Shopify Shopify Shopify Day 12 of 31 (39% of month)
Daily performance snapshot. Deltas vs previous day (Tue 11 Aug). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
| Stage | Today | 30d Avg | Delta |
|---|---|---|---|
| Session → ATC | 5.9% | 4.5% | +1.3pp |
| ATC → Purchase | 36.3% | 39.7% | -3.4pp |
| Session → Purchase | 2.1% | 1.8% | +0.3pp |
Sessions and visitors from Triple Whale pixel. 7-day trend.
| Day | Sessions | Visitors | Orders | Revenue | Conv Rate |
|---|---|---|---|---|---|
| Thu 6 Aug | 1,558 | 1,000 | 35 | £4,977 | 2.25% |
| Fri 7 Aug | 1,532 | 1,009 | 31 | £5,636 | 2.02% |
| Sat 8 Aug | 1,517 | 914 | 35 | £5,661 | 2.31% |
| Sun 9 Aug | 1,772 | 1,216 | 41 | £5,979 | 2.31% |
| Mon 10 Aug | 2,139 | 1,350 | 44 | £8,191 | 2.06% |
| Tue 11 Aug | 1,371 | 885 | 35 | £6,428 | 2.55% |
| Wed 12 Aug (today) | 1,366 | 892 | 36 | £4,884 | 2.64% |
| 7d Total | 11,255 | 7,266 | 257 | £41,756 | 2.28% |
Shopify 19 days remaining in month. How today's pace compares to what's needed.
| Metric | MTD Daily Avg | 7-Day Avg | Yesterday | Needed / Day |
|---|---|---|---|---|
| Revenue | £6,822 | £5,965 | £4,884 | £7,516 |
| Orders | 39.3 | 36.7 | 36 | - |
| Ad Spend | £672 | £718 | £676 | - |
| Blended ROAS | 10.48x | 8.31x | 7.15x | - |
Shopify| Segment | Orders | vs Prev |
|---|---|---|
| New | 23 | +35.3% |
| Returning | 9 | -52.6% |
| Total | 36 | +2.9% |
Total Sales revenue attributed by channel using Triple Whale's Linear model.
| Channel | Revenue | Spend | ROAS | % of Rev | Orders | vs Prev |
|---|---|---|---|---|---|---|
| Google Ads | £2,225 | £370 | 6.01x | 46.0% | 22 | +61.2% |
| Organic/Social | £905 | - | - | 18.7% | 7 | -75.5% |
| Meta Ads | £510 | £296 | 1.72x | 10.5% | 10 | -40.3% |
| Excluded | £434 | - | - | 9.0% | 5 | - |
| Direct | £405 | - | - | 8.4% | 2 | - |
| Klaviyo | £322 | - | - | 6.7% | 8 | -58.8% |
| Influencers | £34 | - | - | 0.7% | 1 | -70.5% |
| Total | £4,834 | £676 | 7.15x | 100% | 36 |
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Tue 11 Aug).
| Campaign | Spend | TW Orders | TW Revenue | TW ROAS | CPM | CTR |
|---|---|---|---|---|---|---|
| £146 | 3 | £268+48.2% | 1.84x | £12.34 | 2.51% | |
| £120 | 3 | £94-75.1% | 0.78x | £12.85 | 2.16% | |
| £14 | 1 | £67+51.9% | 4.76x | £19.49 | 2.76% | |
| £9 | 0 | £0 | - | £15.47 | 1.80% | |
| £7 | 1 | £3-96.1% | 0.36x | £11.04 | 3.35% | |
| Total | £296 | 10 | £510 | 1.72x | £12.82 | 2.38% |
No campaigns sent yesterday.
Automated flow revenue yesterday: £141.53 total.
| Flow | Recipients | Open Rate | Click Rate | Revenue | Conv |
|---|---|---|---|---|---|
| 39 | 56.4% | 7.7% | £79.90 | 1 | |
| 16 | 75.0% | 6.3% | £61.63 | 1 | |
| 51 | 49.0% | 0.0% | £0.00 | 1 | |
| 63 | 48.6% | 3.3% | £0.00 | 0 | |
| 61 | 60.7% | 8.2% | £0.00 | 0 | |
| 12 | 75.0% | 16.7% | £0.00 | 0 | |
| 31 | 29.0% | 0.0% | £0.00 | 0 | |
| 38 | 44.7% | 2.6% | £0.00 | 0 | |
| 40 | 42.5% | 0.0% | £0.00 | 0 | |
| 17 | 35.3% | 0.0% | £0.00 | 0 | |
| + 7 more flows | |||||
| Total | 390 | £141.53 | 3 | ||
Shopify| Product Type | Revenue | Units | % of Rev |
|---|---|---|---|
| Quatro Sheepskin Rug | £1,686 | 6 | 28.3% |
| Single Sheepskin Rug | £1,332 | 17 | 22.3% |
| Sheepskin Cushions | £761 | 10 | 12.8% |
| Double Sheepskin Rug | £631 | 4 | 10.6% |
| Sheepskin Seat Pads | £586 | 16 | 9.8% |
| Sexto Sheepskin Rug | £395 | 1 | 6.6% |
| Tibetan Sheepskin Rug | £338 | 2 | 5.7% |
| British Rarebreed Sheepskin Rug | £125 | 1 | 2.1% |
| Cowhide Cushion | £95 | 1 | 1.6% |
| Brush | £14 | 1 | 0.2% |
| Other | £0 | 10 | 0.0% |
Shopify| Product | Units | 7d Avg/Day | 30d Avg/Day | Stock | Revenue | Type |
|---|---|---|---|---|---|---|
| 3 | 0.4 | 0.1 | 35 | £843 | Quatro Sheepskin Rug | |
| 2 | 0.4 | 0.3 | 133 | £558 | Quatro Sheepskin Rug | |
| 6 | 3.1 | 1.5 | 80 | £483 | Sheepskin Cushions | |
| 5 | 2.1 | 1.6 | 347 | £395 | Single Sheepskin Rug | |
| 1 | 0.1 | 0.1 | 7 | £395 | Sexto Sheepskin Rug | |
| 2 | 0.4 | 0.1 | 103 | £318 | Double Sheepskin Rug | |
| 1 | 0.1 | 0.2 | 22 | £285 | Quatro Sheepskin Rug | |
| 3 | 6.1 | 4.3 | 347 | £237 | Single Sheepskin Rug | |
| 1 | 0.4 | 0.1 | 34 | £169 | Tibetan Sheepskin Rug | |
| 1 | 1.1 | 0.5 | 189 | £169 | Double Sheepskin Rug | |
| 1 | 0.3 | 0.1 | 36 | £169 | Tibetan Sheepskin Rug | |
| 2 | 0.3 | 0.1 | 51 | £161 | Single Sheepskin Rug | |
| 2 | 2.0 | 1.1 | 59 | £158 | Single Sheepskin Rug | |
| 6 | 1.6 | 0.7 | 21 | £150 | Sheepskin Seat Pads | |
| 1 | 0.9 | 0.6 | 200 | £144 | Double Sheepskin Rug | |
| + 15 more products | ||||||