Daily KPI Report
Hyde & Hare
Thursday, 6 August 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — August 2026 Shopify Shopify Triple Whale Triple Whale

Day 6 of 31 (19% of month)

Revenue £45,949 of £224,679
Paced target: £43,486 +5.7% vs pace
Projected EOM: £237,403
Ad Spend £3,612 of £21,650
Paced target: £4,190 -13.8% vs pace
Projected EOM: £18,660
MTD Blended ROAS
13.02x
MTD Orders
250
View Full Forecast Dashboard →
Yesterday

Thursday

Daily performance snapshot. Deltas vs previous day (Wed 5 Aug). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£4,977
+12.8% vs prev
Orders Shopify
35
-10.3% vs prev
AOV Shopify
£142.20
+25.7% vs prev
Blended ROAS Triple Whale
8.29x
+12.9% vs prev
Ad Spend Triple Whale
£600
-12.0% vs prev
NC CPA Triple Whale
£30.02
+40.8% vs prev
NC ROAS Triple Whale
4.04x
-35.8% vs prev
Meta ROAS TW Linear
2.52x
-34.0% vs prev
Google ROAS TW Linear
7.09x
+65.2% vs prev
Meta Spend Triple Whale
£244
-2.5% vs prev
Google Spend Triple Whale
£348
-17.8% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC4.2%4.3%-0.1pp
ATC → Purchase43.9%38.7%+5.3pp
Session → Purchase1.9%1.7%+0.2pp
Sessions
1,558
Add to Cart
66
Purchases
29
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,558
-2.2% vs prev
Unique Visitors Triple Whale
1,000
+3.3% vs prev
Bounce Rate Triple Whale
70.2%
-1.5% vs prev
7d Avg Sessions Triple Whale
1,748
+0.0% vs prev
2,6072,2681,9301,5911,252FriSatSunMonTueWedThu2,2012,6071,5601,2521,4641,5931,558
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Fri 31 Jul2,20195318£2,9770.82%
Sat 1 Aug2,6071,24359£16,1532.26%
Sun 2 Aug1,56093352£9,3403.33%
Mon 3 Aug1,25281729£6,2752.32%
Tue 4 Aug1,46490136£4,7922.46%
Wed 5 Aug1,59396839£4,7322.45%
Thu 6 Aug (today)1,5581,00035£4,9772.25%
7d Total12,2356,815268£49,2462.19%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

25 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£7,658£7,035£4,977£7,149
Orders41.738.335-
Ad Spend£602£582£600-
Blended ROAS13.02x12.09x8.29x-
7-Day Revenue Trend
07-31£2,97708-01£16,15308-02£9,34008-03£6,27508-04£4,79208-05£4,73208-06£4,977
Customers

New vs Returning Shopify Shopify

New 57%
Returning 34%
SegmentOrdersvs Prev
New20-35.5%
Returning12+33.3%
Total35-10.3%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 50%
Organic/Social 19%
Klaviyo 13%
Meta Ads 12%
5%
1%
Google Ads: £2,467
Organic/Social: £941
Klaviyo: £623
Meta Ads: £614
Direct: £225
Influencers: £60
Excluded: £47
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,467£3487.09x49.6%25+35.8%
Organic/Social£941--18.9%10-16.2%
Klaviyo£623--12.5%12-21.6%
Meta Ads£614£2442.52x12.3%11-35.7%
Direct£225--4.5%2+51.5%
Influencers£60--1.2%3-43.6%
Excluded£47--0.9%4-
Total£4,977£6008.29x100%35
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Wed 5 Aug).

