Daily KPI Report
Hyde & Hare
Thursday, 1 October 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — October 2026 Shopify Shopify Triple Whale Triple Whale

Day 1 of 31 (3% of month)

Revenue £5,632 of £201,140
Paced target: £6,488 -13.2% vs pace
Projected EOM: £174,607
Ad Spend £709 of £29,286
Paced target: £945 -25.0% vs pace
Projected EOM: £21,974
MTD Blended ROAS
8.13x
MTD Orders
33
View Full Forecast Dashboard →
Yesterday

Thursday

Daily performance snapshot. Deltas vs previous day (Wed 30 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£5,632
-6.4% vs prev
Orders Shopify
33
-36.5% vs prev
AOV Shopify
£170.68
+47.4% vs prev
Blended ROAS Triple Whale
8.13x
-16.3% vs prev
Ad Spend Triple Whale
£709
-4.0% vs prev
NC CPA Triple Whale
£33.75
+28.0% vs prev
NC ROAS Triple Whale
5.71x
+2.3% vs prev
Meta ROAS TW Linear
2.70x
+43.9% vs prev
Google ROAS TW Linear
5.69x
-53.0% vs prev
Meta Spend Triple Whale
£413
-4.0% vs prev
Google Spend Triple Whale
£287
-4.0% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC3.6%3.3%+0.3pp
ATC → Purchase44.4%40.9%+3.5pp
Session → Purchase1.6%1.3%+0.2pp
Sessions
1,756
Add to Cart
63
Purchases
28
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,756
-17.4% vs prev
Unique Visitors Triple Whale
1,152
-16.9% vs prev
Bounce Rate Triple Whale
69.4%
+13.9% vs prev
7d Avg Sessions Triple Whale
2,084
+0.0% vs prev
2,7622,4992,2351,9721,708FriSatSunMonTueWedThu1,7082,1882,7621,8582,1892,1261,756
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Fri 25 Sept1,7081,14733£7,8011.93%
Sat 26 Sept2,1881,48638£6,1891.74%
Sun 27 Sept2,7621,84645£8,2401.63%
Mon 28 Sept1,8581,30834£6,4051.83%
Tue 29 Sept2,1891,49737£6,4541.69%
Wed 30 Sept2,1261,38652£7,1712.45%
Thu 1 Oct (today)1,7561,15233£5,6321.88%
7d Total14,5879,822272£47,8921.86%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

30 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£5,632£6,842£5,632£6,517
Orders33.038.933-
Ad Spend£709£840£709-
Blended ROAS8.13x8.14x8.13x-
7-Day Revenue Trend
09-25£7,80109-26£6,18909-27£8,24009-28£6,40509-29£6,45409-30£7,17110-01£5,632
Customers

New vs Returning Shopify Shopify

New 64%
Returning 33%
SegmentOrdersvs Prev
New21-22.2%
Returning11-42.1%
Total33-36.5%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 28%
Organic/Social 24%
Meta Ads 19%
Direct 8%
7%
6%
4%
2%
Google Ads: £1,635
Organic/Social: £1,409
Meta Ads: £1,114
Direct: £473
Influencers: £407
Klaviyo: £318
Pinterest Ads: £231
Excluded: £120
shop_app: £56
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£1,635£2875.69x28.4%16-54.9%
Organic/Social£1,409--24.4%13+12.8%
Meta Ads£1,114£4132.70x19.3%15+38.2%
Direct£473--8.2%1-
Influencers£407--7.1%8+155.2%
Klaviyo£318--5.5%6-60.3%
Pinterest Ads£231--4.0%2-
Excluded£120--2.1%2-77.6%
shop_app£56--1.0%2-
Total£5,762£7098.13x100%33
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Wed 30 Sept).

