Daily performance snapshot. Deltas vs previous day (Wed 29 Jul). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£2,498
-21.2% vs prev
Orders
15
-6.3% vs prev
AOV
£166.51
-16.0% vs prev
Blended ROAS
5.55x
-34.6% vs prev
Ad Spend
£450
+19.3% vs prev
NC CPA
£64.27
+138.5% vs prev
NC ROAS
1.74x
-76.9% vs prev
Meta ROAS
1.58x
+101.4% vs prev
Google ROAS
2.51x
-74.6% vs prev
Meta Spend
£152
+1.8% vs prev
Google Spend
£289
+32.0% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
Stage
Today
30d Avg
Delta
Session → ATC
3.3%
3.7%
-0.4pp
ATC → Purchase
35.9%
42.8%
-6.9pp
Session → Purchase
1.2%
1.6%
-0.4pp
Sessions
1,188
Add to Cart
39
Purchases
14
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
1,188
+5.3% vs prev
Unique Visitors
702
-9.8% vs prev
Bounce Rate
74.7%
-1.3% vs prev
7d Avg Sessions
1,066
+0.0% vs prev
Sessions
Orders
Day
Sessions
Visitors
Orders
Revenue
Conv Rate
Thu 23 Jul
929
624
21
£4,193
2.26%
Fri 24 Jul
1,013
714
20
£3,539
1.97%
Sun 26 Jul
1,166
766
18
£5,188
1.54%
Mon 27 Jul
1,025
677
18
£3,170
1.76%
Tue 28 Jul
1,013
713
26
£3,914
2.57%
Wed 29 Jul
1,128
778
16
£3,204
1.42%
Thu 30 Jul (today)
1,188
702
15
£2,498
1.26%
7d Total
7,462
4,974
134
£25,705
1.80%
Run Rate
Daily Averages Shopify Triple Whale
1 days remaining in month. How today's pace compares to what's needed.
Metric
MTD Daily Avg
7-Day Avg
Yesterday
Needed / Day
Revenue
£2,890
£3,672
£2,498
£20,220
Orders
16.1
19.1
15
-
Ad Spend
£455
£452
£450
-
Blended ROAS
6.95x
8.12x
5.55x
-
7-Day Revenue Trend
Customers
New vs Returning Shopify
New 47%
Returning 53%
Segment
Orders
vs Prev
New
7
-46.2%
Returning
8
+166.7%
Total
15
-6.3%
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Organic/Social 30%
Google Ads 29%
Klaviyo 19%
Meta Ads 10%
8%
6%
Organic/Social: £738
Google Ads: £724
Klaviyo: £464
Meta Ads: £240
Excluded: £190
Influencers: £142
Channel
Revenue
Spend
ROAS
% of Rev
Orders
vs Prev
Organic/Social
£738
-
-
29.5%
7
+128.4%
Google Ads
£724
£289
2.51x
29.0%
11
-66.5%
Klaviyo
£464
-
-
18.6%
8
+176.0%
Meta Ads
£240
£152
1.58x
9.6%
3
+105.1%
Excluded
£190
-
-
7.6%
2
-
Influencers
£142
-
-
5.7%
2
-
Total
£2,498
£450
5.55x
100%
15
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Wed 29 Jul).
