Daily KPI Report
Hyde & Hare
Wednesday, 2 September 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — September 2026 Shopify Shopify Triple Whale Triple Whale

Day 2 of 30 (7% of month)

Revenue £11,084 of £159,551
Paced target: £10,637 +4.2% vs pace
Projected EOM: £166,257
Ad Spend £1,625 of £19,336
Paced target: £1,289 +26.0% vs pace
Projected EOM: £24,369
MTD Blended ROAS
7.03x
MTD Orders
54
View Full Forecast Dashboard →
Yesterday

Wednesday

Daily performance snapshot. Deltas vs previous day (Tue 1 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£4,371
-34.9% vs prev
Orders Shopify
27
+0.0% vs prev
AOV Shopify
£161.88
-34.9% vs prev
Blended ROAS Triple Whale
6.19x
-21.1% vs prev
Ad Spend Triple Whale
£760
-11.1% vs prev
NC CPA Triple Whale
£42.24
-21.0% vs prev
NC ROAS Triple Whale
4.91x
-9.7% vs prev
Meta ROAS TW Linear
3.63x
-38.0% vs prev
Google ROAS TW Linear
2.31x
-35.4% vs prev
Meta Spend Triple Whale
£106
-22.2% vs prev
Google Spend Triple Whale
£646
-9.1% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC2.6%4.4%-1.8pp
ATC → Purchase58.7%41.9%+16.8pp
Session → Purchase1.5%1.8%-0.3pp
Sessions
1,779
Add to Cart
46
Purchases
27
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,779
+29.3% vs prev
Unique Visitors Triple Whale
1,126
+29.0% vs prev
Bounce Rate Triple Whale
67.1%
-3.7% vs prev
7d Avg Sessions Triple Whale
1,933
+0.0% vs prev
2,3652,1181,8711,6231,376ThuFriSatSunMonTueWed1,8992,3651,9661,8512,2941,3761,779
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Thu 27 Aug1,8991,30338£6,9972.00%
Fri 28 Aug2,3651,61059£9,7112.49%
Sat 29 Aug1,9661,37045£7,4202.29%
Sun 30 Aug1,8511,23944£7,9342.38%
Mon 31 Aug2,2941,45473£12,5173.18%
Tue 1 Sept1,37687327£6,7131.96%
Wed 2 Sept (today)1,7791,12627£4,3711.52%
7d Total13,5308,975313£55,6642.31%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

28 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£5,542£7,952£4,371£5,302
Orders27.044.727-
Ad Spend£812£879£760-
Blended ROAS7.03x9.05x6.19x-
7-Day Revenue Trend
08-27£6,99708-28£9,71108-29£7,42008-30£7,93408-31£12,51709-01£6,71309-02£4,371
Customers

New vs Returning Shopify Shopify

New 67%
Returning 37%
SegmentOrdersvs Prev
New18+28.6%
Returning10+0.0%
Total27+0.0%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Klaviyo 43%
Google Ads 32%
Direct 8%
Organic/Social 8%
Meta Ads 8%
Klaviyo: £2,035
Google Ads: £1,490
Direct: £395
Organic/Social: £387
Meta Ads: £385
shop_app: £13
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Klaviyo£2,035--43.2%11+336.1%
Google Ads£1,490£6462.31x31.7%18-41.2%
Direct£395--8.4%2-
Organic/Social£387--8.2%8-86.1%
Meta Ads£385£1063.63x8.2%9-51.8%
shop_app£13--0.3%1-
Total£4,705£7606.19x100%27
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Tue 1 Sept).

