Daily KPI Report
Hyde & Hare
Tuesday, 15 September 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — September 2026 Shopify Shopify Triple Whale Triple Whale

Day 15 of 30 (50% of month)

Revenue £57,553 of £159,551
Paced target: £79,776 -27.9% vs pace
Projected EOM: £115,106
Ad Spend £10,080 of £20,563
Paced target: £10,282 -2.0% vs pace
Projected EOM: £20,159
MTD Blended ROAS
6.05x
MTD Orders
341
View Full Forecast Dashboard →
Yesterday

Tuesday

Daily performance snapshot. Deltas vs previous day (Mon 14 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£3,981
-35.3% vs prev
Orders Shopify
29
+52.6% vs prev
AOV Shopify
£137.26
-57.6% vs prev
Blended ROAS Triple Whale
7.19x
-40.2% vs prev
Ad Spend Triple Whale
£554
+0.5% vs prev
NC CPA Triple Whale
£36.96
-26.3% vs prev
NC ROAS Triple Whale
4.72x
-13.1% vs prev
Meta ROAS TW Linear
2.33x
-52.7% vs prev
Google ROAS TW Linear
6.55x
+49.7% vs prev
Meta Spend Triple Whale
£175
+2.3% vs prev
Google Spend Triple Whale
£371
-0.1% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC3.3%3.9%-0.6pp
ATC → Purchase35.6%41.5%-5.9pp
Session → Purchase1.2%1.6%-0.4pp
Sessions
1,797
Add to Cart
59
Purchases
21
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,797
+28.3% vs prev
Unique Visitors Triple Whale
1,177
+16.4% vs prev
Bounce Rate Triple Whale
72.5%
+2.4% vs prev
7d Avg Sessions Triple Whale
1,497
+0.0% vs prev
1,7971,6611,5241,3881,251WedThuFriSatSunMonTue1,2511,4841,4641,5291,5541,4011,797
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Wed 9 Sept1,25190316£2,8371.28%
Thu 10 Sept1,4841,06832£3,5542.16%
Fri 11 Sept1,4641,07424£3,5161.64%
Sat 12 Sept1,5291,06324£4,0371.57%
Sun 13 Sept1,5541,08730£5,0591.93%
Mon 14 Sept1,4011,01119£6,6351.36%
Tue 15 Sept (today)1,7971,17729£3,9811.61%
7d Total10,4807,383174£29,6191.66%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

15 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£3,837£4,231£3,981£6,800
Orders22.724.929-
Ad Spend£672£594£554-
Blended ROAS6.05x7.12x7.19x-
7-Day Revenue Trend
09-09£2,83709-10£3,55409-11£3,51609-12£4,03709-13£5,05909-14£6,63509-15£3,981
Customers

New vs Returning Shopify Shopify

New 48%
Returning 38%
SegmentOrdersvs Prev
New14+27.3%
Returning11+37.5%
Total29+52.6%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 61%
Organic/Social 14%
Klaviyo 11%
Meta Ads 10%
2%
Google Ads: £2,430
Organic/Social: £559
Klaviyo: £446
Meta Ads: £408
Non-attributed: £95
Influencers: £32
Pinterest Ads: £17
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,430£3716.55x60.9%18+49.5%
Organic/Social£559--14.0%9-41.7%
Klaviyo£446--11.2%9-41.0%
Meta Ads£408£1752.33x10.2%8-51.6%
Non-attributed£95--2.4%1-
Influencers£32--0.8%1-89.6%
Pinterest Ads£17--0.4%1-
Excluded£0--0.0%6-100.0%
Total£3,988£5547.19x100%29
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Mon 14 Sept).

