Daily KPI Report
Hyde & Hare
Saturday, 12 September 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — September 2026 Shopify Shopify Triple Whale Triple Whale

Day 12 of 30 (40% of month)

Revenue £42,362 of £159,551
Paced target: £63,820 -33.6% vs pace
Projected EOM: £105,905
Ad Spend £8,259 of £20,563
Paced target: £8,225 +0.4% vs pace
Projected EOM: £20,646
MTD Blended ROAS
5.45x
MTD Orders
263
View Full Forecast Dashboard →
Yesterday

Saturday

Daily performance snapshot. Deltas vs previous day (Fri 11 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£4,037
+29.4% vs prev
Orders Shopify
24
+0.0% vs prev
AOV Shopify
£168.21
+29.4% vs prev
Blended ROAS Triple Whale
5.35x
-9.5% vs prev
Ad Spend Triple Whale
£755
+26.5% vs prev
NC CPA Triple Whale
£41.95
-8.6% vs prev
NC ROAS Triple Whale
3.67x
-21.2% vs prev
Meta ROAS TW Linear
1.86x
-56.5% vs prev
Google ROAS TW Linear
4.18x
+54.0% vs prev
Meta Spend Triple Whale
£182
-11.6% vs prev
Google Spend Triple Whale
£564
+47.6% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC2.9%4.0%-1.1pp
ATC → Purchase46.7%41.0%+5.7pp
Session → Purchase1.4%1.6%-0.3pp
Sessions
1,529
Add to Cart
45
Purchases
21
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,529
+4.4% vs prev
Unique Visitors Triple Whale
1,063
-1.0% vs prev
Bounce Rate Triple Whale
71.3%
-2.4% vs prev
7d Avg Sessions Triple Whale
1,381
+0.0% vs prev
1,5291,4551,3801,3061,231SunMonTueWedThuFriSat1,3131,3951,2311,2511,4841,4641,529
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Sun 6 Sept1,31388021£3,2931.60%
Mon 7 Sept1,39591913£1,0930.93%
Tue 8 Sept1,23184517£4,0511.38%
Wed 9 Sept1,25190316£2,8371.28%
Thu 10 Sept1,4841,06832£3,5542.16%
Fri 11 Sept1,4641,07424£3,5161.64%
Sat 12 Sept (today)1,5291,06324£4,0371.57%
7d Total9,6676,752147£22,3801.52%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

18 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£3,530£3,197£4,037£6,510
Orders21.921.024-
Ad Spend£688£611£755-
Blended ROAS5.45x5.23x5.35x-
7-Day Revenue Trend
09-06£3,29309-07£1,09309-08£4,05109-09£2,83709-10£3,55409-11£3,51609-12£4,037
Customers

New vs Returning Shopify Shopify

New 71%
Returning 25%
SegmentOrdersvs Prev
New17+30.8%
Returning6+0.0%
Total24+0.0%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 58%
Organic/Social 15%
Influencers 11%
Meta Ads 8%
7%
Google Ads: £2,361
Organic/Social: £587
Influencers: £461
Meta Ads: £338
Klaviyo: £290
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,361£5644.18x58.5%17+127.3%
Organic/Social£587--14.5%9-31.7%
Influencers£461--11.4%6+3252.5%
Meta Ads£338£1821.86x8.4%7-61.6%
Klaviyo£290--7.2%7+79.1%
Total£4,037£7555.35x100%24
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Fri 11 Sept).

