Daily performance snapshot. Deltas vs previous day (Tue 18 Aug). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£3,553
-41.0% vs prev
Orders
22
-38.9% vs prev
AOV
£161.50
-3.5% vs prev
Blended ROAS
4.58x
-25.8% vs prev
Ad Spend
£776
-20.4% vs prev
NC CPA
£51.77
+53.8% vs prev
NC ROAS
3.57x
-21.5% vs prev
Meta ROAS
1.60x
-56.0% vs prev
Google ROAS
3.32x
-31.5% vs prev
Meta Spend
£317
-15.2% vs prev
Google Spend
£451
-24.1% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
Stage
Today
30d Avg
Delta
Session → ATC
3.7%
4.5%
-0.9pp
ATC → Purchase
26.3%
39.1%
-12.9pp
Session → Purchase
1.0%
1.8%
-0.8pp
Sessions
2,191
Add to Cart
80
Purchases
21
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
2,191
+2.9% vs prev
Unique Visitors
1,562
+8.9% vs prev
Bounce Rate
68.2%
+3.5% vs prev
7d Avg Sessions
1,740
+0.0% vs prev
Sessions
Orders
Day
Sessions
Visitors
Orders
Revenue
Conv Rate
Tue 11 Aug
1,371
885
35
£6,428
2.55%
Wed 12 Aug
1,366
892
36
£4,884
2.64%
Thu 13 Aug
1,448
956
27
£5,000
1.86%
Fri 14 Aug
1,404
820
27
£5,280
1.92%
Mon 17 Aug
2,268
1,620
45
£8,305
1.98%
Tue 18 Aug
2,130
1,435
36
£6,024
1.69%
Wed 19 Aug (today)
2,191
1,562
22
£3,553
1.00%
7d Total
12,178
8,170
228
£39,473
1.87%
Run Rate
Daily Averages Shopify Triple Whale
12 days remaining in month. How today's pace compares to what's needed.
Metric
MTD Daily Avg
7-Day Avg
Yesterday
Needed / Day
Revenue
£6,285
£5,639
£3,553
£8,772
Orders
36.3
32.6
22
-
Ad Spend
£731
£763
£776
-
Blended ROAS
8.82x
7.39x
4.58x
-
7-Day Revenue Trend
Customers
New vs Returning Shopify
New 68%
Returning 32%
Segment
Orders
vs Prev
New
15
-48.3%
Returning
7
+16.7%
Total
22
-38.9%
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Google Ads 42%
Organic/Social 32%
Meta Ads 14%
8%
4%
Google Ads: £1,497
Organic/Social: £1,142
Meta Ads: £507
Klaviyo: £273
Influencers: £135
Channel
Revenue
Spend
ROAS
% of Rev
Orders
vs Prev
Google Ads
£1,497
£451
3.32x
42.1%
18
-48.0%
Organic/Social
£1,142
-
-
32.1%
13
-9.9%
Meta Ads
£507
£317
1.60x
14.3%
8
-62.7%
Klaviyo
£273
-
-
7.7%
6
-42.3%
Influencers
£135
-
-
3.8%
3
+179.2%
Total
£3,553
£776
4.58x
100%
22
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Tue 18 Aug).
