Shopify Shopify Shopify Day 17 of 31 (55% of month)
Daily performance snapshot. Deltas vs previous day (Sun 16 Aug). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
| Stage | Today | 30d Avg | Delta |
|---|---|---|---|
| Session → ATC | 4.9% | 4.6% | +0.3pp |
| ATC → Purchase | 39.6% | 39.7% | -0.0pp |
| Session → Purchase | 1.9% | 1.8% | +0.1pp |
Sessions and visitors from Triple Whale pixel. 7-day trend.
| Day | Sessions | Visitors | Orders | Revenue | Conv Rate |
|---|---|---|---|---|---|
| Sun 9 Aug | 1,772 | 1,216 | 41 | £5,979 | 2.31% |
| Mon 10 Aug | 2,139 | 1,350 | 44 | £8,191 | 2.06% |
| Tue 11 Aug | 1,371 | 885 | 35 | £6,428 | 2.55% |
| Wed 12 Aug | 1,366 | 892 | 36 | £4,884 | 2.64% |
| Thu 13 Aug | 1,448 | 956 | 27 | £5,000 | 1.86% |
| Fri 14 Aug | 1,404 | 820 | 27 | £5,280 | 1.92% |
| Mon 17 Aug (today) | 2,268 | 1,620 | 45 | £8,305 | 1.98% |
| 7d Total | 11,768 | 7,739 | 255 | £44,066 | 2.17% |
Shopify 14 days remaining in month. How today's pace compares to what's needed.
| Metric | MTD Daily Avg | 7-Day Avg | Yesterday | Needed / Day |
|---|---|---|---|---|
| Revenue | £6,483 | £6,295 | £8,305 | £8,176 |
| Orders | 37.2 | 36.4 | 45 | - |
| Ad Spend | £714 | £757 | £849 | - |
| Blended ROAS | 9.31x | 8.32x | 9.80x | - |
Shopify| Segment | Orders | vs Prev |
|---|---|---|
| New | 31 | +10.7% |
| Returning | 12 | +71.4% |
| Total | 45 | +36.4% |
Total Sales revenue attributed by channel using Triple Whale's Linear model.
| Channel | Revenue | Spend | ROAS | % of Rev | Orders | vs Prev |
|---|---|---|---|---|---|---|
| Google Ads | £3,877 | £448 | 8.65x | 46.6% | 32 | +83.2% |
| Meta Ads | £1,861 | £391 | 4.75x | 22.4% | 25 | +69.4% |
| Organic/Social | £1,729 | - | - | 20.8% | 16 | +32.7% |
| Klaviyo | £518 | - | - | 6.2% | 10 | -32.9% |
| Influencers | £332 | - | - | 4.0% | 4 | +286.2% |
| Total | £8,317 | £849 | 9.80x | 100% | 45 |
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sun 16 Aug).
| Campaign | Spend | TW Orders | TW Revenue | TW ROAS | CPM | CTR |
|---|---|---|---|---|---|---|
| £206 | 14 | £1,300+73.7% | 6.32x | £15.56 | 4.67% | |
| £128 | 5 | £166-18.5% | 1.29x | £14.76 | 2.29% | |
| £34 | 2 | £132 | 3.85x | £23.43 | 3.42% | |
| £13 | 1 | £5 | 0.42x | £16.41 | 3.74% | |
| £11 | 0 | £0-100.0% | - | £15.52 | 1.95% | |
| Total | £392 | 25 | £1,861 | 4.75x | £15.77 | 3.66% |
No campaigns sent yesterday.
Automated flow revenue yesterday: £439.45 total.
| Flow | Recipients | Open Rate | Click Rate | Revenue | Conv |
|---|---|---|---|---|---|
| 96 | 45.8% | 4.2% | £237.15 | 1 | |
| 142 | 45.8% | 0.7% | £135.15 | 1 | |
| 25 | 52.0% | 0.0% | £67.15 | 1 | |
| 54 | 50.0% | 0.0% | £0.00 | 0 | |
| 27 | 44.4% | 3.7% | £0.00 | 0 | |
| 28 | 42.9% | 0.0% | £0.00 | 0 | |
| 63 | 41.7% | 4.8% | £0.00 | 0 | |
| 35 | 62.9% | 8.6% | £0.00 | 0 | |
| 18 | 27.8% | 0.0% | £0.00 | 0 | |
| 21 | 47.6% | 4.8% | £0.00 | 0 | |
| + 6 more flows | |||||
| Total | 546 | £439.45 | 3 | ||
Shopify| Product Type | Revenue | Units | % of Rev |
|---|---|---|---|
| Single Sheepskin Rug | £1,716 | 22 | 18.7% |
| Sheepskin Beanbags | £1,590 | 2 | 17.3% |
| Double Sheepskin Rug | £1,282 | 8 | 14.0% |
| Quatro Sheepskin Rug | £1,096 | 4 | 11.9% |
| Sheepskin Seat Pads | £1,064 | 26 | 11.6% |
| Cowhide Rug | £915 | 3 | 10.0% |
| Sexto Sheepskin Rug | £799 | 2 | 8.7% |
| Sheepskin Cushions | £454 | 6 | 4.9% |
| British Rarebreed Sheepskin Rug | £125 | 1 | 1.4% |
| Tibetan Sheepskin Rug | £119 | 1 | 1.3% |
| Brush | £27 | 2 | 0.3% |
| Other | £0 | 6 | 0.0% |
Shopify| Product | Units | 7d Avg/Day | 30d Avg/Day | Stock | Revenue | Type |
|---|---|---|---|---|---|---|
| 2 | 0.6 | 0.4 | 46 | £1,590 | Sheepskin Beanbags | |
| 11 | 6.3 | 5.2 | 300 | £857 | Single Sheepskin Rug | |
| 11 | 5.9 | 5.5 | 39 | £429 | Sheepskin Seat Pads | |
| 1 | 0.1 | 0.0 | 11 | £404 | Sexto Sheepskin Rug | |
| 1 | 0.4 | 0.3 | 66 | £395 | Sexto Sheepskin Rug | |
| 1 | 0.1 | 0.0 | 0 | £325 | Cowhide Rug | |
| 2 | 0.4 | 0.3 | 25 | £318 | Double Sheepskin Rug | |
| 4 | 2.3 | 1.1 | 52 | £316 | Single Sheepskin Rug | |
| 4 | 3.1 | 1.9 | 69 | £316 | Sheepskin Cushions | |
| 1 | 0.1 | 0.0 | 0 | £295 | Cowhide Rug | |
| 1 | 0.1 | 0.0 | 0 | £295 | Cowhide Rug | |
| 1 | 0.4 | 0.3 | 127 | £279 | Quatro Sheepskin Rug | |
| 1 | 0.6 | 0.1 | 34 | £279 | Quatro Sheepskin Rug | |
| 1 | 0.7 | 0.3 | 127 | £279 | Quatro Sheepskin Rug | |
| 1 | 0.4 | 0.1 | 6 | £259 | Quatro Sheepskin Rug | |
| + 22 more products | ||||||