Daily performance snapshot. Deltas vs previous day (Wed 16 Sept). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Revenue
£6,106
-1658.5% vs prev
Orders
33
-2.9% vs prev
AOV
£185.03
-1705.7% vs prev
Blended ROAS
10.63x
+14.5% vs prev
Ad Spend
£575
+15.0% vs prev
NC CPA
£31.92
-4.2% vs prev
NC ROAS
6.60x
+22.4% vs prev
Meta ROAS
4.56x
-10.1% vs prev
Google ROAS
5.64x
+17.2% vs prev
Meta Spend
£185
-9.0% vs prev
Google Spend
£381
+32.5% vs prev
Site Health
Conversion Funnel Triple Whale
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
Stage
Today
30d Avg
Delta
Session → ATC
3.9%
3.9%
+0.1pp
ATC → Purchase
43.9%
41.7%
+2.3pp
Session → Purchase
1.7%
1.6%
+0.1pp
Sessions
1,678
Add to Cart
66
Purchases
29
Traffic
Site Traffic Triple Whale
Sessions and visitors from Triple Whale pixel. 7-day trend.
Sessions
1,678
+30.3% vs prev
Unique Visitors
1,047
+10.7% vs prev
Bounce Rate
70.3%
+1.5% vs prev
7d Avg Sessions
1,530
+0.0% vs prev
Sessions
Orders
Day
Sessions
Visitors
Orders
Revenue
Conv Rate
Fri 11 Sept
1,464
1,074
24
£3,516
1.64%
Sat 12 Sept
1,529
1,063
24
£4,037
1.57%
Sun 13 Sept
1,554
1,087
30
£5,059
1.93%
Mon 14 Sept
1,401
1,011
19
£6,635
1.36%
Tue 15 Sept
1,797
1,177
29
£3,981
1.61%
Wed 16 Sept
1,288
946
34
£4,265
2.64%
Thu 17 Sept (today)
1,678
1,047
33
£6,106
1.97%
7d Total
10,711
7,405
193
£33,599
1.80%
Run Rate
Daily Averages Shopify Triple Whale
13 days remaining in month. How today's pace compares to what's needed.
Metric
MTD Daily Avg
7-Day Avg
Yesterday
Needed / Day
Revenue
£3,708
£4,800
£6,106
£7,424
Orders
24.0
27.6
33
-
Ad Spend
£656
£605
£575
-
Blended ROAS
6.43x
7.94x
10.63x
-
7-Day Revenue Trend
Customers
New vs Returning Shopify
New 52%
Returning 39%
Segment
Orders
vs Prev
New
17
+30.8%
Returning
13
+8.3%
Total
33
-2.9%
Attribution
Channel Attribution TW Linear
Total Sales revenue attributed by channel using Triple Whale's Linear model.
Google Ads 35%
Klaviyo 26%
Organic/Social 20%
Meta Ads 14%
2%
2%
1%
Google Ads: £2,147
Klaviyo: £1,578
Organic/Social: £1,229
Meta Ads: £844
Direct: £124
Pinterest Ads: £99
Influencers: £85
Channel
Revenue
Spend
ROAS
% of Rev
Orders
vs Prev
Google Ads
£2,147
£381
5.64x
35.2%
16
+55.2%
Klaviyo
£1,578
-
-
25.8%
17
+75.5%
Organic/Social
£1,229
-
-
20.1%
11
+21.0%
Meta Ads
£844
£185
4.56x
13.8%
8
-18.2%
Direct
£124
-
-
2.0%
2
-
Pinterest Ads
£99
-
-
1.6%
1
-
Influencers
£85
-
-
1.4%
1
-60.7%
Excluded
£0
-
-
0.0%
3
-100.0%
Total
£6,106
£575
10.63x
100%
33
Paid Media
Meta Ads Meta TW Linear
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Wed 16 Sept).
