Daily KPI Report
Hyde & Hare
Thursday, 27 August 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — August 2026 Shopify Shopify Triple Whale Triple Whale

Day 27 of 31 (87% of month)

Revenue £168,408 of £191,568
Paced target: £166,850 +0.9% vs pace
Projected EOM: £193,357
Ad Spend £21,433 of £16,896
Paced target: £14,716 +45.6% vs pace
Projected EOM: £24,609
MTD Blended ROAS
8.17x
MTD Orders
984
View Full Forecast Dashboard →
Yesterday

Thursday

Daily performance snapshot. Deltas vs previous day (Wed 26 Aug). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£6,997
+55.9% vs prev
Orders Shopify
38
+5.6% vs prev
AOV Shopify
£184.13
+47.7% vs prev
Blended ROAS Triple Whale
8.76x
+31.1% vs prev
Ad Spend Triple Whale
£799
-7.1% vs prev
NC CPA Triple Whale
£31.94
-3.3% vs prev
NC ROAS Triple Whale
5.51x
-8.8% vs prev
Meta ROAS TW Linear
3.15x
-10.0% vs prev
Google ROAS TW Linear
5.98x
+65.0% vs prev
Meta Spend Triple Whale
£380
-0.5% vs prev
Google Spend Triple Whale
£410
-12.7% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC3.9%4.5%-0.6pp
ATC → Purchase45.9%38.8%+7.1pp
Session → Purchase1.8%1.7%+0.1pp
Sessions
1,899
Add to Cart
74
Purchases
34
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,899
+1.8% vs prev
Unique Visitors Triple Whale
1,303
+8.1% vs prev
Bounce Rate Triple Whale
68.9%
+6.4% vs prev
7d Avg Sessions Triple Whale
1,994
+0.0% vs prev
2,3942,2162,0381,8591,681FriSatSunMonTueWedThu2,0632,0881,9712,3941,6811,8651,899
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Fri 21 Aug2,0631,53731£5,1581.50%
Sat 22 Aug2,0881,41639£8,1311.87%
Sun 23 Aug1,9711,34542£7,1522.13%
Mon 24 Aug2,3941,69537£6,8451.55%
Tue 25 Aug1,6811,16035£7,1412.08%
Wed 26 Aug1,8651,20536£5,7441.93%
Thu 27 Aug (today)1,8991,30338£6,9972.00%
7d Total13,9619,661258£47,1691.85%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

4 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£6,237£6,738£6,997£5,790
Orders36.436.938-
Ad Spend£794£948£799-
Blended ROAS8.17x7.11x8.76x-
7-Day Revenue Trend
08-21£5,15808-22£8,13108-23£7,15208-24£6,84508-25£7,14108-26£5,74408-27£6,997
Customers

New vs Returning Shopify Shopify

New 66%
Returning 32%
SegmentOrdersvs Prev
New25+0.0%
Returning12+71.4%
Total38+5.6%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 35%
Organic/Social 23%
Meta Ads 17%
Klaviyo 13%
4%
4%
2%
1%
Google Ads: £2,451
Organic/Social: £1,638
Meta Ads: £1,196
Klaviyo: £920
Direct: £269
Influencers: £247
Non-attributed: £136
Excluded: £79
shop_app: £55
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,451£4105.98x35.0%19+44.1%
Organic/Social£1,638--23.4%14+188.1%
Meta Ads£1,196£3803.15x17.1%17-10.4%
Klaviyo£920--13.2%11+92.8%
Direct£269--3.9%1+13.6%
Influencers£247--3.5%3+4.8%
Non-attributed£136--1.9%1-88.6%
Excluded£79--1.1%2-
shop_app£55--0.8%1-
Total£6,992£7998.76x100%38
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Wed 26 Aug).

