Daily KPI Report
Hyde & Hare
Tuesday, 22 September 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — September 2026 Shopify Shopify Triple Whale Triple Whale

Day 22 of 30 (73% of month)

Revenue £86,518 of £159,551
Paced target: £117,004 -26.1% vs pace
Projected EOM: £117,979
Ad Spend £14,718 of £20,563
Paced target: £15,080 -2.4% vs pace
Projected EOM: £20,070
MTD Blended ROAS
6.58x
MTD Orders
541
View Full Forecast Dashboard →
Yesterday

Tuesday

Daily performance snapshot. Deltas vs previous day (Mon 21 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£4,621
-17.3% vs prev
Orders Shopify
26
-35.0% vs prev
AOV Shopify
£177.74
+27.2% vs prev
Blended ROAS Triple Whale
6.01x
-34.7% vs prev
Ad Spend Triple Whale
£752
+6.5% vs prev
NC CPA Triple Whale
£44.24
+56.7% vs prev
NC ROAS Triple Whale
5.02x
-11.2% vs prev
Meta ROAS TW Linear
1.80x
-54.8% vs prev
Google ROAS TW Linear
8.68x
+42.2% vs prev
Meta Spend Triple Whale
£480
+56.5% vs prev
Google Spend Triple Whale
£263
-32.5% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC3.5%3.7%-0.2pp
ATC → Purchase30.9%41.4%-10.5pp
Session → Purchase1.1%1.5%-0.5pp
Sessions
1,929
Add to Cart
68
Purchases
21
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,929
-37.4% vs prev
Unique Visitors Triple Whale
1,304
-48.6% vs prev
Bounce Rate Triple Whale
62.5%
-21.9% vs prev
7d Avg Sessions Triple Whale
1,820
+0.0% vs prev
3,0822,6342,1851,7371,288WedThuFriSatSunMonTue1,2881,6781,4011,6781,6833,0821,929
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Wed 16 Sept1,28894634£4,2652.64%
Thu 17 Sept1,6781,04733£6,1061.97%
Fri 18 Sept1,40196227£4,9761.93%
Sat 19 Sept1,6781,11221£4,5301.25%
Sun 20 Sept1,6831,09919£4,4401.13%
Mon 21 Sept3,0822,53540£6,3201.30%
Tue 22 Sept (today)1,9291,30426£4,6211.35%
7d Total12,7399,005200£35,2581.57%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

8 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£3,933£5,037£4,621£9,129
Orders24.628.626-
Ad Spend£669£662£752-
Blended ROAS6.58x7.61x6.01x-
7-Day Revenue Trend
09-16£4,26509-17£6,10609-18£4,97609-19£4,53009-20£4,44009-21£6,32009-22£4,621
Customers

New vs Returning Shopify Shopify

New 62%
Returning 27%
SegmentOrdersvs Prev
New16-36.0%
Returning7-41.7%
Total26-35.0%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 51%
Organic/Social 26%
Meta Ads 19%
3%
2%
Google Ads: £2,285
Organic/Social: £1,165
Meta Ads: £866
Klaviyo: £134
Influencers: £73
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,285£2638.68x50.5%15-4.0%
Organic/Social£1,165--25.8%9-0.6%
Meta Ads£866£4801.80x19.1%11-29.2%
Klaviyo£134--3.0%5-78.0%
Influencers£73--1.6%3-78.8%
Excluded£0--0.0%3-100.0%
Total£4,523£7526.01x100%26
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Mon 21 Sept).

