Daily KPI Report
Hyde & Hare
Sunday, 27 September 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — September 2026 Shopify Shopify Triple Whale Triple Whale

Day 27 of 30 (90% of month)

Revenue £117,974 of £159,551
Paced target: £143,596 -17.8% vs pace
Projected EOM: £131,083
Ad Spend £18,977 of £20,563
Paced target: £18,507 +2.5% vs pace
Projected EOM: £21,085
MTD Blended ROAS
6.77x
MTD Orders
714
View Full Forecast Dashboard →
Yesterday

Sunday

Daily performance snapshot. Deltas vs previous day (Sat 26 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£8,240
+33.2% vs prev
Orders Shopify
45
+18.4% vs prev
AOV Shopify
£183.12
+12.4% vs prev
Blended ROAS Triple Whale
7.77x
+4.4% vs prev
Ad Spend Triple Whale
£1,060
+27.4% vs prev
NC CPA Triple Whale
£37.85
+27.4% vs prev
NC ROAS Triple Whale
4.68x
-13.2% vs prev
Meta ROAS TW Linear
2.81x
-29.3% vs prev
Google ROAS TW Linear
6.53x
+36.9% vs prev
Meta Spend Triple Whale
£607
+39.7% vs prev
Google Spend Triple Whale
£444
+14.4% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC3.6%3.5%+0.1pp
ATC → Purchase42.4%41.8%+0.6pp
Session → Purchase1.5%1.5%+0.1pp
Sessions
2,762
Add to Cart
99
Purchases
42
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
2,762
+26.2% vs prev
Unique Visitors Triple Whale
1,846
+24.2% vs prev
Bounce Rate Triple Whale
63.6%
-0.4% vs prev
7d Avg Sessions Triple Whale
2,368
+0.0% vs prev
3,1322,7762,4202,0641,708MonTueWedThuFriSatSun3,0821,9293,1321,7781,7082,1882,762
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Mon 21 Sept3,0822,53540£6,3201.30%
Tue 22 Sept1,9291,30426£4,6211.35%
Wed 23 Sept3,1322,46224£3,6360.77%
Thu 24 Sept1,7781,21233£5,7261.86%
Fri 25 Sept1,7081,14733£7,8011.93%
Sat 26 Sept2,1881,48638£6,1891.74%
Sun 27 Sept (today)2,7621,84645£8,2401.63%
7d Total16,57911,992239£42,5331.44%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

3 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£4,369£6,076£8,240£13,859
Orders26.434.145-
Ad Spend£703£815£1,060-
Blended ROAS6.77x7.45x7.77x-
7-Day Revenue Trend
09-21£6,32009-22£4,62109-23£3,63609-24£5,72609-25£7,80109-26£6,18909-27£8,240
Customers

New vs Returning Shopify Shopify

New 64%
Returning 38%
SegmentOrdersvs Prev
New29+7.4%
Returning17+54.5%
Total45+18.4%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 35%
Organic/Social 21%
Meta Ads 21%
Klaviyo 14%
5%
4%
Google Ads: £2,900
Organic/Social: £1,756
Meta Ads: £1,706
Klaviyo: £1,127
Direct: £395
Influencers: £357
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,900£4446.53x35.2%28+56.6%
Organic/Social£1,756--21.3%20+44.8%
Meta Ads£1,706£6072.81x20.7%20-1.2%
Klaviyo£1,127--13.7%16-12.1%
Direct£395--4.8%1-
Influencers£357--4.3%6+210.9%
Total£8,240£1,0607.77x100%45
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sat 26 Sept).

