Daily performance snapshot. Deltas vs previous day (Tue 14 Jul). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£1,575
-33.8% vs prev
Orders
9
-40.0% vs prev
AOV
£175.00
+10.3% vs prev
Blended ROAS
3.32x
-46.4% vs prev
Ad Spend
£474
+9.2% vs prev
NC CPA
£79.05
+100.3% vs prev
NC ROAS
2.05x
-61.4% vs prev
Meta ROAS
0.17x
-94.0% vs prev
Google ROAS
3.61x
+5.4% vs prev
Meta Spend
£127
-3.4% vs prev
Google Spend
£338
+15.3% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
Stage
Today
30d Avg
Delta
Session → ATC
3.0%
3.9%
-0.9pp
ATC → Purchase
28.6%
41.8%
-13.2pp
Session → Purchase
0.9%
1.6%
-0.8pp
Sessions
699
Add to Cart
21
Purchases
6
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
699
-5.4% vs prev
Unique Visitors
512
+3.2% vs prev
Bounce Rate
70.0%
+3.2% vs prev
7d Avg Sessions
721
+0.0% vs prev
Sessions
Orders
Day
Sessions
Visitors
Orders
Revenue
Conv Rate
Thu 9 Jul
680
461
11
£1,408
1.62%
Fri 10 Jul
625
437
8
£1,700
1.28%
Sat 11 Jul
657
476
5
£1,670
0.76%
Sun 12 Jul
868
573
14
£3,242
1.61%
Mon 13 Jul
778
542
18
£3,383
2.31%
Tue 14 Jul
739
496
15
£2,687
2.03%
Wed 15 Jul (today)
699
512
9
£1,575
1.29%
7d Total
5,046
3,497
80
£15,665
1.59%
Run Rate
Daily Averages Shopify Triple Whale
16 days remaining in month. How today's pace compares to what's needed.
Metric
MTD Daily Avg
7-Day Avg
Yesterday
Needed / Day
Revenue
£2,657
£2,238
£1,575
£4,191
Orders
14.7
11.4
9
-
Ad Spend
£438
£431
£474
-
Blended ROAS
6.68x
5.19x
3.32x
-
7-Day Revenue Trend
Customers
New vs Returning Shopify
New 56%
Returning 33%
Segment
Orders
vs Prev
New
5
-50.0%
Returning
3
+50.0%
Total
9
-40.0%
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Google Ads 78%
Influencers 11%
Organic/Social 9%
1%
1%
Google Ads: £1,221
Influencers: £172
Organic/Social: £138
Meta Ads: £22
Klaviyo: £22
Channel
Revenue
Spend
ROAS
% of Rev
Orders
vs Prev
Google Ads
£1,221
£338
3.61x
77.5%
6
+21.5%
Influencers
£172
-
-
10.9%
2
+167.6%
Organic/Social
£138
-
-
8.7%
2
+22.1%
Meta Ads
£22
£127
0.17x
1.4%
1
-94.2%
Klaviyo
£22
-
-
1.4%
1
-91.3%
Excluded
£0
-
-
0.0%
1
-
Total
£1,575
£474
3.32x
100%
9
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Tue 14 Jul).
Meta Spend
£127
-3.4% vs prev
TW Orders
1
-83.3% vs prev
TW Revenue
£22
-94.2% vs prev
TW ROAS
0.17x
-94.0% vs prev
CPA
£127.38
+479.6% vs prev
CTR
1.89%
+5.0% vs prev
Campaign
Spend
TW Orders
TW Revenue
TW ROAS
CPM
CTR
CS | Cold & Warm | Sales | GWP Rug | Jul '26
£50
0
£0-100.0%
-
£22.27
2.28%
CS | Cold/Warm/Hot | Purchases | Evergreen
£39
0
£0-100.0%
-
£7.72
1.82%
CS | Sales | Cold & Warm | Test 14/4/26
£16
0
£0
-
£20.39
1.81%
CS | Warm | Sales | Remarketing | DPA | Interiors
£12
0
£0
-
£17.42
1.57%
CS | Warm | Sales | Remarketing | Interiors
£11
0
£0
-
£12.65
1.65%
Total
£127
1
£22
0.17x
£13.26
1.89%
Google
Google Ads: First Click vs Linear
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
Shopify