DATA SOURCES:
Shopify
Triple Whale
Meta
Google
Klaviyo Monthly Pace
Forecast vs Actual — June 2026 Shopify Triple Whale
Day 23 of 30 (77% of month)
Revenue
£71,205 of £98,840
Paced target: £75,777
-6.0% vs pace
Projected EOM: £92,876
Ad Spend
£11,698 of £14,745
Paced target: £11,305
+3.5% vs pace
Projected EOM: £15,258
Yesterday
Tuesday
Daily performance snapshot. Deltas vs previous day (Mon 22 Jun). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£7,032
+508.4% vs prev
Orders
49
+276.9% vs prev
AOV
£143.51
+61.4% vs prev
Blended ROAS
19.01x
+249.4% vs prev
Ad Spend
£370
+6.5% vs prev
NC CPA
£20.55
-52.7% vs prev
NC ROAS
7.98x
+108.9% vs prev
Meta ROAS
5.27x
+243.8% vs prev
Google ROAS
7.75x
+62.8% vs prev
Meta Spend
£146
+6.0% vs prev
Google Spend
£215
+6.9% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
| Stage | Today | 30d Avg | Delta |
|---|
| Session → ATC | 6.1% | 3.7% | +2.4pp |
| ATC → Purchase | 37.2% | 42.3% | -5.1pp |
| Session → Purchase | 2.3% | 1.6% | +0.7pp |
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
2,131
+184.1% vs prev
Unique Visitors
1,327
+154.7% vs prev
Bounce Rate
66.8%
-6.1% vs prev
7d Avg Sessions
1,051
+0.0% vs prev
| Day | Sessions | Visitors | Orders | Revenue | Conv Rate |
|---|
| Tue 16 Jun | 930 | 669 | 12 | £2,573 | 1.29% |
| Wed 17 Jun | 937 | 640 | 15 | £1,832 | 1.60% |
| Thu 18 Jun | 812 | 551 | 20 | £2,240 | 2.46% |
| Sat 20 Jun | 909 | 629 | 9 | £3,061 | 0.99% |
| Sun 21 Jun | 885 | 621 | 15 | £3,324 | 1.69% |
| Mon 22 Jun | 750 | 521 | 13 | £1,662 | 1.73% |
| Tue 23 Jun (today) | 2,131 | 1,327 | 49 | £7,032 | 2.30% |
| 7d Total | 7,354 | 4,958 | 133 | £21,723 | 1.81% |
Run Rate
Daily Averages Shopify Triple Whale
7 days remaining in month. How today's pace compares to what's needed.
| Metric | MTD Daily Avg | 7-Day Avg | Yesterday | Needed / Day |
|---|
| Revenue | £3,096 | £3,103 | £7,032 | £3,948 |
| Orders | 18.0 | 19.0 | 49 | - |
| Ad Spend | £509 | £501 | £370 | - |
| Blended ROAS | 6.79x | 6.19x | 19.01x | - |
7-Day Revenue Trend
Customers
New vs Returning Shopify
| Segment | Orders | vs Prev |
|---|
| New | 18 | +125.0% |
| Returning | 31 | +933.3% |
| Total | 49 | +276.9% |
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Klaviyo 37%
Organic/Social 25%
Google Ads 24%
Meta Ads 11%
2%
2%
Klaviyo: £2,581
Organic/Social: £1,728
Google Ads: £1,669
Meta Ads: £769
Influencers: £175
Pinterest Ads: £109
| Channel | Revenue | Spend | ROAS | % of Rev | Orders | vs Prev |
|---|
| Klaviyo | £2,581 | - | - | 36.7% | 45 | +1521.7% |
| Organic/Social | £1,728 | - | - | 24.6% | 31 | +380.3% |
| Google Ads | £1,669 | £215 | 7.75x | 23.7% | 30 | +74.1% |
| Meta Ads | £769 | £146 | 5.27x | 10.9% | 17 | +264.3% |
| Influencers | £175 | - | - | 2.5% | 7 | +13.2% |
| Pinterest Ads | £109 | - | - | 1.6% | 4 | - |
| Total | £7,032 | £370 | 19.01x | 100% | 49 | |
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Mon 22 Jun).
Meta Spend
£146
+6.0% vs prev
TW Orders
17
+325.0% vs prev
TW Revenue
£769
+264.3% vs prev
TW ROAS
5.27x
+243.8% vs prev
CPA
£8.58
-75.1% vs prev
CTR
1.57%
-27.0% vs prev
| Campaign | Spend | TW Orders | TW Revenue | TW ROAS | CPM | CTR |
|---|
| CS | Cold/Warm/Hot | Purchases | Evergreen | £59 | 9 | £375+525.7% | 6.32x | £7.95 | 1.06% |
| CS | Cold & Warm | Sales | GWP Cushion | 15/5/26 | £35 | 0 | £0-100.0% | - | £17.90 | 2.38% |
| CS | Sales | Cold & Warm | Test 14/4/26 | £31 | 1 | £75 | 2.44x | £21.72 | 2.55% |
| CS | Warm | Sales | Remarketing | DPA | Interiors | £11 | 3 | £73 | 6.70x | £18.35 | 1.69% |
| CS | Warm | Sales | Remarketing | Interiors | £10 | 1 | £28 | 2.65x | £17.45 | 2.86% |
| CS | Cold & Warm | Purchases | Testing 11/3 | £0 | 1 | £121+104.4% | - | £0.00 | 0.00% |
| Total | £146 | 17 | £769 | 5.27x | £12.16 | 1.57% |
Email
Klaviyo Campaigns Klaviyo
2 campaigns sent yesterday.
