Daily KPI Report
Hyde & Hare
Saturday, 29 August 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — August 2026 Shopify Shopify Triple Whale Triple Whale

Day 29 of 31 (94% of month)

Revenue £184,821 of £191,568
Paced target: £179,209 +3.1% vs pace
Projected EOM: £197,567
Ad Spend £23,214 of £16,896
Paced target: £15,806 +46.9% vs pace
Projected EOM: £24,815
MTD Blended ROAS
8.28x
MTD Orders
1,088
View Full Forecast Dashboard →
Yesterday

Saturday

Daily performance snapshot. Deltas vs previous day (Fri 28 Aug). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£7,420
-18.6% vs prev
Orders Shopify
45
-23.7% vs prev
AOV Shopify
£164.89
+6.7% vs prev
Blended ROAS Triple Whale
8.43x
-21.5% vs prev
Ad Spend Triple Whale
£881
-2.6% vs prev
NC CPA Triple Whale
£28.40
+16.2% vs prev
NC ROAS Triple Whale
6.13x
-16.4% vs prev
Meta ROAS TW Linear
4.13x
-0.5% vs prev
Google ROAS TW Linear
4.57x
-48.6% vs prev
Meta Spend Triple Whale
£354
-7.9% vs prev
Google Spend Triple Whale
£517
+1.2% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC4.7%4.6%+0.1pp
ATC → Purchase44.6%39.2%+5.4pp
Session → Purchase2.1%1.8%+0.3pp
Sessions
1,966
Add to Cart
92
Purchases
41
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,966
-16.9% vs prev
Unique Visitors Triple Whale
1,370
-14.9% vs prev
Bounce Rate Triple Whale
66.5%
+4.8% vs prev
7d Avg Sessions Triple Whale
2,020
+0.0% vs prev
2,3942,2162,0381,8591,681SunMonTueWedThuFriSat1,9712,3941,6811,8651,8992,3651,966
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Sun 23 Aug1,9711,34542£7,1522.13%
Mon 24 Aug2,3941,69537£6,8451.55%
Tue 25 Aug1,6811,16035£7,1412.08%
Wed 26 Aug1,8651,20536£5,7441.93%
Thu 27 Aug1,8991,30338£6,9972.00%
Fri 28 Aug2,3651,61059£9,7112.49%
Sat 29 Aug (today)1,9661,37045£7,4202.29%
7d Total14,1419,688292£51,0112.06%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

2 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£6,373£7,287£7,420£3,374
Orders37.541.745-
Ad Spend£800£919£881-
Blended ROAS8.28x7.93x8.43x-
7-Day Revenue Trend
08-23£7,15208-24£6,84508-25£7,14108-26£5,74408-27£6,99708-28£9,71108-29£7,420
Customers

New vs Returning Shopify Shopify

New 67%
Returning 33%
SegmentOrdersvs Prev
New30-18.9%
Returning15-31.8%
Total45-23.7%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 32%
Organic/Social 27%
Meta Ads 20%
Klaviyo 13%
5%
3%
Google Ads: £2,367
Organic/Social: £2,032
Meta Ads: £1,461
Klaviyo: £928
Influencers: £378
Direct: £186
Pinterest Ads: £68
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,367£5174.57x31.9%27-48.0%
Organic/Social£2,032--27.4%18+24.0%
Meta Ads£1,461£3544.13x19.7%21-8.3%
Klaviyo£928--12.5%16-49.6%
Influencers£378--5.1%3+450.1%
Direct£186--2.5%2-
Pinterest Ads£68--0.9%1+302.5%
Total£7,420£8818.43x100%45
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Fri 28 Aug).