Meta Spend Meta
£413
-3.9% vs prev
TW Orders TW Linear
15
+15.4% vs prev
TW Revenue TW Linear
£1,114
+38.2% vs prev
TW ROAS TW Linear
2.70x
+43.8% vs prev
CPA TW Linear
£27.53
-16.7% vs prev
CTR Meta
2.74%
+5.5% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£28910£753+20.6%2.61x£15.252.51%
CS | Cold & Warm | Purchases | Seat Pads£1045£360+217.8%3.46x£24.533.96%
CS | Warm | Sales | Remarketing | Interiors£100£0-£19.711.72%
CS | Warm | Sales | Remarketing | DPA | Interiors£100£0-£15.342.29%
Total£41315£1,1142.70x£16.972.74%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £115 4 £148 £593 5.15x 3 £141 £424 3.68x
CS | Search | Sheepskin Rugs £64 0 £0 £0 - 3 £157 £470 7.34x
CS | Performance Max | Interiors | Sheepskin | UK £39 1 £79 £79 2.03x 2 £43 £86 2.21x
CS | Performance Max | Interiors | Cowhide | UK £28 0 £0 £0 - 1 £26 £26 0.94x
CS | Performance Max | Zombie/Dead SKUs £19 1 £720 £720 38.07x 3 £152 £457 24.17x
CS | Shopping | High | Interiors | Dupe Feed £11 0 £0 £0 - 0 £0 £0 -
CS | Shopping | Low | Interiors £0 0 £0 £0 - 0 £0 £0 -
Total £276 6 £232 £1,392 5.05x 12 £122 £1,464 5.30x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £9 2 £82 £164 19.14x 4 £43 £171 19.98x
CS | Search | Brand | Worldwide £3 0 £0 £0 - 0 £0 £0 -
Total £11 2 £82 £164 14.55x 4 £43 £171 15.20x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £376.20 total.

FlowRecipientsOpen RateClick RateRevenueConv
Customer Winback - Interiors20953.6%2.9%£291.202
Abandoned Cart Reminder - Interiors1428.6%0.0%£85.001
Welcome Flow - Interiors - Unveild6144.3%1.6%£0.000
Welcome Flow - Interiors15032.1%0.7%£0.000
Abandoned Checkout - Interiors633.3%16.7%£0.000
Browse Abandonment - Interiors18451.6%3.3%£0.000
Browse Abandonment - Interiors - Unveild5950.8%1.7%£0.000
Nursery Flow - Interiors4852.1%0.0%£0.000
Cross-sell Unveild Flow4951.0%4.1%£0.000
Abandoned Checkout - Interiors - Unveild966.7%11.1%£0.000
+ 7 more flows
Total825£376.203
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Single Sheepskin Rug£1,2501619.9%
Sheepskin Seat Pads£1,1182217.8%
Sheepskin Pouffe£975315.5%
Sexto Sheepskin Rug£790212.6%
Sheepskin Cushions£57289.1%
Quatro Sheepskin Rug£55828.9%
Cowhide Rug£29514.7%
Tibetan Sheepskin Rug£23823.8%
Hot Water Bottles£20733.3%
Double Sheepskin Rug£16312.6%
British Rarebreed Sheepskin Rug£12812.0%
Other£070.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Sheepskin Rug - Cream67.04.2671£474Single Sheepskin Rug
Sexto Sheepskin Rug - Cream10.40.349£395Sexto Sheepskin Rug
Sexto Sheepskin Rug - Vole10.30.112£395Sexto Sheepskin Rug
Circular Sheepskin Pouffe Circular - Cream10.10.15£325Sheepskin Pouffe
Square Shearling Pouffe - Moonlight10.10.038£325Sheepskin Pouffe
Circle Shearling Pouffe - Moonlight10.10.178£325Sheepskin Pouffe
Cowhide Rug - Grey (200cm x 180cm)10.10.00£295Cowhide Rug
Square Padded Sheepskin Seat Pad - Taupe51.90.478£295Sheepskin Seat Pads
Quatro Sheepskin Rug - Oyster10.60.3236£279Quatro Sheepskin Rug
Quatro Sheepskin Rug - White10.30.142£279Quatro Sheepskin Rug
Tibetan Sheepskin Rug - White & Brown20.40.415£238Tibetan Sheepskin Rug
Sheepskin Rug - Oyster33.31.9671£237Single Sheepskin Rug
Circle Sheepskin Seat Pad - Pure White61.00.2183£234Sheepskin Seat Pads
Sheepskin Cushion - Cream32.00.8360£207Sheepskin Cushions
Square Padded Shearling Seat Pad - Cream30.60.1135£177Sheepskin Seat Pads
+ 20 more products
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