Daily KPI Report
Hyde & Hare
Saturday, 8 August 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — August 2026 Shopify Shopify Triple Whale Triple Whale

Day 8 of 31 (26% of month)

Revenue £56,824 of £224,679
Paced target: £57,982 -2.0% vs pace
Projected EOM: £220,191
Ad Spend £4,940 of £21,650
Paced target: £5,587 -11.6% vs pace
Projected EOM: £19,141
MTD Blended ROAS
11.87x
MTD Orders
316
View Full Forecast Dashboard →
Yesterday

Saturday

Daily performance snapshot. Deltas vs previous day (Fri 7 Aug). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£5,661
+6.6% vs prev
Orders Shopify
35
+12.9% vs prev
AOV Shopify
£161.74
-5.6% vs prev
Blended ROAS Triple Whale
8.05x
-15.3% vs prev
Ad Spend Triple Whale
£703
+12.7% vs prev
NC CPA Triple Whale
£24.25
-18.4% vs prev
NC ROAS Triple Whale
6.95x
+8.3% vs prev
Meta ROAS TW Linear
3.70x
+17.5% vs prev
Google ROAS TW Linear
6.08x
-12.8% vs prev
Meta Spend Triple Whale
£233
+7.7% vs prev
Google Spend Triple Whale
£461
+15.7% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC4.4%4.4%+0.1pp
ATC → Purchase44.8%38.8%+6.0pp
Session → Purchase2.0%1.7%+0.3pp
Sessions
1,517
Add to Cart
67
Purchases
30
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,517
-1.0% vs prev
Unique Visitors Triple Whale
914
-9.4% vs prev
Bounce Rate Triple Whale
75.6%
+4.9% vs prev
7d Avg Sessions Triple Whale
1,497
+0.0% vs prev
1,5931,5081,4231,3371,252SunMonTueWedThuFriSat1,5601,2521,4641,5931,5581,5321,517
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Sun 2 Aug1,56093352£9,3403.33%
Mon 3 Aug1,25281729£6,2752.32%
Tue 4 Aug1,46490136£4,7922.46%
Wed 5 Aug1,59396839£4,7322.45%
Thu 6 Aug1,5581,00035£4,9772.25%
Fri 7 Aug1,5321,00931£5,6362.02%
Sat 8 Aug (today)1,51791435£5,6612.31%
7d Total10,4766,542257£41,4132.45%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

23 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£7,103£5,916£5,661£7,298
Orders39.536.735-
Ad Spend£617£630£703-
Blended ROAS11.87x9.40x8.05x-
7-Day Revenue Trend
08-02£9,34008-03£6,27508-04£4,79208-05£4,73208-06£4,97708-07£5,63608-08£5,661
Customers

New vs Returning Shopify Shopify

New 83%
Returning 17%
SegmentOrdersvs Prev
New29+38.1%
Returning6-14.3%
Total35+12.9%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 50%
Organic/Social 16%
Meta Ads 15%
Non-attributed 11%
5%
2%
Google Ads: £2,807
Organic/Social: £925
Meta Ads: £859
Non-attributed: £596
Influencers: £283
Klaviyo: £126
shop_app: £37
Pinterest Ads: £27
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,807£4616.08x49.6%23+0.9%
Organic/Social£925--16.3%14+27.7%
Meta Ads£859£2333.70x15.2%12+26.6%
Non-attributed£596--10.5%1-
Influencers£283--5.0%3+13.7%
Klaviyo£126--2.2%5-55.2%
shop_app£37--0.6%1-
Pinterest Ads£27--0.5%1-78.4%
Total£5,661£7038.05x100%35
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Fri 7 Aug).

