Daily KPI Report
Hyde & Hare
Sunday, 13 September 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — September 2026 Shopify Shopify Triple Whale Triple Whale

Day 13 of 30 (43% of month)

Revenue £47,421 of £159,551
Paced target: £69,139 -31.4% vs pace
Projected EOM: £109,434
Ad Spend £8,974 of £20,563
Paced target: £8,911 +0.7% vs pace
Projected EOM: £20,708
MTD Blended ROAS
5.58x
MTD Orders
293
View Full Forecast Dashboard →
Yesterday

Sunday

Daily performance snapshot. Deltas vs previous day (Sat 12 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£5,059
+25.3% vs prev
Orders Shopify
30
+25.0% vs prev
AOV Shopify
£168.64
+0.3% vs prev
Blended ROAS Triple Whale
7.08x
+32.8% vs prev
Ad Spend Triple Whale
£714
-5.6% vs prev
NC CPA Triple Whale
£31.05
-26.2% vs prev
NC ROAS Triple Whale
5.87x
+60.4% vs prev
Meta ROAS TW Linear
1.52x
-18.2% vs prev
Google ROAS TW Linear
6.90x
+65.3% vs prev
Meta Spend Triple Whale
£232
+27.6% vs prev
Google Spend Triple Whale
£473
-16.3% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC3.9%4.0%-0.1pp
ATC → Purchase46.7%41.1%+5.6pp
Session → Purchase1.8%1.6%+0.2pp
Sessions
1,554
Add to Cart
60
Purchases
28
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,554
+1.6% vs prev
Unique Visitors Triple Whale
1,087
+2.3% vs prev
Bounce Rate Triple Whale
67.6%
-5.1% vs prev
7d Avg Sessions Triple Whale
1,415
+0.0% vs prev
1,5541,4731,3931,3121,231MonTueWedThuFriSatSun1,3951,2311,2511,4841,4641,5291,554
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Mon 7 Sept1,39591913£1,0930.93%
Tue 8 Sept1,23184517£4,0511.38%
Wed 9 Sept1,25190316£2,8371.28%
Thu 10 Sept1,4841,06832£3,5542.16%
Fri 11 Sept1,4641,07424£3,5161.64%
Sat 12 Sept1,5291,06324£4,0371.57%
Sun 13 Sept (today)1,5541,08730£5,0591.93%
7d Total9,9086,959156£24,1471.57%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

17 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£3,648£3,450£5,059£6,596
Orders22.522.330-
Ad Spend£690£603£714-
Blended ROAS5.58x5.72x7.08x-
7-Day Revenue Trend
09-07£1,09309-08£4,05109-09£2,83709-10£3,55409-11£3,51609-12£4,03709-13£5,059
Customers

New vs Returning Shopify Shopify

New 77%
Returning 23%
SegmentOrdersvs Prev
New23+35.3%
Returning7+16.7%
Total30+25.0%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 65%
Organic/Social 14%
7%
7%
4%
2%
2%
Google Ads: £3,264
Organic/Social: £689
Klaviyo: £354
Meta Ads: £353
Direct: £190
Influencers: £115
Non-attributed: £94
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£3,264£4736.90x64.5%25+38.3%
Organic/Social£689--13.6%10+17.3%
Klaviyo£354--7.0%6+22.1%
Meta Ads£353£2321.52x7.0%7+4.4%
Direct£190--3.8%1-
Influencers£115--2.3%2-75.0%
Non-attributed£94--1.9%1-
Total£5,059£7147.08x100%30
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sat 12 Sept).

