Daily KPI Report
Hyde & Hare
Monday, 14 September 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — September 2026 Shopify Shopify Triple Whale Triple Whale

Day 14 of 30 (47% of month)

Revenue £54,056 of £159,551
Paced target: £74,457 -27.4% vs pace
Projected EOM: £115,835
Ad Spend £9,523 of £20,563
Paced target: £9,596 -0.8% vs pace
Projected EOM: £20,406
MTD Blended ROAS
5.99x
MTD Orders
312
View Full Forecast Dashboard →
Yesterday

Monday

Daily performance snapshot. Deltas vs previous day (Sun 13 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£6,635
+31.1% vs prev
Orders Shopify
19
-36.7% vs prev
AOV Shopify
£349.21
+107.1% vs prev
Blended ROAS Triple Whale
12.10x
+71.1% vs prev
Ad Spend Triple Whale
£549
-23.3% vs prev
NC CPA Triple Whale
£49.87
+60.4% vs prev
NC ROAS Triple Whale
5.46x
-6.8% vs prev
Meta ROAS TW Linear
4.94x
+226.1% vs prev
Google ROAS TW Linear
4.41x
-36.1% vs prev
Meta Spend Triple Whale
£171
-26.7% vs prev
Google Spend Triple Whale
£369
-22.1% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC2.7%3.9%-1.2pp
ATC → Purchase42.1%41.2%+0.9pp
Session → Purchase1.1%1.6%-0.5pp
Sessions
1,401
Add to Cart
38
Purchases
16
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,401
-9.8% vs prev
Unique Visitors Triple Whale
1,011
-7.0% vs prev
Bounce Rate Triple Whale
70.8%
+4.7% vs prev
7d Avg Sessions Triple Whale
1,416
+0.0% vs prev
1,5541,4731,3931,3121,231TueWedThuFriSatSunMon1,2311,2511,4841,4641,5291,5541,401
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Tue 8 Sept1,23184517£4,0511.38%
Wed 9 Sept1,25190316£2,8371.28%
Thu 10 Sept1,4841,06832£3,5542.16%
Fri 11 Sept1,4641,07424£3,5161.64%
Sat 12 Sept1,5291,06324£4,0371.57%
Sun 13 Sept1,5541,08730£5,0591.93%
Mon 14 Sept (today)1,4011,01119£6,6351.36%
7d Total9,9147,051162£29,6891.63%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

16 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£3,861£4,241£6,635£6,593
Orders22.323.119-
Ad Spend£680£609£549-
Blended ROAS5.99x6.96x12.10x-
7-Day Revenue Trend
09-08£4,05109-09£2,83709-10£3,55409-11£3,51609-12£4,03709-13£5,05909-14£6,635
Customers

New vs Returning Shopify Shopify

New 58%
Returning 42%
SegmentOrdersvs Prev
New11-52.2%
Returning8+14.3%
Total19-36.7%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Excluded 32%
Google Ads 25%
Organic/Social 14%
Meta Ads 13%
Klaviyo 11%
5%
Excluded: £2,146
Google Ads: £1,626
Organic/Social: £959
Meta Ads: £844
Klaviyo: £755
Influencers: £306
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Excluded£2,146--32.3%2-
Google Ads£1,626£3694.41x24.5%11-50.2%
Organic/Social£959--14.4%7+39.1%
Meta Ads£844£1714.94x12.7%5+139.1%
Klaviyo£755--11.4%6+113.3%
Influencers£306--4.6%2+165.2%
Total£6,635£54912.10x100%19
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sun 13 Sept).

