Shopify Shopify Shopify Day 27 of 30 (90% of month)
Daily performance snapshot. Deltas vs previous day (Fri 26 Jun). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
| Stage | Today | 30d Avg | Delta |
|---|---|---|---|
| Session → ATC | 4.4% | 3.9% | +0.5pp |
| ATC → Purchase | 48.6% | 42.8% | +5.9pp |
| Session → Purchase | 2.1% | 1.7% | +0.5pp |
Sessions and visitors from Triple Whale pixel. 7-day trend.
| Day | Sessions | Visitors | Orders | Revenue | Conv Rate |
|---|---|---|---|---|---|
| Sun 21 Jun | 885 | 621 | 15 | £3,324 | 1.69% |
| Mon 22 Jun | 750 | 521 | 13 | £1,662 | 1.73% |
| Tue 23 Jun | 2,131 | 1,327 | 49 | £7,032 | 2.30% |
| Wed 24 Jun | 1,512 | 912 | 40 | £8,056 | 2.65% |
| Thu 25 Jun | 761 | 507 | 11 | £2,217 | 1.45% |
| Fri 26 Jun | 1,034 | 731 | 19 | £7,217 | 1.84% |
| Sat 27 Jun (today) | 845 | 540 | 19 | £4,749 | 2.25% |
| 7d Total | 7,918 | 5,159 | 166 | £34,256 | 2.10% |
Shopify 3 days remaining in month. How today's pace compares to what's needed.
| Metric | MTD Daily Avg | 7-Day Avg | Yesterday | Needed / Day |
|---|---|---|---|---|
| Revenue | £3,449 | £4,894 | £4,749 | £1,907 |
| Orders | 18.7 | 23.7 | 19 | - |
| Ad Spend | £487 | £377 | £425 | - |
| Blended ROAS | 7.73x | 12.99x | 11.18x | - |
Shopify| Segment | Orders | vs Prev |
|---|---|---|
| New | 8 | -11.1% |
| Returning | 9 | -18.2% |
| Total | 19 | +0.0% |
Total Sales revenue attributed by channel using Triple Whale's Linear model.
| Channel | Revenue | Spend | ROAS | % of Rev | Orders | vs Prev |
|---|---|---|---|---|---|---|
| Google Ads | £2,434 | £291 | 8.36x | 51.3% | 13 | -2.2% |
| Klaviyo | £1,235 | - | - | 26.0% | 14 | -13.5% |
| Organic/Social | £814 | - | - | 17.1% | 11 | -65.9% |
| Influencers | £140 | - | - | 3.0% | 4 | +234.1% |
| Meta Ads | £126 | £125 | 1.01x | 2.6% | 4 | -85.5% |
| Total | £4,749 | £425 | 11.18x | 100% | 19 |
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Fri 26 Jun).
| Campaign | Spend | TW Orders | TW Revenue | TW ROAS | CPM | CTR |
|---|---|---|---|---|---|---|
| £51 | 2 | £94-11.0% | 1.86x | £7.48 | 1.09% | |
| £35 | 0 | £0 | - | £18.84 | 2.22% | |
| £23 | 0 | £0-100.0% | - | £15.74 | 2.09% | |
| £10 | 0 | £0 | - | £15.39 | 2.52% | |
| £7 | 1 | £25 | 3.38x | £18.66 | 1.01% | |
| Total | £125 | 4 | £126 | 1.01x | £11.30 | 1.49% |
No campaigns sent yesterday.
Automated flow revenue yesterday: £791.34 total.
| Flow | Recipients | Open Rate | Click Rate | Revenue | Conv |
|---|---|---|---|---|---|
| 19 | 63.2% | 15.8% | £417.34 | 1 | |
| 22 | 45.5% | 4.5% | £374.00 | 1 | |
| 2 | 100.0% | 50.0% | £0.00 | 0 | |
| 119 | 52.9% | 5.0% | £0.00 | 0 | |
| 16 | 31.3% | 6.3% | £0.00 | 0 | |
| 9 | 22.2% | 11.1% | £0.00 | 0 | |
| 3 | 100.0% | 33.3% | £0.00 | 0 | |
| 1 | 0.0% | 0.0% | £0.00 | 0 | |
| 7 | 71.4% | 0.0% | £0.00 | 0 | |
| 3 | 33.3% | 0.0% | £0.00 | 0 | |
| + 7 more flows | |||||
| Total | 265 | £791.34 | 2 | ||
Shopify| Product Type | Revenue | Units | % of Rev |
|---|---|---|---|
| Sheepskin Seat Pads | £743 | 17 | 15.9% |
| Sheepskin Cushions | £693 | 9 | 14.8% |
| Double Sheepskin Rug | £571 | 4 | 12.2% |
| Sexto Sheepskin Rug | £395 | 1 | 8.5% |
| Single Sheepskin Rug | £373 | 5 | 8.0% |
| Sheepskin Pouffe | £325 | 1 | 7.0% |
| Cowhide Rug | £315 | 1 | 6.7% |
| Tibetan Sheepskin Rug | £299 | 3 | 6.4% |
| Quatro Sheepskin Rug | £295 | 1 | 6.3% |
| Other | £225 | 11 | 4.8% |
| Cowhide Cushion | £177 | 2 | 3.8% |
| Throws & Blankets | £138 | 1 | 3.0% |
| Sheepskin Stools | £119 | 1 | 2.5% |
Shopify| Product | Units | 7d Avg/Day | 30d Avg/Day | Stock | Revenue | Type |
|---|---|---|---|---|---|---|
| 13 | 2.0 | 2.0 | 226 | £507 | Sheepskin Seat Pads | |
| 1 | 0.3 | 0.2 | 74 | £395 | Sexto Sheepskin Rug | |
| 5 | 2.4 | 2.9 | 146 | £395 | Sheepskin Cushions | |
| 1 | 0.1 | 0.0 | 19 | £325 | Sheepskin Pouffe | |
| 4 | 0.9 | 0.2 | 0 | £320 | Other | |
| 1 | 0.1 | 0.0 | 0 | £315 | Cowhide Rug | |
| 1 | 0.1 | 0.1 | 104 | £295 | Quatro Sheepskin Rug | |
| 3 | 0.9 | 0.3 | 92 | £244 | Single Sheepskin Rug | |
| 4 | 0.9 | 1.0 | 28 | £236 | Sheepskin Seat Pads | |
| 2 | 0.3 | 0.3 | 13 | £210 | Tibetan Sheepskin Rug | |
| 1 | 0.6 | 0.2 | 28 | £163 | Double Sheepskin Rug | |
| 1 | 0.1 | 0.1 | 38 | £159 | Double Sheepskin Rug | |
| 1 | 0.1 | 0.0 | 0 | £138 | Throws & Blankets | |
| 1 | 1.0 | 0.8 | 209 | £130 | Double Sheepskin Rug | |
| 1 | 0.1 | 0.0 | 36 | £119 | Sheepskin Stools | |
| + 10 more products | ||||||