Daily KPI Report
Hyde & Hare
Tuesday, 29 September 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — September 2026 Shopify Shopify Triple Whale Triple Whale

Day 29 of 30 (97% of month)

Revenue £130,070 of £159,551
Paced target: £154,233 -15.7% vs pace
Projected EOM: £134,555
Ad Spend £20,640 of £20,563
Paced target: £19,878 +3.8% vs pace
Projected EOM: £21,352
MTD Blended ROAS
6.85x
MTD Orders
785
View Full Forecast Dashboard →
Yesterday

Tuesday

Daily performance snapshot. Deltas vs previous day (Mon 28 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£6,454
+14.4% vs prev
Orders Shopify
37
+8.8% vs prev
AOV Shopify
£174.44
+5.1% vs prev
Blended ROAS Triple Whale
7.78x
+0.9% vs prev
Ad Spend Triple Whale
£830
-0.1% vs prev
NC CPA Triple Whale
£36.07
-8.8% vs prev
NC ROAS Triple Whale
5.75x
+6.5% vs prev
Meta ROAS TW Linear
2.33x
+21.5% vs prev
Google ROAS TW Linear
9.33x
+50.4% vs prev
Meta Spend Triple Whale
£504
+19.7% vs prev
Google Spend Triple Whale
£317
-20.8% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC3.6%3.4%+0.2pp
ATC → Purchase42.3%41.4%+0.9pp
Session → Purchase1.5%1.4%+0.1pp
Sessions
2,189
Add to Cart
78
Purchases
33
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
2,189
+17.8% vs prev
Unique Visitors Triple Whale
1,497
+14.4% vs prev
Bounce Rate Triple Whale
63.4%
-1.4% vs prev
7d Avg Sessions Triple Whale
2,231
+0.0% vs prev
3,1322,7762,4202,0641,708WedThuFriSatSunMonTue3,1321,7781,7082,1882,7621,8582,189
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Wed 23 Sept3,1322,46224£3,6360.77%
Thu 24 Sept1,7781,21233£5,7261.86%
Fri 25 Sept1,7081,14733£7,8011.93%
Sat 26 Sept2,1881,48638£6,1891.74%
Sun 27 Sept2,7621,84645£8,2401.63%
Mon 28 Sept1,8581,30834£6,4051.83%
Tue 29 Sept (today)2,1891,49737£6,4541.69%
7d Total15,61510,958244£44,4511.56%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

1 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£4,485£6,350£6,454£29,481
Orders27.134.937-
Ad Spend£712£844£830-
Blended ROAS6.85x7.52x7.78x-
7-Day Revenue Trend
09-23£3,63609-24£5,72609-25£7,80109-26£6,18909-27£8,24009-28£6,40509-29£6,454
Customers

New vs Returning Shopify Shopify

New 62%
Returning 38%
SegmentOrdersvs Prev
New23+15.0%
Returning14+75.0%
Total37+8.8%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 46%
Organic/Social 19%
Meta Ads 18%
Klaviyo 12%
3%
Google Ads: £2,956
Organic/Social: £1,244
Meta Ads: £1,175
Klaviyo: £807
Direct: £217
shop_app: £28
Influencers: £20
Pinterest Ads: £7
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,956£3179.33x45.8%25+19.1%
Organic/Social£1,244--19.3%20+26.2%
Meta Ads£1,175£5042.33x18.2%17+45.5%
Klaviyo£807--12.5%10+119.8%
Direct£217--3.4%2-
shop_app£28--0.4%1-
Influencers£20--0.3%1-71.0%
Pinterest Ads£7--0.1%1-
Total£6,454£8307.78x100%37
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Mon 28 Sept).

