Shopify Shopify Shopify Day 11 of 31 (35% of month)
Daily performance snapshot. Deltas vs previous day (Sat 10 Oct). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
| Stage | Today | 30d Avg | Delta |
|---|---|---|---|
| Session → ATC | 4.0% | 3.6% | +0.4pp |
| ATC → Purchase | 36.5% | 41.0% | -4.5pp |
| Session → Purchase | 1.5% | 1.5% | -0.0pp |
Sessions and visitors from Triple Whale pixel. 7-day trend.
| Day | Sessions | Visitors | Orders | Revenue | Conv Rate |
|---|---|---|---|---|---|
| Sun 4 Oct | 2,087 | 1,368 | 46 | £7,615 | 2.20% |
| Tue 6 Oct | 2,032 | 1,335 | 39 | £7,265 | 1.92% |
| Wed 7 Oct | 1,878 | 1,271 | 48 | £6,971 | 2.56% |
| Thu 8 Oct | 2,089 | 1,417 | 53 | £8,933 | 2.54% |
| Fri 9 Oct | 2,223 | 1,471 | 36 | £5,807 | 1.62% |
| Sat 10 Oct | 1,867 | 1,337 | 36 | £5,763 | 1.93% |
| Sun 11 Oct (today) | 2,389 | 1,617 | 37 | £5,773 | 1.55% |
| 7d Total | 14,565 | 9,816 | 295 | £48,127 | 2.03% |
Shopify 20 days remaining in month. How today's pace compares to what's needed.
| Metric | MTD Daily Avg | 7-Day Avg | Yesterday | Needed / Day |
|---|---|---|---|---|
| Revenue | £6,252 | £6,875 | £5,773 | £6,619 |
| Orders | 38.3 | 42.1 | 37 | - |
| Ad spend | £889 | £938 | £1,103 | - |
| Blended ROAS | 7.60x | 7.33x | 5.24x | - |
Shopify| Segment | Orders | vs Prev |
|---|---|---|
| New | 37 | 0.0% |
| Returning | 0 | 0.0% |
| Total | 37 | +2.8% |
Total Sales revenue attributed by channel using Triple Whale's Linear model.
| Channel | Revenue | Spend | ROAS | % of Rev | Orders | vs Prev |
|---|---|---|---|---|---|---|
| Google Ads | £2,535 | £612 | 4.14x | 43.9% | 22 | −15.2% |
| Organic/Social | £1,205 | - | - | 20.9% | 15 | +19.3% |
| Meta Ads | £885 | £482 | 1.84x | 15.3% | 12 | −7.7% |
| Klaviyo | £656 | - | - | 11.4% | 11 | −1.5% |
| Non-attributed | £228 | - | - | 3.9% | 2 | - |
| Influencers | £195 | - | - | 3.4% | 2 | +745.3% |
| Direct | £69 | - | - | 1.2% | 1 | 0.0% |
| Total | £5,773 | £1,103 | 5.24x | 100% | 37 |
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sat 10 Oct).
| Campaign | Spend | TW Orders | TW Revenue | TW ROAS | CPM | CTR |
|---|---|---|---|---|---|---|
| £461 | 11 | £745−20.0% | 1.62x | £12.64 | 2.86% | |
| £11 | 0 | £0 | - | £14.43 | 2.29% | |
| £10 | 0 | £0 | - | £18.74 | 2.91% | |
| Total | £482 | 12 | £885 | 1.84x | £12.76 | 2.84% |
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
| Campaign | Spend | First Click | Linear | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Conv | AOV | Revenue | ROAS | Conv | AOV | Revenue | ROAS | ||
| £314 | 4 | £162 | £649 | 2.07x | 4 | £162 | £649 | 2.07x | |
| £162 | 2 | £214 | £427 | 2.63x | 3 | £76 | £228 | 1.41x | |
| £36 | 1 | £79 | £79 | 2.18x | 2 | £59 | £119 | 3.27x | |
| £33 | 0 | £0 | £0 | - | 0 | £0 | £0 | - | |
| £32 | 1 | £475 | £475 | 14.69x | 2 | £307 | £615 | 19.01x | |
| £18 | 3 | £144 | £432 | 23.70x | 1 | £26 | £26 | 1.44x | |
| £0 | 1 | £248 | £248 | 8266.67x | 2 | £191 | £383 | 12750.00x | |
| Total | £596 | 12 | £192 | £2,310 | 3.87x | 14 | £144 | £2,019 | 3.39x |
| Campaign | Spend | First Click | Linear | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Conv | AOV | Revenue | ROAS | Conv | AOV | Revenue | ROAS | ||
| £15 | 1 | £79 | £79 | 5.39x | 8 | £65 | £517 | 35.23x | |
| £1 | 0 | £0 | £0 | - | 0 | £0 | £0 | - | |
| Total | £15 | 1 | £79 | £79 | 5.10x | 8 | £65 | £517 | 33.37x |
No campaigns sent yesterday.
