Daily KPI Report
Hyde & Hare
Wednesday, 9 September 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — September 2026 Shopify Shopify Triple Whale Triple Whale

Day 9 of 30 (30% of month)

Revenue £31,907 of £159,551
Paced target: £47,865 -33.3% vs pace
Projected EOM: £106,356
Ad Spend £6,432 of £20,563
Paced target: £6,169 +4.3% vs pace
Projected EOM: £21,440
MTD Blended ROAS
5.28x
MTD Orders
183
View Full Forecast Dashboard →
Yesterday

Wednesday

Daily performance snapshot. Deltas vs previous day (Tue 8 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£2,837
-27.2% vs prev
Orders Shopify
16
-5.9% vs prev
AOV Shopify
£177.30
-22.7% vs prev
Blended ROAS Triple Whale
5.43x
-11.4% vs prev
Ad Spend Triple Whale
£522
-21.0% vs prev
NC CPA Triple Whale
£43.53
-27.6% vs prev
NC ROAS Triple Whale
3.80x
-24.0% vs prev
Meta ROAS TW Linear
1.08x
-56.7% vs prev
Google ROAS TW Linear
4.46x
+12.8% vs prev
Meta Spend Triple Whale
£130
+10.5% vs prev
Google Spend Triple Whale
£384
-28.2% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC3.1%4.2%-1.0pp
ATC → Purchase38.5%40.7%-2.2pp
Session → Purchase1.2%1.7%-0.5pp
Sessions
1,251
Add to Cart
39
Purchases
15
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,251
+1.6% vs prev
Unique Visitors Triple Whale
903
+6.9% vs prev
Bounce Rate Triple Whale
72.3%
+7.7% vs prev
7d Avg Sessions Triple Whale
1,304
+0.0% vs prev
1,4141,3681,3231,2771,231ThuFriSatSunMonTueWed1,2951,2311,4141,3131,3951,2311,251
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Thu 3 Sept1,29587619£2,4011.47%
Fri 4 Sept1,23184722£5,9921.79%
Sat 5 Sept1,41492121£2,8051.49%
Sun 6 Sept1,31388021£3,2931.60%
Mon 7 Sept1,39591913£1,0930.93%
Tue 8 Sept1,23184517£4,0511.38%
Wed 9 Sept (today)1,25190316£2,8371.28%
7d Total9,1306,191129£22,4711.41%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

21 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£3,545£3,210£2,837£6,078
Orders20.318.416-
Ad Spend£715£686£522-
Blended ROAS5.28x4.68x5.43x-
7-Day Revenue Trend
09-03£2,40109-04£5,99209-05£2,80509-06£3,29309-07£1,09309-08£4,05109-09£2,837
Customers

New vs Returning Shopify Shopify

New 75%
Returning 25%
SegmentOrdersvs Prev
New12+9.1%
Returning4-33.3%
Total16-5.9%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 60%
Excluded 20%
6%
5%
4%
3%
2%
Google Ads: £1,709
Excluded: £569
Direct: £158
Meta Ads: £140
Klaviyo: £117
Influencers: £92
Organic/Social: £51
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£1,709£3844.46x60.3%11-19.1%
Excluded£569--20.1%1-
Direct£158--5.6%2-78.9%
Meta Ads£140£1301.08x5.0%3-52.2%
Klaviyo£117--4.1%3-63.6%
Influencers£92--3.2%2-4.7%
Organic/Social£51--1.8%2-87.9%
Total£2,837£5225.43x100%16
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Tue 8 Sept).

Meta Spend Meta
£130
+10.6% vs prev
TW Orders TW Linear
3
-50.0% vs prev
TW Revenue TW Linear
£140
-52.2% vs prev
TW ROAS TW Linear
1.08x
-56.7% vs prev
CPA TW Linear
£43.30
+121.1% vs prev
CTR Meta
2.23%
-12.6% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£1081£78-73.5%0.72x£12.082.20%
CS | Warm | Sales | Remarketing | DPA | Interiors£111£504.60x£16.972.81%
CS | Warm | Sales | Remarketing | Interiors£110£0-£16.852.06%
Total£1303£1401.08x£12.682.23%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £149 3 £204 £612 4.11x 4 £173 £691 4.65x
CS | Search | Sheepskin Rugs £73 2 £119 £238 3.25x 1 £80 £80 1.08x
CS | Performance Max | Zombie/Dead SKUs £58 1 £50 £50 0.86x 1 £50 £50 0.86x
CS | Performance Max | Interiors | Sheepskin | UK £55 0 £0 £0 - 0 £0 £0 -
CS | Performance Max | Interiors | Cowhide | UK £28 0 £0 £0 - 1 £12 £12 0.45x
CS | Shopping | High | Interiors | Dupe Feed £14 0 £0 £0 - 0 £0 £0 -
Total £377 6 £150 £900 2.39x 7 £119 £833 2.21x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £7 3 £283 £850 125.93x 4 £219 £876 129.83x
CS | Search | Brand | Worldwide £0 0 £0 £0 - 0 £0 £0 -
Total £7 3 £283 £850 125.41x 4 £219 £876 129.30x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £233.95 total.

FlowRecipientsOpen RateClick RateRevenueConv
Welcome Flow - Interiors4238.1%4.8%£159.001
Abandoned Checkout - Interiors1145.5%9.1%£74.951
Browse Abandonment - Interiors10164.4%4.0%£0.000
Browse Abandonment - Interiors - Unveild3959.0%7.7%£0.000
Loyalty Lion - Post Purchase366.7%33.3%£0.000
Nursery Flow - Interiors4643.5%8.7%£0.000
Customer Winback - Interiors3141.9%3.2%£0.000
Welcome Flow - Interiors - Unveild2729.6%3.7%£0.000
Loyalty Lion - Birthday10.0%0.0%£0.000
Cross-sell Unveild Flow3625.0%0.0%£0.000
+ 6 more flows
Total362£233.952
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Single Sheepskin Rug£1,2641641.7%
Cowhide Rug£590219.5%
Double Sheepskin Rug£477315.7%
Sheepskin Seat Pads£315910.4%
Tibetan Sheepskin Rug£23827.8%
Sheepskin Cushions£14824.9%
Other£020.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Sheepskin Rug - Cream63.75.4136£474Single Sheepskin Rug
Sheepskin Rug - Caramel50.70.563£395Single Sheepskin Rug
Cowhide Rug - Speckled Reddish (220cm x 180cm)10.10.00£295Cowhide Rug
Cowhide Rug - Brown & White (210cm x 150cm)10.10.00£295Cowhide Rug
Tibetan Sheepskin Rug - White & Brown20.30.421£238Tibetan Sheepskin Rug
Double Shearling Rug - Cream10.10.647£159Double Sheepskin Rug
Double Shearling Rug - Oatmeal10.30.991£159Double Sheepskin Rug
Double Sheepskin Rug - Oyster10.60.8106£159Double Sheepskin Rug
Sheepskin Rug - Oyster21.02.5136£158Single Sheepskin Rug
Sheepskin Seat Pad - Cream43.05.859£156Sheepskin Seat Pads
Tibetan Sheepskin Cushion - White10.10.142£79Sheepskin Cushions
Shearling Rug - Cream10.31.4163£79Single Sheepskin Rug
Shearling Rug - Oatmeal10.31.2113£79Single Sheepskin Rug
Sheepskin Rug - White10.30.2334£79Single Sheepskin Rug
Shearling Cushion - Mist10.40.450£69Sheepskin Cushions
+ 4 more products
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