Meta Spend Meta
£244
-2.5% vs prev
TW Orders TW Linear
11
-31.3% vs prev
TW Revenue TW Linear
£614
-35.7% vs prev
TW ROAS TW Linear
2.52x
-34.1% vs prev
CPA TW Linear
£22.19
+41.8% vs prev
CTR Meta
2.59%
-9.3% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26£1153£180-78.6%1.57x£11.703.28%
CS | Cold/Warm/Hot | Purchases | Evergreen£944£156+74.9%1.67x£11.071.87%
CS | Sales | Cold & Warm | Test 14/4/26£151£886.02x£23.152.21%
CS | Warm | Sales | Remarketing | Interiors£111£797.25x£18.293.19%
CS | Warm | Sales | Remarketing | DPA | Interiors£100£0-100.0%-£13.431.45%
Total£24411£6142.52x£12.062.59%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £129 1 £50 £50 0.39x 2 £61 £122 0.95x
CS | Search | Sheepskin Rugs £89 4 £58 £231 2.59x 5 £58 £291 3.28x
CS | Performance Max | Interiors | Cowhide | UK £41 0 £0 £0 - 2 £63 £125 3.08x
CS | Performance Max | Zombie/Dead SKUs £30 4 £91 £363 12.22x 4 £35 £138 4.66x
CS | Performance Max | Interiors | Sheepskin | UK £26 3 £370 £1,110 43.26x 2 £400 £799 31.13x
CS | Shopping | High | Interiors | Dupe Feed £25 0 £0 £0 - 0 £0 £0 -
CS | Shopping | Low | Interiors £0 1 £135 £135 6757.50x 1 £13 £13 671.50x
Total £339 13 £145 £1,889 5.57x 16 £93 £1,490 4.39x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £8 4 £217 £868 115.08x 9 £109 £977 129.47x
CS | Search | Brand | Worldwide £1 0 £0 £0 - 0 £0 £0 -
Total £9 4 £217 £868 100.67x 9 £109 £977 113.26x
Email

Klaviyo Campaigns Klaviyo Klaviyo

1 campaign sent yesterday.

CampaignRecipientsOpen RateClick RateCTORRevenueConv
Little H&H Socials Launch4,98448.9%4.7%9.7%£0.000
Total4,984£0.000

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £441.95 total.

FlowRecipientsOpen RateClick RateRevenueConv
Welcome Flow - Interiors - Unveild5453.7%3.7%£222.701
Abandoned Cart Reminder - Interiors1127.3%0.0%£134.301
Welcome Flow - Interiors5341.5%1.9%£84.951
Loyalty Lion - Post Purchase944.4%11.1%£0.000
Browse Abandonment - Interiors9248.9%1.1%£0.000
Browse Abandonment - Interiors - Unveild2951.7%3.4%£0.000
Abandoned Checkout - Interiors - Unveild1154.5%9.1%£0.000
Abandoned Checkout - Interiors119.1%0.0%£0.000
Browse Abandonment - Fashion - Unveild1100.0%0.0%£0.000
Customer Winback - Interiors2138.1%0.0%£0.000
+ 6 more flows
Total360£441.953
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Single Sheepskin Rug£1,2881622.3%
Sexto Sheepskin Rug£790213.7%
Sheepskin Beanbags£749113.0%
Double Sheepskin Rug£656411.4%
Cowhide Rug£640211.1%
Sheepskin Seat Pads£6071510.5%
Sheepskin Cushions£39556.9%
Reindeer Hides£29515.1%
Cowhide Cushion£19023.3%
Other£8571.5%
Cashmere Socks£5511.0%
Brush£1410.2%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Giant Sheepskin Beanbag - Vole10.10.023£749Sheepskin Beanbags
Sexto Sheepskin Rug - Cream10.30.370£395Sexto Sheepskin Rug
Sexto Shearling Rug - Moonlight10.60.135£395Sexto Sheepskin Rug
Padded Shearling Seat Pad - Oatmeal62.10.520£354Sheepskin Seat Pads
Shearling Rug - Moonlight41.30.6302£340Single Sheepskin Rug
Double Shearling Rug - Moonlight21.00.3194£338Double Sheepskin Rug
Cowhide Rug - Beige & White (210cm x 180cm)10.10.00£325Cowhide Rug
Shearling Cushion - Moonlight41.41.298£316Sheepskin Cushions
Sheepskin Rug - Cream45.63.6299£316Single Sheepskin Rug
Cowhide Rug - Black (210cm x 190cm)10.10.00£315Cowhide Rug
Scandinavian Reindeer Hide - White Tones10.30.12£295Reindeer Hides
Cowhide Cushion Tricolour - Large21.00.70£190Cowhide Cushion
Double Sheepskin Rug - Cream11.60.5210£159Double Sheepskin Rug
Double Sheepskin Rug - Oyster11.10.5210£159Double Sheepskin Rug
Sheepskin Rug - Oyster22.71.4299£158Single Sheepskin Rug
+ 14 more products
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