Daily KPI Report
Hyde & Hare
Sunday, 30 August 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — August 2026 Shopify Shopify Triple Whale Triple Whale

Day 30 of 31 (97% of month)

Revenue £192,755 of £191,568
Paced target: £185,388 +4.0% vs pace
Projected EOM: £199,180
Ad Spend £24,088 of £16,896
Paced target: £16,351 +47.3% vs pace
Projected EOM: £24,891
MTD Blended ROAS
8.31x
MTD Orders
1,132
View Full Forecast Dashboard →
Yesterday

Sunday

Daily performance snapshot. Deltas vs previous day (Sat 29 Aug). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£7,934
+6.9% vs prev
Orders Shopify
44
-2.2% vs prev
AOV Shopify
£180.33
+9.4% vs prev
Blended ROAS Triple Whale
9.09x
+8.0% vs prev
Ad Spend Triple Whale
£873
-0.9% vs prev
NC CPA Triple Whale
£27.27
-4.0% vs prev
NC ROAS Triple Whale
6.28x
+2.4% vs prev
Meta ROAS TW Linear
4.44x
+7.8% vs prev
Google ROAS TW Linear
4.64x
+1.5% vs prev
Meta Spend Triple Whale
£373
+5.3% vs prev
Google Spend Triple Whale
£491
-5.2% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC5.5%4.6%+0.9pp
ATC → Purchase38.2%40.2%-2.0pp
Session → Purchase2.1%1.9%+0.3pp
Sessions
1,851
Add to Cart
102
Purchases
39
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,851
-5.8% vs prev
Unique Visitors Triple Whale
1,239
-9.6% vs prev
Bounce Rate Triple Whale
61.3%
-7.9% vs prev
7d Avg Sessions Triple Whale
2,003
+0.0% vs prev
2,3942,2162,0381,8591,681MonTueWedThuFriSatSun2,3941,6811,8651,8992,3651,9661,851
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Mon 24 Aug2,3941,69537£6,8451.55%
Tue 25 Aug1,6811,16035£7,1412.08%
Wed 26 Aug1,8651,20536£5,7441.93%
Thu 27 Aug1,8991,30338£6,9972.00%
Fri 28 Aug2,3651,61059£9,7112.49%
Sat 29 Aug1,9661,37045£7,4202.29%
Sun 30 Aug (today)1,8511,23944£7,9342.38%
7d Total14,0219,582294£51,7932.10%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

1 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£6,425£7,399£7,934£0
Orders37.742.044-
Ad Spend£803£895£873-
Blended ROAS8.31x8.27x9.09x-
7-Day Revenue Trend
08-24£6,84508-25£7,14108-26£5,74408-27£6,99708-28£9,71108-29£7,42008-30£7,934
Customers

New vs Returning Shopify Shopify

New 70%
Returning 32%
SegmentOrdersvs Prev
New31+3.3%
Returning14-6.7%
Total44-2.2%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 29%
Organic/Social 27%
Meta Ads 21%
Klaviyo 15%
5%
4%
Google Ads: £2,278
Organic/Social: £2,136
Meta Ads: £1,659
Klaviyo: £1,166
Direct: £366
Influencers: £328
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,278£4914.64x28.7%26-3.7%
Organic/Social£2,136--26.9%19+5.1%
Meta Ads£1,659£3734.44x20.9%19+13.5%
Klaviyo£1,166--14.7%12+25.7%
Direct£366--4.6%3+96.7%
Influencers£328--4.1%4-13.2%
Total£7,934£8739.09x100%44
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sat 29 Aug).