Meta Spend Meta
£233
+7.7% vs prev
TW Orders TW Linear
12
+50.0% vs prev
TW Revenue TW Linear
£859
+26.6% vs prev
TW ROAS TW Linear
3.70x
+17.5% vs prev
CPA TW Linear
£19.38
-28.2% vs prev
CTR Meta
2.99%
+15.1% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26£1115£395-1.6%3.57x£13.463.59%
CS | Cold/Warm/Hot | Purchases | Evergreen£935£314+59.0%3.39x£13.602.10%
CS | Sales | Cold & Warm | Test 14/4/26£101£101+27.2%9.69x£18.543.37%
CS | Warm | Sales | Remarketing | DPA | Interiors£100£0-£13.254.70%
CS | Warm | Sales | Remarketing | Interiors£91£495.65x£15.252.28%
Total£23312£8593.70x£13.742.99%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £211 4 £156 £624 2.96x 3 £131 £393 1.86x
CS | Performance Max | Zombie/Dead SKUs £120 7 £188 £1,314 10.99x 10 £145 £1,449 12.12x
CS | Search | Sheepskin Rugs £72 2 £212 £425 5.91x 1 £139 £139 1.93x
CS | Performance Max | Interiors | Sheepskin | UK £32 2 £73 £145 4.51x 0 £0 £0 -
CS | Performance Max | Interiors | Cowhide | UK £14 2 £243 £485 33.72x 3 £131 £393 27.31x
CS | Shopping | High | Interiors | Dupe Feed £6 0 £0 £0 - 0 £0 £0 -
Total £455 17 £176 £2,993 6.59x 17 £140 £2,374 5.22x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £4 1 £267 £267 72.58x 6 £72 £434 117.77x
CS | Search | Brand | Worldwide £3 0 £0 £0 - 0 £0 £0 -
Total £7 1 £267 £267 38.49x 6 £72 £434 62.46x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £242.45 total.

FlowRecipientsOpen RateClick RateRevenueConv
Loyalty Lion - £10 Discount1060.0%30.0%£125.151
Welcome Flow - Interiors3732.4%2.7%£117.301
Nursery Flow - Interiors3652.8%2.8%£0.000
Cross-sell Unveild Flow5248.1%5.8%£0.000
Welcome Flow - Interiors - Unveild5945.8%1.7%£0.000
Loyalty Lion - Welcome40.0%25.0%£0.000
Loyalty Lion - £30 Discount580.0%20.0%£0.000
Abandoned Checkout - Interiors - Unveild742.9%0.0%£0.000
Abandoned Checkout - Interiors616.7%0.0%£0.000
Browse Abandonment - Interiors5332.1%0.0%£0.000
+ 7 more flows
Total349£242.452
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Seat Pads£1,4023622.4%
Single Sheepskin Rug£1,1851518.9%
Double Sheepskin Rug£1,084717.3%
Sheepskin Cushions£661910.5%
Cowhide Rug£61029.7%
Sheepskin Beanbags£57419.2%
Hot Water Bottles£20733.3%
Cowhide Cushion£17022.7%
Tibetan Sheepskin Rug£16912.7%
Icelandic Sheepskins£11911.9%
Throws & Blankets£8511.4%
Other£090.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Sheepskin Rug - Cream96.43.8284£711Single Sheepskin Rug
Large Sheepskin Beanbag - Cream10.40.233£574Sheepskin Beanbags
Sheepskin Seat Pad - Cream126.13.598£468Sheepskin Seat Pads
Double Sheepskin Rug - Cream21.10.5206£318Double Sheepskin Rug
Sheepskin Rug - Taupe41.70.781£316Single Sheepskin Rug
Cowhide Rug - Brown & White (170cm x 150cm)10.10.00£315Cowhide Rug
Cowhide Rug - Tricolour (240cm x 180cm)10.10.00£295Cowhide Rug
Double Sheepskin Rug - Oyster21.60.6206£289Double Sheepskin Rug
Sheepskin Cushion - Taupe41.00.6164£276Sheepskin Cushions
Padded Sheepskin Seat Pad - Cream41.61.2124£236Sheepskin Seat Pads
Padded Shearling Seat Pad - Cream31.71.036£177Sheepskin Seat Pads
Cowhide Cushion Tricolour - Large21.60.70£170Cowhide Cushion
Double Tibetan Sheepskin Rug - White10.10.136£169Tibetan Sheepskin Rug
Double Shearling Rug - Oatmeal10.10.293£159Double Sheepskin Rug
Double Sheepskin Rug - Champagne10.10.039£159Double Sheepskin Rug
+ 17 more products
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