Meta Spend
£152
+1.9% vs prev
TW Orders
3
+0.0% vs prev
TW Revenue
£240
+105.1% vs prev
TW ROAS
1.58x
+101.3% vs prev
CPA
£50.67
+1.9% vs prev
CTR
2.18%
-13.7% vs prev
Campaign
Spend
TW Orders
TW Revenue
TW ROAS
CPM
CTR
CS | Cold & Warm | Sales | GWP Rug | Jul '26
£83
1
£148+86.7%
1.77x
£14.16
2.70%
CS | Cold/Warm/Hot | Purchases | Evergreen
£37
1
£47+22.4%
1.27x
£8.45
1.62%
CS | Sales | Cold & Warm | Test 14/4/26
£12
0
£0
-
£18.78
2.71%
CS | Warm | Sales | Remarketing | DPA | Interiors
£10
0
£0
-
£14.58
1.01%
CS | Warm | Sales | Remarketing | Interiors
£9
1
£46
4.86x
£11.68
1.98%
Total
£152
3
£240
1.58x
£12.27
2.18%
Google
Google Ads: First Click vs Linear
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
Non-Branded Campaigns
Campaign
Spend
First Click
Linear
Conv
AOV
Revenue
ROAS
Conv
AOV
Revenue
ROAS
CS | Shopping | High | Interiors
£155
2
£124
£248
1.60x
1
£47
£47
0.30x
CS | Search | Sheepskin Rugs
£53
0
£0
£0
-
2
£54
£108
2.05x
CS | Performance Max | Interiors | Cowhide | UK
£37
0
£0
£0
-
1
£40
£40
1.07x
CS | Performance Max | Interiors | Sheepskin | UK
£24
1
£25
£25
1.05x
0
£0
£0
-
CS | Performance Max | Zombie/Dead SKUs
£16
1
£50
£50
3.18x
4
£53
£212
13.44x
CS | Shopping | High | Interiors | Dupe Feed
£2
0
£0
£0
-
0
£0
£0
-
Total
£286
4
£81
£323
1.13x
8
£51
£405
1.42x
Branded Campaigns (Brand Search + Low Shopping)
Campaign
Spend
First Click
Linear
Conv
AOV
Revenue
ROAS
Conv
AOV
Revenue
ROAS
CS | Search | Brand | UK & US
£3
1
£123
£123
42.86x
3
£106
£319
111.24x
Total
£3
1
£123
£123
42.86x
3
£106
£319
111.24x
Email
Klaviyo Campaigns Klaviyo
No campaigns sent yesterday.
Klaviyo Flows Klaviyo
Automated flow revenue yesterday: £417.00 total.
Flow
Recipients
Open Rate
Click Rate
Revenue
Conv
Nursery Flow - Interiors
26
61.5%
11.5%
£279.00
1
Cross-sell Unveild Flow
23
65.2%
17.4%
£138.00
1
Welcome Flow - Interiors - Unveild
10
40.0%
0.0%
£0.00
0
Welcome Flow - Interiors
46
42.3%
4.5%
£0.00
0
Loyalty Lion - Tier Reminder (The Fold)
1
100.0%
0.0%
£0.00
0
Browse Abandonment - Interiors
55
40.0%
1.8%
£0.00
0
Customer Winback - Interiors
23
30.4%
0.0%
£0.00
0
Browse Abandonment - Interiors - Unveild
16
50.0%
6.2%
£0.00
0
Abandoned Cart Reminder - Interiors - Unveild
7
28.6%
0.0%
£0.00
0
Loyalty Lion - Post Purchase
4
75.0%
25.0%
£0.00
0
+ 5 more flows
Total
217
£417.00
2
Products
Sales by Product Type Shopify
Product Type
Revenue
Units
% of Rev
Cowhide Rug
£915
3
32.1%
Quatro Sheepskin Rug
£558
2
19.6%
Sheepskin Seat Pads
£518
12
18.2%
Sheepskin Cushions
£316
4
11.1%
Double Sheepskin Rug
£169
1
5.9%
Single Sheepskin Rug
£158
2
5.5%
Icelandic Sheepskins
£119
1
4.2%
Hot Water Bottles
£69
1
2.4%
Gift Card
£25
1
0.9%
Other
£0
4
0.0%
Sales by Product Shopify
Product
Units
7d Avg/Day
30d Avg/Day
Stock
Revenue
Type
Cowhide Rug - Grey (220cm x 190cm)
1
0.1
0.0
0
£325
Cowhide Rug
Shearling Cushion - Moonlight
4
1.4
1.1
108
£316
Sheepskin Cushions
Cowhide Rug - Tricolour (180cm x 170cm)
1
0.1
0.0
0
£295
Cowhide Rug
Cowhide Rug - Alpine Brown & White (200cm x 180cm)
Shopify