Daily KPI Report
Hyde & Hare
Sunday, 23 August 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — August 2026 Shopify Shopify Triple Whale Triple Whale

Day 23 of 31 (74% of month)

Revenue £143,003 of £224,679
Paced target: £166,697 -14.2% vs pace
Projected EOM: £192,743
Ad Spend £17,801 of £20,430
Paced target: £15,158 +17.4% vs pace
Projected EOM: £23,992
MTD Blended ROAS
8.33x
MTD Orders
838
View Full Forecast Dashboard →
Yesterday

Sunday

Daily performance snapshot. Deltas vs previous day (Sat 22 Aug). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£7,152
-12.0% vs prev
Orders Shopify
42
+7.7% vs prev
AOV Shopify
£170.30
-18.3% vs prev
Blended ROAS Triple Whale
6.88x
-13.8% vs prev
Ad Spend Triple Whale
£1,039
+2.0% vs prev
NC CPA Triple Whale
£27.35
-11.4% vs prev
NC ROAS Triple Whale
6.30x
+5.0% vs prev
Meta ROAS TW Linear
3.55x
+22.4% vs prev
Google ROAS TW Linear
3.81x
-8.4% vs prev
Meta Spend Triple Whale
£330
-13.0% vs prev
Google Spend Triple Whale
£700
+11.0% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC4.2%4.5%-0.3pp
ATC → Purchase49.4%39.2%+10.2pp
Session → Purchase2.1%1.8%+0.3pp
Sessions
1,971
Add to Cart
83
Purchases
41
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,971
-5.6% vs prev
Unique Visitors Triple Whale
1,345
-5.0% vs prev
Bounce Rate Triple Whale
69.3%
+4.1% vs prev
7d Avg Sessions Triple Whale
2,106
+0.0% vs prev
2,2682,1942,1202,0451,971MonTueWedThuFriSatSun2,2682,1302,1912,0342,0632,0881,971
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Mon 17 Aug2,2681,62045£8,3051.98%
Tue 18 Aug2,1301,43536£6,0241.69%
Wed 19 Aug2,1911,56222£3,5531.00%
Thu 20 Aug2,0341,45436£4,4431.77%
Fri 21 Aug2,0631,53731£5,1581.50%
Sat 22 Aug2,0881,41639£8,1311.87%
Sun 23 Aug (today)1,9711,34542£7,1522.13%
7d Total14,74510,369251£42,7671.70%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

8 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£6,218£6,110£7,152£10,209
Orders36.435.942-
Ad Spend£774£929£1,039-
Blended ROAS8.33x6.57x6.88x-
7-Day Revenue Trend
08-17£8,30508-18£6,02408-19£3,55308-20£4,44308-21£5,15808-22£8,13108-23£7,152
Customers

New vs Returning Shopify Shopify

New 90%
Returning 10%
SegmentOrdersvs Prev
New38+15.2%
Returning4-33.3%
Total42+7.7%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 37%
Organic/Social 31%
Meta Ads 16%
7%
4%
3%
Google Ads: £2,663
Organic/Social: £2,231
Meta Ads: £1,174
Klaviyo: £521
Influencers: £318
Direct: £237
Pinterest Ads: £8
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,663£7003.81x37.2%29+1.7%
Organic/Social£2,231--31.2%22-8.5%
Meta Ads£1,174£3303.55x16.4%17+6.5%
Klaviyo£521--7.3%11-56.0%
Influencers£318--4.5%6-9.9%
Direct£237--3.3%1-28.2%
Pinterest Ads£8--0.1%1-
Total£7,152£1,0396.88x100%42
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sat 22 Aug).

