Daily KPI Report
Hyde & Hare
Wednesday, 29 July 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — July 2026 Shopify Shopify Triple Whale Triple Whale

Day 29 of 31 (94% of month)

Revenue £84,226 of £106,910
Paced target: £100,013 -15.8% vs pace
Projected EOM: £90,035
Ad Spend £13,184 of £14,896
Paced target: £13,935 -5.4% vs pace
Projected EOM: £14,093
MTD Blended ROAS
7.00x
MTD Orders
467
View Full Forecast Dashboard →
Yesterday

Wednesday

Daily performance snapshot. Deltas vs previous day (Tue 28 Jul). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£3,204
+0.8% vs prev
Orders Shopify
16
-38.5% vs prev
AOV Shopify
£200.25
+63.9% vs prev
Blended ROAS Triple Whale
8.50x
+3.8% vs prev
Ad Spend Triple Whale
£377
-21.1% vs prev
NC CPA Triple Whale
£26.91
+12.7% vs prev
NC ROAS Triple Whale
7.55x
+12.4% vs prev
Meta ROAS TW Linear
0.79x
-43.8% vs prev
Google ROAS TW Linear
9.87x
+20.9% vs prev
Meta Spend Triple Whale
£149
-0.9% vs prev
Google Spend Triple Whale
£219
-31.3% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC3.4%3.7%-0.3pp
ATC → Purchase42.1%42.5%-0.4pp
Session → Purchase1.4%1.6%-0.2pp
Sessions
1,128
Add to Cart
38
Purchases
16
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,128
+11.4% vs prev
Unique Visitors Triple Whale
778
+9.1% vs prev
Bounce Rate Triple Whale
75.6%
+3.4% vs prev
7d Avg Sessions Triple Whale
1,013
+0.0% vs prev
1,1661,080993907820WedThuFriSunMonTueWed8209291,0131,1661,0251,0131,128
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Wed 22 Jul82058313£1,6161.59%
Thu 23 Jul92962421£4,1932.26%
Fri 24 Jul1,01371420£3,5391.97%
Sun 26 Jul1,16676618£5,1881.54%
Mon 27 Jul1,02567718£3,1701.76%
Tue 28 Jul1,01371326£3,9142.57%
Wed 29 Jul (today)1,12877816£3,2041.42%
7d Total7,0944,855132£24,8231.86%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

2 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£2,904£3,546£3,204£11,342
Orders16.118.916-
Ad Spend£455£461£377-
Blended ROAS7.00x7.69x8.50x-
7-Day Revenue Trend
07-22£1,61607-23£4,19307-24£3,53907-26£5,18807-27£3,17007-28£3,91407-29£3,204
Customers

New vs Returning Shopify Shopify

New 88%
Returning 13%
SegmentOrdersvs Prev
New14-17.6%
Returning2-60.0%
Total16-38.5%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 67%
Direct 10%
Organic/Social 10%
5%
4%
3%
Google Ads: £2,161
Direct: £325
Organic/Social: £323
Klaviyo: £168
Meta Ads: £117
trustpilot: £110
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,161£2199.87x67.4%14-16.9%
Direct£325--10.1%1-
Organic/Social£323--10.1%3-21.0%
Klaviyo£168--5.2%3-58.3%
Meta Ads£117£1490.79x3.7%3-44.2%
trustpilot£110--3.4%1-
Total£3,204£3778.50x100%16
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Tue 28 Jul).