Meta Spend Meta
£182
-11.6% vs prev
TW Orders TW Linear
7
+0.0% vs prev
TW Revenue TW Linear
£338
-61.6% vs prev
TW ROAS TW Linear
1.86x
-56.5% vs prev
CPA TW Linear
£25.97
-11.6% vs prev
CTR Meta
2.70%
-0.5% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£923£147-41.2%1.60x£12.861.77%
CS | Cold & Warm | Purchases | Seat Pads£702£112-60.2%1.60x£23.885.24%
CS | Warm | Sales | Remarketing | DPA | Interiors£102£797.59x£13.441.93%
CS | Warm | Sales | Remarketing | Interiors£100£0-100.0%-£19.032.17%
Total£1827£3381.86x£16.032.70%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £264 3 £130 £390 1.48x 3 £223 £670 2.54x
CS | Search | Sheepskin Rugs £117 5 £283 £1,417 12.09x 3 £277 £832 7.10x
CS | Performance Max | Zombie/Dead SKUs £78 1 £39 £39 0.50x 2 £59 £117 1.49x
CS | Performance Max | Interiors | Sheepskin | UK £41 1 £259 £259 6.27x 2 £159 £318 7.70x
CS | Performance Max | Interiors | Cowhide | UK £31 1 £79 £79 2.54x 3 £15 £46 1.50x
CS | Shopping | High | Interiors | Dupe Feed £25 1 £118 £118 4.67x 0 £0 £0 -
CS | Shopping | Low | Interiors £0 0 £0 £0 - 1 £79 £79 2633.33x
Total £557 12 £192 £2,302 4.14x 14 £147 £2,062 3.70x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £7 2 £85 £171 25.37x 3 £99 £298 44.41x
CS | Search | Brand | Worldwide £1 0 £0 £0 - 0 £0 £0 -
Total £7 2 £85 £171 22.83x 3 £99 £298 39.97x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £335.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Abandoned Checkout - Interiors540.0%20.0%£177.001
Welcome Flow - Interiors - Unveild4057.5%7.5%£158.001
Welcome Flow - Interiors4443.2%2.3%£0.000
Browse Abandonment - Interiors8948.3%3.4%£0.000
Nursery Flow - Interiors5439.6%3.7%£0.000
Cross-sell Unveild Flow4146.3%2.4%£0.000
Loyalty Lion - Welcome475.0%25.0%£0.000
Loyalty Lion - £10 Discount333.3%33.3%£0.000
Customer Winback - Interiors3647.2%0.0%£0.000
Abandoned Checkout - Interiors - Unveild757.1%0.0%£0.000
+ 6 more flows
Total368£335.002
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Seat Pads£1,0572326.4%
Sheepskin Cushions£8591121.5%
Quatro Sheepskin Rug£817320.4%
Single Sheepskin Rug£620815.5%
Arlingham Overnight Bag£38819.7%
Double Sheepskin Rug£15914.0%
Hot Water Bottles£6911.7%
Brush£2720.7%
Other£0110.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Quatro Sheepskin Rug - Oyster20.30.6249£558Quatro Sheepskin Rug
Sheepskin Seat Pad - Cream125.35.943£468Sheepskin Seat Pads
Shearling Cushion - Moonlight50.71.7237£395Sheepskin Cushions
The Arlingham Overnight Bag10.10.112£388Arlingham Overnight Bag
Quatro Sheepskin Rug - Elderflower10.10.31£259Quatro Sheepskin Rug
Tibetan Sheepskin Cushion - White & Brown31.00.6175£237Sheepskin Cushions
Padded Shearling Seat Pad - Oatmeal41.91.042£236Sheepskin Seat Pads
Double Shearling Rug - Ivory10.10.115£159Double Sheepskin Rug
Sheepskin Rug - Oyster21.42.4865£158Single Sheepskin Rug
Tibetan Sheepskin Cushion - White20.40.140£158Sheepskin Cushions
Sheepskin Rug - Cream22.15.1865£158Single Sheepskin Rug
Sheepskin Rug - Dark Grey20.40.332£146Single Sheepskin Rug
Padded Sheepskin Seat Pad - Cream20.91.9230£118Sheepskin Seat Pads
Padded Sheepskin Seat Pad - Taupe20.61.294£118Sheepskin Seat Pads
Sheepskin Seat Pad - Taupe31.72.3251£117Sheepskin Seat Pads
+ 6 more products
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