Daily performance snapshot. Deltas vs previous day (Sun 19 Jul). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£2,446
+8.4% vs prev
Orders
17
+41.7% vs prev
AOV
£143.85
-23.5% vs prev
Blended ROAS
5.02x
+27.1% vs prev
Ad Spend
£487
-14.8% vs prev
NC CPA
£54.10
-14.8% vs prev
NC ROAS
3.09x
+4.7% vs prev
Meta ROAS
2.84x
-15.2% vs prev
Google ROAS
3.04x
+2.3% vs prev
Meta Spend
£139
-14.0% vs prev
Google Spend
£339
-15.4% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
Stage
Today
30d Avg
Delta
Session → ATC
3.4%
3.9%
-0.5pp
ATC → Purchase
53.6%
41.3%
+12.3pp
Session → Purchase
1.8%
1.6%
+0.2pp
Sessions
823
Add to Cart
28
Purchases
15
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
823
+100.0% vs prev
Unique Visitors
549
+100.0% vs prev
Bounce Rate
70.5%
+0.0% vs prev
7d Avg Sessions
686
+0.0% vs prev
Sessions
Orders
Day
Sessions
Visitors
Orders
Revenue
Conv Rate
Sun 12 Jul
868
573
14
£3,242
1.61%
Mon 13 Jul
778
542
18
£3,383
2.31%
Tue 14 Jul
739
496
15
£2,687
2.03%
Wed 15 Jul
699
512
9
£1,575
1.29%
Sat 18 Jul
898
604
12
£1,709
1.34%
Sun 19 Jul
0
0
12
£2,257
0.00%
Mon 20 Jul (today)
823
549
17
£2,446
2.07%
7d Total
4,805
3,276
97
£17,299
2.02%
Run Rate
Daily Averages Shopify Triple Whale
11 days remaining in month. How today's pace compares to what's needed.
Metric
MTD Daily Avg
7-Day Avg
Yesterday
Needed / Day
Revenue
£2,644
£2,471
£2,446
£4,912
Orders
14.6
13.9
17
-
Ad Spend
£451
£415
£487
-
Blended ROAS
6.40x
5.96x
5.02x
-
7-Day Revenue Trend
Customers
New vs Returning Shopify
New 53%
Returning 35%
Segment
Orders
vs Prev
New
9
+12.5%
Returning
6
+50.0%
Total
17
+41.7%
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Google Ads 42%
Meta Ads 16%
Organic/Social 13%
Influencers 12%
Klaviyo 11%
6%
Google Ads: £1,032
Meta Ads: £396
Organic/Social: £320
Influencers: £295
Klaviyo: £265
Direct: £138
Channel
Revenue
Spend
ROAS
% of Rev
Orders
vs Prev
Google Ads
£1,032
£339
3.04x
42.2%
12
-13.5%
Meta Ads
£396
£139
2.84x
16.2%
7
-27.0%
Organic/Social
£320
-
-
13.1%
5
-11.0%
Influencers
£295
-
-
12.1%
4
-
Klaviyo
£265
-
-
10.8%
4
+92.4%
Direct
£138
-
-
5.6%
1
+452.0%
Excluded
£0
-
-
0.0%
2
-
Total
£2,446
£487
5.02x
100%
17
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sun 19 Jul).
Meta Spend
£139
-14.0% vs prev
TW Orders
7
+75.0% vs prev
TW Revenue
£396
-27.0% vs prev
TW ROAS
2.84x
-15.2% vs prev
CPA
£19.88
-50.8% vs prev
CTR
1.83%
-16.5% vs prev
Campaign
Spend
TW Orders
TW Revenue
TW ROAS
CPM
CTR
CS | Cold & Warm | Sales | GWP Rug | Jul '26
£59
2
£130+9.1%
2.21x
£17.35
2.45%
CS | Cold/Warm/Hot | Purchases | Evergreen
£44
2
£65-80.0%
1.48x
£6.58
1.53%
CS | Sales | Cold & Warm | Test 14/4/26
£16
1
£100
6.39x
£19.12
1.96%
CS | Warm | Sales | Remarketing | Interiors
£11
0
£0
-
£14.60
2.06%
CS | Warm | Sales | Remarketing | DPA | Interiors
£9
1
£13-87.3%
1.34x
£13.22
1.27%
Total
£139
7
£396
2.84x
£11.24
1.83%
Google
Google Ads: First Click vs Linear
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
Shopify