DATA SOURCES:
Shopify
Triple Whale
Meta
Google
Klaviyo Monthly Pace
Forecast vs Actual — June 2026 Shopify Triple Whale
Day 28 of 30 (93% of month)
Revenue
£95,099 of £98,840
Paced target: £92,251
+3.1% vs pace
Projected EOM: £101,892
Ad Spend
£13,658 of £14,745
Paced target: £13,762
-0.8% vs pace
Projected EOM: £14,633
Yesterday
Sunday
Daily performance snapshot. Deltas vs previous day (Sat 27 Jun). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£1,981
-58.3% vs prev
Orders
14
-26.3% vs prev
AOV
£141.50
-43.4% vs prev
Blended ROAS
3.95x
-64.5% vs prev
Ad Spend
£502
+17.7% vs prev
NC CPA
£55.73
+17.7% vs prev
NC ROAS
2.38x
-63.4% vs prev
Meta ROAS
1.74x
+73.0% vs prev
Google ROAS
2.34x
-71.9% vs prev
Meta Spend
£176
+40.7% vs prev
Google Spend
£317
+8.3% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
| Stage | Today | 30d Avg | Delta |
|---|
| Session → ATC | 3.0% | 3.9% | -0.9pp |
| ATC → Purchase | 40.6% | 42.3% | -1.7pp |
| Session → Purchase | 1.2% | 1.6% | -0.4pp |
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
1,060
+25.4% vs prev
Unique Visitors
744
+37.8% vs prev
Bounce Rate
73.3%
+5.5% vs prev
7d Avg Sessions
1,156
+0.0% vs prev
| Day | Sessions | Visitors | Orders | Revenue | Conv Rate |
|---|
| Mon 22 Jun | 750 | 521 | 13 | £1,662 | 1.73% |
| Tue 23 Jun | 2,131 | 1,327 | 49 | £7,032 | 2.30% |
| Wed 24 Jun | 1,512 | 912 | 40 | £8,056 | 2.65% |
| Thu 25 Jun | 761 | 507 | 11 | £2,217 | 1.45% |
| Fri 26 Jun | 1,034 | 731 | 19 | £7,217 | 1.84% |
| Sat 27 Jun | 845 | 540 | 19 | £4,749 | 2.25% |
| Sun 28 Jun (today) | 1,060 | 744 | 14 | £1,981 | 1.32% |
| 7d Total | 8,093 | 5,282 | 165 | £32,913 | 2.04% |
Run Rate
Daily Averages Shopify Triple Whale
2 days remaining in month. How today's pace compares to what's needed.
| Metric | MTD Daily Avg | 7-Day Avg | Yesterday | Needed / Day |
|---|
| Revenue | £3,396 | £4,702 | £1,981 | £1,870 |
| Orders | 18.5 | 23.6 | 14 | - |
| Ad Spend | £488 | £382 | £502 | - |
| Blended ROAS | 7.59x | 12.32x | 3.95x | - |
7-Day Revenue Trend
Customers
New vs Returning Shopify
| Segment | Orders | vs Prev |
|---|
| New | 9 | +12.5% |
| Returning | 6 | -33.3% |
| Total | 14 | -26.3% |
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Google Ads 37%
Organic/Social 23%
Klaviyo 19%
Meta Ads 15%
6%
Google Ads: £741
Organic/Social: £456
Klaviyo: £367
Meta Ads: £306
Influencers: £111
| Channel | Revenue | Spend | ROAS | % of Rev | Orders | vs Prev |
|---|
| Google Ads | £741 | £317 | 2.34x | 37.4% | 10 | -69.6% |
| Organic/Social | £456 | - | - | 23.0% | 6 | -44.0% |
| Klaviyo | £367 | - | - | 18.5% | 7 | -70.3% |
| Meta Ads | £306 | £176 | 1.74x | 15.5% | 3 | +143.5% |
| Influencers | £111 | - | - | 5.6% | 4 | -20.7% |
| Total | £1,981 | £502 | 3.95x | 100% | 14 | |
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sat 27 Jun).
Meta Spend
£176
+40.8% vs prev
TW Orders
3
-25.0% vs prev
TW Revenue
£306
+143.5% vs prev
TW ROAS
1.74x
+73.0% vs prev
CPA
£58.73
+87.7% vs prev
CTR
1.29%
-13.1% vs prev
| Campaign | Spend | TW Orders | TW Revenue | TW ROAS | CPM | CTR |
|---|
| CS | Cold/Warm/Hot | Purchases | Evergreen | £69 | 0 | £0-100.0% | - | £4.77 | 0.76% |
| CS | Cold & Warm | Sales | GWP Cushion | 15/5/26 | £52 | 1 | £237 | 4.59x | £17.80 | 2.52% |
| CS | Sales | Cold & Warm | Test 14/4/26 | £35 | 1 | £44 | 1.23x | £16.96 | 3.26% |
| CS | Warm | Sales | Remarketing | Interiors | £11 | 0 | £0-100.0% | - | £18.09 | 1.28% |
| CS | Warm | Sales | Remarketing | DPA | Interiors | £9 | 0 | £0 | - | £13.69 | 1.19% |
| Total | £176 | 3 | £306 | 1.74x | £8.52 | 1.29% |
Email
Klaviyo Campaigns Klaviyo
1 campaign sent yesterday.
