Daily KPI Report
Hyde & Hare
Friday, 2 October 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — October 2026 Shopify Shopify Triple Whale Triple Whale

Day 2 of 31 (6% of month)

Revenue £13,380 of £201,140
Paced target: £12,977 +3.1% vs pace
Projected EOM: £207,394
Ad Spend £1,402 of £29,286
Paced target: £1,889 -25.8% vs pace
Projected EOM: £21,736
MTD Blended ROAS
10.14x
MTD Orders
67
View Full Forecast Dashboard →
Yesterday

Friday

Daily performance snapshot. Deltas vs previous day (Thu 1 Oct). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£8,259
+61.3% vs prev
Orders Shopify
34
+3.0% vs prev
AOV Shopify
£242.91
+56.5% vs prev
Blended ROAS Triple Whale
12.41x
+55.1% vs prev
Ad Spend Triple Whale
£682
-5.4% vs prev
NC CPA Triple Whale
£28.40
-17.2% vs prev
NC ROAS Triple Whale
10.35x
+84.2% vs prev
Meta ROAS TW Linear
3.44x
+27.9% vs prev
Google ROAS TW Linear
6.29x
+14.5% vs prev
Meta Spend Triple Whale
£368
-11.3% vs prev
Google Spend Triple Whale
£305
+2.7% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC4.8%3.4%+1.4pp
ATC → Purchase37.1%40.3%-3.2pp
Session → Purchase1.8%1.4%+0.4pp
Sessions
1,859
Add to Cart
89
Purchases
33
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,859
+5.9% vs prev
Unique Visitors Triple Whale
1,226
+6.4% vs prev
Bounce Rate Triple Whale
66.0%
-4.9% vs prev
7d Avg Sessions Triple Whale
2,105
+0.0% vs prev
2,7622,5112,2592,0081,756SatSunMonTueWedThuFri2,1882,7621,8582,1892,1261,7561,859
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Sat 26 Sept2,1881,48638£6,1891.74%
Sun 27 Sept2,7621,84645£8,2401.63%
Mon 28 Sept1,8581,30834£6,4051.83%
Tue 29 Sept2,1891,49737£6,4541.69%
Wed 30 Sept2,1261,38652£7,1712.45%
Thu 1 Oct1,7561,15233£5,6321.88%
Fri 2 Oct (today)1,8591,22634£8,2591.83%
7d Total14,7389,901273£48,3511.85%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

29 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£6,690£6,907£8,259£6,474
Orders33.539.034-
Ad Spend£701£811£682-
Blended ROAS10.14x8.52x12.41x-
7-Day Revenue Trend
09-26£6,18909-27£8,24009-28£6,40509-29£6,45409-30£7,17110-01£5,63210-02£8,259
Customers

New vs Returning Shopify Shopify

New 68%
Returning 26%
SegmentOrdersvs Prev
New23+15.0%
Returning9-25.0%
Total34+3.0%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Organic/Social 52%
Google Ads 23%
Meta Ads 15%
4%
4%
Organic/Social: £4,407
Google Ads: £1,922
Meta Ads: £1,264
Influencers: £373
Klaviyo: £367
Direct: £78
shop_app: £46
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Organic/Social£4,407--52.1%21+212.8%
Google Ads£1,922£3056.29x22.7%17+17.5%
Meta Ads£1,264£3683.44x14.9%22+13.5%
Influencers£373--4.4%8-8.4%
Klaviyo£367--4.3%8+15.3%
Direct£78--0.9%1-83.5%
shop_app£46--0.5%1-17.6%
Excluded£0--0.0%1-100.0%
Total£8,457£68212.41x100%34
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Thu 1 Oct).