Meta Spend Meta
£480
+56.5% vs prev
TW Orders TW Linear
11
-35.3% vs prev
TW Revenue TW Linear
£866
-29.2% vs prev
TW ROAS TW Linear
1.80x
-54.8% vs prev
CPA TW Linear
£43.64
+141.9% vs prev
CTR Meta
2.79%
+20.5% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£2644£134-50.2%0.51x£15.092.31%
CS | Cold & Warm | Purchases | Seat Pads£1925£665-15.1%3.47x£28.304.10%
CS | Warm | Sales | Remarketing | DPA | Interiors£130£0-£14.632.02%
CS | Warm | Sales | Remarketing | Interiors£111£393.49x£22.753.26%
Total£48011£8661.80x£18.712.79%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £124 8 £303 £2,424 19.51x 5 £263 £1,313 10.57x
CS | Search | Sheepskin Rugs £52 1 £85 £85 1.62x 2 £176 £351 6.71x
CS | Performance Max | Zombie/Dead SKUs £29 0 £0 £0 - 1 £39 £39 1.34x
CS | Shopping | High | Interiors | Dupe Feed £24 0 £0 £0 - 0 £0 £0 -
CS | Performance Max | Interiors | Cowhide | UK £13 0 £0 £0 - 1 £53 £53 4.05x
CS | Performance Max | Interiors | Sheepskin | UK £7 0 £0 £0 - 0 £0 £0 -
Total £250 9 £279 £2,509 10.05x 9 £195 £1,756 7.03x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £12 1 £276 £276 23.17x 6 £88 £530 44.47x
CS | Search | Brand | Worldwide £2 0 £0 £0 - 0 £0 £0 -
Total £14 1 £276 £276 20.32x 6 £88 £530 39.00x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £235.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Abandoned Checkout - Interiors1050.0%20.0%£156.001
Welcome Flow - Interiors27333.9%0.7%£79.001
Welcome Flow - Interiors - Unveild7038.6%5.7%£0.000
Browse Abandonment - Interiors12050.8%5.0%£0.000
Customer Winback - Interiors7655.3%2.6%£0.000
Browse Abandonment - Interiors - Unveild3748.6%2.7%£0.000
Nursery Flow - Interiors4535.6%6.7%£0.000
Cross-sell Unveild Flow3860.5%2.6%£0.000
Abandoned Checkout - Interiors - Unveild955.6%11.1%£0.000
Loyalty Lion - Post Purchase850.0%12.5%£0.000
+ 9 more flows
Total711£235.002
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sexto Sheepskin Rug£1,185324.2%
Sheepskin Seat Pads£1,1772324.1%
Single Sheepskin Rug£1,1061422.6%
Double Sheepskin Rug£487310.0%
Cowhide Rug£32516.6%
Sheepskin Cushions£30646.3%
Hot Water Bottles£14022.9%
Throws & Blankets£8511.7%
Other£7951.6%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Sexto Sheepskin Rug - Cream20.60.252£790Sexto Sheepskin Rug
Sheepskin Rug - Cream94.14.2812£711Single Sheepskin Rug
Padded Shearling Seat Pad - Oatmeal72.91.611£413Sheepskin Seat Pads
Sexto Shearling Rug - Moonlight10.40.226£395Sexto Sheepskin Rug
Cowhide Rug - Brown & White (230cm x 200cm)10.10.10£325Cowhide Rug
Double Sheepskin Rug - Oyster21.30.8437£318Double Sheepskin Rug
Sheepskin Seat Pad - Taupe73.92.8222£273Sheepskin Seat Pads
Sheepskin Rug - Oyster31.62.1812£237Single Sheepskin Rug
Shearling Cushion - Moonlight31.91.8220£237Sheepskin Cushions
Padded Sheepskin Seat Pad - Cream46.13.4179£236Sheepskin Seat Pads
Double Shearling Rug - Moonlight11.00.6143£169Double Sheepskin Rug
Padded Shearling Seat Pad - Cream22.01.572£118Sheepskin Seat Pads
The Selsey Herringbone Throw - Blue Sky10.10.00£85Throws & Blankets
Sheepskin Rug - Vole10.60.3274£79Single Sheepskin Rug
Sheepskin Rug - Chocolate10.10.362£79Single Sheepskin Rug
+ 7 more products
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