Meta Spend Meta
£504
+19.7% vs prev
TW Orders TW Linear
17
+54.5% vs prev
TW Revenue TW Linear
£1,175
+45.5% vs prev
TW ROAS TW Linear
2.33x
+21.5% vs prev
CPA TW Linear
£29.65
-22.5% vs prev
CTR Meta
2.75%
+3.5% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£30110£700+96.8%2.33x£13.592.49%
CS | Cold & Warm | Purchases | Seat Pads£1874£368+25.5%1.96x£23.403.46%
CS | Warm | Sales | Remarketing | DPA | Interiors£91£535.77x£15.851.90%
CS | Warm | Sales | Remarketing | Interiors£70£0-£15.973.85%
Total£50417£1,1752.33x£16.192.75%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £116 1 £575 £575 4.98x 2 £287 £574 4.97x
CS | Performance Max | Interiors | Sheepskin | UK £59 2 £168 £336 5.67x 1 £13 £13 0.22x
CS | Search | Sheepskin Rugs £50 1 £157 £157 3.14x 2 £108 £216 4.32x
CS | Performance Max | Interiors | Cowhide | UK £43 1 £69 £69 1.61x 1 £20 £20 0.46x
CS | Performance Max | Zombie/Dead SKUs £19 2 £493 £985 52.90x 2 £322 £644 34.59x
CS | Shopping | High | Interiors | Dupe Feed £15 0 £0 £0 - 0 £0 £0 -
CS | Shopping | Low | Interiors £0 0 £0 £0 - 0 £0 £0 -
Total £301 7 £303 £2,122 7.04x 8 £183 £1,467 4.87x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £14 5 £149 £744 53.35x 16 £82 £1,314 94.27x
CS | Search | Brand | Worldwide £2 1 £175 £175 99.40x 1 £175 £175 99.40x
Total £16 6 £153 £919 58.51x 17 £88 £1,489 94.85x
Email

Klaviyo Campaigns Klaviyo Klaviyo

1 campaign sent yesterday.

CampaignRecipientsOpen RateClick RateCTORRevenueConv
The Softening (E clone)6,73854.7%1.7%3.1%£416.355
Total6,738£416.355

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £236.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Nursery Flow - Interiors4452.3%4.5%£236.001
Welcome Flow - Interiors - Unveild10255.5%2.0%£0.000
Welcome Flow - Interiors23239.7%1.3%£0.000
Abandoned Checkout - Interiors850.0%12.5%£0.000
Browse Abandonment - Interiors16253.5%3.1%£0.000
Customer Winback - Interiors12540.8%2.4%£0.000
Cross-sell Unveild Flow4062.5%7.5%£0.000
Loyalty Lion - Post Purchase837.5%12.5%£0.000
Loyalty Lion - Welcome425.0%25.0%£0.000
Loyalty Lion - £10 Discount2100.0%100.0%£0.000
+ 8 more flows
Total804£236.001
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Seat Pads£1,8083226.0%
Single Sheepskin Rug£1,6352123.5%
Sheepskin Beanbags£1,324219.1%
Double Sheepskin Rug£795511.4%
Hot Water Bottles£49277.1%
Sheepskin Cushions£43466.2%
Quatro Sheepskin Rug£27914.0%
Cashmere Socks£16732.4%
Brush£1410.2%
Other£090.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Giant Sheepskin Beanbag - Cream10.30.229£749Sheepskin Beanbags
Padded Sheepskin Seat Pad - Cream118.64.6135£649Sheepskin Seat Pads
Sheepskin Rug - Cream86.04.3794£624Single Sheepskin Rug
Large Sheepskin Beanbag - Cream10.40.422£575Sheepskin Beanbags
Sheepskin Rug - Oyster62.92.1794£474Single Sheepskin Rug
Padded Shearling Seat Pad - Cream84.42.2195£472Sheepskin Seat Pads
Double Sheepskin Rug - Cream21.30.5423£318Double Sheepskin Rug
Padded Sheepskin Seat Pad - Taupe55.42.398£295Sheepskin Seat Pads
Quatro Sheepskin Rug - Champagne10.30.123£279Quatro Sheepskin Rug
Sheepskin Cushion - Cream42.10.7365£276Sheepskin Cushions
Sheepskin Rug - Caramel30.70.554£229Single Sheepskin Rug
Sheepskin Hot Water Bottle - Taupe30.90.4172£207Hot Water Bottles
Padded Shearling Seat Pad - Mist35.31.744£177Sheepskin Seat Pads
Double Shearling Rug - Oatmeal10.30.583£159Double Sheepskin Rug
Double Sheepskin Rug - Oyster10.70.8423£159Double Sheepskin Rug
+ 18 more products
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