Meta Spend Meta
£106
-22.1% vs prev
TW Orders TW Linear
9
-10.0% vs prev
TW Revenue TW Linear
£385
-51.8% vs prev
TW ROAS TW Linear
3.63x
-38.1% vs prev
CPA TW Linear
£11.77
-13.5% vs prev
CTR Meta
2.66%
+26.6% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£856£233-67.0%2.74x£13.152.63%
CS | Warm | Sales | Remarketing | DPA | Interiors£111£131.15x£13.962.44%
CS | Warm | Sales | Remarketing | Interiors£100£0-£17.223.25%
CS | Sales | Cold & Warm | Test 14/4/26£00£0-£0.000.00%
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26£01£80-14.4%-£0.000.00%
Total£1069£3853.63x£13.532.66%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £307 5 £103 £515 1.68x 6 £84 £503 1.64x
CS | Search | Sheepskin Rugs £104 3 £109 £326 3.12x 1 £69 £69 0.66x
CS | Performance Max | Zombie/Dead SKUs £61 2 £177 £354 5.84x 3 £164 £492 8.12x
CS | Performance Max | Interiors | Sheepskin | UK £56 0 £0 £0 - 1 £80 £80 1.42x
CS | Performance Max | Interiors | Cowhide | UK £56 0 £0 £0 - 1 £69 £69 1.24x
CS | Shopping | High | Interiors | Dupe Feed £52 2 £46 £93 1.77x 2 £23 £46 0.89x
Total £636 12 £107 £1,287 2.02x 14 £90 £1,259 1.98x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £9 2 £119 £238 27.36x 4 £58 £231 26.61x
CS | Search | Brand | Worldwide £1 0 £0 £0 - 0 £0 £0 -
Total £10 2 £119 £238 24.36x 4 £58 £231 23.69x
Email

Klaviyo Campaigns Klaviyo Klaviyo

1 campaign sent yesterday.

CampaignRecipientsOpen RateClick RateCTORRevenueConv
Textural Layers22,82439.9%1.2%2.9%£1,072.538
Total22,824£1,072.538

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £0.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Abandoned Checkout - Interiors - Unveild850.0%12.5%£0.000
Welcome Flow - Interiors - Unveild7647.4%3.9%£0.000
Welcome Flow - Interiors7355.7%5.6%£0.000
Abandoned Checkout - Interiors1457.1%0.0%£0.000
Loyalty Lion - Tier Reminder (The Fold)1100.0%0.0%£0.000
Browse Abandonment - Interiors16150.3%2.5%£0.000
Customer Winback - Interiors1338.5%0.0%£0.000
Browse Abandonment - Interiors - Unveild4858.3%4.2%£0.000
Nursery Flow - Interiors4640.0%2.2%£0.000
Cross-sell Unveild Flow4854.2%4.2%£0.000
+ 8 more flows
Total534£0.000
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Double Sheepskin Rug£950618.8%
Sheepskin Seat Pads£9101718.0%
Sheepskin Cushions£7601015.1%
Single Sheepskin Rug£691913.7%
Cowhide Rug£633212.5%
Sheepskin Stools£601211.9%
Reindeer Hides£30116.0%
Tibetan Sheepskin Rug£11912.4%
Cashmere Socks£5511.1%
Brush£2720.5%
Other£0100.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Padded Sheepskin Seat Pad - Taupe111.70.9211£653Sheepskin Seat Pads
Sheepskin Stool - Pure White10.30.13£482Sheepskin Stools
Cowhide Rug - Tricolour Exotic (210cm x 180cm)10.10.00£332Cowhide Rug
Shearling Cushion - Moonlight43.12.3244£316Sheepskin Cushions
Double Sheepskin Rug - Oyster20.91.0113£304Double Sheepskin Rug
Cowhide Rug - Alpine Brown (200cm x 170cm)10.10.00£301Cowhide Rug
Scandinavian Reindeer Hide - White Tones10.30.10£301Reindeer Hides
Double Shearling Rug - Moonlight11.10.9171£169Double Sheepskin Rug
Double Shearling Rug - Oatmeal11.61.093£159Double Sheepskin Rug
Double Shearling Rug - Espresso10.60.110£159Double Sheepskin Rug
Double Shearling Rug - Cream11.30.747£159Double Sheepskin Rug
Tibetan Sheepskin Cushion - White & Black20.40.138£158Sheepskin Cushions
Shearling Rug - Cream21.91.5161£158Single Sheepskin Rug
Sheepskin Rug - Elderflower21.71.277£138Single Sheepskin Rug
Shearling Cushion - Mist20.30.344£138Sheepskin Cushions
+ 16 more products
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