Meta Spend Meta
£330
-13.0% vs prev
TW Orders TW Linear
17
+6.3% vs prev
TW Revenue TW Linear
£1,174
+6.5% vs prev
TW ROAS TW Linear
3.55x
+22.4% vs prev
CPA TW Linear
£19.44
-18.1% vs prev
CTR Meta
2.97%
-4.4% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26£18312£901+5.0%4.92x£17.663.43%
CS | Cold/Warm/Hot | Purchases | Evergreen£941£48-41.7%0.51x£13.312.26%
CS | Sales | Cold & Warm | Test 14/4/26£301£101+218.1%3.34x£28.293.74%
CS | Warm | Sales | Remarketing | Interiors£121£34-49.7%2.72x£15.882.05%
CS | Warm | Sales | Remarketing | DPA | Interiors£102£908.58x£15.223.05%
Total£33017£1,1743.55x£16.532.97%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £400 10 £173 £1,726 4.32x 9 £91 £823 2.06x
CS | Performance Max | Interiors | Cowhide | UK £70 2 £319 £638 9.12x 3 £112 £335 4.79x
CS | Performance Max | Zombie/Dead SKUs £63 3 £76 £227 3.58x 3 £149 £446 7.02x
CS | Performance Max | Interiors | Sheepskin | UK £63 0 £0 £0 - 3 £54 £163 2.61x
CS | Search | Sheepskin Rugs £57 0 £0 £0 - 2 £113 £225 3.96x
CS | Shopping | High | Interiors | Dupe Feed £40 2 £113 £226 5.66x 1 £67 £67 1.68x
CS | Shopping | Low | Interiors £0 0 £0 £0 - 0 £0 £0 -
Total £693 17 £166 £2,817 4.07x 21 £98 £2,059 2.97x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £7 4 £155 £620 89.61x 8 £75 £604 87.22x
CS | Search | Brand | Worldwide £0 0 £0 £0 - 0 £0 £0 -
Total £7 4 £155 £620 87.71x 8 £75 £604 85.37x
Email

Klaviyo Campaigns Klaviyo Klaviyo

1 campaign sent yesterday.

CampaignRecipientsOpen RateClick RateCTORRevenueConv
Venetian Pantry SLS18,60538.7%0.6%1.6%£737.554
Total18,605£737.554

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £298.78 total.

FlowRecipientsOpen RateClick RateRevenueConv
Welcome Flow - Interiors - Unveild9446.8%7.4%£248.631
Abandoned Checkout - Interiors1553.3%13.3%£50.151
Abandoned Checkout - Interiors - Unveild1145.5%9.1%£0.000
Welcome Flow - Interiors6942.0%0.0%£0.000
Loyalty Lion - Tier Reminder (The Fold)2100.0%50.0%£0.000
Browse Abandonment - Interiors12241.3%2.5%£0.000
Browse Abandonment - Interiors - Unveild2834.8%0.0%£0.000
Nursery Flow - Interiors5547.3%0.0%£0.000
Cross-sell Unveild Flow5046.0%2.0%£0.000
Abandoned Cart Reminder - Interiors - Unveild3100.0%0.0%£0.000
+ 6 more flows
Total486£298.782
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Double Sheepskin Rug£1,441917.7%
Single Sheepskin Rug£1,4021817.2%
Quatro Sheepskin Rug£1,096413.5%
Cowhide Rug£955311.7%
Sheepskin Seat Pads£686148.4%
Sheepskin Stools£58317.2%
Cowhide Pouffe£42515.2%
Sexto Sheepskin Rug£39514.8%
Sheepskin Pouffe£32514.0%
Tibetan Sheepskin Rug£30823.8%
Sheepskin Cushions£22732.8%
Icelandic Sheepskins£11911.5%
Sheepskin Stockings£9021.1%
Hot Water Bottles£6910.8%
Brush£2720.3%
Other£030.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
New Zealand Sheepskin Bedstool - Cream10.10.05£583Sheepskin Stools
Quatro Sheepskin Rug - Oyster20.90.5123£558Quatro Sheepskin Rug
Handmade Cowhide Pouffe10.10.10£425Cowhide Pouffe
Sheepskin Rug - Oyster52.42.1251£395Single Sheepskin Rug
Sexto Sheepskin Rug - Cream10.90.461£395Sexto Sheepskin Rug
Padded Shearling Seat Pad - Oatmeal61.40.964£354Sheepskin Seat Pads
Cowhide Rug - Tricolour (240cm x 210cm)10.10.00£345Cowhide Rug
Cowhide Rug - Beige Grey (240cm x 200cm)10.10.00£325Cowhide Rug
Square Shearling Pouffe - Moonlight10.10.252£325Sheepskin Pouffe
Double Sheepskin Rug - Cream21.10.9179£318Double Sheepskin Rug
Double Sheepskin Rug - Oyster20.70.9179£318Double Sheepskin Rug
Sheepskin Rug - Cream46.75.7251£316Single Sheepskin Rug
Cowhide Rug - Hereford Brown (185cm x 185cm)10.10.00£285Cowhide Rug
Quatro Shearling Rug - Cream10.40.119£279Quatro Sheepskin Rug
Quatro Sheepskin Rug - Elderflower10.30.15£259Quatro Sheepskin Rug
+ 24 more products
Kova Commerce kovacommerce.ai Confidential