Daily KPI Report
Hyde & Hare
Tuesday, 30 June 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — June 2026 Shopify Shopify Triple Whale Triple Whale

Day 30 of 30 (100% of month)

Revenue £100,415 of £98,840
Paced target: £98,840 +1.6% vs pace
Projected EOM: £100,415
Ad Spend £14,577 of £14,745
Paced target: £14,745 -1.1% vs pace
Projected EOM: £14,577
MTD Blended ROAS
7.52x
MTD Orders
551
View Full Forecast Dashboard →
Yesterday

Tuesday

Daily performance snapshot. Deltas vs previous day (Mon 29 Jun). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£1,949
-42.1% vs prev
Orders Shopify
16
-5.9% vs prev
AOV Shopify
£121.78
-38.5% vs prev
Blended ROAS Triple Whale
5.79x
-16.0% vs prev
Ad Spend Triple Whale
£417
-16.6% vs prev
NC CPA Triple Whale
£69.47
+25.0% vs prev
NC ROAS Triple Whale
3.38x
+74.2% vs prev
Meta ROAS TW Linear
0.25x
-93.2% vs prev
Google ROAS TW Linear
2.34x
+21.7% vs prev
Meta Spend Triple Whale
£144
+38.3% vs prev
Google Spend Triple Whale
£264
-31.8% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC4.5%3.9%+0.6pp
ATC → Purchase27.5%41.7%-14.2pp
Session → Purchase1.2%1.6%-0.4pp
Sessions
887
Add to Cart
40
Purchases
11
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
887
+5.3% vs prev
Unique Visitors Triple Whale
568
-1.6% vs prev
Bounce Rate Triple Whale
67.6%
-4.4% vs prev
7d Avg Sessions Triple Whale
992
+0.0% vs prev
1,5121,3241,137949761WedThuFriSatSunMonTue1,5127611,0348451,060842887
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Wed 24 Jun1,51291240£8,0562.65%
Thu 25 Jun76150711£2,2171.45%
Fri 26 Jun1,03473119£7,2171.84%
Sat 27 Jun84554019£4,7492.25%
Sun 28 Jun1,06074414£1,9811.32%
Mon 29 Jun84257717£3,4462.02%
Tue 30 Jun (today)88756816£1,9491.80%
7d Total6,9414,579136£29,6141.96%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

0 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterday
Revenue£3,347£4,231£1,949
Orders18.419.416
Ad Spend£486£410£417
Blended ROAS7.52x10.32x5.79x
7-Day Revenue Trend
06-24£8,05606-25£2,21706-26£7,21706-27£4,74906-28£1,98106-29£3,44606-30£1,949
Customers

New vs Returning Shopify Shopify

New 38%
Returning 44%
SegmentOrdersvs Prev
New6-25.0%
Returning7+0.0%
Total16-5.9%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Organic/Social 43%
Google Ads 26%
Klaviyo 15%
Excluded 15%
1%
Organic/Social: £1,032
Google Ads: £617
Klaviyo: £358
Excluded: £354
Meta Ads: £36
Influencers: £16
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Organic/Social£1,032--42.8%8+165.1%
Google Ads£617£2642.34x25.6%9-17.1%
Klaviyo£358--14.8%5-80.5%
Excluded£354--14.7%5-
Meta Ads£36£1440.25x1.5%2-90.6%
Influencers£16--0.7%1-
Total£2,413£4175.79x100%16
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Mon 29 Jun).

Meta Spend Meta
£144
+38.4% vs prev
TW Orders TW Linear
2
-71.4% vs prev
TW Revenue TW Linear
£36
-90.6% vs prev
TW ROAS TW Linear
0.25x
-93.2% vs prev
CPA TW Linear
£71.80
+384.3% vs prev
CTR Meta
1.39%
-31.1% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£591£16-79.0%0.27x£6.140.79%
CS | Cold & Warm | Sales | GWP Cushion | 15/5/26£430£0-100.0%-£19.163.05%
CS | Sales | Cold & Warm | Test 14/4/26£180£0-100.0%-£19.263.06%
CS | Warm | Sales | Remarketing | Interiors£120£0-100.0%-£15.432.44%
CS | Warm | Sales | Remarketing | DPA | Interiors£111£20-25.0%1.76x£16.081.01%
Total£1442£360.25x£10.021.39%
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £71.10 total.

FlowRecipientsOpen RateClick RateRevenueConv
Nursery Flow - Interiors1758.8%0.0%£71.101
Welcome Flow - Interiors - Unveild1163.6%0.0%£0.000
Abandoned Cart Reminder - Interiors911.1%0.0%£0.000
Browse Abandonment - Interiors6546.2%3.1%£0.000
Abandoned Cart Reminder - Interiors - Unveild540.0%0.0%£0.000
Customer Winback - Interiors2425.0%0.0%£0.000
Browse Abandonment - Interiors - Unveild1637.5%6.3%£0.000
Cross-sell Unveild Flow1060.0%0.0%£0.000
Loyalty Lion - Post Purchase366.7%0.0%£0.000
Loyalty Lion - £20 Discount475.0%25.0%£0.000
+ 4 more flows
Total176£71.101
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Cowhide Rug£650224.7%
Single Sheepskin Rug£474618.0%
Sheepskin Cushions£420616.0%
Cowhide Cushion£23939.1%
British Rarebreed Sheepskin Rug£23028.7%
Throws & Blankets£21518.2%
Double Sheepskin Rug£15916.0%
Icelandic Sheepskins£11914.5%
Hot Water Bottles£7112.7%
Cashmere Socks£5512.1%
Other£060.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Cowhide Rug - Beige & White (250cm x 230cm)10.10.00£325Cowhide Rug
Cowhide Rug - Brown & White (210cm x 190cm)10.10.10£325Cowhide Rug
The Plockton Cashmere Blend Throw - Navy10.10.01£215Throws & Blankets
Cowhide Cushion Tricolour - Large21.00.30£190Cowhide Cushion
Double Sheepskin Rug - Cream10.40.8238£159Double Sheepskin Rug
Shearling Cushion - Moonlight22.92.7137£158Sheepskin Cushions
Rarebreed New Zealand Sheepskin Rug10.40.30£145British Rarebreed Sheepskin Rug
Sheepskin Cushion - Cream21.32.4229£138Sheepskin Cushions
Rarebreed Icelandic Sheepskin - Taupe10.60.313£119Icelandic Sheepskins
Rarebreed British Sheepskin Rug11.40.50£85British Rarebreed Sheepskin Rug
Sheepskin Rug - Caramel10.40.162£79Single Sheepskin Rug
Shearling Rug - Cream10.10.4101£79Single Sheepskin Rug
Sheepskin Rug - White10.30.2363£79Single Sheepskin Rug
Sheepskin Rug - Cream10.41.8466£79Single Sheepskin Rug
Sheepskin Rug - Oyster10.60.6466£79Single Sheepskin Rug
+ 8 more products
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