Daily performance snapshot. Deltas vs previous day (Sun 30 Aug). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£12,517
+57.8% vs prev
Orders
73
+65.9% vs prev
AOV
£171.47
-4.9% vs prev
Blended ROAS
12.01x
+32.3% vs prev
Ad Spend
£1,082
+23.7% vs prev
NC CPA
£21.21
-22.4% vs prev
NC ROAS
9.23x
+47.2% vs prev
Meta ROAS
5.07x
+14.6% vs prev
Google ROAS
6.32x
+36.2% vs prev
Meta Spend
£419
+11.7% vs prev
Google Spend
£654
+33.3% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
Stage
Today
30d Avg
Delta
Session → ATC
6.1%
4.5%
+1.6pp
ATC → Purchase
49.6%
41.7%
+7.9pp
Session → Purchase
3.1%
1.9%
+1.2pp
Sessions
2,294
Add to Cart
141
Purchases
70
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
2,294
+23.9% vs prev
Unique Visitors
1,454
+17.4% vs prev
Bounce Rate
63.1%
+3.0% vs prev
7d Avg Sessions
1,989
+0.0% vs prev
Sessions
Orders
Day
Sessions
Visitors
Orders
Revenue
Conv Rate
Tue 25 Aug
1,681
1,160
35
£7,141
2.08%
Wed 26 Aug
1,865
1,205
36
£5,744
1.93%
Thu 27 Aug
1,899
1,303
38
£6,997
2.00%
Fri 28 Aug
2,365
1,610
59
£9,711
2.49%
Sat 29 Aug
1,966
1,370
45
£7,420
2.29%
Sun 30 Aug
1,851
1,239
44
£7,934
2.38%
Mon 31 Aug (today)
2,294
1,454
73
£12,517
3.18%
7d Total
13,921
9,341
330
£57,465
2.37%
Run Rate
Daily Averages Shopify Triple Whale
0 days remaining in month. How today's pace compares to what's needed.
Metric
MTD Daily Avg
7-Day Avg
Yesterday
Revenue
£6,622
£8,209
£12,517
Orders
38.9
47.1
73
Ad Spend
£812
£899
£1,082
Blended ROAS
8.47x
9.13x
12.01x
7-Day Revenue Trend
Customers
New vs Returning Shopify
New 71%
Returning 29%
Segment
Orders
vs Prev
New
52
+67.7%
Returning
21
+50.0%
Total
73
+65.9%
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Google Ads 32%
Organic/Social 26%
Klaviyo 22%
Meta Ads 16%
2%
Google Ads: £4,137
Organic/Social: £3,358
Klaviyo: £2,878
Meta Ads: £2,123
Influencers: £258
Pinterest Ads: £119
Direct: £117
Channel
Revenue
Spend
ROAS
% of Rev
Orders
vs Prev
Google Ads
£4,137
£654
6.32x
31.9%
44
+81.6%
Organic/Social
£3,358
-
-
25.8%
35
+57.2%
Klaviyo
£2,878
-
-
22.2%
34
+146.8%
Meta Ads
£2,123
£419
5.07x
16.3%
32
+28.0%
Influencers
£258
-
-
2.0%
6
-21.5%
Pinterest Ads
£119
-
-
0.9%
1
-
Direct
£117
-
-
0.9%
1
-68.0%
Excluded
£0
-
-
0.0%
1
-
Total
£12,989
£1,082
12.01x
100%
73
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sun 30 Aug).
Meta Spend
£419
+11.7% vs prev
TW Orders
32
+68.4% vs prev
TW Revenue
£2,123
+28.0% vs prev
TW ROAS
5.07x
+14.6% vs prev
CPA
£13.08
-33.7% vs prev
CTR
2.86%
+3.6% vs prev
Campaign
Spend
TW Orders
TW Revenue
TW ROAS
CPM
CTR
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26
£286
19
£1,598+114.6%
5.59x
£16.39
3.02%
CS | Cold/Warm/Hot | Purchases | Evergreen
£109
8
£342+23.7%
3.13x
£13.00
2.60%
CS | Warm | Sales | Remarketing | Interiors
£12
1
£68
5.81x
£14.83
2.04%
CS | Warm | Sales | Remarketing | DPA | Interiors
£11
2
£34-79.9%
3.00x
£13.50
3.11%
CS | Sales | Cold & Warm | Test 14/4/26
£0
1
£67-85.7%
159.88x
£11.35
0.00%
Total
£419
32
£2,123
5.07x
£15.22
2.86%
Google
Google Ads: First Click vs Linear
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
Shopify