Daily KPI Report
Hyde & Hare
Monday, 28 September 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — September 2026 Shopify Shopify Triple Whale Triple Whale

Day 28 of 30 (93% of month)

Revenue £124,379 of £159,551
Paced target: £148,914 -16.5% vs pace
Projected EOM: £133,263
Ad Spend £19,812 of £20,563
Paced target: £19,192 +3.2% vs pace
Projected EOM: £21,227
MTD Blended ROAS
6.81x
MTD Orders
748
View Full Forecast Dashboard →
Yesterday

Monday

Daily performance snapshot. Deltas vs previous day (Sun 27 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£6,405
-22.3% vs prev
Orders Shopify
34
-24.4% vs prev
AOV Shopify
£188.37
+2.9% vs prev
Blended ROAS Triple Whale
7.72x
-0.1% vs prev
Ad Spend Triple Whale
£829
-22.2% vs prev
NC CPA Triple Whale
£39.49
+3.8% vs prev
NC ROAS Triple Whale
5.40x
+16.1% vs prev
Meta ROAS TW Linear
1.92x
-31.4% vs prev
Google ROAS TW Linear
6.20x
-4.2% vs prev
Meta Spend Triple Whale
£420
-31.0% vs prev
Google Spend Triple Whale
£400
-10.7% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC4.2%3.5%+0.7pp
ATC → Purchase32.1%41.3%-9.2pp
Session → Purchase1.3%1.4%-0.1pp
Sessions
1,858
Add to Cart
78
Purchases
25
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,858
-32.7% vs prev
Unique Visitors Triple Whale
1,308
-29.1% vs prev
Bounce Rate Triple Whale
64.3%
+1.0% vs prev
7d Avg Sessions Triple Whale
2,194
+0.0% vs prev
3,1322,7762,4202,0641,708TueWedThuFriSatSunMon1,9293,1321,7781,7082,1882,7621,858
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Tue 22 Sept1,9291,30426£4,6211.35%
Wed 23 Sept3,1322,46224£3,6360.77%
Thu 24 Sept1,7781,21233£5,7261.86%
Fri 25 Sept1,7081,14733£7,8011.93%
Sat 26 Sept2,1881,48638£6,1891.74%
Sun 27 Sept2,7621,84645£8,2401.63%
Mon 28 Sept (today)1,8581,30834£6,4051.83%
7d Total15,35510,765233£42,6171.52%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

2 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£4,442£6,088£6,405£17,586
Orders26.733.334-
Ad Spend£708£833£829-
Blended ROAS6.81x7.31x7.72x-
7-Day Revenue Trend
09-22£4,62109-23£3,63609-24£5,72609-25£7,80109-26£6,18909-27£8,24009-28£6,405
Customers

New vs Returning Shopify Shopify

New 59%
Returning 24%
SegmentOrdersvs Prev
New20-28.6%
Returning8-55.6%
Total34-24.4%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 39%
Excluded 23%
Organic/Social 15%
Meta Ads 13%
6%
4%
1%
Google Ads: £2,482
Excluded: £1,450
Organic/Social: £985
Meta Ads: £808
Klaviyo: £367
Non-attributed: £245
Influencers: £68
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,482£4006.20x38.8%18-14.4%
Excluded£1,450--22.6%8-
Organic/Social£985--15.4%9-43.9%
Meta Ads£808£4201.92x12.6%11-52.7%
Klaviyo£367--5.7%5-67.4%
Non-attributed£245--3.8%1-
Influencers£68--1.1%2-80.9%
Total£6,405£8297.72x100%34
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sun 27 Sept).

