Daily KPI Report
Hyde & Hare
Monday, 21 September 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — September 2026 Shopify Shopify Triple Whale Triple Whale

Day 21 of 30 (70% of month)

Revenue £82,627 of £159,551
Paced target: £111,686 -26.0% vs pace
Projected EOM: £118,039
Ad Spend £13,965 of £20,563
Paced target: £14,394 -3.0% vs pace
Projected EOM: £19,950
MTD Blended ROAS
6.60x
MTD Orders
515
View Full Forecast Dashboard →
Yesterday

Monday

Daily performance snapshot. Deltas vs previous day (Sun 20 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£6,320
+42.3% vs prev
Orders Shopify
40
+110.5% vs prev
AOV Shopify
£157.99
-32.4% vs prev
Blended ROAS Triple Whale
8.96x
+54.0% vs prev
Ad Spend Triple Whale
£705
-7.6% vs prev
NC CPA Triple Whale
£28.20
-44.5% vs prev
NC ROAS Triple Whale
5.40x
+10.2% vs prev
Meta ROAS TW Linear
4.00x
+244.3% vs prev
Google ROAS TW Linear
6.10x
+10.8% vs prev
Meta Spend Triple Whale
£306
+9.9% vs prev
Google Spend Triple Whale
£390
-18.0% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC2.0%3.8%-1.8pp
ATC → Purchase52.5%42.1%+10.3pp
Session → Purchase1.0%1.6%-0.5pp
Sessions
3,082
Add to Cart
61
Purchases
32
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
3,082
+83.1% vs prev
Unique Visitors Triple Whale
2,535
+130.7% vs prev
Bounce Rate Triple Whale
80.0%
+25.4% vs prev
7d Avg Sessions Triple Whale
1,801
+0.0% vs prev
3,0822,6342,1851,7371,288TueWedThuFriSatSunMon1,7971,2881,6781,4011,6781,6833,082
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Tue 15 Sept1,7971,17729£3,9811.61%
Wed 16 Sept1,28894634£4,2652.64%
Thu 17 Sept1,6781,04733£6,1061.97%
Fri 18 Sept1,40196227£4,9761.93%
Sat 19 Sept1,6781,11221£4,5301.25%
Sun 20 Sept1,6831,09919£4,4401.13%
Mon 21 Sept (today)3,0822,53540£6,3201.30%
7d Total12,6078,878203£34,6181.61%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

9 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£3,935£4,945£6,320£8,547
Orders24.529.040-
Ad Spend£665£633£705-
Blended ROAS6.60x7.81x8.96x-
7-Day Revenue Trend
09-15£3,98109-16£4,26509-17£6,10609-18£4,97609-19£4,53009-20£4,44009-21£6,320
Customers

New vs Returning Shopify Shopify

New 60%
Returning 30%
SegmentOrdersvs Prev
New24+60.0%
Returning12+200.0%
Total40+110.5%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 38%
Meta Ads 19%
Organic/Social 19%
Klaviyo 10%
5%
5%
4%
Google Ads: £2,381
Meta Ads: £1,224
Organic/Social: £1,173
Klaviyo: £611
Influencers: £343
Direct: £309
Non-attributed: £279
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,381£3906.10x37.7%25-9.1%
Meta Ads£1,224£3064.00x19.4%17+278.4%
Organic/Social£1,173--18.6%15+186.6%
Klaviyo£611--9.7%13+169.1%
Influencers£343--5.4%8+8.8%
Direct£309--4.9%2-
Non-attributed£279--4.4%1-48.8%
Excluded£0--0.0%4-
Total£6,320£7058.96x100%40
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sun 20 Sept).

