Daily performance snapshot. Deltas vs previous day (Mon 6 Jul). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£1,496
-73.1% vs prev
Orders
14
-44.0% vs prev
AOV
£106.88
-51.9% vs prev
Blended ROAS
3.53x
-73.9% vs prev
Ad Spend
£424
+3.1% vs prev
NC CPA
£47.07
+60.4% vs prev
NC ROAS
2.55x
-73.8% vs prev
Meta ROAS
0.52x
-70.3% vs prev
Google ROAS
3.23x
-50.8% vs prev
Meta Spend
£105
-10.7% vs prev
Google Spend
£310
+8.8% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
Stage
Today
30d Avg
Delta
Session → ATC
3.4%
4.0%
-0.5pp
ATC → Purchase
40.7%
41.8%
-1.1pp
Session → Purchase
1.4%
1.7%
-0.3pp
Sessions
783
Add to Cart
27
Purchases
11
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
783
-9.5% vs prev
Unique Visitors
539
-7.1% vs prev
Bounce Rate
70.1%
+2.6% vs prev
7d Avg Sessions
859
+0.0% vs prev
Sessions
Orders
Day
Sessions
Visitors
Orders
Revenue
Conv Rate
Wed 1 Jul
974
599
19
£1,997
1.95%
Thu 2 Jul
847
551
24
£4,602
2.83%
Fri 3 Jul
880
568
19
£1,401
2.16%
Sat 4 Jul
804
512
14
£3,406
1.74%
Sun 5 Jul
861
568
16
£5,017
1.86%
Mon 6 Jul
865
580
25
£5,558
2.89%
Tue 7 Jul (today)
783
539
14
£1,496
1.79%
7d Total
6,014
3,917
131
£23,477
2.18%
Run Rate
Daily Averages Shopify Triple Whale
24 days remaining in month. How today's pace compares to what's needed.
Metric
MTD Daily Avg
7-Day Avg
Yesterday
Needed / Day
Revenue
£3,354
£3,354
£1,496
£3,476
Orders
18.7
18.7
14
-
Ad Spend
£462
£463
£424
-
Blended ROAS
8.16x
7.25x
3.53x
-
7-Day Revenue Trend
Customers
New vs Returning Shopify
New 64%
Returning 21%
Segment
Orders
vs Prev
New
9
-30.8%
Returning
3
-62.5%
Total
14
-44.0%
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Google Ads 67%
Organic/Social 14%
8%
5%
4%
3%
Google Ads: £1,000
Organic/Social: £209
Klaviyo: £114
Pinterest Ads: £79
Meta Ads: £55
Influencers: £40
Channel
Revenue
Spend
ROAS
% of Rev
Orders
vs Prev
Google Ads
£1,000
£310
3.23x
66.8%
10
-46.4%
Organic/Social
£209
-
-
14.0%
3
-79.7%
Klaviyo
£114
-
-
7.6%
2
-60.3%
Pinterest Ads
£79
-
-
5.3%
1
-
Meta Ads
£55
£105
0.52x
3.7%
1
-73.4%
Influencers
£40
-
-
2.6%
1
-50.0%
Excluded
£0
-
-
0.0%
2
-100.0%
Total
£1,496
£424
3.53x
100%
14
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Mon 6 Jul).
Meta Spend
£105
-10.7% vs prev
TW Orders
1
-66.7% vs prev
TW Revenue
£55
-73.4% vs prev
TW ROAS
0.52x
-70.3% vs prev
CPA
£104.90
+168.0% vs prev
CTR
1.53%
-13.8% vs prev
Campaign
Spend
TW Orders
TW Revenue
TW ROAS
CPM
CTR
CS | Cold & Warm | Sales | GWP Rug | Jul '26
£38
0
£0-100.0%
-
£15.60
2.44%
CS | Cold/Warm/Hot | Purchases | Evergreen
£35
1
£55
1.57x
£5.46
1.20%
CS | Sales | Cold & Warm | Test 14/4/26
£13
0
£0
-
£18.47
1.98%
CS | Warm | Sales | Remarketing | Interiors
£10
0
£0
-
£12.53
1.14%
CS | Warm | Sales | Remarketing | DPA | Interiors
£9
0
£0
-
£11.95
1.41%
Total
£105
1
£55
0.52x
£9.46
1.53%
Google
Google Ads: First Click vs Linear
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
Shopify