Meta Spend Meta
£380
-0.4% vs prev
TW Orders TW Linear
17
+6.3% vs prev
TW Revenue TW Linear
£1,196
-10.4% vs prev
TW ROAS TW Linear
3.15x
-10.0% vs prev
CPA TW Linear
£22.37
-6.3% vs prev
CTR Meta
3.08%
-0.9% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26£21910£754-14.8%3.44x£17.724.03%
CS | Cold/Warm/Hot | Purchases | Evergreen£1084£288+46.8%2.68x£13.772.00%
CS | Sales | Cold & Warm | Test 14/4/26£321£67-73.5%2.11x£26.122.13%
CS | Warm | Sales | Remarketing | Interiors£111£686.16x£15.971.75%
CS | Warm | Sales | Remarketing | DPA | Interiors£110£0-£14.331.47%
Total£38017£1,1963.15x£16.663.08%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £105 7 £225 £1,574 15.06x 5 £198 £990 9.47x
CS | Search | Sheepskin Rugs £92 4 £202 £808 8.79x 2 £179 £358 3.89x
CS | Performance Max | Interiors | Sheepskin | UK £82 0 £0 £0 - 0 £0 £0 -
CS | Performance Max | Zombie/Dead SKUs £67 0 £0 £0 - 0 £0 £0 -
CS | Performance Max | Interiors | Cowhide | UK £36 2 £103 £205 5.77x 5 £54 £271 7.63x
CS | Shopping | High | Interiors | Dupe Feed £21 0 £0 £0 - 0 £0 £0 -
Total £402 13 £199 £2,588 6.44x 12 £135 £1,619 4.03x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £6 4 £250 £1,000 156.22x 7 £119 £832 130.02x
CS | Search | Brand | Worldwide £2 0 £0 £0 - 0 £0 £0 -
Total £8 4 £250 £1,000 126.08x 7 £119 £832 104.93x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £267.65 total.

FlowRecipientsOpen RateClick RateRevenueConv
Welcome Flow - Interiors6157.4%8.2%£130.001
Cross-sell Unveild Flow4158.5%12.2%£79.001
Abandoned Checkout - Interiors1963.2%10.5%£58.651
Welcome Flow - Interiors - Unveild10456.7%5.8%£0.000
Browse Abandonment - Interiors11549.6%0.9%£0.000
Nursery Flow - Interiors6248.4%1.6%£0.000
Loyalty Lion - Post Purchase825.0%12.5%£0.000
Loyalty Lion - £20 Discount1100.0%100.0%£0.000
Abandoned Checkout - Interiors - Unveild1241.7%0.0%£0.000
Loyalty Lion - Birthday250.0%0.0%£0.000
+ 8 more flows
Total518£267.653
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Double Sheepskin Rug£1,6881121.9%
Single Sheepskin Rug£1,6592121.6%
Cowhide Rug£945312.3%
Sheepskin Beanbags£795110.3%
Sheepskin Seat Pads£721179.4%
Sheepskin Pouffe£65028.4%
Cowhide Cushion£35544.6%
Sheepskin Cushions£34554.5%
Quatro Sheepskin Rug£27913.6%
Hot Water Bottles£13821.8%
Cashmere Socks£11021.4%
Brush£1410.2%
Other£070.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Giant Shearling Beanbag - Moonlight10.90.573£795Sheepskin Beanbags
Double Sheepskin Rug - Cream51.71.2164£779Double Sheepskin Rug
Shearling Rug - Oatmeal91.91.2141£711Single Sheepskin Rug
Sheepskin Pouffe - Pure White10.10.01£325Sheepskin Pouffe
Cowhide Rug - Brown & Black (230cm x 190cm)10.10.00£325Cowhide Rug
Cowhide Rug - Brown & White (230cm x 200cm)10.10.10£325Cowhide Rug
Circle Shearling Pouffe - Moonlight10.40.4115£325Sheepskin Pouffe
Double Shearling Rug - Cream20.60.554£318Double Sheepskin Rug
Sheepskin Rug - Oyster43.02.4221£316Single Sheepskin Rug
Double Sheepskin Rug - Vole20.60.477£302Double Sheepskin Rug
Cowhide Rug - Brown & White (210cm x 190cm)10.10.00£295Cowhide Rug
Cowhide Cushion Tricolour - Large30.60.80£285Cowhide Cushion
Quatro Sheepskin Rug - Vole10.10.066£279Quatro Sheepskin Rug
Sheepskin Cushion - Cream41.91.7155£276Sheepskin Cushions
Sheepskin Rug - Cream35.75.7221£237Single Sheepskin Rug
+ 21 more products
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