Meta Spend Meta
£607
+39.8% vs prev
TW Orders TW Linear
20
+0.0% vs prev
TW Revenue TW Linear
£1,706
-1.2% vs prev
TW ROAS TW Linear
2.81x
-29.3% vs prev
CPA TW Linear
£30.35
+39.8% vs prev
CTR Meta
3.31%
-3.1% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£3549£530-49.6%1.50x£14.203.11%
CS | Cold & Warm | Purchases | Seat Pads£2287£953+50.9%4.18x£22.793.89%
CS | Warm | Sales | Remarketing | Interiors£132£1329.95x£21.053.65%
CS | Warm | Sales | Remarketing | DPA | Interiors£121£48+7.6%3.94x£16.641.65%
Total£60720£1,7062.81x£16.733.31%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £196 6 £177 £1,059 5.39x 5 £114 £571 2.90x
CS | Search | Sheepskin Rugs £100 3 £106 £317 3.16x 5 £66 £329 3.28x
CS | Performance Max | Interiors | Sheepskin | UK £52 1 £118 £118 2.27x 5 £151 £756 14.54x
CS | Performance Max | Zombie/Dead SKUs £40 2 £197 £394 9.85x 3 £80 £240 5.99x
CS | Shopping | High | Interiors | Dupe Feed £22 0 £0 £0 - 0 £0 £0 -
CS | Performance Max | Interiors | Cowhide | UK £15 1 £279 £279 18.57x 3 £46 £139 9.22x
CS | Shopping | Low | Interiors £0 2 £159 £317 10566.67x 0 £0 £0 -
Total £426 15 £166 £2,484 5.82x 21 £97 £2,035 4.77x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £18 2 £326 £651 37.16x 7 £124 £865 49.39x
CS | Search | Brand | Worldwide £0 0 £0 £0 - 0 £0 £0 -
Total £18 2 £326 £651 36.63x 7 £124 £865 48.69x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £1,313.21 total.

FlowRecipientsOpen RateClick RateRevenueConv
Welcome Flow - Interiors - Unveild9061.1%5.6%£395.001
Welcome Flow - Interiors21645.2%3.7%£385.002
Abandoned Checkout - Interiors1553.3%0.0%£306.212
Browse Abandonment - Interiors25650.6%3.5%£158.002
Nursery Flow - Interiors3951.3%10.3%£69.001
Abandoned Checkout - Interiors - Unveild1241.7%0.0%£0.000
Loyalty Lion - Tier Reminder (The Fold)10.0%0.0%£0.000
Browse Abandonment - Fashion - Unveild10.0%0.0%£0.000
Customer Winback - Interiors10547.6%1.0%£0.000
Browse Abandonment - Interiors - Unveild6750.7%3.0%£0.000
+ 7 more flows
Total881£1,313.218
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Seat Pads£2,8085230.8%
Single Sheepskin Rug£1,5702017.2%
Double Sheepskin Rug£1,342914.7%
Quatro Sheepskin Rug£1,116412.2%
Sexto Sheepskin Rug£79028.7%
Cowhide Rug£61026.7%
Sheepskin Cushions£51375.6%
British Rarebreed Sheepskin Rug£21022.3%
Hot Water Bottles£13821.5%
Brush£1410.1%
Other£070.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Padded Sheepskin Seat Pad - Taupe174.92.1165£1,003Sheepskin Seat Pads
Sexto Sheepskin Rug - Cream20.60.350£790Sexto Sheepskin Rug
Sheepskin Rug - Cream85.94.1816£632Single Sheepskin Rug
Double Shearling Rug - Moonlight41.30.7280£559Double Sheepskin Rug
Quatro Sheepskin Rug - Oyster20.40.4240£558Quatro Sheepskin Rug
Padded Sheepskin Seat Pad - Cream99.14.6172£531Sheepskin Seat Pads
Double Sheepskin Rug - Cream30.90.4429£465Double Sheepskin Rug
Cowhide Rug - Tricolour (220cm x 190cm)10.10.00£315Cowhide Rug
Sheepskin Seat Pad - Taupe86.02.8191£312Sheepskin Seat Pads
Cowhide Rug - Hereford Tricolour (210cm x 190cm)10.10.00£295Cowhide Rug
Quatro Sheepskin Rug - Taupe10.30.222£279Quatro Sheepskin Rug
Quatro Sheepskin Rug - White10.10.043£279Quatro Sheepskin Rug
Shearling Rug - Oatmeal31.00.799£237Single Sheepskin Rug
Tibetan Sheepskin Cushion - White & Brown30.60.5134£237Sheepskin Cushions
Padded Shearling Seat Pad - Cream43.91.8145£236Sheepskin Seat Pads
+ 19 more products
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