Automated flow revenue yesterday: £1,470.87 total.
| Flow | Recipients | Open Rate | Click Rate | Revenue | Conv |
|---|---|---|---|---|---|
| 30 | 50.0% | 0.0% | £963.87 | 1 | |
| 6 | 50.0% | 33.3% | £269.00 | 1 | |
| 140 | 52.2% | 5.8% | £238.00 | 2 | |
| 31 | 61.3% | 3.2% | £0.00 | 0 | |
| 1 | 100.0% | 100.0% | £0.00 | 0 | |
| 156 | 49.4% | 2.6% | £0.00 | 0 | |
| 50 | 58.0% | 6.0% | £0.00 | 0 | |
| 56 | 55.4% | 1.8% | £0.00 | 0 | |
| 63 | 52.4% | 3.2% | £0.00 | 1 | |
| 7 | 71.4% | 14.3% | £0.00 | 0 | |
| + 8 more flows | |||||
| Total | 636 | £1,470.87 | 5 | ||
Shopify| Product Type | Revenue | Units | % of Rev |
|---|---|---|---|
| Double Sheepskin Rug | £1,441 | 9 | 21.3% |
| Single Sheepskin Rug | £1,175 | 15 | 17.3% |
| Hot Water Bottles | £900 | 13 | 13.3% |
| Sexto Sheepskin Rug | £848 | 2 | 12.5% |
| Quatro Sheepskin Rug | £558 | 2 | 8.2% |
| Other | £553 | 17 | 8.2% |
| Sheepskin Seat Pads | £481 | 8 | 7.1% |
| Sheepskin Stools | £475 | 1 | 7.0% |
| Sheepskin Cushions | £237 | 3 | 3.5% |
| Cowhide Cushion | £95 | 1 | 1.4% |
| Brush | £14 | 1 | 0.2% |
Shopify| Product | Units | 7d Avg/Day | 30d Avg/Day | Stock | Revenue | Type |
|---|---|---|---|---|---|---|
| 4 | 1.9 | 1.1 | 320 | £636 | Double Sheepskin Rug | |
| 7 | 6.1 | 5.3 | 0 | £553 | Single Sheepskin Rug | |
| 1 | 0.4 | 0.2 | 0 | £475 | Sheepskin Stools | |
| 1 | 0.1 | 0.0 | 0 | £445 | Sexto Sheepskin Rug | |
| 1 | 0.4 | 0.2 | 0 | £403 | Sexto Sheepskin Rug | |
| 5 | 4.6 | 3.0 | 0 | £395 | Single Sheepskin Rug | |
| 6 | 2.6 | 0.9 | 0 | £363 | Sheepskin Seat Pads | |
| 2 | 0.9 | 0.4 | 51 | £318 | Double Sheepskin Rug | |
| 2 | 2.1 | 1.1 | 319 | £318 | Double Sheepskin Rug | |
| 4 | 0.6 | 0.4 | 0 | £316 | Other | |
| 1 | 0.4 | 0.2 | 38 | £279 | Quatro Sheepskin Rug | |
| 1 | 0.1 | 0.0 | 10 | £279 | Quatro Sheepskin Rug | |
| 4 | 1.0 | 0.6 | 0 | £279 | Hot Water Bottles | |
| 4 | 4.0 | 1.6 | 0 | £276 | Hot Water Bottles | |
| 3 | 2.3 | 1.8 | 0 | £237 | Sheepskin Cushions | |
| + 14 more products | ||||||