Daily KPI Report
Hyde & Hare
Tuesday, 25 August 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — August 2026 Shopify Shopify Triple Whale Triple Whale

Day 25 of 31 (81% of month)

Revenue £156,922 of £224,679
Paced target: £181,193 -13.4% vs pace
Projected EOM: £194,583
Ad Spend £19,763 of £20,430
Paced target: £16,476 +19.9% vs pace
Projected EOM: £24,506
MTD Blended ROAS
8.21x
MTD Orders
910
View Full Forecast Dashboard →
Yesterday

Tuesday

Daily performance snapshot. Deltas vs previous day (Mon 24 Aug). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£7,141
+5.3% vs prev
Orders Shopify
35
-5.4% vs prev
AOV Shopify
£204.02
+11.4% vs prev
Blended ROAS Triple Whale
7.81x
+20.7% vs prev
Ad Spend Triple Whale
£914
-13.5% vs prev
NC CPA Triple Whale
£41.57
+6.1% vs prev
NC ROAS Triple Whale
4.98x
+10.7% vs prev
Meta ROAS TW Linear
2.87x
-22.7% vs prev
Google ROAS TW Linear
4.43x
-10.9% vs prev
Meta Spend Triple Whale
£399
-10.2% vs prev
Google Spend Triple Whale
£507
-16.2% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC4.5%4.4%+0.0pp
ATC → Purchase38.7%39.1%-0.4pp
Session → Purchase1.7%1.7%-0.0pp
Sessions
1,681
Add to Cart
75
Purchases
29
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,681
-29.8% vs prev
Unique Visitors Triple Whale
1,160
-31.6% vs prev
Bounce Rate Triple Whale
65.9%
-3.6% vs prev
7d Avg Sessions Triple Whale
2,060
+0.0% vs prev
2,3942,2162,0381,8591,681WedThuFriSatSunMonTue2,1912,0342,0632,0881,9712,3941,681
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Wed 19 Aug2,1911,56222£3,5531.00%
Thu 20 Aug2,0341,45436£4,4431.77%
Fri 21 Aug2,0631,53731£5,1581.50%
Sat 22 Aug2,0881,41639£8,1311.87%
Sun 23 Aug1,9711,34542£7,1522.13%
Mon 24 Aug2,3941,69537£6,8451.55%
Tue 25 Aug (today)1,6811,16035£7,1412.08%
7d Total14,42210,169242£42,4241.68%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

6 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£6,277£6,061£7,141£11,293
Orders36.434.635-
Ad Spend£791£950£914-
Blended ROAS8.21x6.38x7.81x-
7-Day Revenue Trend
08-19£3,55308-20£4,44308-21£5,15808-22£8,13108-23£7,15208-24£6,84508-25£7,141
Customers

New vs Returning Shopify Shopify

New 63%
Returning 37%
SegmentOrdersvs Prev
New22-15.4%
Returning13+18.2%
Total35-5.4%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 31%
Organic/Social 19%
Meta Ads 16%
Non-attributed 11%
Klaviyo 10%
Excluded 9%
4%
Google Ads: £2,246
Organic/Social: £1,370
Meta Ads: £1,146
Non-attributed: £800
Klaviyo: £688
Excluded: £636
Influencers: £256
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,246£5074.43x31.5%22-25.3%
Organic/Social£1,370--19.2%15+128.4%
Meta Ads£1,146£3992.87x16.0%14-30.6%
Non-attributed£800--11.2%1+613.9%
Klaviyo£688--9.6%11-35.5%
Excluded£636--8.9%1-
Influencers£256--3.6%3+139.9%
Total£7,141£9147.81x100%35
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Mon 24 Aug).

