Daily KPI Report
Hyde & Hare
Tuesday, 8 September 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — September 2026 Shopify Shopify Triple Whale Triple Whale

Day 8 of 30 (27% of month)

Revenue £29,224 of £159,551
Paced target: £42,547 -31.3% vs pace
Projected EOM: £109,590
Ad Spend £5,909 of £21,537
Paced target: £5,743 +2.9% vs pace
Projected EOM: £22,159
MTD Blended ROAS
5.26x
MTD Orders
167
View Full Forecast Dashboard →
Yesterday

Tuesday

Daily performance snapshot. Deltas vs previous day (Mon 7 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£4,051
+270.6% vs prev
Orders Shopify
17
+30.8% vs prev
AOV Shopify
£238.30
+183.4% vs prev
Blended ROAS Triple Whale
6.14x
+182.9% vs prev
Ad Spend Triple Whale
£660
+31.0% vs prev
NC CPA Triple Whale
£60.03
-28.5% vs prev
NC ROAS Triple Whale
5.01x
+427.4% vs prev
Meta ROAS TW Linear
2.52x
+54.1% vs prev
Google ROAS TW Linear
3.95x
+240.9% vs prev
Meta Spend Triple Whale
£117
+19.5% vs prev
Google Spend Triple Whale
£534
+34.3% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC3.2%4.2%-1.0pp
ATC → Purchase35.0%40.5%-5.5pp
Session → Purchase1.1%1.7%-0.6pp
Sessions
1,231
Add to Cart
40
Purchases
14
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,231
-11.8% vs prev
Unique Visitors Triple Whale
845
-8.1% vs prev
Bounce Rate Triple Whale
67.2%
-2.4% vs prev
7d Avg Sessions Triple Whale
1,380
+0.0% vs prev
1,7791,6421,5051,3681,231WedThuFriSatSunMonTue1,7791,2951,2311,4141,3131,3951,231
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Wed 2 Sept1,7791,12627£4,3711.52%
Thu 3 Sept1,29587619£2,4011.47%
Fri 4 Sept1,23184722£5,9921.79%
Sat 5 Sept1,41492121£2,8051.49%
Sun 6 Sept1,31388021£3,2931.60%
Mon 7 Sept1,39591913£1,0930.93%
Tue 8 Sept (today)1,23184517£4,0511.38%
7d Total9,6586,414140£24,0051.45%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

22 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£3,653£3,429£4,051£5,924
Orders20.920.017-
Ad Spend£739£720£660-
Blended ROAS5.26x4.76x6.14x-
7-Day Revenue Trend
09-02£4,37109-03£2,40109-04£5,99209-05£2,80509-06£3,29309-07£1,09309-08£4,051
Customers

New vs Returning Shopify Shopify

New 65%
Returning 35%
SegmentOrdersvs Prev
New11+83.3%
Returning6+20.0%
Total17+30.8%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 52%
Direct 18%
Organic/Social 10%
8%
7%
2%
1%
Google Ads: £2,112
Direct: £749
Organic/Social: £423
Klaviyo: £321
Meta Ads: £294
Influencers: £97
Non-attributed: £55
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,112£5343.95x52.1%12+357.7%
Direct£749--18.5%1+1398.0%
Organic/Social£423--10.5%6+76.8%
Klaviyo£321--7.9%5+555.8%
Meta Ads£294£1172.52x7.3%6+84.2%
Influencers£97--2.4%2+19.5%
Non-attributed£55--1.4%1+4.4%
Total£4,051£6606.14x100%17
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Mon 7 Sept).