Meta Spend Meta
£354
-7.9% vs prev
TW Orders TW Linear
21
-25.0% vs prev
TW Revenue TW Linear
£1,461
-8.3% vs prev
TW ROAS TW Linear
4.13x
-0.5% vs prev
CPA TW Linear
£16.86
+22.8% vs prev
CTR Meta
2.89%
+0.6% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26£2319£788+28.8%3.41x£18.303.38%
CS | Cold/Warm/Hot | Purchases | Evergreen£849£436-6.3%5.19x£14.881.98%
CS | Sales | Cold & Warm | Test 14/4/26£241£50-69.7%2.11x£26.892.71%
CS | Warm | Sales | Remarketing | DPA | Interiors£91£39-3.3%4.56x£12.962.55%
CS | Warm | Sales | Remarketing | Interiors£60£0-100.0%-£14.451.13%
Total£35421£1,4614.13x£17.462.89%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Sheepskin Rugs £161 4 £168 £673 4.18x 6 £123 £737 4.58x
CS | Shopping | High | Interiors £97 2 £203 £405 4.20x 4 £94 £377 3.90x
CS | Shopping | High | Interiors | Dupe Feed £80 0 £0 £0 - 1 £21 £21 0.27x
CS | Performance Max | Interiors | Cowhide | UK £71 1 £85 £85 1.19x 4 £84 £335 4.70x
CS | Performance Max | Interiors | Sheepskin | UK £53 3 £126 £378 7.13x 3 £55 £166 3.13x
CS | Performance Max | Zombie/Dead SKUs £49 3 £58 £173 3.56x 3 £35 £106 2.18x
CS | Shopping | Low | Interiors £0 0 £0 £0 - 0 £0 £0 -
Total £511 13 £132 £1,715 3.36x 21 £83 £1,743 3.41x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £7 3 £107 £322 49.08x 6 £104 £624 95.12x
CS | Search | Brand | Worldwide £0 0 £0 £0 - 0 £0 £0 -
Total £7 3 £107 £322 46.86x 6 £104 £624 90.83x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £125.80 total.

FlowRecipientsOpen RateClick RateRevenueConv
Browse Abandonment - Interiors16944.4%2.4%£125.802
Abandoned Checkout - Interiors - Unveild2850.0%0.0%£0.000
Welcome Flow - Interiors - Unveild9045.6%5.6%£0.000
Welcome Flow - Interiors6656.1%4.5%£0.000
Abandoned Checkout - Interiors1643.8%6.3%£0.000
Customer Winback - Interiors3627.8%0.0%£0.000
Browse Abandonment - Interiors - Unveild5152.9%2.0%£0.000
Nursery Flow - Interiors7044.3%1.4%£0.000
Cross-sell Unveild Flow5550.9%5.5%£0.000
Abandoned Cart Reminder - Interiors2653.8%7.7%£0.000
+ 8 more flows
Total644£125.802
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Double Sheepskin Rug£2,1881426.0%
Single Sheepskin Rug£1,7222220.5%
Sheepskin Seat Pads£1,1922414.2%
Sheepskin Cushions£66197.9%
Cowhide Rug£61027.3%
Quatro Sheepskin Rug£55826.6%
Sexto Sheepskin Rug£39514.7%
Sheepskin Pouffe£32513.9%
Reindeer Hides£29513.5%
Tibetan Sheepskin Rug£23822.8%
Icelandic Sheepskins£11911.4%
Hot Water Bottles£6910.8%
Brush£4130.5%
Other£090.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Padded Sheepskin Seat Pad - Cream123.61.587£714Sheepskin Seat Pads
Double Shearling Rug - Moonlight41.11.0344£598Double Sheepskin Rug
Sheepskin Rug - Cream76.06.2200£553Single Sheepskin Rug
Shearling Rug - Oatmeal52.11.4135£395Single Sheepskin Rug
Sexto Sheepskin Rug - Vole10.30.115£395Sexto Sheepskin Rug
Circle Shearling Pouffe - Moonlight10.60.4114£325Sheepskin Pouffe
Double Shearling Rug - Espresso20.30.112£318Double Sheepskin Rug
Double Shearling Rug - Fawn20.30.244£318Double Sheepskin Rug
Cowhide Rug - Tricolour (210cm x 200cm)10.10.00£315Cowhide Rug
Scandinavian Reindeer Hide - White Tones10.10.11£295Reindeer Hides
Cowhide Rug - Brown (240cm x 190cm)10.10.00£295Cowhide Rug
Quatro Shearling Rug - Cream10.40.217£279Quatro Sheepskin Rug
Quatro Sheepskin Rug - Cream10.70.4104£279Quatro Sheepskin Rug
Tibetan Sheepskin Rug - White & Brown20.60.424£238Tibetan Sheepskin Rug
Shearling Cushion - Moonlight32.11.9259£237Sheepskin Cushions
+ 25 more products
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