Daily KPI Report
Hyde & Hare
Tuesday, 4 August 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — August 2026 Shopify Shopify Triple Whale Triple Whale

Day 4 of 31 (13% of month)

Revenue £36,560 of £224,679
Paced target: £28,991 +26.1% vs pace
Projected EOM: £283,340
Ad Spend £2,327 of £21,650
Paced target: £2,794 -16.7% vs pace
Projected EOM: £18,033
MTD Blended ROAS
15.92x
MTD Orders
176
View Full Forecast Dashboard →
Yesterday

Tuesday

Daily performance snapshot. Deltas vs previous day (Mon 3 Aug). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£4,792
-23.6% vs prev
Orders Shopify
36
+24.1% vs prev
AOV Shopify
£133.10
-38.5% vs prev
Blended ROAS Triple Whale
9.05x
-19.4% vs prev
Ad Spend Triple Whale
£584
+4.5% vs prev
NC CPA Triple Whale
£29.19
+14.9% vs prev
NC ROAS Triple Whale
5.67x
-43.8% vs prev
Meta ROAS TW Linear
2.52x
-74.1% vs prev
Google ROAS TW Linear
8.64x
+7.6% vs prev
Meta Spend Triple Whale
£276
+27.4% vs prev
Google Spend Triple Whale
£299
-10.2% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC4.6%4.3%+0.4pp
ATC → Purchase45.6%38.1%+7.5pp
Session → Purchase2.1%1.6%+0.5pp
Sessions
1,464
Add to Cart
68
Purchases
31
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,464
+16.9% vs prev
Unique Visitors Triple Whale
901
+10.3% vs prev
Bounce Rate Triple Whale
71.6%
+0.6% vs prev
7d Avg Sessions Triple Whale
1,629
+0.0% vs prev
2,6072,2371,8681,4981,128WedThuFriSatSunMonTue1,1281,1882,2012,6071,5601,2521,464
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Wed 29 Jul1,12877816£3,2041.42%
Thu 30 Jul1,18870215£2,4981.26%
Fri 31 Jul2,20195318£2,9770.82%
Sat 1 Aug2,6071,24359£16,1532.26%
Sun 2 Aug1,56093352£9,3403.33%
Mon 3 Aug1,25281729£6,2752.32%
Tue 4 Aug (today)1,46490136£4,7922.46%
7d Total11,4006,327225£45,2381.97%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

27 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£9,140£6,463£4,792£6,967
Orders44.032.136-
Ad Spend£582£517£584-
Blended ROAS15.92x12.50x9.05x-
7-Day Revenue Trend
07-29£3,20407-30£2,49807-31£2,97708-01£16,15308-02£9,34008-03£6,27508-04£4,792
Customers

New vs Returning Shopify Shopify

New 58%
Returning 33%
SegmentOrdersvs Prev
New21+0.0%
Returning12+71.4%
Total36+24.1%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 49%
Organic/Social 15%
Meta Ads 13%
Excluded 9%
8%
6%
Google Ads: £2,584
Organic/Social: £789
Meta Ads: £695
Excluded: £489
Klaviyo: £412
Influencers: £311
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,584£2998.64x48.9%25-3.4%
Organic/Social£789--15.0%11+33.2%
Meta Ads£695£2762.52x13.2%13-66.9%
Excluded£489--9.3%5+3520.4%
Klaviyo£412--7.8%11-43.5%
Influencers£311--5.9%3+155.3%
Total£5,280£5849.05x100%36
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Mon 3 Aug).

