Shopify Shopify Shopify Day 29 of 30 (97% of month)
Daily performance snapshot. Deltas vs previous day (Sun 28 Jun). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
| Stage | Today | 30d Avg | Delta |
|---|---|---|---|
| Session → ATC | 3.9% | 3.9% | +0.0pp |
| ATC → Purchase | 45.5% | 42.5% | +2.9pp |
| Session → Purchase | 1.8% | 1.7% | +0.1pp |
Sessions and visitors from Triple Whale pixel. 7-day trend.
| Day | Sessions | Visitors | Orders | Revenue | Conv Rate |
|---|---|---|---|---|---|
| Tue 23 Jun | 2,131 | 1,327 | 49 | £7,032 | 2.30% |
| Wed 24 Jun | 1,512 | 912 | 40 | £8,056 | 2.65% |
| Thu 25 Jun | 761 | 507 | 11 | £2,217 | 1.45% |
| Fri 26 Jun | 1,034 | 731 | 19 | £7,217 | 1.84% |
| Sat 27 Jun | 845 | 540 | 19 | £4,749 | 2.25% |
| Sun 28 Jun | 1,060 | 744 | 14 | £1,981 | 1.32% |
| Mon 29 Jun (today) | 842 | 577 | 17 | £3,446 | 2.02% |
| 7d Total | 8,185 | 5,338 | 169 | £34,698 | 2.06% |
Shopify 1 days remaining in month. How today's pace compares to what's needed.
| Metric | MTD Daily Avg | 7-Day Avg | Yesterday | Needed / Day |
|---|---|---|---|---|
| Revenue | £3,398 | £4,957 | £3,446 | £295 |
| Orders | 18.4 | 24.1 | 17 | - |
| Ad Spend | £488 | £403 | £500 | - |
| Blended ROAS | 7.57x | 12.29x | 6.90x | - |
Shopify| Segment | Orders | vs Prev |
|---|---|---|
| New | 8 | -11.1% |
| Returning | 7 | +16.7% |
| Total | 17 | +21.4% |
Total Sales revenue attributed by channel using Triple Whale's Linear model.
| Channel | Revenue | Spend | ROAS | % of Rev | Orders | vs Prev |
|---|---|---|---|---|---|---|
| Klaviyo | £1,840 | - | - | 53.4% | 9 | +401.2% |
| Google Ads | £744 | £388 | 1.92x | 21.6% | 12 | +0.5% |
| Organic/Social | £389 | - | - | 11.3% | 6 | -14.6% |
| Meta Ads | £377 | £103 | 3.65x | 10.9% | 7 | +23.1% |
| DM Brochure | £71 | - | - | 2.1% | 1 | - |
| shop_app | £25 | - | - | 0.7% | 1 | - |
| Excluded | £0 | - | - | 0.0% | 1 | - |
| Total | £3,446 | £500 | 6.90x | 100% | 17 |
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sun 28 Jun).
| Campaign | Spend | TW Orders | TW Revenue | TW ROAS | CPM | CTR |
|---|---|---|---|---|---|---|
| £40 | 2 | £75 | 1.88x | £9.91 | 1.66% | |
| £32 | 1 | £39-83.5% | 1.21x | £20.27 | 2.71% | |
| £15 | 2 | £184+322.3% | 12.51x | £18.83 | 2.94% | |
| £9 | 1 | £26 | 3.03x | £12.00 | 1.79% | |
| £8 | 1 | £53 | 6.71x | £12.11 | 1.70% | |
| Total | £103 | 7 | £377 | 3.65x | £13.30 | 2.02% |
No campaigns sent yesterday.
Automated flow revenue yesterday: £0.00 total.
| Flow | Recipients | Open Rate | Click Rate | Revenue | Conv |
|---|---|---|---|---|---|
| 11 | 54.5% | 18.2% | £0.00 | 0 | |
| 13 | 38.5% | 15.4% | £0.00 | 0 | |
| 33 | 51.5% | 6.1% | £0.00 | 0 | |
| 20 | 35.0% | 10.0% | £0.00 | 0 | |
| 5 | 100.0% | 20.0% | £0.00 | 0 | |
| 4 | 75.0% | 25.0% | £0.00 | 0 | |
| 74 | 55.4% | 0.0% | £0.00 | 0 | |
| 13 | 38.5% | 0.0% | £0.00 | 0 | |
| 26 | 44.0% | 0.0% | £0.00 | 0 | |
| 3 | 66.7% | 0.0% | £0.00 | 0 | |
| + 1 more flows | |||||
| Total | 208 | £0.00 | 0 | ||
Shopify| Product Type | Revenue | Units | % of Rev |
|---|---|---|---|
| Double Sheepskin Rug | £636 | 4 | 29.0% |
| Single Sheepskin Rug | £549 | 8 | 25.0% |
| Sheepskin Seat Pads | £446 | 14 | 20.3% |
| Sheepskin Cushions | £286 | 4 | 13.0% |
| Other | £265 | 5 | 12.1% |
| Brush | £14 | 1 | 0.6% |
Shopify| Product | Units | 7d Avg/Day | 30d Avg/Day | Stock | Revenue | Type |
|---|---|---|---|---|---|---|
| 1 | 0.4 | 0.1 | 0 | £265 | Other | |
| 1 | 0.3 | 0.2 | 51 | £159 | Double Sheepskin Rug | |
| 1 | 0.1 | 0.3 | 238 | £159 | Double Sheepskin Rug | |
| 1 | 0.4 | 0.8 | 238 | £159 | Double Sheepskin Rug | |
| 1 | 0.4 | 0.3 | 115 | £159 | Double Sheepskin Rug | |
| 2 | 0.4 | 1.8 | 468 | £158 | Single Sheepskin Rug | |
| 2 | 0.3 | 0.1 | 64 | £158 | Single Sheepskin Rug | |
| 2 | 0.3 | 0.1 | 51 | £118 | Sheepskin Seat Pads | |
| 2 | 0.9 | 0.2 | 0 | £103 | Single Sheepskin Rug | |
| 4 | 2.4 | 0.6 | 32 | £100 | Sheepskin Seat Pads | |
| 4 | 1.1 | 0.3 | 42 | £100 | Sheepskin Seat Pads | |
| 1 | 0.4 | 0.7 | 468 | £79 | Single Sheepskin Rug | |
| 1 | 3.0 | 2.8 | 139 | £79 | Sheepskin Cushions | |
| 2 | 2.3 | 2.1 | 86 | £78 | Sheepskin Seat Pads | |
| 1 | 0.3 | 0.2 | 81 | £69 | Sheepskin Cushions | |
| + 6 more products | ||||||