Daily performance snapshot. Deltas vs previous day (Mon 13 Jul). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£2,687
-17.7% vs prev
Orders
15
-16.7% vs prev
AOV
£179.14
-1.2% vs prev
Blended ROAS
6.19x
-10.0% vs prev
Ad Spend
£434
-11.7% vs prev
NC CPA
£39.44
-51.9% vs prev
NC ROAS
5.31x
+218.0% vs prev
Meta ROAS
2.92x
+38.0% vs prev
Google ROAS
3.43x
-8.7% vs prev
Meta Spend
£132
+9.9% vs prev
Google Spend
£293
-19.2% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
Stage
Today
30d Avg
Delta
Session → ATC
3.4%
3.9%
-0.5pp
ATC → Purchase
52.0%
41.7%
+10.3pp
Session → Purchase
1.8%
1.6%
+0.1pp
Sessions
739
Add to Cart
25
Purchases
13
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
739
-5.0% vs prev
Unique Visitors
496
-8.5% vs prev
Bounce Rate
67.8%
-5.1% vs prev
7d Avg Sessions
733
+0.0% vs prev
Sessions
Orders
Day
Sessions
Visitors
Orders
Revenue
Conv Rate
Tue 7 Jul
783
539
14
£1,496
1.79%
Thu 9 Jul
680
461
11
£1,408
1.62%
Fri 10 Jul
625
437
8
£1,700
1.28%
Sat 11 Jul
657
476
5
£1,670
0.76%
Sun 12 Jul
868
573
14
£3,242
1.61%
Mon 13 Jul
778
542
18
£3,383
2.31%
Tue 14 Jul (today)
739
496
15
£2,687
2.03%
7d Total
5,130
3,524
85
£15,586
1.66%
Run Rate
Daily Averages Shopify Triple Whale
17 days remaining in month. How today's pace compares to what's needed.
Metric
MTD Daily Avg
7-Day Avg
Yesterday
Needed / Day
Revenue
£2,756
£2,227
£2,687
£4,019
Orders
15.1
12.1
15
-
Ad Spend
£435
£424
£434
-
Blended ROAS
6.94x
5.25x
6.19x
-
7-Day Revenue Trend
Customers
New vs Returning Shopify
New 67%
Returning 13%
Segment
Orders
vs Prev
New
10
+66.7%
Returning
2
-77.8%
Total
15
-16.7%
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Google Ads 37%
Pinterest Ads 32%
Meta Ads 14%
Klaviyo 10%
4%
2%
Google Ads: £1,005
Pinterest Ads: £864
Meta Ads: £384
Klaviyo: £257
Organic/Social: £113
Influencers: £64
Channel
Revenue
Spend
ROAS
% of Rev
Orders
vs Prev
Google Ads
£1,005
£293
3.43x
37.4%
12
-26.3%
Pinterest Ads
£864
-
-
32.1%
2
-
Meta Ads
£384
£132
2.92x
14.3%
6
+51.6%
Klaviyo
£257
-
-
9.6%
3
+223.5%
Organic/Social
£113
-
-
4.2%
3
-40.1%
Influencers
£64
-
-
2.4%
2
+56.7%
Excluded
£0
-
-
0.0%
2
-100.0%
Total
£2,687
£434
6.19x
100%
15
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Mon 13 Jul).
Meta Spend
£132
+9.9% vs prev
TW Orders
6
+200.0% vs prev
TW Revenue
£384
+51.6% vs prev
TW ROAS
2.92x
+38.0% vs prev
CPA
£21.92
-63.4% vs prev
CTR
1.80%
-3.8% vs prev
Campaign
Spend
TW Orders
TW Revenue
TW ROAS
CPM
CTR
CS | Cold & Warm | Sales | GWP Rug | Jul '26
£52
1
£40
0.76x
£20.21
2.59%
CS | Cold/Warm/Hot | Purchases | Evergreen
£40
3
£249+71.7%
6.18x
£7.17
1.42%
CS | Sales | Cold & Warm | Test 14/4/26
£17
0
£0
-
£17.10
2.34%
CS | Warm | Sales | Remarketing | Interiors
£12
0
£0
-
£13.86
1.36%
CS | Warm | Sales | Remarketing | DPA | Interiors
£10
0
£0-100.0%
-
£13.70
1.66%
Total
£132
6
£384
2.92x
£12.19
1.80%
Google
Google Ads: First Click vs Linear
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
Shopify