Meta Spend Meta
£171
-26.7% vs prev
TW Orders TW Linear
5
-28.6% vs prev
TW Revenue TW Linear
£844
+139.1% vs prev
TW ROAS TW Linear
4.94x
+226.1% vs prev
CPA TW Linear
£34.14
+2.6% vs prev
CTR Meta
2.57%
-1.3% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£941£79-64.3%0.84x£10.731.94%
CS | Cold & Warm | Purchases | Seat Pads£603£68111.28x£19.144.60%
CS | Warm | Sales | Remarketing | DPA | Interiors£81£849.86x£12.841.97%
CS | Warm | Sales | Remarketing | Interiors£80£0-100.0%-£15.691.55%
Total£1715£8444.94x£13.062.57%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £184 2 £468 £935 5.07x 1 £198 £198 1.07x
CS | Performance Max | Zombie/Dead SKUs £54 4 £325 £1,299 24.02x 4 £193 £771 14.26x
CS | Search | Sheepskin Rugs £49 1 £118 £118 2.41x 1 £198 £198 4.03x
CS | Performance Max | Interiors | Cowhide | UK £42 0 £0 £0 - 1 £148 £148 3.51x
CS | Performance Max | Interiors | Sheepskin | UK £20 0 £0 £0 - 0 £0 £0 -
CS | Shopping | High | Interiors | Dupe Feed £12 0 £0 £0 - 0 £0 £0 -
CS | Shopping | Low | Interiors £0 0 £0 £0 - 0 £0 £0 -
Total £362 7 £336 £2,352 6.51x 7 £188 £1,313 3.63x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £5 1 £395 £395 72.08x 2 £74 £148 26.95x
CS | Search | Brand | Worldwide £2 1 £81 £81 42.97x 1 £81 £81 42.97x
Total £7 2 £238 £476 64.61x 3 £76 £229 31.06x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £1,229.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Nursery Flow - Interiors4953.1%0.0%£636.001
Welcome Flow - Interiors4742.6%6.4%£475.001
Cross-sell Unveild Flow3941.0%7.7%£118.001
Welcome Flow - Interiors - Unveild3655.6%11.1%£0.000
Loyalty Lion - Birthday1100.0%0.0%£0.000
Abandoned Checkout - Interiors1346.2%7.7%£0.000
Loyalty Lion - Tier Reminder (The Fold)1100.0%100.0%£0.000
Browse Abandonment - Interiors9738.1%1.0%£0.000
Customer Winback - Interiors4139.0%0.0%£0.000
Browse Abandonment - Interiors - Unveild2951.7%10.3%£0.000
+ 5 more flows
Total378£1,229.003
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Seat Pads£1,5653728.3%
Cowhide Rug£935316.9%
Sheepskin Beanbags£795114.4%
Sexto Sheepskin Rug£790214.3%
Sheepskin Pouffe£650211.7%
Sheepskin Stools£47518.6%
Single Sheepskin Rug£23934.3%
Belmont Cowhide Belt£7311.3%
Brush£1410.2%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Giant Shearling Beanbag - Moonlight10.10.566£795Sheepskin Beanbags
Sexto Sheepskin Rug - Cream20.30.354£790Sexto Sheepskin Rug
Sheepskin Seat Pad - Cream186.46.437£702Sheepskin Seat Pads
Circular Sheepskin Pouffe Circular - Cream20.40.17£650Sheepskin Pouffe
Sheepskin Stool - Cream10.10.024£475Sheepskin Stools
Padded Shearling Seat Pad - Cream81.30.888£472Sheepskin Seat Pads
Cowhide Rug - Tricolour (200cm x 190cm)10.10.00£325Cowhide Rug
Cowhide Rug - Tricolour (230cm x 220cm)10.10.00£315Cowhide Rug
Cowhide Rug - Tricolour (200cm x 180cm)10.10.00£295Cowhide Rug
Padded Sheepskin Seat Pad - Cream32.02.264£177Sheepskin Seat Pads
Square Shearling Seat Pad - White71.30.513£175Sheepskin Seat Pads
Sheepskin Rug - Taupe10.40.8114£81Single Sheepskin Rug
Sheepskin Rug - Cream13.04.9853£79Single Sheepskin Rug
Shearling Rug - Oatmeal10.31.0111£79Single Sheepskin Rug
The Belmont Cowhide Belt10.10.16£73Belmont Cowhide Belt
+ 2 more products
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