Shopify Shopify Shopify Day 25 of 30 (83% of month)
Daily performance snapshot. Deltas vs previous day (Wed 24 Jun). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
| Stage | Today | 30d Avg | Delta |
|---|---|---|---|
| Session → ATC | 2.8% | 3.8% | -1.1pp |
| ATC → Purchase | 38.1% | 42.3% | -4.2pp |
| Session → Purchase | 1.1% | 1.6% | -0.6pp |
Sessions and visitors from Triple Whale pixel. 7-day trend.
| Day | Sessions | Visitors | Orders | Revenue | Conv Rate |
|---|---|---|---|---|---|
| Thu 18 Jun | 812 | 551 | 20 | £2,240 | 2.46% |
| Sat 20 Jun | 909 | 629 | 9 | £3,061 | 0.99% |
| Sun 21 Jun | 885 | 621 | 15 | £3,324 | 1.69% |
| Mon 22 Jun | 750 | 521 | 13 | £1,662 | 1.73% |
| Tue 23 Jun | 2,131 | 1,327 | 49 | £7,032 | 2.30% |
| Wed 24 Jun | 1,512 | 912 | 40 | £8,056 | 2.65% |
| Thu 25 Jun (today) | 761 | 507 | 11 | £2,217 | 1.45% |
| 7d Total | 7,760 | 5,068 | 157 | £27,592 | 2.02% |
Shopify 5 days remaining in month. How today's pace compares to what's needed.
| Metric | MTD Daily Avg | 7-Day Avg | Yesterday | Needed / Day |
|---|---|---|---|---|
| Revenue | £3,259 | £3,942 | £2,217 | £3,472 |
| Orders | 18.6 | 22.4 | 11 | - |
| Ad Spend | £497 | £429 | £353 | - |
| Blended ROAS | 7.23x | 9.19x | 6.28x | - |
Shopify| Segment | Orders | vs Prev |
|---|---|---|
| New | 6 | -70.0% |
| Returning | 4 | -77.8% |
| Total | 11 | -72.5% |
Total Sales revenue attributed by channel using Triple Whale's Linear model.
| Channel | Revenue | Spend | ROAS | % of Rev | Orders | vs Prev |
|---|---|---|---|---|---|---|
| Google Ads | £1,046 | £224 | 4.66x | 47.2% | 7 | -54.7% |
| Excluded | £736 | - | - | 33.2% | 3 | - |
| Organic/Social | £246 | - | - | 11.1% | 4 | -89.0% |
| Meta Ads | £146 | £119 | 1.22x | 6.6% | 3 | -76.7% |
| Klaviyo | £35 | - | - | 1.6% | 2 | -98.0% |
| Influencers | £8 | - | - | 0.4% | 1 | -94.9% |
| Total | £2,217 | £353 | 6.28x | 100% | 11 |
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Wed 24 Jun).
| Campaign | Spend | TW Orders | TW Revenue | TW ROAS | CPM | CTR |
|---|---|---|---|---|---|---|
| £39 | 1 | £40-80.6% | 1.02x | £19.05 | 2.85% | |
| £38 | 0 | £0-100.0% | - | £9.14 | 1.02% | |
| £28 | 0 | £0 | - | £18.43 | 2.56% | |
| £8 | 0 | £0 | - | £13.96 | 2.60% | |
| £7 | 0 | £0-100.0% | - | £14.08 | 1.43% | |
| Total | £119 | 3 | £146 | 1.22x | £13.66 | 1.84% |
No campaigns sent yesterday.
Automated flow revenue yesterday: £0.00 total.
| Flow | Recipients | Open Rate | Click Rate | Revenue | Conv |
|---|---|---|---|---|---|
| 4 | 0.0% | 0.0% | £0.00 | 0 | |
| 71 | 53.5% | 8.5% | £0.00 | 0 | |
| 11 | 90.9% | 0.0% | £0.00 | 0 | |
| 39 | 51.3% | 0.0% | £0.00 | 0 | |
| 15 | 40.0% | 0.0% | £0.00 | 0 | |
| 31 | 35.5% | 6.5% | £0.00 | 0 | |
| 17 | 58.8% | 5.9% | £0.00 | 0 | |
| 15 | 60.0% | 13.3% | £0.00 | 0 | |
| 1 | 0.0% | 0.0% | £0.00 | 0 | |
| 4 | 100.0% | 0.0% | £0.00 | 0 | |
| + 3 more flows | |||||
| Total | 221 | £0.00 | 0 | ||
Shopify| Product Type | Revenue | Units | % of Rev |
|---|---|---|---|
| Sheepskin Beanbags | £795 | 1 | 30.1% |
| Sexto Sheepskin Rug | £395 | 1 | 14.9% |
| Sheepskin Seat Pads | £295 | 5 | 11.2% |
| Sheepskin Cushions | £292 | 4 | 11.0% |
| British Rarebreed Sheepskin Rug | £290 | 2 | 11.0% |
| Cowhide Rug | £275 | 1 | 10.4% |
| Single Sheepskin Rug | £213 | 3 | 8.1% |
| Throws & Blankets | £89 | 1 | 3.4% |
| Other | £0 | 3 | 0.0% |
Shopify| Product | Units | 7d Avg/Day | 30d Avg/Day | Stock | Revenue | Type |
|---|---|---|---|---|---|---|
| 1 | 0.3 | 0.2 | 60 | £795 | Sheepskin Beanbags | |
| 1 | 0.1 | 0.2 | 75 | £395 | Sexto Sheepskin Rug | |
| 2 | 0.4 | 0.2 | 0 | £290 | British Rarebreed Sheepskin Rug | |
| 1 | 0.1 | 0.0 | 0 | £275 | Cowhide Rug | |
| 3 | 0.6 | 0.4 | 1 | £177 | Sheepskin Seat Pads | |
| 2 | 2.7 | 2.8 | 152 | £158 | Sheepskin Cushions | |
| 2 | 0.3 | 0.1 | 63 | £158 | Single Sheepskin Rug | |
| 2 | 0.3 | 0.3 | 39 | £118 | Sheepskin Seat Pads | |
| 1 | 0.1 | 0.0 | 0 | £89 | Throws & Blankets | |
| 1 | 0.1 | 0.2 | 44 | £79 | Sheepskin Cushions | |
| 1 | 0.1 | 0.0 | 0 | £55 | Single Sheepskin Rug | |
| 1 | 2.4 | 2.7 | 0 | £55 | Sheepskin Cushions | |
| 3 | 5.4 | 7.3 | 510 | £0 | Other |