Meta Spend Meta
£306
+9.9% vs prev
TW Orders TW Linear
17
+325.0% vs prev
TW Revenue TW Linear
£1,224
+278.4% vs prev
TW ROAS TW Linear
4.00x
+244.2% vs prev
CPA TW Linear
£17.98
-74.1% vs prev
CTR Meta
2.30%
+0.4% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£1836£269+354.0%1.46x£12.852.00%
CS | Cold & Warm | Purchases | Seat Pads£1036£784+402.2%7.59x£24.133.32%
CS | Warm | Sales | Remarketing | Interiors£100£0-£17.872.79%
CS | Warm | Sales | Remarketing | DPA | Interiors£90£0-100.0%-£12.771.74%
Total£30617£1,2244.00x£15.432.30%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £183 3 £152 £457 2.49x 6 £108 £650 3.54x
CS | Search | Sheepskin Rugs £84 4 £258 £1,032 12.33x 4 £203 £814 9.72x
CS | Performance Max | Interiors | Cowhide | UK £62 1 £119 £119 1.93x 1 £30 £30 0.48x
CS | Performance Max | Zombie/Dead SKUs £25 2 £164 £328 12.90x 0 £0 £0 -
CS | Shopping | High | Interiors | Dupe Feed £13 1 £79 £79 6.22x 1 £79 £79 6.22x
CS | Performance Max | Interiors | Sheepskin | UK £11 2 £187 £373 33.51x 3 £95 £286 25.69x
CS | Shopping | Low | Interiors £0 0 £0 £0 - 0 £0 £0 -
Total £378 13 £184 £2,388 6.32x 15 £124 £1,858 4.91x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £11 0 £0 £0 - 10 £52 £523 46.05x
CS | Search | Brand | Worldwide £0 0 £0 £0 - 0 £0 £0 -
Total £12 0 £0 £0 - 10 £52 £523 45.16x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £590.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Welcome Flow - Interiors25634.6%1.2%£590.002
Browse Abandonment - Interiors12148.8%3.3%£0.000
Browse Abandonment - Interiors - Unveild3550.3%6.0%£0.000
Cross-sell Unveild Flow3036.7%6.7%£0.000
Abandoned Checkout - Interiors764.3%21.4%£0.001
Abandoned Checkout - Interiors - Unveild1080.0%10.0%£0.000
Loyalty Lion - Post Purchase757.1%14.3%£0.000
Abandoned Cart Reminder - Interiors837.5%12.5%£0.000
Nursery Flow - Interiors4537.8%2.2%£0.000
Loyalty Lion - Welcome666.7%33.3%£0.000
+ 9 more flows
Total669£590.003
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Seat Pads£2,0693929.4%
Double Sheepskin Rug£1,5391021.9%
Cowhide Rug£885312.6%
Quatro Sheepskin Rug£57428.2%
Single Sheepskin Rug£55377.9%
Sexto Sheepskin Rug£39515.6%
Sheepskin Pouffe£32514.6%
Tibetan Sheepskin Rug£20222.9%
Hot Water Bottles£14022.0%
Sheepskin Cushions£13822.0%
Sheepskin Stools£11911.7%
Belmont Cowhide Belt£7511.1%
Brush£2720.4%
Other£020.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Padded Sheepskin Seat Pad - Cream125.63.3183£710Sheepskin Seat Pads
Double Shearling Rug - Moonlight40.90.6288£598Double Sheepskin Rug
Double Sheepskin Rug - Oyster31.00.8439£464Double Sheepskin Rug
Padded Shearling Seat Pad - Fawn71.30.3110£413Sheepskin Seat Pads
Sheepskin Rug - Cream53.04.0823£395Single Sheepskin Rug
Sexto Shearling Rug - Moonlight10.30.127£395Sexto Sheepskin Rug
Circle Shearling Pouffe - Moonlight10.10.279£325Sheepskin Pouffe
Cowhide Rug - Tricolour (200cm x 170cm)10.10.00£295Cowhide Rug
Cowhide Rug - Brown & White (190cm x 180cm)10.10.10£295Cowhide Rug
Cowhide Rug - Tricolour (200cm x 180cm)10.30.10£295Cowhide Rug
Quatro Shearling Rug - Moonlight10.10.172£295Quatro Sheepskin Rug
Quatro Sheepskin Rug - Vole10.30.267£279Quatro Sheepskin Rug
Padded Shearling Seat Pad - Cream42.71.474£236Sheepskin Seat Pads
Sheepskin Seat Pad - Cream65.16.10£234Sheepskin Seat Pads
Double Shearling Rug - Fawn10.40.240£159Double Sheepskin Rug
+ 18 more products
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