Meta Spend
£317
-15.2% vs prev
TW Orders
8
-55.6% vs prev
TW Revenue
£507
-62.7% vs prev
TW ROAS
1.60x
-56.0% vs prev
CPA
£39.57
+90.8% vs prev
CTR
4.09%
+3.7% vs prev
Campaign
Spend
TW Orders
TW Revenue
TW ROAS
CPM
CTR
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26
£173
4
£332-52.1%
1.93x
£16.00
5.30%
CS | Cold/Warm/Hot | Purchases | Evergreen
£94
3
£148-64.7%
1.59x
£13.86
2.41%
CS | Sales | Cold & Warm | Test 14/4/26
£31
0
£0-100.0%
-
£26.33
4.01%
CS | Warm | Sales | Remarketing | Interiors
£11
1
£26-60.8%
2.43x
£18.36
2.71%
CS | Warm | Sales | Remarketing | DPA | Interiors
£9
0
£0-100.0%
-
£13.67
2.69%
Total
£317
8
£507
1.60x
£15.88
4.09%
Google
Google Ads: First Click vs Linear
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
Non-Branded Campaigns
Campaign
Spend
First Click
Linear
Conv
AOV
Revenue
ROAS
Conv
AOV
Revenue
ROAS
CS | Shopping | High | Interiors
£269
7
£158
£1,109
4.13x
7
£67
£471
1.75x
CS | Performance Max | Zombie/Dead SKUs
£62
0
£0
£0
-
0
£0
£0
-
CS | Search | Sheepskin Rugs
£48
3
£243
£729
15.07x
1
£18
£18
0.37x
CS | Performance Max | Interiors | Sheepskin | UK
£37
1
£72
£72
1.96x
1
£138
£138
3.75x
CS | Performance Max | Interiors | Cowhide | UK
£16
0
£0
£0
-
1
£91
£91
5.78x
CS | Shopping | High | Interiors | Dupe Feed
£13
0
£0
£0
-
0
£0
£0
-
Total
£445
11
£174
£1,911
4.30x
10
£72
£718
1.61x
Branded Campaigns (Brand Search + Low Shopping)
Campaign
Spend
First Click
Linear
Conv
AOV
Revenue
ROAS
Conv
AOV
Revenue
ROAS
CS | Search | Brand | UK & US
£6
1
£66
£66
10.90x
8
£97
£779
128.10x
CS | Search | Brand | Worldwide
£0
0
£0
£0
-
0
£0
£0
-
Total
£6
1
£66
£66
10.76x
8
£97
£779
126.44x
Email
Klaviyo Campaigns Klaviyo
1 campaign sent yesterday.
Campaign
Recipients
Open Rate
Click Rate
CTOR
Revenue
Conv
3 Ways to Style Rug in Living room
19,312
39.4%
0.9%
2.2%
£360.11
4
Total
19,312
£360.11
4
Klaviyo Flows Klaviyo
Automated flow revenue yesterday: £248.20 total.
Flow
Recipients
Open Rate
Click Rate
Revenue
Conv
Welcome Flow - Interiors
68
45.6%
7.4%
£181.90
1
Welcome Flow - Interiors - Unveild
106
51.5%
3.8%
£66.30
1
Browse Abandonment - Interiors
125
44.8%
5.7%
£0.00
0
Browse Abandonment - Interiors - Unveild
34
45.4%
6.0%
£0.00
0
Cross-sell Unveild Flow
29
53.6%
7.1%
£0.00
0
Abandoned Checkout - Interiors - Unveild
19
47.4%
5.3%
£0.00
0
Customer Winback - Interiors
19
21.1%
5.3%
£0.00
0
Abandoned Cart Reminder - Interiors
12
66.7%
0.0%
£0.00
0
Abandoned Checkout - Interiors
19
47.4%
0.0%
£0.00
0
Nursery Flow - Interiors
47
48.9%
0.0%
£0.00
0
+ 6 more flows
Total
502
£248.20
2
Products
Sales by Product Type Shopify
Product Type
Revenue
Units
% of Rev
Single Sheepskin Rug
£938
12
23.1%
Double Sheepskin Rug
£908
6
22.3%
Quatro Sheepskin Rug
£558
2
13.7%
Sexto Sheepskin Rug
£395
1
9.7%
Sheepskin Pouffe
£325
1
8.0%
Cowhide Rug
£295
1
7.3%
Sheepskin Cushions
£207
3
5.1%
Sheepskin Seat Pads
£181
5
4.5%
British Rarebreed Sheepskin Rug
£125
1
3.1%
Tibetan Sheepskin Rug
£119
1
2.9%
Brush
£14
1
0.3%
Other
£0
3
0.0%
Sales by Product Shopify
Product
Units
7d Avg/Day
30d Avg/Day
Stock
Revenue
Type
Double Sheepskin Rug - Elderflower
4
0.6
0.2
2
£580
Double Sheepskin Rug
Sheepskin Rug - Cream
5
6.1
5.3
290
£395
Single Sheepskin Rug
Sexto Shearling Rug - Moonlight
1
0.1
0.2
33
£395
Sexto Sheepskin Rug
Square Sheepskin Pouffe - Cream
1
0.1
0.1
22
£325
Sheepskin Pouffe
Cowhide Rug - Exotic Brown & White (240cm x 210cm)
Shopify