Shopify Shopify Shopify Day 18 of 31 (58% of month)
Daily performance snapshot. Deltas vs previous day (Mon 17 Aug). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
| Stage | Today | 30d Avg | Delta |
|---|---|---|---|
| Session → ATC | 3.7% | 4.6% | -0.9pp |
| ATC → Purchase | 43.0% | 39.8% | +3.2pp |
| Session → Purchase | 1.6% | 1.8% | -0.2pp |
Sessions and visitors from Triple Whale pixel. 7-day trend.
| Day | Sessions | Visitors | Orders | Revenue | Conv Rate |
|---|---|---|---|---|---|
| Mon 10 Aug | 2,139 | 1,350 | 44 | £8,191 | 2.06% |
| Tue 11 Aug | 1,371 | 885 | 35 | £6,428 | 2.55% |
| Wed 12 Aug | 1,366 | 892 | 36 | £4,884 | 2.64% |
| Thu 13 Aug | 1,448 | 956 | 27 | £5,000 | 1.86% |
| Fri 14 Aug | 1,404 | 820 | 27 | £5,280 | 1.92% |
| Mon 17 Aug | 2,268 | 1,620 | 45 | £8,305 | 1.98% |
| Tue 18 Aug (today) | 2,130 | 1,435 | 36 | £6,024 | 1.69% |
| 7d Total | 12,126 | 7,958 | 250 | £44,111 | 2.06% |
Shopify 13 days remaining in month. How today's pace compares to what's needed.
| Metric | MTD Daily Avg | 7-Day Avg | Yesterday | Needed / Day |
|---|---|---|---|---|
| Revenue | £6,437 | £6,302 | £6,024 | £8,370 |
| Orders | 37.1 | 35.7 | 36 | - |
| Ad Spend | £728 | £758 | £974 | - |
| Blended ROAS | 9.08x | 8.31x | 6.18x | - |
Shopify| Segment | Orders | vs Prev |
|---|---|---|
| New | 29 | -6.5% |
| Returning | 6 | -50.0% |
| Total | 36 | -20.0% |
Total Sales revenue attributed by channel using Triple Whale's Linear model.
| Channel | Revenue | Spend | ROAS | % of Rev | Orders | vs Prev |
|---|---|---|---|---|---|---|
| Google Ads | £2,878 | £594 | 4.85x | 47.8% | 22 | -25.8% |
| Meta Ads | £1,359 | £372 | 3.65x | 22.6% | 18 | -27.0% |
| Organic/Social | £1,266 | - | - | 21.0% | 16 | -26.8% |
| Klaviyo | £473 | - | - | 7.8% | 6 | -8.7% |
| Influencers | £48 | - | - | 0.8% | 1 | -85.5% |
| Excluded | £0 | - | - | 0.0% | 1 | - |
| Total | £6,024 | £974 | 6.18x | 100% | 36 |
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Mon 17 Aug).
| Campaign | Spend | TW Orders | TW Revenue | TW ROAS | CPM | CTR |
|---|---|---|---|---|---|---|
| £212 | 11 | £693-46.7% | 3.27x | £15.21 | 4.97% | |
| £110 | 3 | £421+154.3% | 3.83x | £12.43 | 2.24% | |
| £29 | 1 | £14-89.3% | 0.49x | £26.29 | 4.74% | |
| £11 | 1 | £67 | 6.31x | £15.01 | 2.96% | |
| £10 | 1 | £144+2604.0% | 14.03x | £15.26 | 4.92% | |
| Total | £372 | 18 | £1,359 | 3.65x | £14.71 | 3.95% |
No campaigns sent yesterday.
Automated flow revenue yesterday: £255.65 total.
| Flow | Recipients | Open Rate | Click Rate | Revenue | Conv |
|---|---|---|---|---|---|
| 10 | 40.0% | 0.0% | £135.15 | 1 | |
| 13 | 30.8% | 7.7% | £78.00 | 1 | |
| 60 | 43.3% | 5.0% | £42.50 | 1 | |
| 92 | 42.1% | 4.6% | £0.00 | 0 | |
| 105 | 49.1% | 3.9% | £0.00 | 0 | |
| 23 | 32.3% | 4.3% | £0.00 | 0 | |
| 119 | 51.3% | 4.3% | £0.00 | 0 | |
| 19 | 36.8% | 0.0% | £0.00 | 0 | |
| 31 | 22.6% | 3.2% | £0.00 | 0 | |
| 59 | 42.4% | 1.7% | £0.00 | 0 | |
| + 6 more flows | |||||
| Total | 594 | £255.65 | 3 | ||
Shopify| Product Type | Revenue | Units | % of Rev |
|---|---|---|---|
| Double Sheepskin Rug | £1,730 | 11 | 25.4% |
| Single Sheepskin Rug | £1,244 | 16 | 18.3% |
| Quatro Sheepskin Rug | £837 | 3 | 12.3% |
| Sheepskin Seat Pads | £800 | 20 | 11.8% |
| Sheepskin Beanbags | £575 | 1 | 8.5% |
| Sexto Sheepskin Rug | £395 | 1 | 5.8% |
| Cowhide Rug | £345 | 1 | 5.1% |
| Sheepskin Pouffe | £325 | 1 | 4.8% |
| Sheepskin Cushions | £207 | 3 | 3.0% |
| Cowhide Cushion | £190 | 2 | 2.8% |
| Cashmere Socks | £112 | 2 | 1.7% |
| Brush | £41 | 3 | 0.6% |
| Other | £0 | 3 | 0.0% |
Shopify| Product | Units | 7d Avg/Day | 30d Avg/Day | Stock | Revenue | Type |
|---|---|---|---|---|---|---|
| 1 | 0.7 | 0.4 | 28 | £575 | Sheepskin Beanbags | |
| 2 | 0.7 | 0.3 | 18 | £558 | Quatro Sheepskin Rug | |
| 8 | 1.4 | 0.8 | 37 | £472 | Sheepskin Seat Pads | |
| 1 | 0.3 | 0.1 | 4 | £395 | Sexto Sheepskin Rug | |
| 1 | 0.1 | 0.0 | 0 | £345 | Cowhide Rug | |
| 1 | 0.6 | 0.3 | 39 | £325 | Sheepskin Pouffe | |
| 2 | 0.7 | 0.8 | 188 | £318 | Double Sheepskin Rug | |
| 2 | 1.1 | 0.5 | 81 | £318 | Double Sheepskin Rug | |
| 2 | 0.7 | 0.4 | 19 | £318 | Double Sheepskin Rug | |
| 2 | 0.7 | 0.7 | 370 | £299 | Double Sheepskin Rug | |
| 1 | 0.1 | 0.0 | 11 | £279 | Quatro Sheepskin Rug | |
| 3 | 1.0 | 0.9 | 58 | £237 | Single Sheepskin Rug | |
| 3 | 5.9 | 5.3 | 298 | £237 | Single Sheepskin Rug | |
| 3 | 1.7 | 1.2 | 49 | £237 | Single Sheepskin Rug | |
| 2 | 0.6 | 0.8 | 0 | £190 | Cowhide Cushion | |
| + 20 more products | ||||||