Meta Spend Meta
£399
-10.2% vs prev
TW Orders TW Linear
14
+7.7% vs prev
TW Revenue TW Linear
£1,146
-30.6% vs prev
TW ROAS TW Linear
2.87x
-22.8% vs prev
CPA TW Linear
£28.52
-16.6% vs prev
CTR Meta
2.83%
-1.9% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26£2459£899+45.9%3.67x£17.103.37%
CS | Cold/Warm/Hot | Purchases | Evergreen£1042£160-84.5%1.54x£13.562.07%
CS | Sales | Cold & Warm | Test 14/4/26£321£48+1686.6%1.49x£25.802.48%
CS | Warm | Sales | Remarketing | Interiors£100£0-£18.382.31%
CS | Warm | Sales | Remarketing | DPA | Interiors£80£0-£12.981.09%
Total£39914£1,1462.87x£16.352.83%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £200 8 £195 £1,563 7.81x 5 £127 £635 3.17x
CS | Performance Max | Interiors | Sheepskin | UK £78 1 £237 £237 3.05x 1 £159 £159 2.04x
CS | Search | Sheepskin Rugs £72 3 £215 £645 9.02x 2 £160 £320 4.47x
CS | Performance Max | Interiors | Cowhide | UK £59 2 £158 £315 5.37x 8 £74 £593 10.09x
CS | Performance Max | Zombie/Dead SKUs £54 0 £0 £0 - 2 £34 £68 1.25x
CS | Shopping | High | Interiors | Dupe Feed £35 0 £0 £0 - 0 £0 £0 -
Total £497 14 £197 £2,760 5.55x 18 £99 £1,774 3.57x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £7 2 £126 £252 38.02x 4 £118 £472 71.06x
CS | Search | Brand | Worldwide £3 0 £0 £0 - 0 £0 £0 -
Total £9 2 £126 £252 26.80x 4 £118 £472 50.09x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £400.35 total.

FlowRecipientsOpen RateClick RateRevenueConv
Welcome Flow - Interiors6429.7%3.1%£265.202
Abandoned Checkout - Interiors - Unveild1560.0%6.7%£135.151
Browse Abandonment - Interiors - Unveild4146.3%9.8%£0.000
Cross-sell Unveild Flow3545.7%5.7%£0.000
Welcome Flow - Interiors - Unveild9444.1%4.3%£0.000
Loyalty Lion - Birthday2100.0%0.0%£0.000
Abandoned Checkout - Interiors933.3%0.0%£0.000
Browse Abandonment - Interiors12945.7%1.6%£0.000
Customer Winback - Interiors4531.1%0.0%£0.000
Nursery Flow - Interiors7250.0%2.8%£0.000
+ 6 more flows
Total537£400.353
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Beanbags£2,293328.7%
Double Sheepskin Rug£1,113713.9%
Single Sheepskin Rug£8291110.4%
Quatro Sheepskin Rug£817310.2%
Sheepskin Cushions£7991110.0%
Sheepskin Seat Pads£626147.8%
Cowhide Rug£62027.8%
Sheepskin Pouffe£32514.1%
Tibetan Sheepskin Rug£18912.4%
British Rarebreed Sheepskin Rug£14511.8%
Icelandic Sheepskins£11911.5%
Cowhide Cushion£9511.2%
Brush£2720.3%
Other£090.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Giant Sheepskin Beanbag - Vole20.30.222£1,498Sheepskin Beanbags
Giant Shearling Beanbag - Moonlight10.70.565£795Sheepskin Beanbags
Double Sheepskin Rug - Cream31.41.0172£477Double Sheepskin Rug
Sheepskin Cushion - Cream51.61.7159£345Sheepskin Cushions
Cowhide Rug - Black & White (230cm x 210cm)10.10.00£325Cowhide Rug
Square Sheepskin Pouffe - Cream10.40.220£325Sheepskin Pouffe
Double Shearling Rug - Oatmeal21.00.7104£318Double Sheepskin Rug
Shearling Cushion - Moonlight41.71.9266£316Sheepskin Cushions
Cowhide Rug - Tricolour (190cm x 180cm)10.10.10£295Cowhide Rug
Quatro Sheepskin Rug - Oyster10.90.5121£279Quatro Sheepskin Rug
Quatro Sheepskin Rug - Cream10.30.4121£279Quatro Sheepskin Rug
Sheepskin Rug - Elderflower41.40.891£276Single Sheepskin Rug
Quatro Sheepskin Rug - Elderflower10.30.24£259Quatro Sheepskin Rug
Sheepskin Rug - Oyster32.72.2236£237Single Sheepskin Rug
Sheepskin Seat Pad - Cream57.36.0102£195Sheepskin Seat Pads
+ 15 more products
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