Daily KPI Report
Hyde & Hare
Saturday, 10 October 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — October 2026 Shopify Shopify Triple Whale Triple Whale

Day 10 of 31 (32% of month)

Revenue £62,995 of £201,140
Paced target: £64,884 -2.9% vs pace
Projected EOM: £195,283
Ad Spend £8,680 of £29,286
Paced target: £9,447 -8.1% vs pace
Projected EOM: £26,908
MTD Blended ROAS
7.90x
MTD Orders
384
View Full Forecast Dashboard →
Yesterday

Saturday

Daily performance snapshot. Deltas vs previous day (Fri 9 Oct). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£5,763
+10.7% vs prev
Orders Shopify
36
+0.0% vs prev
AOV Shopify
£160.08
+10.7% vs prev
Blended ROAS Triple Whale
6.39x
-4.9% vs prev
Ad Spend Triple Whale
£902
+0.8% vs prev
NC CPA Triple Whale
£36.09
-19.4% vs prev
NC ROAS Triple Whale
4.00x
+5.5% vs prev
Meta ROAS TW Linear
2.68x
-19.8% vs prev
Google ROAS TW Linear
5.59x
+8.5% vs prev
Meta Spend Triple Whale
£358
-8.9% vs prev
Google Spend Triple Whale
£535
+8.7% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC3.8%3.6%+0.2pp
ATC → Purchase49.3%41.1%+8.2pp
Session → Purchase1.9%1.5%+0.4pp
Sessions
1,867
Add to Cart
71
Purchases
35
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
1,867
-16.0% vs prev
Unique Visitors Triple Whale
1,337
-9.1% vs prev
Bounce Rate Triple Whale
67.0%
+2.9% vs prev
7d Avg Sessions Triple Whale
2,000
+0.0% vs prev
2,2232,1242,0251,9261,827SatSunTueWedThuFriSat1,8272,0872,0321,8782,0892,2231,867
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Sat 3 Oct1,8271,25132£5,5201.75%
Sun 4 Oct2,0871,36846£7,6152.20%
Tue 6 Oct2,0321,33539£7,2651.92%
Wed 7 Oct1,8781,27148£6,9712.56%
Thu 8 Oct2,0891,41753£8,9332.54%
Fri 9 Oct2,2231,47136£5,8071.62%
Sat 10 Oct (today)1,8671,33736£5,7631.93%
7d Total14,0039,450290£47,8732.07%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

21 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily Avg7-Day AvgYesterdayNeeded / Day
Revenue£6,299£6,839£5,763£6,578
Orders38.441.436-
Ad Spend£868£905£902-
Blended ROAS7.90x7.55x6.39x-
7-Day Revenue Trend
10-03£5,52010-04£7,61510-06£7,26510-07£6,97110-08£8,93310-09£5,80710-10£5,763
Customers

New vs Returning Shopify Shopify

New 72%
Returning 31%
SegmentOrdersvs Prev
New26+30.0%
Returning11-21.4%
Total36+0.0%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Google Ads 52%
Organic/Social 18%
Meta Ads 17%
Klaviyo 12%
1%
Google Ads: £2,989
Organic/Social: £1,010
Meta Ads: £959
Klaviyo: £667
Direct: £69
shop_app: £47
Influencers: £23
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Google Ads£2,989£5355.59x51.9%25+17.9%
Organic/Social£1,010--17.5%14+41.7%
Meta Ads£959£3582.68x16.6%17-26.9%
Klaviyo£667--11.6%11-6.4%
Direct£69--1.2%1-78.1%
shop_app£47--0.8%1+18.4%
Influencers£23--0.4%2-94.0%
Total£5,763£9026.39x100%36
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Fri 9 Oct).