| Campaign | Recipients | Open Rate | Click Rate | CTOR | Revenue | Conv |
|---|
| The Giant Beanbag | 18,648 | 36.9% | 1.2% | 3.1% | £1,740.12 | 3 |
| Total | 18,648 | | | | £1,740.12 | 3 |
Klaviyo Flows Klaviyo
Automated flow revenue yesterday: £0.00 total.
| Flow | Recipients | Open Rate | Click Rate | Revenue | Conv |
|---|
| Browse Abandonment - Interiors - Unveild | 16 | 31.2% | 0.0% | £0.00 | 0 |
| Browse Abandonment - Interiors | 50 | 57.1% | 4.1% | £0.00 | 0 |
| Loyalty Lion - Tier Reminder (The Fold) | 2 | 100.0% | 100.0% | £0.00 | 0 |
| Loyalty Lion - Post Purchase | 4 | 75.0% | 50.0% | £0.00 | 0 |
| Loyalty Lion - Welcome | 2 | 50.0% | 50.0% | £0.00 | 0 |
| Welcome Flow - Interiors - Unveild | 8 | 25.0% | 0.0% | £0.00 | 0 |
| Customer Winback - Interiors | 49 | 51.0% | 0.0% | £0.00 | 0 |
| Nursery Flow - Interiors | 23 | 39.1% | 0.0% | £0.00 | 0 |
| Cross-sell Unveild Flow | 35 | 51.4% | 0.0% | £0.00 | 0 |
| Abandoned Cart Reminder - Interiors - Unveild | 7 | 42.9% | 0.0% | £0.00 | 0 |
| + 4 more flows |
| Total | 209 | | | £0.00 | 0 |
Products
Sales by Product Type Shopify
| Product Type | Revenue | Units | % of Rev |
|---|
| Sheepskin Beanbags | £1,508 | 2 | 40.2% |
| Sheepskin Cushions | £677 | 9 | 18.1% |
| Double Sheepskin Rug | £328 | 2 | 8.7% |
| Sheepskin Pouffe | £325 | 1 | 8.7% |
| Quatro Sheepskin Rug | £279 | 1 | 7.4% |
| Single Sheepskin Rug | £274 | 5 | 7.3% |
| Sheepskin Seat Pads | £189 | 7 | 5.0% |
| British Rarebreed Sheepskin Rug | £85 | 1 | 2.3% |
| Other | £85 | 9 | 2.3% |
Sales by Product Shopify
| Product | Units | 7d Avg/Day | 30d Avg/Day | Stock | Revenue | Type |
|---|
| Giant Sheepskin Beanbag - Cream | 2 | 0.3 | 0.2 | 22 | £1,508 | Sheepskin Beanbags |
| Shearling Cushion - Moonlight | 5 | 3.0 | 2.8 | 141 | £395 | Sheepskin Cushions |
| Square Shearling Pouffe - Moonlight | 1 | 0.1 | 0.0 | 56 | £325 | Sheepskin Pouffe |
| Quatro Sheepskin Rug - Cream | 1 | 0.7 | 0.3 | 146 | £279 | Quatro Sheepskin Rug |
| Rarebreed British Sheepskin Rug | 2 | 1.4 | 0.5 | 0 | £170 | British Rarebreed Sheepskin Rug |
| Double Shearling Rug - Moonlight | 1 | 1.0 | 0.8 | 208 | £169 | Double Sheepskin Rug |
| Double Shearling Rug - Cream | 1 | 0.3 | 0.2 | 35 | £159 | Double Sheepskin Rug |
| Tibetan Sheepskin Cushion - White & Brown | 2 | 1.3 | 0.6 | 95 | £158 | Sheepskin Cushions |
| Single Shearling Rug - Cream | 2 | 0.4 | 0.1 | 0 | £105 | Single Sheepskin Rug |
| Sheepskin Seat Pad - Pure White | 4 | 2.4 | 0.7 | 421 | £100 | Sheepskin Seat Pads |
| Sheepskin Rug - White | 1 | 0.1 | 0.1 | 364 | £79 | Single Sheepskin Rug |
| Sheepskin Cushion - Cream | 1 | 2.1 | 2.4 | 231 | £69 | Sheepskin Cushions |
| Tibetan Cushion - White | 1 | 0.4 | 0.1 | 0 | £55 | Sheepskin Cushions |
| Sheepskin Seat Pad - Taupe | 2 | 2.4 | 1.7 | 210 | £50 | Sheepskin Seat Pads |
| Single Shearling Rug - Rust | 1 | 0.1 | 0.0 | 0 | £45 | Single Sheepskin Rug |
| + 3 more products |