Daily performance snapshot. Deltas vs previous day (Sat 25 Jul). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£5,188
+11.9% vs prev
Orders
18
-14.3% vs prev
AOV
£288.19
+30.5% vs prev
Blended ROAS
9.59x
-12.1% vs prev
Ad Spend
£541
+27.3% vs prev
NC CPA
£49.17
+85.2% vs prev
NC ROAS
6.23x
-32.4% vs prev
Meta ROAS
2.29x
-31.0% vs prev
Google ROAS
8.29x
-13.4% vs prev
Meta Spend
£191
+41.1% vs prev
Google Spend
£341
+21.8% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
Stage
Today
30d Avg
Delta
Session → ATC
3.9%
3.8%
+0.2pp
ATC → Purchase
34.8%
42.2%
-7.4pp
Session → Purchase
1.4%
1.6%
-0.2pp
Sessions
1,166
Add to Cart
46
Purchases
16
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
1,166
+15.1% vs prev
Unique Visitors
766
+7.3% vs prev
Bounce Rate
67.9%
+0.4% vs prev
7d Avg Sessions
805
+0.0% vs prev
Sessions
Orders
Day
Sessions
Visitors
Orders
Revenue
Conv Rate
Sun 19 Jul
0
0
12
£2,257
0.00%
Mon 20 Jul
823
549
17
£2,446
2.07%
Tue 21 Jul
882
608
22
£4,436
2.49%
Wed 22 Jul
820
583
13
£1,616
1.59%
Thu 23 Jul
929
624
21
£4,193
2.26%
Fri 24 Jul
1,013
714
20
£3,539
1.97%
Sun 26 Jul (today)
1,166
766
18
£5,188
1.54%
7d Total
5,633
3,844
123
£23,674
2.18%
Run Rate
Daily Averages Shopify Triple Whale
5 days remaining in month. How today's pace compares to what's needed.
Metric
MTD Daily Avg
7-Day Avg
Yesterday
Needed / Day
Revenue
£2,875
£3,382
£5,188
£6,431
Orders
15.7
17.6
18
-
Ad Spend
£455
£412
£541
-
Blended ROAS
6.93x
8.21x
9.59x
-
7-Day Revenue Trend
Customers
New vs Returning Shopify
New 61%
Returning 39%
Segment
Orders
vs Prev
New
11
-31.3%
Returning
7
+40.0%
Total
18
-14.3%
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Google Ads 54%
Klaviyo 23%
Organic/Social 9%
Meta Ads 8%
5%
Google Ads: £2,826
Klaviyo: £1,206
Organic/Social: £481
Meta Ads: £438
Influencers: £236
Channel
Revenue
Spend
ROAS
% of Rev
Orders
vs Prev
Google Ads
£2,826
£341
8.29x
54.5%
13
+5.4%
Klaviyo
£1,206
-
-
23.3%
9
+522.4%
Organic/Social
£481
-
-
9.3%
4
-45.2%
Meta Ads
£438
£191
2.29x
8.4%
3
-2.6%
Influencers
£236
-
-
4.6%
3
-
Total
£5,188
£541
9.59x
100%
18
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sat 25 Jul).
Meta Spend
£191
+41.1% vs prev
TW Orders
3
-57.1% vs prev
TW Revenue
£438
-2.6% vs prev
TW ROAS
2.29x
-31.0% vs prev
CPA
£63.81
+229.3% vs prev
CTR
2.19%
-9.0% vs prev
Campaign
Spend
TW Orders
TW Revenue
TW ROAS
CPM
CTR
CS | Cold & Warm | Sales | GWP Rug | Jul '26
£103
2
£319+146.9%
3.10x
£13.63
2.74%
CS | Cold/Warm/Hot | Purchases | Evergreen
£49
1
£119+351.9%
2.44x
£7.99
1.72%
CS | Sales | Cold & Warm | Test 14/4/26
£19
0
£0-100.0%
-
£20.59
2.33%
CS | Warm | Sales | Remarketing | Interiors
£12
0
£0-100.0%
-
£13.93
1.06%
CS | Warm | Sales | Remarketing | DPA | Interiors
£10
0
£0-100.0%
-
£15.77
1.48%
Total
£191
3
£438
2.29x
£11.97
2.19%
Google
Google Ads: First Click vs Linear
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
Shopify