Meta Spend Meta
£420
-31.0% vs prev
TW Orders TW Linear
11
-45.0% vs prev
TW Revenue TW Linear
£808
-52.7% vs prev
TW ROAS TW Linear
1.92x
-31.4% vs prev
CPA TW Linear
£38.18
+25.5% vs prev
CTR Meta
2.66%
-19.2% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£2066£356-32.9%1.73x£12.762.26%
CS | Cold & Warm | Purchases | Seat Pads£1964£293-69.3%1.49x£23.113.44%
CS | Warm | Sales | Remarketing | Interiors£100£0-100.0%-£20.192.67%
CS | Warm | Sales | Remarketing | DPA | Interiors£80£0-100.0%-£16.742.49%
Total£42011£8081.92x£16.412.66%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £194 4 £210 £838 4.33x 4 £104 £415 2.14x
CS | Search | Sheepskin Rugs £70 2 £303 £606 8.71x 3 £294 £882 12.68x
CS | Performance Max | Zombie/Dead SKUs £43 0 £0 £0 - 0 £0 £0 -
CS | Performance Max | Interiors | Cowhide | UK £27 1 £325 £325 12.20x 1 £325 £325 12.20x
CS | Performance Max | Interiors | Sheepskin | UK £26 2 £209 £417 15.78x 2 £72 £145 5.47x
CS | Shopping | High | Interiors | Dupe Feed £23 0 £0 £0 - 1 £279 £279 12.02x
CS | Shopping | Low | Interiors £0 0 £0 £0 - 1 £40 £40 1975.00x
Total £383 9 £243 £2,186 5.71x 12 £174 £2,085 5.44x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £16 0 £0 £0 - 6 £66 £398 25.52x
CS | Search | Brand | Worldwide £2 0 £0 £0 - 0 £0 £0 -
Total £17 0 £0 £0 - 6 £66 £398 22.82x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £310.50 total.

FlowRecipientsOpen RateClick RateRevenueConv
Welcome Flow - Interiors - Unveild9652.5%2.1%£159.001
Browse Abandonment - Interiors17948.3%4.5%£92.501
Welcome Flow - Interiors24438.7%2.1%£59.001
Browse Abandonment - Interiors - Unveild6050.0%1.7%£0.000
Customer Winback - Interiors14144.7%2.1%£0.000
Nursery Flow - Interiors4854.2%2.1%£0.000
Abandoned Cart Reminder - Interiors2343.5%4.3%£0.000
Abandoned Checkout - Interiors - Unveild785.7%14.3%£0.001
Loyalty Lion - Post Purchase1376.9%7.7%£0.000
Loyalty Lion - £20 Discount250.0%50.0%£0.000
+ 7 more flows
Total884£310.504
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Seat Pads£1,2982217.7%
Cowhide Rug£1,270417.3%
Single Sheepskin Rug£1,0561414.4%
Quatro Sheepskin Rug£837311.4%
Sheepskin Beanbags£795110.8%
British Rarebreed Sheepskin Rug£50046.8%
Double Sheepskin Rug£47736.5%
Sheepskin Cushions£45466.2%
Sheepskin Pouffe£24513.3%
Hot Water Bottles£20732.8%
Tibetan Sheepskin Rug£16912.3%
Brush£2720.4%
Other£060.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Giant Cowhide Beanbag10.10.110£795Sheepskin Beanbags
Padded Shearling Seat Pad - Fawn102.00.8102£590Sheepskin Seat Pads
Quatro Sheepskin Rug - Cream20.60.2238£558Quatro Sheepskin Rug
Sheepskin Rug - Cream76.14.1807£553Single Sheepskin Rug
Sheepskin Rug - Elderflower51.10.767£345Single Sheepskin Rug
Cowhide Rug - Tricolour (200cm x 190cm)10.10.10£325Cowhide Rug
Cowhide Rug - Light Brown & White (250cm x 210cm)10.10.00£325Cowhide Rug
Cowhide Rug - Tricolour (220cm x 180cm)10.10.00£325Cowhide Rug
Double Sheepskin Rug - Oyster20.90.7426£318Double Sheepskin Rug
Cowhide Rug - Grey (220cm x 190cm)10.10.00£295Cowhide Rug
Quatro Sheepskin Rug - Taupe10.40.221£279Quatro Sheepskin Rug
Rarebreed New Zealand Sheepskin Rug20.30.10£270British Rarebreed Sheepskin Rug
Square Sheepskin Pouffe - Cream10.10.239£245Sheepskin Pouffe
Rarebreed British Sheepskin Rug20.90.40£230British Rarebreed Sheepskin Rug
Shearling Hot Water Bottle - White30.40.138£207Hot Water Bottles
+ 14 more products
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