DATA SOURCES:
Shopify
Triple Whale
Meta
Google
Klaviyo Monthly Pace
Forecast vs Actual — June 2026 Shopify Triple Whale
Day 20 of 30 (67% of month)
Revenue
£59,732 of £98,840
Paced target: £65,893
-9.3% vs pace
Projected EOM: £89,599
Ad Spend
£10,512 of £14,745
Paced target: £9,830
+6.9% vs pace
Projected EOM: £15,768
Yesterday
Saturday
Daily performance snapshot. Deltas vs previous day (Fri 19 Jun). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£3,061
+28.6% vs prev
Orders
9
-47.1% vs prev
AOV
£340.11
+142.9% vs prev
Blended ROAS
5.16x
-3.4% vs prev
Ad Spend
£594
+33.3% vs prev
NC CPA
£98.94
+122.1% vs prev
NC ROAS
2.67x
-22.2% vs prev
Meta ROAS
3.06x
+49.9% vs prev
Google ROAS
4.19x
-31.0% vs prev
Meta Spend
£196
-0.1% vs prev
Google Spend
£388
+61.4% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
| Stage | Today | 30d Avg | Delta |
|---|
| Session → ATC | 3.4% | 3.5% | -0.1pp |
| ATC → Purchase | 29.0% | 43.1% | -14.1pp |
| Session → Purchase | 1.0% | 1.5% | -0.5pp |
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
909
+11.9% vs prev
Unique Visitors
629
+14.2% vs prev
Bounce Rate
71.6%
+4.4% vs prev
7d Avg Sessions
918
+0.0% vs prev
| Day | Sessions | Visitors | Orders | Revenue | Conv Rate |
|---|
| Sat 13 Jun | 966 | 693 | 15 | £3,382 | 1.55% |
| Sun 14 Jun | 978 | 697 | 22 | £4,387 | 2.25% |
| Mon 15 Jun | 894 | 608 | 11 | £1,754 | 1.23% |
| Tue 16 Jun | 930 | 669 | 12 | £2,573 | 1.29% |
| Wed 17 Jun | 937 | 640 | 15 | £1,832 | 1.60% |
| Thu 18 Jun | 812 | 551 | 20 | £2,240 | 2.46% |
| Sat 20 Jun (today) | 909 | 629 | 9 | £3,061 | 0.99% |
| 7d Total | 6,426 | 4,487 | 104 | £19,227 | 1.62% |
Run Rate
Daily Averages Shopify Triple Whale
10 days remaining in month. How today's pace compares to what's needed.
| Metric | MTD Daily Avg | 7-Day Avg | Yesterday | Needed / Day |
|---|
| Revenue | £2,987 | £2,747 | £3,061 | £3,911 |
| Orders | 16.9 | 14.9 | 9 | - |
| Ad Spend | £526 | £597 | £594 | - |
| Blended ROAS | 6.40x | 4.60x | 5.16x | - |
7-Day Revenue Trend
Customers
New vs Returning Shopify
| Segment | Orders | vs Prev |
|---|
| New | 5 | -50.0% |
| Returning | 3 | -50.0% |
| Total | 9 | -47.1% |
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Google Ads 53%
Meta Ads 20%
Organic/Social 16%
Influencers 9%
2%
Google Ads: £1,627
Meta Ads: £601
Organic/Social: £489
Influencers: £285
Klaviyo: £59
| Channel | Revenue | Spend | ROAS | % of Rev | Orders | vs Prev |
|---|
| Google Ads | £1,627 | £388 | 4.19x | 53.1% | 6 | +11.4% |
| Meta Ads | £601 | £196 | 3.06x | 19.6% | 5 | +49.8% |
| Organic/Social | £489 | - | - | 16.0% | 3 | +253.9% |
| Influencers | £285 | - | - | 9.3% | 2 | +5.6% |
| Klaviyo | £59 | - | - | 1.9% | 2 | -35.6% |
| Total | £3,061 | £594 | 5.16x | 100% | 9 | |
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Fri 19 Jun).