Meta Spend Meta
£175
+2.3% vs prev
TW Orders TW Linear
8
+60.0% vs prev
TW Revenue TW Linear
£408
-51.6% vs prev
TW ROAS TW Linear
2.33x
-52.7% vs prev
CPA TW Linear
£21.89
-36.1% vs prev
CTR Meta
2.66%
+3.5% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£913£171+116.0%1.87x£12.541.76%
CS | Cold & Warm | Purchases | Seat Pads£661£83-87.9%1.24x£22.044.68%
CS | Warm | Sales | Remarketing | Interiors£91£171.85x£19.603.37%
CS | Warm | Sales | Remarketing | DPA | Interiors£80£0-100.0%-£10.942.87%
Total£1758£4082.33x£15.222.66%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £167 8 £221 £1,767 10.55x 5 £99 £497 2.97x
CS | Search | Sheepskin Rugs £81 1 £79 £79 0.98x 0 £0 £0 -
CS | Performance Max | Zombie/Dead SKUs £62 0 £0 £0 - 3 £386 £1,157 18.63x
CS | Performance Max | Interiors | Cowhide | UK £30 0 £0 £0 - 2 £25 £49 1.62x
CS | Performance Max | Interiors | Sheepskin | UK £17 2 £276 £552 31.63x 1 £279 £279 15.99x
CS | Shopping | High | Interiors | Dupe Feed £5 0 £0 £0 - 2 £59 £119 21.90x
CS | Shopping | Low | Interiors £0 0 £0 £0 - 0 £0 £0 -
Total £364 11 £218 £2,398 6.60x 13 £162 £2,100 5.78x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £4 0 £0 £0 - 5 £66 £330 82.96x
CS | Search | Brand | Worldwide £3 0 £0 £0 - 0 £0 £0 -
Total £6 0 £0 £0 - 5 £66 £330 50.95x
Email

Klaviyo Campaigns Klaviyo Klaviyo

1 campaign sent yesterday.

CampaignRecipientsOpen RateClick RateCTORRevenueConv
Summer To Autumn Decorating19,82941.2%0.8%2.0%£1,016.508
Total19,829£1,016.508

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £98.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Abandoned Checkout - Interiors955.6%0.0%£98.001
Welcome Flow - Interiors - Unveild3959.0%0.0%£0.000
Welcome Flow - Interiors5958.6%3.4%£0.000
Browse Abandonment - Interiors10552.4%2.9%£0.000
Browse Abandonment - Interiors - Unveild3458.8%2.9%£0.000
Customer Winback - Interiors2343.5%0.0%£0.000
Nursery Flow - Interiors3748.6%5.4%£0.000
Cross-sell Unveild Flow2748.1%3.7%£0.000
Abandoned Cart Reminder - Interiors1464.3%0.0%£0.000
Abandoned Checkout - Interiors - Unveild757.1%14.3%£0.000
+ 6 more flows
Total368£98.001
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Seat Pads£1,4693131.1%
Quatro Sheepskin Rug£837317.7%
Sheepskin Beanbags£795116.8%
Single Sheepskin Rug£553711.7%
Sheepskin Cushions£44469.4%
Double Sheepskin Rug£31826.7%
Cowhide Rug£29516.2%
Brush£1410.3%
Other£060.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Giant Shearling Beanbag - Moonlight10.30.565£795Sheepskin Beanbags
Sheepskin Seat Pad - Cream189.06.823£702Sheepskin Seat Pads
Padded Shearling Seat Pad - Cream82.31.1159£472Sheepskin Seat Pads
Cowhide Rug - Brown & White (200cm x 180cm)10.10.10£295Cowhide Rug
Quatro Sheepskin Rug - Taupe10.30.121£279Quatro Sheepskin Rug
Quatro Shearling Rug - Cream10.10.313£279Quatro Sheepskin Rug
Quatro Sheepskin Rug - Oyster10.40.5246£279Quatro Sheepskin Rug
Shearling Cushion - Moonlight31.41.7231£237Sheepskin Cushions
Padded Shearling Seat Pad - Oatmeal43.01.234£236Sheepskin Seat Pads
Sheepskin Cushion - Cream30.40.9346£207Sheepskin Cushions
Double Shearling Rug - Cream10.60.642£159Double Sheepskin Rug
Double Sheepskin Rug - Vole10.30.374£159Double Sheepskin Rug
Shearling Rug - Cream20.61.1161£158Single Sheepskin Rug
Sheepskin Rug - Oyster21.72.3851£158Single Sheepskin Rug
Sheepskin Rug - Cream13.04.8851£79Single Sheepskin Rug
+ 5 more products
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