Meta Spend Meta
£358
-8.9% vs prev
TW Orders TW Linear
17
+0.0% vs prev
TW Revenue TW Linear
£959
-26.9% vs prev
TW ROAS TW Linear
2.68x
-19.8% vs prev
CPA TW Linear
£21.07
-8.9% vs prev
CTR Meta
2.84%
+1.6% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
CS | Cold/Warm/Hot | Purchases | Evergreen£34316£932-11.6%2.72x£14.302.80%
CS | Warm | Sales | Remarketing | DPA | Interiors£90£0-£15.323.91%
CS | Warm | Sales | Remarketing | Interiors£70£0-£20.733.63%
Total£35817£9592.68x£14.412.84%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £209 7 £260 £1,821 8.72x 7 £142 £992 4.75x
CS | Search | Sheepskin Rugs £160 2 £79 £158 0.99x 4 £135 £538 3.37x
CS | Performance Max | Interiors | Sheepskin | UK £71 3 £377 £1,132 15.84x 3 £198 £594 8.31x
CS | Performance Max | Zombie/Dead SKUs £38 3 £142 £427 11.38x 3 £104 £313 8.33x
CS | Performance Max | Interiors | Cowhide | UK £32 0 £0 £0 - 1 £158 £158 4.91x
CS | Shopping | High | Interiors | Dupe Feed £11 0 £0 £0 - 1 £79 £79 6.99x
CS | Shopping | Low | Interiors £0 0 £0 £0 - 0 £0 £0 -
Total £521 15 £236 £3,538 6.79x 19 £141 £2,674 5.13x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £14 2 £129 £257 18.36x 6 £52 £315 22.46x
CS | Search | Brand | Worldwide £0 0 £0 £0 - 0 £0 £0 -
Total £14 2 £129 £257 18.17x 6 £52 £315 22.22x
Email

Klaviyo Campaigns Klaviyo Klaviyo

No campaigns sent yesterday.

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £633.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
Welcome Flow - Interiors13645.5%0.7%£475.001
Browse Abandonment - Interiors - Unveild6850.0%2.9%£158.001
Welcome Flow - Interiors - Unveild3852.6%10.5%£0.000
Browse Abandonment - Interiors18041.1%2.2%£0.000
Customer Winback - Interiors7939.8%1.3%£0.000
Nursery Flow - Interiors4645.7%2.2%£0.000
Cross-sell Unveild Flow4654.3%15.2%£0.000
Loyalty Lion - Post Purchase1637.5%6.3%£0.000
Abandoned Checkout - Interiors - Unveild1338.5%0.0%£0.000
Loyalty Lion - Birthday366.7%0.0%£0.000
+ 8 more flows
Total672£633.002
Products

Sales by Product Type Shopify Shopify

Product TypeRevenueUnits% of Rev
Double Sheepskin Rug£1,5901025.5%
Single Sheepskin Rug£1,3391721.5%
Sexto Sheepskin Rug£790212.7%
Hot Water Bottles£6931011.1%
Quatro Sheepskin Rug£55829.0%
Sheepskin Stools£47517.6%
Sheepskin Cushions£36555.9%
Sheepskin Seat Pads£33375.3%
Cashmere Socks£5510.9%
Brush£2720.4%
Other£060.0%

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayStockRevenueType
Quatro Sheepskin Rug - Oyster21.40.6228£558Quatro Sheepskin Rug
Double Sheepskin Rug - Oyster32.01.1328£477Double Sheepskin Rug
Sheepskin Stool - Cream10.30.122£475Sheepskin Stools
Sexto Sheepskin Rug - Cream10.90.547£395Sexto Sheepskin Rug
Sheepskin Rug - Taupe52.11.087£395Single Sheepskin Rug
Sexto Shearling Rug - Moonlight10.30.232£395Sexto Sheepskin Rug
Double Sheepskin Rug - Taupe20.40.211£318Double Sheepskin Rug
Double Sheepskin Rug - Cream21.71.0328£318Double Sheepskin Rug
Sheepskin Rug - Cream46.65.1454£316Single Sheepskin Rug
Sheepskin Hot Water Bottle - Taupe32.71.1141£210Hot Water Bottles
Sheepskin Hot Water Bottle - Cream34.61.5319£207Hot Water Bottles
Sheepskin Cushion - Cream31.41.2345£207Sheepskin Cushions
Double Sheepskin Rug - Ivory10.40.275£159Double Sheepskin Rug
Double Shearling Rug - Fawn10.40.236£159Double Sheepskin Rug
Double Shearling Rug - Cream10.60.453£159Double Sheepskin Rug
+ 17 more products
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