Meta Spend
£196
-0.1% vs prev
TW Orders
5
-16.7% vs prev
TW Revenue
£601
+49.8% vs prev
TW ROAS
3.06x
+49.9% vs prev
CPA
£39.29
+19.9% vs prev
CTR
1.47%
-14.8% vs prev
| Campaign | Spend | TW Orders | TW Revenue | TW ROAS | CPM | CTR |
|---|
| CS | Cold/Warm/Hot | Purchases | Evergreen | £74 | 1 | £265+67.7% | 3.59x | £7.98 | 0.86% |
| CS | Cold & Warm | Sales | GWP Cushion | 15/5/26 | £51 | 0 | £0-100.0% | - | £16.69 | 2.29% |
| CS | Cold & Warm | Purchases | Testing 11/3 | £26 | 0 | £0-100.0% | - | £30.05 | 1.95% |
| CS | Sales | Cold & Warm | Test 14/4/26 | £25 | 3 | £178+1248.9% | 7.05x | £20.15 | 2.87% |
| CS | Warm | Sales | Remarketing | DPA | Interiors | £13 | 1 | £158 | 12.63x | £15.80 | 2.27% |
| CS | Warm | Sales | Remarketing | Interiors | £7 | 0 | £0 | - | £15.16 | 2.24% |
| Total | £196 | 5 | £601 | 3.06x | £12.49 | 1.47% |
Email
Klaviyo Campaigns Klaviyo
1 campaign sent yesterday.
| Campaign | Recipients | Open Rate | Click Rate | CTOR | Revenue | Conv |
|---|
| Summer Firepit | 18,635 | 37.8% | 0.8% | 2.0% | £828.00 | 2 |
| Total | 18,635 | | | | £828.00 | 2 |
Klaviyo Flows Klaviyo
Automated flow revenue yesterday: £0.00 total.
| Flow | Recipients | Open Rate | Click Rate | Revenue | Conv |
|---|
| Welcome Flow - Interiors | 42 | 45.2% | 4.8% | £0.00 | 0 |
| Loyalty Lion - Tier Reminder (The Fold) | 1 | 100.0% | 100.0% | £0.00 | 0 |
| Cross-sell Unveild Flow | 26 | 38.5% | 3.8% | £0.00 | 0 |
| Nursery Flow - Interiors | 31 | 41.9% | 3.2% | £0.00 | 0 |
| Loyalty Lion - £10 Discount | 2 | 100.0% | 50.0% | £0.00 | 0 |
| Welcome Flow - Interiors - Unveild | 4 | 25.0% | 0.0% | £0.00 | 0 |
| Browse Abandonment - Interiors | 7 | 57.1% | 0.0% | £0.00 | 0 |
| Customer Winback - Interiors | 3 | 66.7% | 0.0% | £0.00 | 0 |
| Browse Abandonment - Interiors - Unveild | 6 | 0.0% | 0.0% | £0.00 | 0 |
| Abandoned Cart Reminder - Interiors | 4 | 0.0% | 0.0% | £0.00 | 0 |
| + 4 more flows |
| Total | 140 | | | £0.00 | 0 |
Products
Sales by Product Type Shopify
| Product Type | Revenue | Units | % of Rev |
|---|
| Sheepskin Beanbags | £1,544 | 2 | 49.3% |
| Sheepskin Pouffe | £650 | 2 | 20.7% |
| Sheepskin Cushions | £306 | 4 | 9.8% |
| Single Sheepskin Rug | £237 | 3 | 7.6% |
| Double Sheepskin Rug | £159 | 1 | 5.1% |
| Icelandic Sheepskins | £119 | 1 | 3.8% |
| Tibetan Sheepskin Rug | £119 | 1 | 3.8% |
| Other | £0 | 4 | 0.0% |
Sales by Product Shopify
| Product | Units | 7d Avg/Day | 30d Avg/Day | Stock | Revenue | Type |
|---|
| Giant Shearling Beanbag - Moonlight | 1 | 0.1 | 0.2 | 61 | £795 | Sheepskin Beanbags |
| Giant Cowhide Beanbag | 1 | 0.1 | 0.0 | 5 | £749 | Sheepskin Beanbags |
| Square Sheepskin Pouffe - Cream | 2 | 0.3 | 0.1 | 27 | £650 | Sheepskin Pouffe |
| Shearling Cushion - Moonlight | 3 | 2.6 | 2.7 | 164 | £237 | Sheepskin Cushions |
| Double Sheepskin Rug - Oyster | 1 | 0.1 | 0.4 | 242 | £159 | Double Sheepskin Rug |
| Sheepskin Rug - Taupe | 2 | 0.4 | 0.1 | 98 | £158 | Single Sheepskin Rug |
| Rarebreed Icelandic Sheepskin - White | 1 | 0.1 | 0.1 | 19 | £119 | Icelandic Sheepskins |
| Tibetan Sheepskin Rug - White & Brown | 1 | 0.3 | 0.3 | 14 | £119 | Tibetan Sheepskin Rug |
| Sheepskin Rug - Champagne | 1 | 0.1 | 0.2 | 22 | £79 | Single Sheepskin Rug |
| Sheepskin Cushion - Cream | 1 | 1.7 | 2.5 | 237 | £69 | Sheepskin Cushions |
| Cushion Inner | 4 | 5.7 | 7.4 | 539 | £0 | Other |