Meta Spend Meta
£276
+27.5% vs prev
TW Orders TW Linear
13
+44.4% vs prev
TW Revenue TW Linear
£695
-66.9% vs prev
TW ROAS TW Linear
2.52x
-74.1% vs prev
CPA TW Linear
£21.25
-11.7% vs prev
CTR Meta
2.75%
+32.1% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26£1345£498+106.9%3.73x£13.353.83%
CS | Cold/Warm/Hot | Purchases | Evergreen£1063£109-93.6%1.03x£9.751.74%
CS | Sales | Cold & Warm | Test 14/4/26£152£20-70.9%1.27x£22.262.45%
CS | Warm | Sales | Remarketing | Interiors£110£0-£17.232.73%
CS | Warm | Sales | Remarketing | DPA | Interiors£102£403.96x£13.213.15%
CS | Cold & Warm | Sales | GWP Rug | Jul '26£00£0-£0.000.00%
Total£27613£6952.52x£12.032.75%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £90 7 £187 £1,306 14.57x 7 £147 £1,031 11.50x
CS | Search | Sheepskin Rugs £86 3 £231 £692 8.08x 3 £110 £331 3.87x
CS | Performance Max | Interiors | Sheepskin | UK £55 2 £82 £164 2.96x 2 £39 £78 1.40x
CS | Performance Max | Zombie/Dead SKUs £30 3 £48 £145 4.87x 2 £43 £86 2.88x
CS | Performance Max | Interiors | Cowhide | UK £26 1 £345 £345 13.31x 2 £261 £522 20.14x
CS | Shopping | High | Interiors | Dupe Feed £8 0 £0 £0 - 1 £67 £67 8.52x
Total £294 16 £166 £2,651 9.01x 17 £124 £2,114 7.19x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £5 2 £104 £207 42.67x 8 £59 £470 96.75x
CS | Search | Brand | Worldwide £0 0 £0 £0 - 0 £0 £0 -
Total £5 2 £104 £207 42.59x 8 £59 £470 96.55x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £122.40 total.

FlowRecipientsOpen RateClick RateRevenueConv
Abandoned Checkout - Interiors1136.4%9.1%£122.401
Abandoned Checkout - Interiors - Unveild1233.3%0.0%£0.000
Welcome Flow - Interiors - Unveild4351.2%9.3%£0.000
Welcome Flow - Interiors3943.6%5.1%£0.000
Loyalty Lion - Birthday1100.0%0.0%£0.000
Loyalty Lion - Tier Reminder (The Fold)1100.0%100.0%£0.000
Browse Abandonment - Interiors12954.3%4.7%£0.000
Abandoned Checkout Reminder - Fashion10.0%0.0%£0.000
Customer Winback - Interiors3030.0%0.0%£0.000
Browse Abandonment - Interiors - Unveild3560.0%8.6%£0.000
+ 8 more flows
Total383£122.401
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Cowhide Rug£1,260420.0%
Single Sheepskin Rug£9601215.2%
Double Sheepskin Rug£954615.1%
Quatro Sheepskin Rug£837313.3%
Sexto Sheepskin Rug£799212.7%
Other£57579.1%
Sheepskin Cushions£43466.9%
Sheepskin Seat Pads£395136.3%
Hot Water Bottles£6911.1%
Gift Card£2510.4%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Double Sheepskin Rug - Oyster40.90.4214£636Double Sheepskin Rug
Cowhide Rug - Black & White (220cm x 180cm)20.30.10£620Cowhide Rug
Large Sheepskin Beanbag - Cream10.40.2-£575Other
Sheepskin Rug - Cream73.73.1320£553Single Sheepskin Rug
Sexto Shearling Rug - Cream10.10.00£404Sexto Sheepskin Rug
Sexto Sheepskin Rug - Cream10.10.367£395Sexto Sheepskin Rug
Cowhide Rug - Brown & White (230cm x 230cm)10.10.00£345Cowhide Rug
Double Sheepskin Rug - Cream21.30.4214£318Double Sheepskin Rug
Cowhide Rug - Grey (200cm x 180cm)10.10.00£295Cowhide Rug
Quatro Sheepskin Rug - Cream10.60.3134£279Quatro Sheepskin Rug
Quatro Shearling Rug - Fawn10.10.012£279Quatro Sheepskin Rug
Quatro Sheepskin Rug - Oyster10.60.3134£279Quatro Sheepskin Rug
Sheepskin Cushion - Cream42.91.3187£276Sheepskin Cushions
Shearling Rug - Moonlight20.70.5307£170Single Sheepskin Rug
Sheepskin Rug - Oyster22.31.4320£158Single Sheepskin Rug
+ 9 more products
Kova Commerce kovacommerce.ai Confidential