Meta Spend Meta
£373
+5.3% vs prev
TW Orders TW Linear
19
-9.5% vs prev
TW Revenue TW Linear
£1,659
+13.5% vs prev
TW ROAS TW Linear
4.44x
+7.8% vs prev
CPA TW Linear
£19.65
+16.4% vs prev
CTR Meta
2.77%
-4.0% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26£2138£745-5.5%3.49x£16.123.26%
CS | Cold/Warm/Hot | Purchases | Evergreen£1036£277-36.6%2.68x£12.282.02%
CS | Sales | Cold & Warm | Test 14/4/26£363£469+835.6%12.91x£21.182.97%
CS | Warm | Sales | Remarketing | Interiors£110£0-£15.521.89%
CS | Warm | Sales | Remarketing | DPA | Interiors£102£168+327.4%17.17x£12.862.76%
Total£37319£1,6594.44x£15.052.77%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Sheepskin Rugs £170 6 £164 £985 5.79x 6 £87 £523 3.07x
CS | Shopping | High | Interiors £101 1 £195 £195 1.92x 3 £108 £325 3.20x
CS | Performance Max | Interiors | Cowhide | UK £76 3 £162 £485 6.42x 4 £127 £510 6.74x
CS | Performance Max | Zombie/Dead SKUs £56 2 £401 £802 14.24x 3 £46 £137 2.43x
CS | Performance Max | Interiors | Sheepskin | UK £40 1 £67 £67 1.67x 1 £22 £22 0.56x
CS | Shopping | High | Interiors | Dupe Feed £37 0 £0 £0 - 0 £0 £0 -
Total £481 13 £195 £2,534 5.27x 17 £89 £1,516 3.15x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £8 4 £182 £729 89.51x 8 £84 £674 82.84x
CS | Search | Brand | Worldwide £1 0 £0 £0 - 1 £88 £88 64.57x
Total £10 4 £182 £729 76.70x 9 £85 £762 80.22x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £1,991.85 total.

FlowRecipientsOpen RateClick RateRevenueConv
Abandoned Checkout - Interiors1861.1%5.6%£698.852
Abandoned Checkout - Interiors - Unveild2441.7%8.3%£646.251
Abandoned Cart Reminder - Interiors2142.9%4.8%£323.001
Little Sign Up Founding Members250.0%0.0%£175.951
Welcome Flow - Interiors7645.3%4.2%£80.652
Welcome Flow - Interiors - Unveild9547.4%3.2%£67.151
Loyalty Lion - Tier Reminder (The Fold)366.7%66.7%£0.000
Browse Abandonment - Interiors11747.0%2.6%£0.000
Customer Winback - Interiors4429.5%0.0%£0.000
Browse Abandonment - Interiors - Unveild3250.0%3.1%£0.000
+ 7 more flows
Total587£1,991.858
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Quatro Sheepskin Rug£1,939720.8%
Sheepskin Beanbags£1,484215.9%
Single Sheepskin Rug£1,3431714.4%
Double Sheepskin Rug£954610.2%
Sheepskin Cushions£750108.0%
Sheepskin Seat Pads£634166.8%
Cowhide Bedstools£59516.4%
Cowhide Cushion£57066.1%
Tibetan Sheepskin Rug£30823.3%
Hot Water Bottles£27643.0%
Cashmere Socks£16531.8%
British Rarebreed Sheepskin Rug£14511.6%
Icelandic Sheepskins£11911.3%
Brush£4130.4%
Other£0130.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Giant Cowhide Beanbag10.10.11£749Sheepskin Beanbags
Giant Sheepskin Beanbag - Cream10.30.48£735Sheepskin Beanbags
Handmade Cowhide Bedstool10.10.10£595Cowhide Bedstools
Cowhide Cushion Tricolour - Large61.41.00£570Cowhide Cushion
Double Shearling Rug - Cream31.00.749£477Double Sheepskin Rug
Shearling Cushion - Moonlight52.62.1254£395Sheepskin Cushions
Sheepskin Rug - Oyster52.92.4193£395Single Sheepskin Rug
Shearling Rug - Cream51.71.6147£395Single Sheepskin Rug
Double Shearling Rug - Oatmeal21.40.998£318Double Sheepskin Rug
Quatro Sheepskin Rug - Oyster10.40.5102£285Quatro Sheepskin Rug
Quatro Sheepskin Rug - Champagne10.30.125£279Quatro Sheepskin Rug
Quatro Shearling Rug - Oatmeal10.60.422£279Quatro Sheepskin Rug
Quatro Sheepskin Rug - Vole10.30.165£279Quatro Sheepskin Rug
Quatro Shearling Rug - Fawn10.10.111£279Quatro Sheepskin Rug
Quatro Sheepskin Rug - Cream10.90.5102£279Quatro Sheepskin Rug
+ 24 more products
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