £287
Influencers: £156
shop_app: £9
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£1,634£3594.55x36.8%14+58.4%
Organic/Social£1,129--25.4%9+252.9%
Klaviyo£767--17.3%9+189.2%
Meta Ads£456£1463.13x10.3%7+15.2%
Direct£287--6.5%2+108.0%
Influencers£156--3.5%3-47.0%
shop_app£9--0.2%1-
Excluded£0--0.0%3-
Total£4,439£5148.64x100%22
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Mon 20 Jul).

Meta Spend Meta
£146
+4.0% vs prev
TW Orders TW Linear
7
+0.0% vs prev
TW Revenue TW Linear
£456
+15.2% vs prev
TW ROAS TW Linear
3.13x
+10.8% vs prev
CPA TW Linear
£20.81
+4.0% vs prev
CTR Meta
2.30%
+26.1% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold & Warm | Sales | GWP Rug | Jul '26£724£234+80.1%3.24x£15.663.08%
CS | Cold/Warm/Hot | Purchases | Evergreen£383£222+241.7%5.85x£7.711.36%
CS | Sales | Cold & Warm | Test 14/4/26£150£0-100.0%-£18.623.23%
CS | Warm | Sales | Remarketing | Interiors£100£0-£13.701.72%
CS | Warm | Sales | Remarketing | DPA | Interiors£100£0-100.0%-£16.273.35%
Total£1467£4563.13x£12.432.30%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £164 3 £164 £492 3.01x 3 £72 £217 1.32x
CS | Search | Sheepskin Rugs £57 1 £279 £279 4.86x 1 £70 £70 1.21x
CS | Performance Max | Zombie/Dead SKUs £50 3 £293 £878 17.70x 3 £71 £212 4.28x
CS | Performance Max | Interiors | Sheepskin | UK £36 0 £0 £0 - 1 £575 £575 15.84x
CS | Performance Max | Interiors | Cowhide | UK £33 1 £575 £575 17.36x 2 £52 £103 3.12x
CS | Shopping | High | Interiors | Dupe Feed £12 0 £0 £0 - 0 £0 £0 -
Total £352 8 £278 £2,224 6.32x 10 £118 £1,177 3.34x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £7 0 £0 £0 - 3 £106 £318 47.30x
CS | Search | Brand | Worldwide £1 1 £279 £279 410.29x 1 £140 £140 205.15x
Total £7 1 £279 £279 37.74x 4 £114 £457 61.82x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £640.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Browse Abandonment - Interiors5550.9%7.3%£325.001
Abandoned Cart Reminder - Interiors - Unveild1346.2%7.7%£315.001
Welcome Flow - Interiors - Unveild1266.7%8.3%£0.000
Browse Abandonment - Interiors - Unveild1553.3%6.7%£0.000
Nursery Flow - Interiors1827.8%5.6%£0.000
Loyalty Lion - Birthday1100.0%0.0%£0.000
Abandoned Cart Reminder - Interiors250.0%0.0%£0.000
Customer Winback - Interiors2532.0%0.0%£0.000
Cross-sell Unveild Flow2138.1%0.0%£0.000
Loyalty Lion - Post Purchase425.0%0.0%£0.000
+ 2 more flows
Total170£640.002
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Beanbags£1,324227.4%
Single Sheepskin Rug£1,1511523.8%
Cowhide Rug£580212.0%
Quatro Sheepskin Rug£558211.5%
Sheepskin Seat Pads£412128.5%
Sheepskin Pouffe£32516.7%
Cowhide Cushion£23534.9%
Sheepskin Cushions£14823.1%
Other£7531.6%
Brush£2820.6%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Giant Sheepskin Beanbag - Dark Grey10.10.016£749Sheepskin Beanbags
Sheepskin Rug - Cream82.91.9402£632Single Sheepskin Rug
Large Sheepskin Beanbag - Cream10.10.139£575Sheepskin Beanbags
Quatro Shearling Rug - Oatmeal20.40.126£558Quatro Sheepskin Rug
Square Shearling Pouffe - Moonlight10.10.156£325Sheepskin Pouffe
Cowhide Rug - Brown & White (240cm x 200cm)10.10.00£315Cowhide Rug
Sheepskin Seat Pad - Cream81.41.6116£312Sheepskin Seat Pads
Cowhide Rug - Brown (165cm x 130cm)10.10.00£265Cowhide Rug
Cowhide Cushion Tricolour - Medium30.40.30£215Other
Sheepskin Rug - White20.90.3358£158Single Sheepskin Rug
Sheepskin Rug - Oyster21.01.0402£158Single Sheepskin Rug
Cowhide Cushion - Medium10.30.10£95Cowhide Cushion
Shearling Rug - Butterscotch10.10.149£79Single Sheepskin Rug
Shearling Rug - Oatmeal10.10.4147£79Single Sheepskin Rug
Shearling Cushion - Moonlight10.41.4126£79Sheepskin Cushions
+ 6 more products
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