Daily KPI Report
Hyde & Hare
Sunday, 12 July 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — July 2026 Shopify Shopify Triple Whale Triple Whale

Day 12 of 31 (39% of month)

Revenue £32,638 of £106,910
Paced target: £41,385 -21.1% vs pace
Projected EOM: £84,315
Ad Spend £5,164 of £14,896
Paced target: £5,766 -10.4% vs pace
Projected EOM: £13,340
MTD Blended ROAS
7.01x
MTD Orders
178
View Full Forecast Dashboard →
Yesterday

Sunday

Daily performance snapshot. Deltas vs previous day (Sat 11 Jul). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£3,242
+94.1% vs prev
Orders Shopify
14
+180.0% vs prev
AOV Shopify
£231.56
-30.7% vs prev
Blended ROAS Triple Whale
6.87x
+58.3% vs prev
Ad Spend Triple Whale
£472
+22.7% vs prev
NC CPA Triple Whale
£47.17
-50.9% vs prev
NC ROAS Triple Whale
5.48x
+95.7% vs prev
Meta ROAS TW Linear
0.73x
-80.1% vs prev
Google ROAS TW Linear
5.78x
+225.2% vs prev
Meta Spend Triple Whale
£146
+35.2% vs prev
Google Spend Triple Whale
£316
+18.5% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC4.0%3.9%+0.1pp
ATC → Purchase37.1%41.6%-4.4pp
Session → Purchase1.5%1.6%-0.1pp
Sessions
868
Add to Cart
35
Purchases
13
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
868
+32.1% vs prev
Unique Visitors Triple Whale
573
+20.4% vs prev
Bounce Rate Triple Whale
71.9%
-1.6% vs prev
7d Avg Sessions Triple Whale
763
+0.0% vs prev
868807747686625SunMonTueThuFriSatSun861865783680625657868
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Sun 5 Jul86156816£5,0171.86%
Mon 6 Jul86558025£5,5582.89%
Tue 7 Jul78353914£1,4961.79%
Thu 9 Jul68046111£1,4081.62%
Fri 10 Jul6254378£1,7001.28%
Sat 11 Jul6574765£1,6700.76%
Sun 12 Jul (today)86857314£3,2421.61%
7d Total5,3393,63493£20,0911.74%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

19 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£2,720£2,870£3,242£3,909
Orders14.813.314-
Ad Spend£430£426£472-
Blended ROAS7.01x6.74x6.87x-
7-Day Revenue Trend
07-05£5,01707-06£5,55807-07£1,49607-09£1,40807-10£1,70007-11£1,67007-12£3,242
Customers

New vs Returning Shopify Shopify

New 71%
Returning 29%
SegmentOrdersvs Prev
New10+233.3%
Returning4+300.0%
Total14+180.0%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 56%
Organic/Social 23%
Influencers 10%
5%
3%
2%
Google Ads: £1,828
Organic/Social: £731
Influencers: £332
Klaviyo: £164
Meta Ads: £108
Direct: £79
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£1,828£3165.78x56.4%12+285.4%
Organic/Social£731--22.5%6+22.3%
Influencers£332--10.3%4-
Klaviyo£164--5.1%3-17.3%
Meta Ads£108£1460.73x3.3%3-73.1%
Direct£79--2.4%1-
Total£3,242£4726.87x100%14
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sat 11 Jul).

