Shopify Shopify Shopify Day 2 of 31 (6% of month)
Daily performance snapshot. Deltas vs previous day (Wed 1 Jul). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
| Stage | Today | 30d Avg | Delta |
|---|---|---|---|
| Session → ATC | 4.1% | 4.0% | +0.2pp |
| ATC → Purchase | 60.0% | 42.4% | +17.6pp |
| Session → Purchase | 2.5% | 1.7% | +0.8pp |
Sessions and visitors from Triple Whale pixel. 7-day trend.
| Day | Sessions | Visitors | Orders | Revenue | Conv Rate |
|---|---|---|---|---|---|
| Fri 26 Jun | 1,034 | 731 | 19 | £7,217 | 1.84% |
| Sat 27 Jun | 845 | 540 | 19 | £4,749 | 2.25% |
| Sun 28 Jun | 1,060 | 744 | 14 | £1,981 | 1.32% |
| Mon 29 Jun | 842 | 577 | 17 | £3,446 | 2.02% |
| Tue 30 Jun | 887 | 568 | 16 | £1,949 | 1.80% |
| Wed 1 Jul | 969 | 597 | 19 | £1,997 | 1.96% |
| Thu 2 Jul (today) | 844 | 549 | 24 | £4,602 | 2.84% |
| 7d Total | 6,481 | 4,306 | 128 | £25,940 | 1.98% |
Shopify 29 days remaining in month. How today's pace compares to what's needed.
| Metric | MTD Daily Avg | 7-Day Avg | Yesterday | Needed / Day |
|---|---|---|---|---|
| Revenue | £3,300 | £3,706 | £4,602 | £3,459 |
| Orders | 21.5 | 18.3 | 24 | - |
| Ad Spend | £454 | £438 | £412 | - |
| Blended ROAS | 7.92x | 8.47x | 11.16x | - |
Shopify| Segment | Orders | vs Prev |
|---|---|---|
| New | 14 | +16.7% |
| Returning | 10 | +42.9% |
| Total | 24 | +26.3% |
Total Sales revenue attributed by channel using Triple Whale's Linear model.
| Channel | Revenue | Spend | ROAS | % of Rev | Orders | vs Prev |
|---|---|---|---|---|---|---|
| Google Ads | £2,140 | £295 | 7.24x | 46.5% | 15 | +123.3% |
| Organic/Social | £1,076 | - | - | 23.4% | 8 | +138.1% |
| Klaviyo | £542 | - | - | 11.8% | 8 | +67.1% |
| Meta Ads | £366 | £108 | 3.38x | 7.9% | 4 | +21.3% |
| Direct | £295 | - | - | 6.4% | 1 | -46.8% |
| shop_app | £183 | - | - | 4.0% | 2 | - |
| Total | £4,602 | £412 | 11.16x | 100% | 24 |
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Wed 1 Jul).
| Campaign | Spend | TW Orders | TW Revenue | TW ROAS | CPM | CTR |
|---|---|---|---|---|---|---|
| £38 | 0 | £0-100.0% | - | £5.17 | 0.88% | |
| £37 | 2 | £287+262.7% | 7.67x | £19.66 | 4.05% | |
| £16 | 0 | £0-100.0% | - | £21.94 | 1.82% | |
| £9 | 2 | £79 | 8.96x | £12.61 | 1.99% | |
| £8 | 0 | £0 | - | £15.69 | 0.58% | |
| Total | £108 | 4 | £366 | 3.38x | £9.64 | 1.53% |
No campaigns sent yesterday.
Automated flow revenue yesterday: £0.00 total.
| Flow | Recipients | Open Rate | Click Rate | Revenue | Conv |
|---|---|---|---|---|---|
| 6 | 66.7% | 0.0% | £0.00 | 0 | |
| 88 | 54.5% | 3.6% | £0.00 | 0 | |
| 23 | 33.3% | 0.0% | £0.00 | 0 | |
| 11 | 18.2% | 0.0% | £0.00 | 0 | |
| 29 | 41.4% | 3.4% | £0.00 | 0 | |
| 4 | 25.0% | 0.0% | £0.00 | 0 | |
| 13 | 23.1% | 7.7% | £0.00 | 0 | |
| 5 | 60.0% | 20.0% | £0.00 | 0 | |
| 2 | 100.0% | 0.0% | £0.00 | 0 | |
| 1 | 0.0% | 0.0% | £0.00 | 0 | |
| + 2 more flows | |||||
| Total | 187 | £0.00 | 0 | ||
Shopify| Product Type | Revenue | Units | % of Rev |
|---|---|---|---|
| Sexto Sheepskin Rug | £840 | 2 | 16.6% |
| Sheepskin Pouffe | £650 | 2 | 12.8% |
| Sheepskin Seat Pads | £637 | 16 | 12.6% |
| Double Sheepskin Rug | £636 | 4 | 12.6% |
| Sheepskin Cushions | £493 | 7 | 9.7% |
| Cowhide Rug | £332 | 1 | 6.6% |
| Single Sheepskin Rug | £316 | 4 | 6.2% |
| British Rarebreed Sheepskin Rug | £300 | 3 | 5.9% |
| Other | £295 | 8 | 5.8% |
| Quatro Sheepskin Rug | £279 | 1 | 5.5% |
| Tibetan Sheepskin Rug | £119 | 1 | 2.3% |
| Icelandic Sheepskins | £119 | 1 | 2.3% |
| Cowhide Cushion | £50 | 1 | 1.0% |
Shopify| Product | Units | 7d Avg/Day | 30d Avg/Day | Stock | Revenue | Type |
|---|---|---|---|---|---|---|
| 2 | 0.3 | 0.1 | 20 | £650 | Sheepskin Pouffe | |
| 1 | 0.1 | 0.0 | 16 | £445 | Sexto Sheepskin Rug | |
| 1 | 0.1 | 0.1 | 9 | £395 | Sexto Sheepskin Rug | |
| 1 | 0.1 | 0.0 | 0 | £332 | Cowhide Rug | |
| 2 | 0.7 | 0.8 | 236 | £318 | Double Sheepskin Rug | |
| 3 | 1.1 | 0.6 | 0 | £300 | British Rarebreed Sheepskin Rug | |
| 1 | 0.1 | 0.0 | 0 | £295 | Other | |
| 1 | 0.1 | 0.0 | 0 | £279 | Quatro Sheepskin Rug | |
| 7 | 3.3 | 2.4 | 79 | £273 | Sheepskin Seat Pads | |
| 1 | 0.6 | 0.3 | 49 | £159 | Double Sheepskin Rug | |
| 1 | 0.3 | 0.2 | 34 | £159 | Double Sheepskin Rug | |
| 2 | 0.9 | 0.6 | 462 | £158 | Single Sheepskin Rug | |
| 2 | 0.4 | 0.2 | 54 | £138 | Sheepskin Cushions | |
| 2 | 0.3 | 0.1 | 44 | £138 | Sheepskin Cushions | |
| 2 | 0.9 | 1.0 | 26 | £121 | Sheepskin Seat Pads | |
| + 12 more products | ||||||