| Campaign | Recipients | Open Rate | Click Rate | CTOR | Revenue | Conv |
|---|
| Rarebreed Rugs | 5,598 | 50.6% | 1.6% | 3.1% | £194.95 | 2 |
| Warehouse Sale | 18,589 | 36.0% | 5.1% | 14.2% | £4,990.58 | 37 |
| Total | 24,187 | | | | £5,185.53 | 39 |
Klaviyo Flows Klaviyo
Automated flow revenue yesterday: £110.00 total.
| Flow | Recipients | Open Rate | Click Rate | Revenue | Conv |
|---|
| Abandoned Cart Reminder - Interiors | 5 | 20.0% | 0.0% | £110.00 | 1 |
| Welcome Flow - Interiors | 30 | 36.7% | 6.7% | £0.00 | 0 |
| Welcome Flow - Interiors - Unveild | 8 | 62.5% | 12.5% | £0.00 | 0 |
| Browse Abandonment - Interiors | 11 | 63.6% | 9.1% | £0.00 | 0 |
| Loyalty Lion - Post Purchase | 4 | 75.0% | 50.0% | £0.00 | 0 |
| Loyalty Lion - Welcome | 4 | 75.0% | 50.0% | £0.00 | 0 |
| Abandoned Cart Reminder - Interiors - Unveild | 18 | 61.1% | 5.6% | £0.00 | 0 |
| Customer Winback - Interiors | 34 | 38.2% | 0.0% | £0.00 | 0 |
| Browse Abandonment - Interiors - Unveild | 3 | 33.3% | 0.0% | £0.00 | 0 |
| Nursery Flow - Interiors | 21 | 52.4% | 0.0% | £0.00 | 0 |
| + 2 more flows |
| Total | 156 | | | £110.00 | 1 |
Products
Sales by Product Type Shopify
| Product Type | Revenue | Units | % of Rev |
|---|
| Sheepskin Beanbags | £1,590 | 4 | 21.9% |
| Single Sheepskin Rug | £1,003 | 18 | 13.8% |
| Other | £850 | 8 | 11.7% |
| Sheepskin Cushions | £746 | 13 | 10.3% |
| Double Sheepskin Rug | £732 | 6 | 10.1% |
| Quatro Sheepskin Rug | £643 | 3 | 8.8% |
| British Rarebreed Sheepskin Rug | £452 | 4 | 6.2% |
| Sheepskin Seat Pads | £340 | 14 | 4.7% |
| Cowhide Cushion | £316 | 5 | 4.3% |
| Hot Water Bottles | £236 | 5 | 3.2% |
| Throws & Blankets | £177 | 2 | 2.4% |
| Tibetan Sheepskin Rug | £174 | 2 | 2.4% |
| Brush | £14 | 1 | 0.2% |
Sales by Product Shopify
| Product | Units | 7d Avg/Day | 30d Avg/Day | Stock | Revenue | Type |
|---|
| Sheepskin Beanbag - Cream | 1 | 0.1 | 0.0 | 0 | £575 | Sheepskin Beanbags |
| Giant Tibetan Sheepskin Beanbag | 1 | 0.1 | 0.0 | 1 | £525 | Sheepskin Beanbags |
| Sheepskin Blanket - Taupe | 2 | 0.3 | 0.1 | 0 | £510 | Other |
| Quatro Sheepskin Rug - Cream | 2 | 0.6 | 0.3 | 148 | £458 | Quatro Sheepskin Rug |
| Sheepskin Cushion - Cream | 7 | 2.0 | 2.6 | 234 | £399 | Sheepskin Cushions |
| Double Shearling Rug - Moonlight | 2 | 0.4 | 0.7 | 424 | £299 | Double Sheepskin Rug |
| Large Shearling Beanbag - White | 1 | 0.1 | 0.0 | 0 | £295 | Sheepskin Beanbags |
| Sheepskin Blanket - White | 1 | 0.1 | 0.0 | 0 | £265 | Other |
| Shearling Cushion - Moonlight | 3 | 2.4 | 2.7 | 158 | £237 | Sheepskin Cushions |
| Single Sheepskin Rug - Taupe | 4 | 0.6 | 0.1 | 0 | £215 | Single Sheepskin Rug |
| Double Sheepskin Rug - Taupe | 2 | 0.3 | 0.1 | 0 | £214 | Double Sheepskin Rug |
| Square Sheepskin Pouffe - Cream | 1 | 0.4 | 0.2 | 0 | £195 | Sheepskin Beanbags |
| Cowhide Cushion Tricolour - Medium | 3 | 0.4 | 0.1 | 0 | £195 | Other |
| Quatro Sheepskin Rug - Taupe | 1 | 0.1 | 0.2 | 0 | £185 | Quatro Sheepskin Rug |
| Sheepskin Seat Pad - Taupe | 7 | 2.0 | 1.5 | 218 | £165 | Sheepskin Seat Pads |
| + 36 more products |