Meta Spend Meta
£117
+19.5% vs prev
TW Orders TW Linear
6
+100.0% vs prev
TW Revenue TW Linear
£294
+84.2% vs prev
TW ROAS TW Linear
2.52x
+54.1% vs prev
CPA TW Linear
£19.46
-40.2% vs prev
CTR Meta
2.54%
+32.0% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£976£294+465.0%3.04x£12.402.48%
CS | Warm | Sales | Remarketing | Interiors£110£0-£15.823.06%
CS | Warm | Sales | Remarketing | DPA | Interiors£90£0-£13.062.66%
Total£1176£2942.52x£12.712.54%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £289 3 £188 £563 1.95x 3 £135 £404 1.40x
CS | Search | Sheepskin Rugs £72 1 £93 £93 1.28x 2 £62 £125 1.73x
CS | Performance Max | Zombie/Dead SKUs £61 1 £227 £227 3.72x 0 £0 £0 -
CS | Performance Max | Interiors | Cowhide | UK £50 0 £0 £0 - 2 £108 £216 4.34x
CS | Performance Max | Interiors | Sheepskin | UK £34 0 £0 £0 - 1 £18 £18 0.52x
CS | Shopping | High | Interiors | Dupe Feed £20 0 £0 £0 - 0 £0 £0 -
CS | Shopping | Low | Interiors £0 0 £0 £0 - 0 £0 £0 -
Total £526 5 £177 £883 1.68x 8 £95 £763 1.45x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £8 2 £114 £228 27.54x 3 £55 £166 20.02x
CS | Search | Brand | Worldwide £0 0 £0 £0 - 1 £1,183 £1,183 4084.24x
Total £9 2 £114 £228 26.61x 4 £337 £1,349 157.42x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £1,410.29 total.

FlowRecipientsOpen RateClick RateRevenueConv
Abandoned Checkout - Interiors1258.3%8.3%£1,183.291
Loyalty Lion - Welcome366.7%0.0%£227.001
Welcome Flow - Interiors5647.4%5.5%£0.000
Browse Abandonment - Interiors9351.6%1.1%£0.000
Loyalty Lion - Post Purchase333.3%33.3%£0.000
Nursery Flow - Interiors7147.9%2.8%£0.000
Browse Abandonment - Interiors - Unveild3743.2%2.7%£0.000
Welcome Flow - Interiors - Unveild3444.1%0.0%£0.000
Loyalty Lion - Tier Reminder (The Fold)1100.0%0.0%£0.000
Customer Winback - Interiors3740.5%0.0%£0.000
+ 7 more flows
Total405£1,410.292
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Beanbags£1,922347.2%
Double Sheepskin Rug£766518.8%
Sheepskin Cushions£39859.8%
Single Sheepskin Rug£35158.6%
Cowhide Rug£32518.0%
Sheepskin Seat Pads£17734.3%
Sheepskin Stools£12213.0%
Brush£1410.3%
Other£050.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Large Sheepskin Beanbag - Cream20.60.418£1,173Sheepskin Beanbags
Giant Sheepskin Beanbag - Cream10.10.46£749Sheepskin Beanbags
Cowhide Rug - Tricolour (210cm x 190cm)10.10.00£325Cowhide Rug
Double Sheepskin Rug - Oyster20.70.8109£318Double Sheepskin Rug
Tibetan Sheepskin Cushion - White & Brown30.90.5176£237Sheepskin Cushions
Tibetan Sheepskin Cushion - Grey20.30.252£161Sheepskin Cushions
Double Sheepskin Rug - Cream10.31.1109£159Double Sheepskin Rug
Double Sheepskin Rug - Taupe10.30.319£159Double Sheepskin Rug
Sheepskin Rug - Elderflower20.71.376£138Single Sheepskin Rug
Double Shearling Rug - Moonlight10.70.9169£130Double Sheepskin Rug
Tibetan Sheepskin Rug - Charcoal10.30.133£122Sheepskin Stools
Padded Sheepskin Seat Pad - Cream20.91.8159£118Sheepskin Seat Pads
Sheepskin Rug - Cream13.05.5144£79Single Sheepskin Rug
Sheepskin Rug - Champagne10.30.349£79Single Sheepskin Rug
Padded Shearling Seat Pad - Cream10.10.8167£59Sheepskin Seat Pads
+ 3 more products
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