Meta Spend
£185
-8.9% vs prev
TW Orders
8
-33.3% vs prev
TW Revenue
£844
-18.2% vs prev
TW ROAS
4.55x
-10.1% vs prev
CPA
£23.18
+36.6% vs prev
CTR
2.23%
-2.6% vs prev
Campaign
Spend
TW Orders
TW Revenue
TW ROAS
CPM
CTR
CS | Cold/Warm/Hot | Purchases | Evergreen
£89
4
£257-28.3%
2.88x
£13.70
1.72%
CS | Cold & Warm | Purchases | Seat Pads
£74
1
£316-47.6%
4.27x
£25.10
3.33%
CS | Warm | Sales | Remarketing | Interiors
£11
0
£0
-
£19.13
2.00%
CS | Warm | Sales | Remarketing | DPA | Interiors
£11
0
£0-100.0%
-
£14.82
2.64%
Total
£185
8
£844
4.55x
£17.19
2.23%
Google
Google Ads: First Click vs Linear
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
Non-Branded Campaigns
Campaign
Spend
First Click
Linear
Conv
AOV
Revenue
ROAS
Conv
AOV
Revenue
ROAS
CS | Shopping | High | Interiors
£194
5
£273
£1,363
7.02x
5
£203
£1,014
5.23x
CS | Search | Sheepskin Rugs
£63
2
£119
£237
3.76x
4
£145
£582
9.23x
CS | Performance Max | Zombie/Dead SKUs
£35
1
£395
£395
11.43x
1
£53
£53
1.53x
CS | Performance Max | Interiors | Cowhide | UK
£31
1
£279
£279
9.14x
1
£63
£63
2.08x
CS | Performance Max | Interiors | Sheepskin | UK
£22
1
£178
£178
8.16x
1
£59
£59
2.72x
CS | Shopping | High | Interiors | Dupe Feed
£20
0
£0
£0
-
1
£79
£79
3.92x
CS | Shopping | Low | Interiors
£0
0
£0
£0
-
0
£0
£0
-
Total
£364
10
£245
£2,452
6.73x
13
£142
£1,851
5.08x
Branded Campaigns (Brand Search + Low Shopping)
Campaign
Spend
First Click
Linear
Conv
AOV
Revenue
ROAS
Conv
AOV
Revenue
ROAS
CS | Search | Brand | UK & US
£8
0
£0
£0
-
3
£99
£296
35.18x
CS | Search | Brand | Worldwide
£8
0
£0
£0
-
0
£0
£0
-
Total
£16
0
£0
£0
-
3
£99
£296
18.05x
Email
Klaviyo Campaigns Klaviyo
1 campaign sent yesterday.
Campaign
Recipients
Open Rate
Click Rate
CTOR
Revenue
Conv
Seat Pad GWP 09/26
19,860
40.8%
1.1%
2.6%
£853.09
6
Total
19,860
£853.09
6
Klaviyo Flows Klaviyo
Automated flow revenue yesterday: £517.00 total.
Flow
Recipients
Open Rate
Click Rate
Revenue
Conv
Browse Abandonment - Interiors - Unveild
25
50.4%
8.5%
£279.00
1
Welcome Flow - Interiors
69
58.0%
10.1%
£238.00
3
Abandoned Checkout - Interiors - Unveild
5
80.0%
20.0%
£0.00
0
Welcome Flow - Interiors - Unveild
37
51.4%
2.7%
£0.00
0
Loyalty Lion - Birthday
1
0.0%
0.0%
£0.00
0
Abandoned Checkout - Interiors
7
71.4%
0.0%
£0.00
0
Browse Abandonment - Interiors
117
52.1%
1.7%
£0.00
0
Customer Winback - Interiors
35
48.6%
5.7%
£0.00
0
Nursery Flow - Interiors
49
49.0%
0.0%
£0.00
0
Cross-sell Unveild Flow
34
58.8%
5.9%
£0.00
0
+ 6 more flows
Total
422
£517.00
4
Products
Sales by Product Type Shopify
Product Type
Revenue
Units
% of Rev
Sheepskin Seat Pads
£1,169
24
17.5%
Sheepskin Beanbags
£795
1
11.9%
Sexto Sheepskin Rug
£790
2
11.8%
Cowhide Rug
£650
2
9.7%
Single Sheepskin Rug
£633
8
9.5%
Quatro Sheepskin Rug
£558
2
8.4%
Double Sheepskin Rug
£477
3
7.1%
Sheepskin Cushions
£474
6
7.1%
Tibetan Sheepskin Rug
£464
2
7.0%
Cowhide Cushion
£380
4
5.7%
Icelandic Sheepskins
£119
1
1.8%
British Rarebreed Sheepskin Rug
£95
1
1.4%
Hot Water Bottles
£69
1
1.0%
Other
£0
6
0.0%
Sales by Product Shopify
Product
Units
7d Avg/Day
30d Avg/Day
Stock
Revenue
Type
Giant Shearling Beanbag - Moonlight
1
0.4
0.5
64
£795
Sheepskin Beanbags
Shearling Cushion - Moonlight
6
2.9
1.9
223
£474
Sheepskin Cushions
Sexto Shearling Rug - Moonlight
1
0.3
0.1
28
£395
Sexto Sheepskin Rug
Sexto Sheepskin Rug - White
1
0.3
0.2
1
£395
Sexto Sheepskin Rug
Cowhide Cushion Tricolour - Large
4
0.9
0.6
0
£380
Cowhide Cushion
Cowhide Rug - Exotic Brown & White (210cm x 170cm)
Shopify