Meta Spend Meta
£232
+27.6% vs prev
TW Orders TW Linear
7
+0.0% vs prev
TW Revenue TW Linear
£353
+4.4% vs prev
TW ROAS TW Linear
1.52x
-18.2% vs prev
CPA TW Linear
£33.15
+27.6% vs prev
CTR Meta
2.61%
-3.4% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£1265£221+50.7%1.76x£11.431.93%
CS | Cold & Warm | Purchases | Seat Pads£820£0-100.0%-£20.664.69%
CS | Warm | Sales | Remarketing | Interiors£121£796.35x£18.842.12%
CS | Warm | Sales | Remarketing | DPA | Interiors£120£0-100.0%-£17.542.08%
Total£2327£3531.52x£14.232.61%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £177 5 £286 £1,431 8.09x 4 £335 £1,341 7.58x
CS | Search | Sheepskin Rugs £104 5 £185 £923 8.91x 5 £141 £705 6.80x
CS | Performance Max | Interiors | Cowhide | UK £82 5 £185 £927 11.33x 7 £116 £810 9.90x
CS | Performance Max | Zombie/Dead SKUs £71 3 £79 £236 3.32x 2 £39 £78 1.10x
CS | Performance Max | Interiors | Sheepskin | UK £21 0 £0 £0 - 3 £43 £129 6.02x
CS | Shopping | High | Interiors | Dupe Feed £11 0 £0 £0 - 0 £0 £0 -
Total £466 18 £195 £3,517 7.55x 21 £146 £3,062 6.57x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £7 1 £93 £93 12.71x 4 £50 £202 27.71x
Total £7 1 £93 £93 12.71x 4 £50 £202 27.71x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £317.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Abandoned Checkout - Interiors - Unveild5100.0%20.0%£159.001
Welcome Flow - Interiors4656.8%12.2%£158.001
Welcome Flow - Interiors - Unveild4165.9%14.6%£0.000
Browse Abandonment - Interiors7553.3%4.0%£0.000
Browse Abandonment - Interiors - Unveild2147.6%4.8%£0.000
Nursery Flow - Interiors4245.2%4.8%£0.000
Cross-sell Unveild Flow2839.3%10.7%£0.000
Customer Winback - Interiors3842.1%2.6%£0.000
Abandoned Checkout - Interiors1050.0%0.0%£0.000
Loyalty Lion - Post Purchase250.0%0.0%£0.000
+ 7 more flows
Total333£317.002
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Seat Pads£9411917.5%
Double Sheepskin Rug£805515.0%
Single Sheepskin Rug£7901014.7%
Sheepskin Beanbags£749113.9%
Cowhide Rug£650212.1%
Sexto Sheepskin Rug£39517.3%
Tibetan Sheepskin Rug£28825.4%
Quatro Sheepskin Rug£27915.2%
Cowhide Cushion£19023.5%
Sheepskin Cushions£15822.9%
Icelandic Sheepskins£11912.2%
Brush£1410.3%
Other£020.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Giant Sheepskin Beanbag - Dark Grey10.10.019£749Sheepskin Beanbags
Sheepskin Rug - Cream73.05.0856£553Single Sheepskin Rug
Sexto Sheepskin Rug - Grey10.10.017£395Sexto Sheepskin Rug
Cowhide Rug - Tricolour (200cm x 200cm)10.10.00£325Cowhide Rug
Cowhide Rug - Brown & White (240cm x 210cm)10.10.00£325Cowhide Rug
Double Shearling Rug - Oatmeal20.71.087£318Double Sheepskin Rug
Padded Sheepskin Seat Pad - Cream51.62.167£295Sheepskin Seat Pads
Quatro Sheepskin Rug - Taupe10.10.124£279Quatro Sheepskin Rug
Padded Shearling Seat Pad - Oatmeal42.41.138£236Sheepskin Seat Pads
Cowhide Cushion Tricolour - Large20.30.50£190Cowhide Cushion
Double Shearling Rug - Moonlight10.40.7168£169Double Sheepskin Rug
Double Tibetan Sheepskin Rug - White10.10.132£169Tibetan Sheepskin Rug
Double Sheepskin Rug - Ivory10.10.372£159Double Sheepskin Rug
Double Sheepskin Rug - Oyster10.60.8446£159Double Sheepskin Rug
Sheepskin Rug - Oyster21.42.4856£158Single Sheepskin Rug
+ 10 more products
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