Meta Spend Meta
£146
+35.2% vs prev
TW Orders TW Linear
3
+200.0% vs prev
TW Revenue TW Linear
£108
-73.1% vs prev
TW ROAS TW Linear
0.73x
-80.1% vs prev
CPA TW Linear
£48.81
-54.9% vs prev
CTR Meta
1.80%
+10.7% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£562£550.98x£6.731.62%
CS | Cold & Warm | Sales | GWP Rug | Jul '26£521£531.02x£18.892.12%
CS | Sales | Cold & Warm | Test 14/4/26£180£0-£16.983.56%
CS | Warm | Sales | Remarketing | Interiors£110£0-£12.381.35%
CS | Warm | Sales | Remarketing | DPA | Interiors£100£0-100.0%-£11.850.83%
Total£1463£1080.73x£10.611.80%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Sheepskin Rugs £118 3 £157 £471 3.99x 0 £0 £0 -
CS | Shopping | High | Interiors £113 2 £387 £774 6.86x 5 £192 £959 8.49x
CS | Performance Max | Interiors | Cowhide | UK £34 1 £279 £279 8.09x 2 £114 £229 6.63x
CS | Performance Max | Zombie/Dead SKUs £30 0 £0 £0 - 1 £118 £118 3.89x
CS | Performance Max | Interiors | Sheepskin | UK £12 0 £0 £0 - 2 £143 £286 23.96x
CS | Shopping | High | Interiors | Dupe Feed £3 0 £0 £0 - 0 £0 £0 -
CS | Shopping | Low | Interiors £0 1 £159 £159 7950.00x 0 £0 £0 -
Total £311 7 £240 £1,683 5.42x 10 £159 £1,592 5.13x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £5 0 £0 £0 - 2 £118 £236 44.54x
CS | Search | Brand | Worldwide £0 0 £0 £0 - 0 £0 £0 -
Total £6 0 £0 £0 - 2 £118 £236 41.86x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £59.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Loyalty Lion - £20 Discount1100.0%100.0%£59.001
Customer Winback - Interiors3432.4%2.9%£0.000
Cross-sell Unveild Flow2751.9%3.7%£0.000
Loyalty Lion - Post Purchase1100.0%100.0%£0.000
Nursery Flow - Interiors1435.7%7.1%£0.000
Loyalty Lion - £10 Discount1100.0%100.0%£0.000
Welcome Flow - Interiors - Unveild333.3%0.0%£0.000
Abandoned Cart Reminder - Interiors30.0%0.0%£0.000
Browse Abandonment - Interiors2951.7%0.0%£0.000
Abandoned Cart Reminder - Interiors - Unveild633.3%0.0%£0.000
+ 3 more flows
Total129£59.001
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Sheepskin Beanbags£1,513242.6%
Single Sheepskin Rug£632817.8%
Quatro Sheepskin Rug£558215.7%
Double Sheepskin Rug£477313.4%
Sheepskin Seat Pads£18245.1%
British Rarebreed Sheepskin Rug£12513.5%
Sheepskin Cushions£6911.9%
Other£010.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Giant Cowhide Beanbag10.10.13£764Sheepskin Beanbags
Giant Sheepskin Beanbag - Cream10.10.022£749Sheepskin Beanbags
Sheepskin Rug - Cream52.41.8421£395Single Sheepskin Rug
Quatro Sheepskin Rug - Oyster10.30.1143£279Quatro Sheepskin Rug
Quatro Sheepskin Rug - White10.10.049£279Quatro Sheepskin Rug
Double Shearling Rug - Cream10.10.233£159Double Sheepskin Rug
Double Shearling Rug - Fawn10.10.129£159Double Sheepskin Rug
Double Shearling Rug - Espresso10.10.017£159Double Sheepskin Rug
Rarebreed British Sheepskin Rug10.10.60£125British Rarebreed Sheepskin Rug
Padded Shearling Seat Pad - Cream21.00.560£118Sheepskin Seat Pads
Sheepskin Rug - Oyster11.60.9421£79Single Sheepskin Rug
Sheepskin Rug - White10.10.1362£79Single Sheepskin Rug
Shearling Rug - Oatmeal10.10.3150£79Single Sheepskin Rug
Sheepskin Cushion - Cream10.41.5217£69Sheepskin Cushions
Sheepskin Seat Pad - Cream11.91.7126£39Sheepskin Seat Pads
+ 2 more products
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