Daily performance snapshot. Deltas vs previous day (Sat 5 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£3,293
+17.4% vs prev
Orders
21
+0.0% vs prev
AOV
£156.79
+17.4% vs prev
Blended ROAS
4.27x
+20.6% vs prev
Ad Spend
£771
-2.6% vs prev
NC CPA
£48.18
-8.7% vs prev
NC ROAS
3.41x
+39.8% vs prev
Meta ROAS
1.14x
+83.7% vs prev
Google ROAS
3.06x
+29.5% vs prev
Meta Spend
£137
+16.9% vs prev
Google Spend
£625
-6.0% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
Stage
Today
30d Avg
Delta
Session → ATC
3.9%
4.3%
-0.4pp
ATC → Purchase
37.3%
41.4%
-4.2pp
Session → Purchase
1.4%
1.8%
-0.3pp
Sessions
1,313
Add to Cart
51
Purchases
19
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
1,313
-7.1% vs prev
Unique Visitors
880
-4.5% vs prev
Bounce Rate
72.7%
+4.3% vs prev
7d Avg Sessions
1,529
+0.0% vs prev
Sessions
Orders
Day
Sessions
Visitors
Orders
Revenue
Conv Rate
Mon 31 Aug
2,294
1,454
73
£12,517
3.18%
Tue 1 Sept
1,376
873
27
£6,713
1.96%
Wed 2 Sept
1,779
1,126
27
£4,371
1.52%
Thu 3 Sept
1,295
876
19
£2,401
1.47%
Fri 4 Sept
1,231
847
22
£5,992
1.79%
Sat 5 Sept
1,414
921
21
£2,805
1.49%
Sun 6 Sept (today)
1,313
880
21
£3,293
1.60%
7d Total
10,702
6,977
210
£38,091
1.96%
Run Rate
Daily Averages Shopify Triple Whale
24 days remaining in month. How today's pace compares to what's needed.
Metric
MTD Daily Avg
7-Day Avg
Yesterday
Needed / Day
Revenue
£4,013
£5,442
£3,293
£5,645
Orders
22.8
30.0
21
-
Ad Spend
£792
£831
£771
-
Blended ROAS
5.46x
6.55x
4.27x
-
7-Day Revenue Trend
Customers
New vs Returning Shopify
New 67%
Returning 29%
Segment
Orders
vs Prev
New
14
-12.5%
Returning
6
+0.0%
Total
21
+0.0%
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Google Ads 58%
Organic/Social 23%
Non-attributed 10%
5%
3%
Google Ads: £1,915
Organic/Social: £753
Non-attributed: £325
Meta Ads: £156
Klaviyo: £105
{{site_source_name}}: £19
Influencers: £19
Channel
Revenue
Spend
ROAS
% of Rev
Orders
vs Prev
Google Ads
£1,915
£625
3.06x
58.2%
17
+21.7%
Organic/Social
£753
-
-
22.9%
7
+64.7%
Non-attributed
£325
-
-
9.9%
1
+2211.5%
Meta Ads
£156
£137
1.14x
4.8%
3
+114.8%
Klaviyo
£105
-
-
3.2%
3
-77.0%
{{site_source_name}}
£19
-
-
0.6%
1
-
Influencers
£19
-
-
0.6%
1
-
Total
£3,293
£771
4.27x
100%
21
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sat 5 Sept).
Meta Spend
£137
+16.9% vs prev
TW Orders
3
+50.0% vs prev
TW Revenue
£156
+114.8% vs prev
TW ROAS
1.14x
+83.7% vs prev
CPA
£45.74
-22.1% vs prev
CTR
2.13%
-22.6% vs prev
Campaign
Spend
TW Orders
TW Revenue
TW ROAS
CPM
CTR
CS | Cold/Warm/Hot | Purchases | Evergreen
£114
3
£156+369.3%
1.37x
£12.98
2.06%
CS | Warm | Sales | Remarketing | Interiors
£13
0
£0
-
£17.98
3.30%
CS | Warm | Sales | Remarketing | DPA | Interiors
£11
0
£0
-
£15.87
1.78%
Total
£137
3
£156
1.14x
£13.52
2.13%
Google
Google Ads: First Click vs Linear
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
Shopify