Meta Spend Meta
£149
-0.7% vs prev
TW Orders TW Linear
3
-40.0% vs prev
TW Revenue TW Linear
£117
-44.2% vs prev
TW ROAS TW Linear
0.79x
-43.8% vs prev
CPA TW Linear
£49.64
+65.4% vs prev
CTR Meta
2.52%
+5.7% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold & Warm | Sales | GWP Rug | Jul '26£781£79-0.4%1.01x£15.413.37%
CS | Cold/Warm/Hot | Purchases | Evergreen£392£380.98x£8.371.87%
CS | Sales | Cold & Warm | Test 14/4/26£140£0-£20.232.04%
CS | Warm | Sales | Remarketing | DPA | Interiors£100£0-£15.961.50%
CS | Warm | Sales | Remarketing | Interiors£80£0-100.0%-£12.331.90%
Total£1493£1170.79x£12.742.52%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Sheepskin Rugs £70 2 £165 £329 4.71x 2 £159 £318 4.55x
CS | Shopping | High | Interiors £62 0 £0 £0 - 0 £0 £0 -
CS | Performance Max | Zombie/Dead SKUs £35 2 £148 £296 8.50x 3 £41 £124 3.54x
CS | Performance Max | Interiors | Sheepskin | UK £23 2 £109 £217 9.32x 2 £46 £92 3.95x
CS | Performance Max | Interiors | Cowhide | UK £15 0 £0 £0 - 2 £121 £242 16.59x
CS | Shopping | High | Interiors | Dupe Feed £10 1 £711 £711 73.22x 1 £711 £711 73.22x
Total £215 7 £222 £1,553 7.23x 10 £149 £1,486 6.92x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £4 0 £0 £0 - 4 £169 £675 164.63x
CS | Search | Brand | Worldwide £0 0 £0 £0 - 0 £0 £0 -
Total £4 0 £0 £0 - 4 £169 £675 164.23x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £159.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Browse Abandonment - Interiors4045.0%7.5%£159.001
Abandoned Cart Reminder - Interiors - Unveild1157.6%9.1%£0.000
Welcome Flow - Interiors - Unveild1154.5%0.0%£0.000
Welcome Flow - Interiors2955.2%6.9%£0.000
Abandoned Cart Reminder - Interiors450.0%0.0%£0.000
Customer Winback - Interiors1764.7%0.0%£0.000
Browse Abandonment - Interiors - Unveild955.6%11.1%£0.000
Nursery Flow - Interiors3450.0%0.0%£0.000
Cross-sell Unveild Flow1931.6%5.3%£0.000
Loyalty Lion - Post Purchase837.5%12.5%£0.000
+ 2 more flows
Total185£159.001
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Single Sheepskin Rug£1,3431736.1%
Cowhide Rug£650217.5%
British Rarebreed Sheepskin Rug£30538.2%
Tibetan Sheepskin Rug£29517.9%
Quatro Sheepskin Rug£27917.5%
Sheepskin Cushions£21735.8%
Double Sheepskin Rug£15914.3%
Hot Water Bottles£13823.7%
Sheepskin Seat Pads£12843.4%
Icelandic Sheepskins£11913.2%
Other£8542.3%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Sheepskin Rug - Grey101.40.454£790Single Sheepskin Rug
Cowhide Rug - Brown & White (250cm x 190cm)10.10.00£325Cowhide Rug
Cowhide Rug - Brown (200cm x 180cm)10.10.00£325Cowhide Rug
Quatro Tibetan Sheepskin Rug - Ivory10.30.18£295Tibetan Sheepskin Rug
Quatro Shearling Rug - Oatmeal10.30.224£279Quatro Sheepskin Rug
Rarebreed British Sheepskin Rug30.90.40£265British Rarebreed Sheepskin Rug
Sheepskin Rug - Cream34.02.6361£237Single Sheepskin Rug
Double Sheepskin Rug - Ivory10.40.248£159Double Sheepskin Rug
Sheepskin Cushion - Cream21.61.1205£138Sheepskin Cushions
Sheepskin Hot Water Bottle - Cream20.40.181£138Hot Water Bottles
Rarebreed New Zealand Sheepskin Rug10.30.30£125British Rarebreed Sheepskin Rug
Rarebreed Icelandic Sheepskin - Taupe10.40.29£119Icelandic Sheepskins
Sheepskin Rug - Chocolate10.30.274£79Single Sheepskin Rug
Sheepskin Rug - Oyster10.71.1361£79Single Sheepskin Rug
Shearling Cushion - Moonlight11.31.0112£79Sheepskin Cushions
+ 5 more products
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