Meta Spend Meta
£368
-11.3% vs prev
TW Orders TW Linear
22
+46.7% vs prev
TW Revenue TW Linear
£1,264
+13.5% vs prev
TW ROAS TW Linear
3.44x
+28.0% vs prev
CPA TW Linear
£16.71
-39.5% vs prev
CTR Meta
2.88%
+5.5% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£34713£672-10.8%1.94x£14.942.86%
CS | Warm | Sales | Remarketing | DPA | Interiors£112£716.66x£18.313.59%
CS | Warm | Sales | Remarketing | Interiors£102£21121.11x£23.003.46%
CS | Cold & Warm | Purchases | Seat Pads£03£192-46.8%-£0.000.00%
Total£36822£1,2643.44x£15.172.88%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £128 1 £39 £39 0.30x 2 £515 £1,031 8.03x
CS | Search | Sheepskin Rugs £80 1 £158 £158 1.98x 3 £53 £158 1.98x
CS | Performance Max | Interiors | Sheepskin | UK £40 2 £234 £469 11.83x 1 £200 £200 5.04x
CS | Shopping | High | Interiors | Dupe Feed £22 0 £0 £0 - 0 £0 £0 -
CS | Performance Max | Zombie/Dead SKUs £17 0 £0 £0 - 0 £0 £0 -
CS | Performance Max | Interiors | Cowhide | UK £10 1 £79 £79 7.53x 0 £0 £0 -
CS | Shopping | Low | Interiors £0 0 £0 £0 - 1 £40 £40 3975.00x
Total £297 5 £149 £745 2.51x 7 £204 £1,428 4.81x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £8 2 £139 £279 35.62x 10 £49 £493 63.00x
Total £8 2 £139 £279 35.62x 10 £49 £493 63.00x
Email

Klaviyo Campaigns Klaviyo Klaviyo

1 campaign sent yesterday.

CampaignRecipientsOpen RateClick RateCTORRevenueConv
Wool Month Intro - Why Wool20,99743.3%0.8%1.9%£228.002
Total20,997£228.002

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £413.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Welcome Flow - Interiors25327.3%0.8%£255.002
Abandoned Checkout - Interiors1346.2%15.4%£158.001
Browse Abandonment - Interiors14755.1%2.0%£0.000
Cross-sell Unveild Flow5352.8%1.9%£0.000
Abandoned Checkout - Interiors - Unveild1566.7%0.0%£0.000
Welcome Flow - Interiors - Unveild6743.3%3.0%£0.000
Customer Winback - Interiors650.0%16.7%£0.000
Browse Abandonment - Interiors - Unveild3964.1%2.6%£0.000
Nursery Flow - Interiors5143.1%3.9%£0.000
Abandoned Cart Reminder - Interiors1650.0%0.0%£0.000
+ 9 more flows
Total693£413.003
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Berber Rug£2,650130.0%
Single Sheepskin Rug£1,2541614.2%
Sheepskin Seat Pads£1,2412214.0%
Double Sheepskin Rug£1,113712.6%
Cowhide Rug£985311.1%
Sheepskin Cushions£8881210.0%
Hot Water Bottles£690107.8%
Brush£2720.3%
Other£0110.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Sarij Berber Rug - (320cm x 210cm)10.10.0-1£2,650Berber Rug
Square Padded Sheepskin Seat Pad - Taupe113.40.867£649Sheepskin Seat Pads
Sheepskin Rug - Oyster73.62.1659£553Single Sheepskin Rug
Double Sheepskin Rug - Cream31.90.6359£477Double Sheepskin Rug
Sheepskin Rug - Cream57.34.4659£395Single Sheepskin Rug
Cowhide Rug - Black & White (230cm x 210cm)10.10.00£335Cowhide Rug
Cowhide Rug - Tricolour (240cm x 220cm)10.10.00£325Cowhide Rug
Cowhide Rug - Tricolour (230cm x 210cm)10.10.00£325Cowhide Rug
Shearling Cushion - Moonlight41.11.2210£316Sheepskin Cushions
Sheepskin Hot Water Bottle - Cream40.70.3356£276Hot Water Bottles
Sheepskin Hot Water Bottle - Taupe41.30.5166£276Hot Water Bottles
Sheepskin Cushion - Cream32.10.9357£207Sheepskin Cushions
Square Padded Sheepskin Seat Pad - Ivory30.90.236£180Sheepskin Seat Pads
Square Padded Shearling Seat Pad - Mist31.40.332£177Sheepskin Seat Pads
Double Shearling Rug - Mist10.10.172£159Double Sheepskin Rug
+ 16 more products
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